Dr Nidthida Lin


Newcastle Business School

Career Summary


Nidthida Lin is a Lecturer at Newcastle Business School, University of Newcastle. Prior to joining the UoN, she held a Lecturer position at School of Business, University of Western Sydney and the University of Technology, Sydney.

Nidthida has PhD in Strategic Management from Australian Graduate School of Management (AGSM), University of New South Wales and University of Sydney. Upon a completion of her PhD, Nidthida worked on the Offshoring Research Network (ORN) project as a Senior Research Associate at Center of International Business Research and Education (CIBER), Fuqua School of Business, Duke University, USA. Prior to her PhD, Nidthida worked as a business consultant at Accenture specializing in Enterprise Business Intelligence and Data Mining.

Nidthida’s scholarly interests are predominantly in the areas of innovation management, strategic outsourcing, global sourcing of business services, managerial decision-making, and choice modeling. Her PhD dissertation was awarded a Highly Commended in the ANZAM Best Doctoral Dissertation Award at the 2011 ANZAM Annual Conference and her work has been published in international academic journals such as MIT Sloan Management Review, European Management Journal, European Management Review and Industry and Innovation. Nidthida involves in several international networks of scholar and currently serves as a member of Communication Committee in the International Management Division of the Academy of Management.

Research Expertise
My research interests are predominantly in the areas of strategic outsourcing and global sourcing, innovation management, and choice modeling. My primary research goals are directed toward, but not limited to, understanding the process of disaggregation, reconfiguration, and dispersion of the firm’s value chain as well as its impact on global firm value. My interest in this topic has been long-standing since my PhD thesis, which examines managerial decision models in strategic outsourcing contract selections through the use of advanced experimental methodology: discrete choice method and best-worst experiment. My research in collaboration with the Offshoring Research Network (ORN) team focuses on the intra-organizational legitimization of offshoring practice and the role of global strategy in determining the optimal level of disaggregation and global dispersion of innovation-related work. I have applied both quantitative and qualitative research methods in my previous research. My interest in quantitative methods has recently grown into a Bayesian modeling approach, which I have applied into my published and working papers together with the discrete choice experiment.

Teaching Expertise
My teaching interests center around my specialty areas—strategy, innovation and technology management, international business, and strategic decision-making—as well as research methods and core courses in entrepreneurship and organization management.


  • PhD, University of Sydney


  • Business to Business Marketing
  • Choice Modeling and Experiment
  • Innovation Management
  • International Business
  • Managerial Decision Making
  • Managing Under Uncertainty
  • Strategic Management
  • Strategic Outsourcing and Global Sourcing
  • Value Creation and Value Capture in Inter-firm Relationships


  • Thai (Fluent)

Fields of Research

150307Innovation and Technology Management30
150308International Business40
170202Decision Making30

Professional Experience

UON Appointment

DatesTitleOrganisation / Department
5/03/2014 - LecturerUniversity of Newcastle
Newcastle Business School

Academic appointment

DatesTitleOrganisation / Department
1/01/2011 - 1/01/2014Research LecturerUniversity of Western Sydney
School of Business
1/06/2010 - 1/12/2010Adjunct LecturerUniversity of Technology Sydney
School of Business
1/10/2008 - 1/08/2011Senior Research AssociateDuke University
Fuqua School of Business- Center of International Business Education and Research
United States

Professional appointment

DatesTitleOrganisation / Department
1/01/2003 - 1/03/2005Business ConsultantAccenture


For publications that are currently unpublished or in-press, details are shown in italics.

Chapter (1 outputs)

2015Lin N, Devinney T, 'Choice Modelling', The Palgrave Encyclopedia of Strategic Management, Palgrave Macmillan, London 1-3 (2015)

Journal article (4 outputs)

2013Lin N, Auger P, Devinney T, Dowling G, Eckert C, 'How Much Does a Company's Reputation Matter in Recruiting?', MIT Sloan Management Review: MIT's journal of management research and ideas, 54 79-88 (2013) [C1]
CitationsScopus - 3
2010Massini S, Perm-Ajchariyawong N, Lewin AY, 'Role of corporate-wide offshoring strategy on offshoring drivers, risks and performance', Industry and Innovation, 17 337-371 (2010) [C1]

In this study we investigate the role of corporate offshoring strategy on offshoring decisions and performance. Based on 876 offshoring projects from 226 companies obtained by mea... [more]

In this study we investigate the role of corporate offshoring strategy on offshoring decisions and performance. Based on 876 offshoring projects from 226 companies obtained by means of surveys conducted in the USA and Europe, we examine the effect of offshoring strategy on factors influencing firms' views of offshoring, and the effect of offshoring strategy on offshoring performance. Separate analyses were conducted for US and European companies in order to explore any regional heterogeneity in offshoring. A comparative analysis between companies with and without an offshoring strategy reveals that when making offshoring decisions, the former consider a broader range of factors (drivers, risks and locations) as important compared to companies without an offshoring strategy, suggesting association between offshoring strategy and managerial attention. The results also indicate that the adoption of a corporate offshoring strategy has a significant positive effect on cost savings achieved from offshore implementations, and that innovation activities have a significant negative impact on cost savings, but only for European companies. © 2010 Taylor & Francis.

CitationsScopus - 12
2009Coltman T, Bru K, Perm-Ajchariyawong N, Devinney TM, Benito GRG, 'Supply chain contract evolution', EUROPEAN MANAGEMENT JOURNAL, 27 388-401 (2009) [C1]
DOI10.1016/j.emj.2008.11.005Author URL
CitationsScopus - 11Web of Science - 5
2008Devinney T, Dowling GR, Perm-Ajchariyawong N, 'The Financial Times business schools ranking: What quality is this signal of quality?', EUROPEAN MANAGEMENT REVIEW, 5 195-208 (2008) [C1]
DOI10.1057/emr.2008.14Author URL
CitationsWeb of Science - 11
Show 1 more journal article

Conference (3 outputs)

2014Lin N, Devinney TM, Holcomb TR, 'Strategic Outsourcing Contract Choice: How Much Do Managers Consider Value Creation versus Value Appropriation?', Strategic Management Society Special Conference Copenhagen, Copenhagen (2014) [E3]
2014Lin N, Tan H, Chen S, 'Complexity of Global Sourcing Portfolio and Implications for Firms¿ Innovation Performance', Strategic Management Society Special Conference Sydney, Sydney (2014) [E3]
Co-authorsHao Tan, Stephen Chen
2014Lin N, Massini S, Lewin A, 'Intra-organization Legitimization of Business Service Offshoring as a Management Innovation: A Multi-level Framework', Academy of International Business 2014 Annual Meeting, Vancouver (2014) [E3]

Grants and Funding


Number of grants2
Total funding$55,000

Click on a grant title below to expand the full details for that specific grant.

20141 grants / $15,000

Stimulating Innovation and Competitiveness of Penrith Regional City SMEs: A Digital Ecosystem Approach$15,000

Funding body: Penrith Business Alliance

Funding bodyPenrith Business Alliance
Project Team
SchemeIndustry Partnership
Funding Start2014
Funding Finish2015
Type Of FundingOther Public Sector - Local

20121 grants / $40,000

Technology and innovation management in high risk situations$40,000

Funding body: ARC (Australian Research Council)

Funding bodyARC (Australian Research Council)
Project TeamProfessor Tim Coltman, Professor Timothy Devinney, Dr Rajeev Sharma, Professor Siggi Gudergan, Dr Benjamin Brooks, Doctor Nidthida Lin
SchemeLinkage Projects
Funding Start2012
Funding Finish2012
Type Of FundingAust Competitive - Commonwealth

Research Supervision

Current Supervision

CommencedResearch Title / Program / Supervisor Type
2015Motivations and Decision-Making Processes of Students from Mainland China for Pursuing Higher Education Abroad
Business Management, Faculty of Business and Law
2014IT Strategy Alignment Among Supply Chain Key Participants: Co-Create Value Within Service Systems.
Business Management, Faculty of Business and Law
2013Dynamic Capabilities and Top Management Team Cognitions
Business Management, Faculty of Business and Law
2013Motivations for Social Entrepreneurship in Australia and Romania
Business Management, Faculty of Business and Law

Dr Nidthida Lin


Newcastle Business School
Faculty of Business and Law

Contact Details

Phone(02) 8262 6402