Co-Creation in Service and Customer Engagement Symposium
CCIS-CE 2015 Hunter Valley
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Co-creation in Service and Customer Engagement Symposium 2015
The Co-Creation in Service and Customer Engagement Symposium will take place from 4 – 6 December 2015, in the Hunter Valley Wine Country, NSW, Australia.
The aim of the symposium is to bring together leading scholars to discuss emerging research in the fields of Co-creation and Customer Engagement in a highly intimate, productive environment. As well as key presentations, the symposium will be comprised of roundtable discussions and workshop sessions to facilitate papers around our theme of Bridging and Transcending Co-creation and Engagement.
Over the past decade, research addressing the concepts of co-creation and customer engagement has increasingly taken a predominant role in marketing literature. Both concepts reflect a changing paradigm in marketing thought, with an emphasis on interaction and experiences in broader service networks. However, as the literature on both concepts develops further there is a high degree of convergence. Conceptual and empirical research into co-creation and engagement, has reached an important juncture. It is important for the discipline to determine and articulate the distinction between these closely aligned concepts, explore their interplay, and understand their distinct and combined influence. Only then can we further understand the customer experience through the conceptualisation of engagement and co-creation.
Participants of the CCIS-CE 2015 Symposium will be invited to submit their papers to special issues of the Journal of Service Theory and Practice and the Journal of Business Market Management dedicated to the symposium.
Express of Interest Due: Friday 31 July 2015
Early Bird Deadline: Tuesday 15 September 2015
Regular Registration Closes: Friday 30 October 2015
CCIS-CE Symposium Dates: Friday to Sunday 4 – 6 December 2015
Special Issues Deadline: Thursday 31 March 2016
Jodie Conduit, Ph.D, School of Marketing and Management, University of Adelaide, Australia, Email: firstname.lastname@example.org
Tom Chen, Ph.D, Newcastle Business School, University of Newcastle, Australia, Email: email@example.com