The University of Newcastle, Australia
Available in 2019

Course handbook

Description

This course outlines new and emerging business models as adopted by sole traders and providers such as freelance creative artists, small to medium business enterprises, and large scale organisations. It covers recent approaches to income generation such as crowd sourcing, licensing, subscription or bundling, the role of government and the legal and social implications of establishing new business models in the Creative Industries. Different approaches to entrepreneurship will be discussed, including social and innovative risk taking entrepreneurship. These digital business models and approaches to entrepreneurship are discussed with reference to established and digital ethics. Students will be expected to develop an initial business plan as preparation for their major creative project.


Availability2019 Course Timetables

Newcastle City Precinct

  • Semester 1 - 2019

Learning outcomes

On successful completion of the course students will be able to:

1. Identify different approaches to entrepreneurship

2. Explain value chains and circles in the Creative Industries

3. Identify suitable income-raising strategies

4. Give examples of the relationship between ethics and entrepreneurship

5. Summarise the necessary components for a business model in the Creative Industries

6. Develop and write a business plan


Content

  • professional practice and praxis
  • models of entrepreneurship and innovation
  • digital ethics: privacy, dignity, ownership and credibility
  • value chains and circles
  • digitisation and aggregation
  • new revenue raising strategies
  • business plans for the creative industries

Assumed knowledge

CIND1000, CIND1001, CIND1002, CIND1003, CIND2000, CIND2001,


Assessment items

Written Assignment: Written Assignment - 30%

Report: Report - 30%

Proposal / Plan: Proposal / Plan - 40%


Contact hours

Newcastle City Precinct

Lecture

Face to Face On Campus 1 hour(s) per Week for Full Term

Tutorial

Face to Face On Campus 2 hour(s) per Week for Full Term