Staff Profile


Career Summary


Nidthida Lin is a Lecturer at Newcastle Business School, University of Newcastle. Prior to joining the UoN, she held a Lecturer position at School of Business, University of Western Sydney and the University of Technology, Sydney.

Nidthida has PhD in Strategic Management from Australian Graduate School of Management (AGSM), University of New South Wales and University of Sydney. Upon a completion of her PhD, Nidthida worked on the Offshoring Research Network (ORN) project as a Senior Research Associate at Center of International Business Research and Education (CIBER), Fuqua School of Business, Duke University, USA. Prior to her PhD, Nidthida worked as a business consultant at Accenture specializing in Enterprise Business Intelligence and Data Mining.

Nidthida’s scholarly interests are predominantly in the areas of innovation management, strategic outsourcing, global sourcing of business services, managerial decision-making, and choice modeling. Her PhD dissertation was awarded a Highly Commended in the ANZAM Best Doctoral Dissertation Award at the 2011 ANZAM Annual Conference and her work has been published in international academic journals such as MIT Sloan Management Review, European Management Journal, European Management Review and Industry and Innovation. Nidthida involves in several international networks of scholar and currently serves as a member of Communication Committee in the International Management Division of the Academy of Management.


  • PhD, University of Sydney, 28/04/2009


Research keywords

  • Choice Modeling and Experiment
  • Innovation Management
  • Managerial Decision Making
  • Strategic Outsourcing and Global Sourcing
  • Value Creation and Value Capture in Inter-firm Relationships

Research expertise

My research interests are predominantly in the areas of strategic outsourcing and global sourcing, innovation management, and choice modeling. My primary research goals are directed toward, but not limited to, understanding the process of disaggregation, reconfiguration, and dispersion of the firm’s value chain as well as its impact on global firm value. My interest in this topic has been long-standing since my PhD thesis, which examines managerial decision models in strategic outsourcing contract selections through the use of advanced experimental methodology: discrete choice method and best-worst experiment. My research in collaboration with the Offshoring Research Network (ORN) team focuses on the intra-organizational legitimization of offshoring practice and the role of global strategy in determining the optimal level of disaggregation and global dispersion of innovation-related work.

I have applied both quantitative and qualitative research methods in my previous research. My interest in quantitative methods has recently grown into a Bayesian modeling approach, which I have applied into my published and working papers together with the discrete choice experiment.


  • English
  • Thai

Fields of Research

150308International Business40
170202Decision Making30
150307Innovation And Technology Management30


Teaching keywords

  • Business to Business Marketing
  • International Business
  • Managing Under Uncertainty
  • Strategic Management

Teaching expertise

My teaching interests center around my specialty areas—strategy, innovation and technology management, international business, and strategic decision-making—as well as research methods and core courses in entrepreneurship and organization management.



For publications that are currently unpublished or in-press, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Chapter (1 outputs)

2015Lin N, Devinney T, 'Choice Modelling', The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan, London 1-3 (2015)

Journal article (4 outputs)

2013Lin N, Auger P, Devinney T, Dowling G, Eckert C, 'How Much Does a Company's Reputation Matter in Recruiting?', MIT Sloan Management Review: MIT's journal of management research and ideas, 54 79-88 (2013) [C1]
2010Massini S, Perm-Ajchariyawong N, Lewin AY, 'Role of corporate-wide offshoring strategy on offshoring drivers, risks and performance', Industry and Innovation, 17 337-371 (2010) [C1]
2009Coltman T, Bru K, Perm-Ajchariyawong N, Devinney TM, Benito GRG, 'Supply chain contract evolution', EUROPEAN MANAGEMENT JOURNAL, 27 388-401 (2009) [C1]
2008Devinney T, Dowling GR, Perm-Ajchariyawong N, 'The Financial Times business schools ranking: What quality is this signal of quality?', EUROPEAN MANAGEMENT REVIEW, 5 195-208 (2008) [C1]
Show 1 more

Conference (3 outputs)

2014Lin N, Lewin A, Massini S, 'Intra-organization Legitimization of Business Service Offshoring as a Management Innovation: A Multi-level Framework', Academy of International Business 2014 Annual Meeting, Vancouver (2014)
2014Lin N, 'Strategic Outsourcing Contract Choice: How Much Do Managers Consider Value Creation versus Value Appropriation?', Strategic Management Society Special Conference Copenhagen, Copenhagen (2014)
2014Lin N, Tan H, Chen S, 'Complexity of Global Sourcing Portfolio and Implications for Firms¿ Innovation Performance', Strategic Management Society Special Conference Sydney, Sydney (2014)

Grants and Funding


Number of grants2
Total funding$55,000

- Indicates that the researcher may be seeking students for this project.

Click on a grant title below to expand the full details for that specific grant.

2014 (1 grants)

Stimulating Innovation and Competitiveness of Penrith Regional City SMEs: A Digital Ecosystem Approach$15,000
Funding Body: Penrith Business Alliance

Industry PartnershipInvestigator
Total AmountFunding StartFunding Finish

2012 (1 grants)

Technology and innovation management in high risk situations$40,000
Funding Body: ARC (Australian Research Council)

Project Team
Professor Tim Coltman, Professor Timothy Devinney, Dr Rajeev Sharma, Professor Siggi Gudergan, Dr Benjamin Brooks, Doctor Nidthida Lin
Linkage ProjectsInvestigator
Total AmountFunding StartFunding Finish

Research Supervision

Number of current supervisions4
Total current UoN PhD EFTSL1.1

For supervisions undertaken at an institution other that the University of Newcastle, the institution name is listed below the program name.

Current Supervision

ProgramSupervisor TypeResearch Title
20152019PhD (Management)Co-SupervisorMotivations and Decision-Making Processes of Students from Mainland China for Pursuing Higher Education Abroad
20142018PhD (Management)Co-SupervisorIT Strategy Alignment Among Supply Chain Key Participants: Co-Create Value Within Service Systems.
20132017PhD (Management)Co-SupervisorDynamic Capabilities and Top Management Team Cognitions
20132017PhD (Management)Co-SupervisorMotivations for Social Entrepreneurship in Australia and Romania

Dr Nidthida Lin

Work Phone(02) 8262 6402
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia