International Business Strategy
This course analyses how multinational enterprises (MNEs) develop and leverage their capabilities and competencies to create competitive advantages in international markets. A key purpose of this course is to understand how managers design and implement international business strategies. The motivations for international expansion are examined with a particular emphasis on the need to understand the unique characteristics of emerging and transition economies. A range of internationalisation theories and frameworks are used to analyse strategy formulation; the foreign direct investment decisions; location choice; forms of international involvement and modes of market entry; and the 'liability of foreignness'. Topics include assessing firm capabilities, institutional differences, industry attractiveness; and international competitive dynamics.
Newcastle City Precinct
- Trimester 1 - 2015
- Trimester 2 - 2015
- Trimester 3 - 2015
Sydney Bathurst Street
- Trimester 2 - 2015
1. Identify the key business, political and social issues raised by international business strategy formulation and implementation
2. Think critically about underlying theories, concepts, assumptions and arguments in international business strategic management.
3. Demonstrate strategic thinking and conduct strategic analysis of business opportunities in an international context.
4. Comprehend how national institutional frameworks impact upon multinational strategies.
5. Work independently and collaboratively to analyse international business strategies, reflect upon, and communicate the outcomes of a multi-stage project orally and in writing.
6. Engage in inquiry processes to understand the integration of planning and implementation of international business strategies
7. Develop the essential international perspectives which inform professional standards and ethical practice in global business strategy design and implementation.
This course includes the following topics:
- Strategic management in an international context.
- Competitive Advantage: resource-based and capability-based models of building competencies in international business.
- Analysing industry attractiveness in an international context.
- Forms of International Market Involvement: equity and non-equity forms of market entry
- Strategic Alliances and Networks: strategic motivations, learning and conflict within alliances.
- Competitive Dynamics: Competition and cooperation.
- Implementing International Strategy: organisational structure in MNCs; the integration responsiveness framework and the reciprocal relationship between strategy and structure.
- Strategizing with social responsibility.
Written Assignment: Individual Case Study Strategic Analysis
Project: Group Consulting Project Written Report and Oral Presentation
Formal Examination: Final Examination
Face to Face On Campus 3 hour(s) per Week for Full Term