Available in 2021
Course code

BUSA2002

Units

10 units

Level

2000 level

Course handbook

Description

In order to develop solutions for real-world business problems, decision makers require a range of visual graphs, tables, and meaningful descriptive information presented, utilising underlying statistical analyses of big data. This course focuses on the tools, techniques and approaches to effectively communicate business data to decision makers. Different forms of communication through data visualisation for managerial reporting in business, and the benefits and limitations of such forms are discussed. Both statistical software and data visualisation software will be used to demonstrate the process of transforming data into useful information. Students will be taught effective communication skills for presenting data based information to support decision-making.


Availability2021 Course Timetables

Newcastle City Precinct

  • Semester 2 - 2021

Learning outcomes

On successful completion of the course students will be able to:

1. Demonstrate an understanding of the key techniques and theory used in visualisation

2. Evaluate graphical presentation technique for different types of business data in the form of multivariate data, networks, text and cartography

3. Use software to effectively visualise and communicate data

4. Demonstrate understanding of effective communication practices for supporting decision-making


Content

The topics in the course include:

  1. Visualisation techniques for qualitative business data
  2. Visualisation techniques for quantitative business data
  3. Use of visualisation software
  4. Presenting descriptive and inferential analyses in business reports

Assumed knowledge

STAT1060 Business Decision Making or ECON1003 Basic Econometrics and Quantitative Modelling


Assessment items

Written Assignment: Visualisation Design

Report: Creating a managerial report using business data

Presentation: Creating a managerial report using business data

Formal Examination: Final Exam


Contact hours

Newcastle City Precinct

Integrated Learning Session

Face to Face On Campus 26 hour(s) per Term Full Term starting in week 1

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.