|Course code MKTG2010||Units 10||Level 2000||Faculty of Business and LawNewcastle Business School|
Solving business problems and identifying market opportunities involves the employment of varied research techniques. Focusing upon their role, you will apply marketing concepts and theory to market research design; define techniques and methods of research used in the marketing process; develop skills in basic analysis of both qualitative and quantitative data, including the use of computer based statistical analytical packages, and the methods by which the data can be turned into useful information. Engaging in both independent and group research enriches problem solving and decision making attributes valued within marketing environments.
Available in 2014
|Objectives||At the completion of this course, you will be able to: |
1. Demonstrate an integrative understanding of both the context and environment in which marketing research takes place;
2. Apply marketing research principles and concepts inclusive of ethical practices;
3. Access and select a range of both qualitative and quantitative data collection techniques.
4. Demonstrate an extended knowledge of secondary and syndicated data sources;
5. Design a research project including a sampling plan and a survey instrument;
6. Summarise and present data graphically and in a written report;
7. Critically evaluate marketing research; and
8. Engage independently and collaboratively to plan, implement and analyse research which informs marketing decision making and problem solving.
|Content||Introduction to Marketing Research|
Planning a Research Project
Sampling Design & Procedures
Communicating the Research Project
|Assumed Knowledge||MKTG2100 Principles of Marketing|
|Modes of Delivery||Internal Mode|
|Contact Hours||Lecture: for 2 hour(s) per Week for Full Term|
Tutorial: for 1 hour(s) per Week for 12 weeks
|Timetables||2014 Course Timetables for MKTG2010|