Available in 2022
Course code



10 units


1000 level

Course handbook


Digital and social media have transformed our lives in work and leisure. Students will be introduced to web page design and construction and will research the social, political, and cultural dynamics of digital communication. This course introduces students to a range of digital, online and social media forms and practices. It deals with social, political and cultural implications of digital and social media and gives students key skills to start developing an online professional identity. Students will also create an e-portfolio that can be used throughout their program and gain skills in the use of the Internet as a research tool.


Newcastle City Precinct

  • Semester 2 - 2022

PSB Singapore

  • Trimester 3 - 2022 (Singapore)

Learning outcomes

On successful completion of the course students will be able to:

1. Recognise the basic principles of web page design and apply these to their own practice using designated computer software

2. Demonstrate integrated creative, technical, and computer skills by developing publications at a professional standard for an online environment.

3. Use the Internet and World Wide Web as academic research tools.

4. Apply knowledge of the social, political and cultural impacts of digital communication to professional practice.

5. Employ narrative and interactive design principles to assess and create professional online publications.


The course will cover:

  • Web design including text, visual and audio content
  • Who is your audience?
  • Personal branding
  • Telling a story online using text, visual and audio content
  • Legal and ethical implications of working in a digital environment
  • Social, cultural, political, economic & historical contexts: digital divide, security and privacy, viral culture, networks and the networked self
  • Disruption of media industries
  • International implications of a digital society
  • Futures of digital and social media

Assumed knowledge

As this is an introductory course there is no assumed knowledge, but general computer competence is an advantage.

Assessment items

Project: Assignment Task 1 - Home Page - 30%

Report: Assessment Task 2 - Blog Site Review - 30%

Journal: Assessment Task 3 - Journal and Completed Blog Site - 40%

Contact hours

Newcastle City Precinct


Online 1 hour(s) per Week for 12 Weeks starting in week 1


Face to Face On Campus 15 hour(s) per Term Full Term starting in week 2

1 hour(s) for 7 weeks - Weeks 2, 3, 4, 5, 6, 7, 8 2 hour(s) for 4 weeks - Weeks 9, 10, 11, 12

PSB Singapore


Face to Face On Campus 1 hour(s) per Week for 12 Weeks


Face to Face On Campus 2 hour(s) per Week for 12 Weeks

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.