With clients like PRIME 7, Cosmopolitan Magazine, Real Living Magazine and the Sydney Morning Herald, graphic designer and studio owner Jessica Brennan was already kicking major business goals when she made the decision to enrol in the University’s Master of Marketing program.
“I was eager to learn the techniques needed to grow my business and further my work in a competitive creative market, which is heavily reliant on social media and online communications.”
“I could see that it would not only make me more appealing as a prospective employee, but also equip me with the skills to take my business to the next level” she said.
The program has empowered her to do exactly that.
“I developed skills in a range of fields including digital marketing and social media, advertising and communications, global marketing strategy and planning, brand development, consumer psychology, entrepreneurial marketing, product innovation management, , marketing research and analytics, pricing and revenue management and the legal and ethical implications of marketing.
“I think the most inspiring experience I had while studying was being able to implement what I was learning in real time at my creative studio. It was great to be able to put it to the test and see how the theories worked in the real world and what could be achieved,” she said.
An experiment in marketing her own work during this time even resulted in an illustration Jess created for HBO hit Comedy Central series Broadcity being featured on the official Broadcity Instagram and Facebook page, garnering over 25,000 likes on Instagram in the first thirty minutes.
Running her own business and working at the University didn’t leave a lot of time for attending classes in person, so Jessica took advantage of the flexible study options and chose to study the course online in her own time.
“I found that (studying online) fit well around my day job. The lecturers I had were very attentive in online communications and all materials needed were always at hand in the online portal.
“I was able to juggle study around work by making sure I kept up to date with all of the required readings and smaller tasks around assessments. Participating in the course and team chat forums was also really beneficial in staying engaged and furthering understanding of the topics being covered via open discussion,” she said.
Fast forward to now and Jessica continues to grow her personal studio while also working at the University.
“The Master of Marketing program has continued to support me in my current career as a professional artist and designer, as well as a University staff member.
“It opened the door to the field of research and marketing and allowed me to combine my skills as a graphic designer with a business discipline to further develop as a professional.
“The program has been beneficial to every project or role I have taken on since completion,” she said.
Jessica Brennan studied a Master of Marketing at the University of Newcastle.
I think the most inspiring experience I had while studying was being able to implement what I was learning in real time at my creative studio. It was great to be able to put it to the test and see how the theories worked in the real world and what could be achieved