Each year we invite participants worldwide to engage in research activities that help generate new interests and to advance our understanding of co-creation and customer engagement. The CCIS-CE symposium will continue to fulfil its mission by fostering dialogue on co-creation and engagement for theorising and advancing our understanding of service-dominant marketing and market practices.
Further, research on co-creation and engagement has grown enormously in terms of its audience and applied areas, such as health, technology, etc. During the next decade, CCIS-CE will continue to foster thought leadership, and develop the symposium into a premier platform “Building Impact with Research in Co-creation and Engagement”, and will cater to the initiation of research collaborations for either research papers or grants.
Building Impact with Research in Co-creation and Engagement
In pursuit of academic excellence, research institutions around the world, including Australia and New Zealand, are encouraging their staff to increase the impact of their work and to gain funding grants from external providers. By bringing together professors with international reputations and driven academics with expertise in the thematic field, CCIS-CE aims to/ will provide a premier platform to enable the coming together of strong collaborations capable of making successful grant applications, and publishing high-quality journals to ensure both participants and their institutions can benefit from this important conference.
The symposium aims to bring together leading scholars to discuss emerging research in the fields of Co-creation and Customer Engagement in a highly intimate, productive environment. In addition to presentations, the symposium will be comprised of roundtable discussions and workshop sessions to facilitate dialogue and collaborations around the symposium main theme of each year.