Dr Nidthida Lin


Newcastle Business School

Career Summary


Nidthida Lin is a Lecturer at Newcastle Business School, University of Newcastle. Prior to joining the UoN, she held a Lecturer position at School of Business, University of Western Sydney and the University of Technology, Sydney.

Nidthida has PhD in Strategic Management from Australian Graduate School of Management (AGSM), University of New South Wales and University of Sydney. Upon a completion of her PhD, Nidthida worked on the Offshoring Research Network (ORN) project as a Senior Research Associate at Center of International Business Research and Education (CIBER), Fuqua School of Business, Duke University, USA. Prior to her PhD, Nidthida worked as a business consultant at Accenture specializing in Enterprise Business Intelligence and Data Mining.

Nidthida’s scholarly interests are predominantly in the areas of innovation management, strategic outsourcing, global sourcing of business services, managerial decision-making, and choice modeling. Her PhD dissertation was awarded a Highly Commended in the ANZAM Best Doctoral Dissertation Award at the 2011 ANZAM Annual Conference and her work has been published in international academic journals such as MIT Sloan Management Review, European Management Journal, European Management Review and Industry and Innovation. Nidthida involves in several international networks of scholar and currently serves as a member of Communication Committee in the International Management Division of the Academy of Management.

Research Expertise
My research interests are predominantly in the areas of strategic outsourcing and global sourcing, innovation management, and choice modeling. My primary research goals are directed toward, but not limited to, understanding the process of disaggregation, reconfiguration, and dispersion of the firm’s value chain as well as its impact on global firm value. My interest in this topic has been long-standing since my PhD thesis, which examines managerial decision models in strategic outsourcing contract selections through the use of advanced experimental methodology: discrete choice method and best-worst experiment. My research in collaboration with the Offshoring Research Network (ORN) team focuses on the intra-organizational legitimization of offshoring practice and the role of global strategy in determining the optimal level of disaggregation and global dispersion of innovation-related work. I have applied both quantitative and qualitative research methods in my previous research. My interest in quantitative methods has recently grown into a Bayesian modeling approach, which I have applied into my published and working papers together with the discrete choice experiment.

Teaching Expertise
My teaching interests center around my specialty areas—strategy, innovation and technology management, international business, and strategic decision-making—as well as research methods and core courses in entrepreneurship and organization management.


  • PhD, University of Sydney


  • Business to Business Marketing
  • Choice Modeling and Experiment
  • Innovation Management
  • International Business
  • Managerial Decision Making
  • Managing Under Uncertainty
  • Strategic Management
  • Strategic Outsourcing and Global Sourcing
  • Value Creation and Value Capture in Inter-firm Relationships


  • Thai (Fluent)

Fields of Research

Code Description Percentage
150307 Innovation and Technology Management 30
150308 International Business 40
170202 Decision Making 30

Professional Experience

UON Appointment

Title Organisation / Department
Lecturer University of Newcastle
Newcastle Business School

Academic appointment

Dates Title Organisation / Department
1/01/2011 - 1/01/2014 Research Lecturer University of Western Sydney
School of Business
1/06/2010 - 1/12/2010 Adjunct Lecturer University of Technology Sydney
School of Business
1/10/2008 - 1/08/2011 Senior Research Associate Duke University
Fuqua School of Business- Center of International Business Education and Research
United States

Professional appointment

Dates Title Organisation / Department
1/01/2003 - 1/03/2005 Business Consultant Accenture


For publications that are currently unpublished or in-press, details are shown in italics.

Chapter (1 outputs)

Year Citation Altmetrics Link
2015 Lin N, Devinney T, 'Choice Modelling', The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan, London 1-3 (2015)
DOI 10.1057/9781137294678.0093

Journal article (4 outputs)

Year Citation Altmetrics Link
2013 Lin N, Auger P, Devinney T, Dowling G, Eckert C, 'How Much Does a Company's Reputation Matter in Recruiting?', MIT Sloan Management Review: MIT's journal of management research and ideas, 54 79-88 (2013) [C1]
Citations Scopus - 3
2010 Massini S, Perm-Ajchariyawong N, Lewin AY, 'Role of corporate-wide offshoring strategy on offshoring drivers, risks and performance', Industry and Innovation, 17 337-371 (2010) [C1]

In this study we investigate the role of corporate offshoring strategy on offshoring decisions and performance. Based on 876 offshoring projects from 226 companies obtained by mea... [more]

In this study we investigate the role of corporate offshoring strategy on offshoring decisions and performance. Based on 876 offshoring projects from 226 companies obtained by means of surveys conducted in the USA and Europe, we examine the effect of offshoring strategy on factors influencing firms' views of offshoring, and the effect of offshoring strategy on offshoring performance. Separate analyses were conducted for US and European companies in order to explore any regional heterogeneity in offshoring. A comparative analysis between companies with and without an offshoring strategy reveals that when making offshoring decisions, the former consider a broader range of factors (drivers, risks and locations) as important compared to companies without an offshoring strategy, suggesting association between offshoring strategy and managerial attention. The results also indicate that the adoption of a corporate offshoring strategy has a significant positive effect on cost savings achieved from offshore implementations, and that innovation activities have a significant negative impact on cost savings, but only for European companies. © 2010 Taylor & Francis.

DOI 10.1080/13662716.2010.496242
Citations Scopus - 16
2009 Coltman T, Bru K, Perm-Ajchariyawong N, Devinney TM, Benito GRG, 'Supply chain contract evolution', EUROPEAN MANAGEMENT JOURNAL, 27 388-401 (2009) [C1]
DOI 10.1016/j.emj.2008.11.005
Citations Scopus - 12Web of Science - 6
2008 Devinney T, Dowling GR, Perm-Ajchariyawong N, 'The Financial Times business schools ranking: What quality is this signal of quality?', EUROPEAN MANAGEMENT REVIEW, 5 195-208 (2008) [C1]
DOI 10.1057/emr.2008.14
Citations Web of Science - 12
Show 1 more journal article

Conference (4 outputs)

Year Citation Altmetrics Link
2015 Maghzi A, Gudergan S, Wilden RMB, Lin N, 'Dynamic Capabilities and Top Management Cognitions', Academy of Management Best Paper Proceedings, Vancouver (2015) [O1]
Co-authors Ralf Wilden, Siggi Gudergan
2014 Lin N, Devinney TM, Holcomb TR, 'Strategic Outsourcing Contract Choice: How Much Do Managers Consider Value Creation versus Value Appropriation?', Strategic Management Society Special Conference Copenhagen, Copenhagen (2014) [E3]
2014 Lin N, Tan H, Chen S, 'Complexity of Global Sourcing Portfolio and Implications for Firms¿ Innovation Performance', Strategic Management Society Special Conference Sydney, Sydney (2014) [E3]
Co-authors Hao Tan, Stephen Chen
2014 Lin N, Massini S, Lewin A, 'Intra-organization Legitimization of Business Service Offshoring as a Management Innovation: A Multi-level Framework', Academy of International Business 2014 Annual Meeting, Vancouver (2014) [E3]
Show 1 more conference

Grants and Funding


Number of grants 2
Total funding $55,000

Click on a grant title below to expand the full details for that specific grant.

20141 grants / $15,000

Stimulating Innovation and Competitiveness of Penrith Regional City SMEs: A Digital Ecosystem Approach$15,000

Funding body: Penrith Business Alliance

Funding body Penrith Business Alliance
Project Team
Scheme Industry Partnership
Role Investigator
Funding Start 2014
Funding Finish 2015
Type Of Funding Other Public Sector - Local
Category 2OPL

20121 grants / $40,000

Technology and innovation management in high risk situations$40,000

Funding body: ARC (Australian Research Council)

Funding body ARC (Australian Research Council)
Project Team Professor Tim Coltman, Professor Timothy Devinney, Dr Rajeev Sharma, Professor Siggi Gudergan, Dr Benjamin Brooks, Doctor Nidthida Lin
Scheme Linkage Projects
Role Investigator
Funding Start 2012
Funding Finish 2016
GNo G1300319
Type Of Funding Aust Competitive - Commonwealth
Category 1CS

Research Supervision

Number of supervisions


Total current UON EFTSL


Current Supervision

Commenced Level of Study Research Title / Program / Supervisor Type
2015 PhD Motivations and Decision-Making Processes of Students from Mainland China for Pursuing Higher Education Abroad
PhD (Management), Faculty of Business and Law, The University of Newcastle
2014 PhD The role of Outsourcing Service Providers' learning capabilities and customer involvement on innovation performance
PhD (Management), Faculty of Business and Law, The University of Newcastle
2013 PhD Dynamic Capabilities and Top Management Team Cognitions
PhD (Management), Faculty of Business and Law, The University of Newcastle
2013 PhD Motivations for Social Entrepreneurship in Australia and Romania
PhD (Management), Faculty of Business and Law, The University of Newcastle

Dr Nidthida Lin


Newcastle Business School
Faculty of Business and Law

Contact Details

Email nidthida.lin@newcastle.edu.au
Phone (02) 8262 6402


Room Syd11-14
Location Sydney