BUSA2002
10 units
2000 level
Course handbook
Description
In order to develop solutions for real-world business problems, managers and senior decision makers require a range of visual graphs, tables, and meaningful descriptive information presented, utilising underlying statistical analyses of big data. This course focuses on the tools, techniques and approaches to effectively analyse and communicate business data to decision makers. The key deliverables are related to different forms of communication through data visualisation for managerial reporting in business, data dashboarding and the benefits and limitations of such forms in business operation. Both statistical software and data visualisation software will be used to demonstrate the process of transforming raw data into useful information that could provide actionable decision-making insights. Students will be taught effective communication skills for presenting complex data-based information to support decision-making.
Availability2024 Course Timetables
Newcastle City Precinct
- Semester 2 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Demonstrate an understanding of the key techniques and theory used in visualisation
2. Evaluate graphical presentation technique for different types of business data in the form of multivariate data, networks, text and cartography
3. Use software to effectively visualise and communicate data
4. Demonstrate understanding of effective communication practices for supporting decision-making
Content
The topics in the course include:
- Visualisation techniques for qualitative business data
- Visualisation techniques for quantitative business data
- Use of visualisation software
- Presenting descriptive and inferential analyses in business reports
Assumed knowledge
STAT1060 Business Decision Making or ECON1003 Basic Econometrics and Quantitative Modelling
Assessment items
Written Assignment: Visualisation Design
Report: Creating a managerial report using business data
Presentation: Creating a managerial report using business data
Formal Examination: Final Exam
Contact hours
Semester 2 - 2024 - Newcastle City Precinct
Integrated Learning Session-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Course outline
Course outline not yet available.
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.