Dr Marc Adam

Dr Marc Adam

Senior Lecturer

School of Design Communication and IT

Career Summary

Biography

Marc T. P. Adam is a Senior Lecturer in IT at the School of Design, Communication and IT. He received a Diplom in Computer Science from the University of Applied Sciences Würzburg, Germany, and a Ph.D. in Economics of Information Systems (Dr. rer. pol.) from the Karlsruhe Institute of Technology, Germany. His research has been published in top international outlets such as Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS)Journal of Retailing (JR)Journal of Interactive Marketing (INTMAR), International Journal of Electronic Commerce (IJEC), Electronic Markets (EM), Economics Letters (ECOLET), International Conference on Information Systems (ICIS), European Conference on Information Systems (ECIS), and others.

Research Expertise
In my research, I investigate how the design of information systems can influence the cognitive and affective processes of human users and how this in turn effects their decision making and behavior. My research interests include: affective computing, decision making, electronic markets, emotion regulation, health behavior, human-computer interaction, NeuroIS, and the sharing economy.

  • Emotions in Markets: I was one of the first researchers to apply psychophysiological measurements in electronic commerce research. This research demonstrated the importance of affective processes in dynamic market decision making such as auctions and negotiations and the implications of auctions design on these processes. Recently, I extended this work by using genetic algorithms for selecting physiological features for predicting bidding behavior in electronic auctions.
  • Avatars: Avatars are stylized representations of human users, capturing specific characteristics such as hair style and facial features. In my research, I investigate how avatars and other graphical user representations affect the cognitive and affective processes of human users and the implications for business models and user behavior. Depending on the context, avatars can increase perceived social presence and trust, but also perceived competition and competitive arousal. 
  • Serious Games: Serious games can be understaood as games which aim at purposes other than entertainment alone. In my research, I investigate how serious games can be used to facilitate learning and group interaction in context such as service innovation, emotion regulation, and financial decision making.

Teaching Expertise
In my teaching, it is my goal to provide students with an inspiring learning environment that motivates to learn and in which students can see the potential business applications of information systems in practice. Therefore, I follow an applied IT approach by (i) interactively discussing concrete cases of how IT works in a business environment, (ii) letting students interact with business IT artefacts, and (iii) demonstrating how different business areas can benefit from the advances in IT. The topics of my courses include: business analysis, design of electronic markets, design of lab and field experiments, human-computer interaction, NeuroIS and statistical data analysis.

Administrative Expertise
Since 01/2016 Chair of the DCIT School Research Committee
Since 01/2015 Member of the Faculty Research & Research Training Committee (Faculty of Science & IT)
12/2011 - 07/2014 Lab Director of the "Karlsruhe Decision & Design Lab" (KD²Lab)
07/2011 - 07/2014 Head of the Young Investigator Group "Emotions in Markets"
09/2010 - 07/2014 Head of Division "Financial and Retail Markets" at Institute of Information Systems and Marketing 


Collaborations
My research is based on interdisciplinary collaborations with international scholars from Information Systems and related disciplines such as Computer Science, Economics, Finance, and Psychology.


Qualifications

  • PhD, Karlsruhe Institute of Technology - Germany
  • Diploma of Computer Science, Uni of Applied Science Wuerzburgh-Schweinfurt

Keywords

  • Business Analysis
  • Design Science
  • Electronic Markets
  • Emotions and Decision Making
  • Experimental Economics
  • Human-Computer Interaction
  • Information Systems
  • NeuroIS
  • Physiological Measurements
  • Serious Games & Gamification
  • Statistical Data Analysis & Big Data
  • The Digital Economy

Languages

  • English (Fluent)
  • German (Fluent)
  • Mandarin (Working)

Fields of Research

Code Description Percentage
080602 Computer-Human Interaction 50
080605 Decision Support and Group Support Systems 50

Professional Experience

UON Appointment

Title Organisation / Department
Senior Lecturer University of Newcastle
School of Design Communication and IT
Australia

Academic appointment

Dates Title Organisation / Department
7/08/2012 - 1/07/2014 Assistant Professor (Akademischer Rat, A13) Karlsruhe Institute of Technology
Institute of Information Systems and Marketing
Germany
1/09/2010 - 6/08/2012 Postdoctoral Researcher Karlsruhe Institute of Technology
Institute of Information Systems and Marketing
Germany

Awards

Research Award

Year Award
2015 Heinz-Sauermann-Förderpreis
Gesellschaft für Experimentelle Wirtschaftsforschung
2014 ECIS 2014 Ciborra Award First Runner Up
ECIS 2014
2011 IME Best Paper Award
DFG Graduate School 895
2011 MFG Talent Award ("MFG Talente Preis")
Medien- und Filmgesellschaft (MFG) Baden-Württemberg
2011 KIT Doctoral Award ("KIT Doktorandenpreis")
Karlsruhe Institute of Technology
Edit

Publications

For publications that are currently unpublished or in-press, details are shown in italics.

Highlighted Publications

Year Citation Altmetrics Link
2012 Adam MTP, Kraemer J, Weinhardt C, 'Excitement Up! Price Down! Measuring Emotions in Dutch Auctions', International Journal of Electronic Commerce, 17 7-40 (2012)
DOI 10.2753/JEC1086-4415170201
Citations Scopus - 11Web of Science - 8
2013 Astor PJ, Adam MTP, Jercic P, Schaaff K, Weinhardt C, 'Integrating biosignals into information systems: A NeuroIS tool for improving emotion regulation', Journal of Management Information Systems, 30 247-278 (2013)
DOI 10.2753/MIS0742-1222300309
Citations Scopus - 20Web of Science - 7
2015 Adam MTP, Krämer J, Müller MB, 'Auction Fever! How Time Pressure and Social Competition Affect Bidders' Arousal and Bids in Retail Auctions', Journal of Retailing, (2015) [C1]

Auction sites on the Internet frequently put bidders under time pressure or highlight the social competition that is inherent to auctions. Both aspects are believed to elicit an e... [more]

Auction sites on the Internet frequently put bidders under time pressure or highlight the social competition that is inherent to auctions. Both aspects are believed to elicit an exciting shopping experience, which may culminate in auction fever. In two laboratory experiments, we investigate the process of auction fever in retail auctions and demonstrate when and how auction fever affects bidding behavior. In contrast to previous studies, we employ physiological measurements as an objective and continuous assessment of bidders' arousal in addition to a subjective assessment of bidders' emotions through psychometric scales. Moreover, we explicitly study the interaction of time pressure and social competition on arousal and bids. We find that bidders' arousal is increased in high time pressure auctions and that this leads to higher bids in ascending auctions-but only when bidders compete with human opponents. Thus, social competition is the actual driver underlying the auction fever phenomenon. Furthermore, we show that the "joy of winning" is significantly stronger than the "frustration of losing" in ascending auctions. Finally, we discuss the implications of our findings for the design of retail auctions.

DOI 10.1016/j.jretai.2015.01.003
Citations Scopus - 2Web of Science - 1
2015 Teubner T, Adam MTP, Riordan R, 'The impact of computerized agents on immediate emotions, overall arousal and bidding behavior in electronic auctions', Journal of the Association for Information Systems, 16 838-879 (2015) [C1]
Citations Scopus - 1
2016 Adam MTP, Astor PJ, Krämer J, 'Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions', Journal of Interactive Marketing, 35 56-69 (2016)

© 2015 Marketing EDGE.Internet auction sites frequently employ images as design elements on their websites in order to either induce a sense of community or competition among the... [more]

© 2015 Marketing EDGE.Internet auction sites frequently employ images as design elements on their websites in order to either induce a sense of community or competition among the bidders. In this paper, we investigate the impact of such affective images on bidding behavior in a controlled laboratory experiment during which participants' emotional processes are assessed through psychophysiological measurements. Immediately before placing a bid in a first-price sealed-bid auction, bidders are presented a) pictures of competitive sports scenes, b) pictures of families or children, or c) a blank screen. Participants place significantly lower bids when they were exposed to pictures that induce competition emotions as opposed to pictures that induce community emotions. This relationship is moderated by the bidders' emotion regulation strategy. In particular, we find that the more participants try to suppress their emotional responses to the presented images, the more they are affected in their bidding behavior. Our results entail valuable insights about the coherence of emotional stimuli on Internet auction marketplaces and customers' decisions. They also question recent marketing strategies by the market leader.

DOI 10.1016/j.intmar.2015.12.002

Chapter (2 outputs)

Year Citation Altmetrics Link
2015 Cornforth DJ, Adam MTP, 'Cluster Evaluation, Description, and Interpretation for Serious Games: Player profiling in Minecraft', Serious Games Analytics: Methodologies for Performance Measurement, Assessment and Improvement, Springer International Publishing, Switzerland 135-155 (2015) [B1]
DOI 10.1007/978-3-319-05834-4_6
Co-authors David Cornforth
2010 Adam MTP, Krämer J, Weinhardt C, Ehrhart KM, 'Investigating auction fever', Information Management and Market Engineering, KIT Scientific Publishing, Karlsruhe, Germany 141-157 (2010)
DOI 10.13140/2.1.1740.0645

Journal article (17 outputs)

Year Citation Altmetrics Link
2016 Adam MTP, Gimpel H, Maedche A, Riedl R, 'Design blueprint for stress-sensitive adaptive enterprise systems', Business and Information Systems Engineering, (2016)
DOI 10.1007/s12599-016-0451-3
2016 Both F, Adam MTP, Hariharan A, Dorner V, Lux E, Weinhardt C, 'A randomized tabu search-based approach for perfect stranger matching in economic experiments', Economics Letters, 145 235-238 (2016)

© 2016Experiments in the field of behavioral economics often require repeated matching of participants to groups over multiple periods. Perfect stranger matching requires that no... [more]

© 2016Experiments in the field of behavioral economics often require repeated matching of participants to groups over multiple periods. Perfect stranger matching requires that no two participants interact more than once during the experiment. Computing a sequence of perfect stranger matches is an NP-hard problem that has received little attention in experimental economics literature beyond brute-force approaches. This work provides a problem definition and an algorithm for perfect stranger matching that outperforms existing approaches in the field of experimental economics in terms of problem size and number of found matches.

DOI 10.1016/j.econlet.2016.06.028
2016 Hariharan A, Adam MTP, Teubner T, Weinhardt C, 'Think, feel, bid: the impact of environmental conditions on the role of bidders¿ cognitive and affective processes in auction bidding', Electronic Markets, 1-17 (2016)

© 2016 Institute of Applied Informatics at University of LeipzigEnvironmental conditions and the interplay of cognitive and affective processes both exert influences on bidding b... [more]

© 2016 Institute of Applied Informatics at University of LeipzigEnvironmental conditions and the interplay of cognitive and affective processes both exert influences on bidding behavior. This paper brings the above together, considering how the (external) auction environment determines the impact of (internal) cognitive and affective processes on bidding behavior, assessed in comparison to the optimal bid. Two aspects of the auction environment were considered, namely auction dynamics (low: first-price sealed-bid auction, high: Dutch auction) and value uncertainty (low, high). In a laboratory experiment, we assess bidders¿ cognitive workload and emotional arousal through physiological measurements. We find that higher auction dynamics increase the impact of emotional arousal on bid deviations, but not that of cognitive workload. Higher value uncertainty, conversely, increases the impact of cognitive workload on bid deviations, but not that of emotional arousal. Taken together, the auction environment is a critical factor in understanding the nature of the underlying decision process and its impact on bids.

DOI 10.1007/s12525-016-0224-3
2016 Adam MTP, Astor PJ, Krämer J, 'Affective Images, Emotion Regulation and Bidding Behavior: An Experiment on the Influence of Competition and Community Emotions in Internet Auctions', Journal of Interactive Marketing, 35 56-69 (2016)

© 2015 Marketing EDGE.Internet auction sites frequently employ images as design elements on their websites in order to either induce a sense of community or competition among the... [more]

© 2015 Marketing EDGE.Internet auction sites frequently employ images as design elements on their websites in order to either induce a sense of community or competition among the bidders. In this paper, we investigate the impact of such affective images on bidding behavior in a controlled laboratory experiment during which participants' emotional processes are assessed through psychophysiological measurements. Immediately before placing a bid in a first-price sealed-bid auction, bidders are presented a) pictures of competitive sports scenes, b) pictures of families or children, or c) a blank screen. Participants place significantly lower bids when they were exposed to pictures that induce competition emotions as opposed to pictures that induce community emotions. This relationship is moderated by the bidders' emotion regulation strategy. In particular, we find that the more participants try to suppress their emotional responses to the presented images, the more they are affected in their bidding behavior. Our results entail valuable insights about the coherence of emotional stimuli on Internet auction marketplaces and customers' decisions. They also question recent marketing strategies by the market leader.

DOI 10.1016/j.intmar.2015.12.002
2016 Rouast PV, Adam MTP, Chiong R, Cornforth DJ, Lux E, 'Remote heart rate measurement using low-cost RGB face video', Frontiers of Computer Science, (2016)
DOI 10.1007/s11704-016-6243-6
Co-authors David Cornforth, Raymond Chiong
2015 Teubner T, Adam MTP, Niemeyer C, 'Measuring risk preferences in field experiments: Proposition of a simplified task', Economics Bulletin, 35 1510-1517 (2015) [C1]
2015 Adam MTP, Krämer J, Müller MB, 'Auction Fever! How Time Pressure and Social Competition Affect Bidders' Arousal and Bids in Retail Auctions', Journal of Retailing, (2015) [C1]

Auction sites on the Internet frequently put bidders under time pressure or highlight the social competition that is inherent to auctions. Both aspects are believed to elicit an e... [more]

Auction sites on the Internet frequently put bidders under time pressure or highlight the social competition that is inherent to auctions. Both aspects are believed to elicit an exciting shopping experience, which may culminate in auction fever. In two laboratory experiments, we investigate the process of auction fever in retail auctions and demonstrate when and how auction fever affects bidding behavior. In contrast to previous studies, we employ physiological measurements as an objective and continuous assessment of bidders' arousal in addition to a subjective assessment of bidders' emotions through psychometric scales. Moreover, we explicitly study the interaction of time pressure and social competition on arousal and bids. We find that bidders' arousal is increased in high time pressure auctions and that this leads to higher bids in ascending auctions-but only when bidders compete with human opponents. Thus, social competition is the actual driver underlying the auction fever phenomenon. Furthermore, we show that the "joy of winning" is significantly stronger than the "frustration of losing" in ascending auctions. Finally, we discuss the implications of our findings for the design of retail auctions.

DOI 10.1016/j.jretai.2015.01.003
Citations Scopus - 2Web of Science - 1
2015 Hariharan A, Adam MTP, Astor PJ, Weinhardt C, 'Emotion regulation and behavior in an individual decision trading experiment: Insights from psychophysiology', Journal of Neuroscience, Psychology, and Economics, 8 186-202 (2015) [C1]
DOI 10.1037/npe0000040
2015 Hariharan A, Adam MTP, 'Blended Emotion Detection for Decision Support', IEEE Transactions on Human-Machine Systems, 45 510-517 (2015) [C1]

© 2013 IEEE.Emotion elicitation and classification have been performed on standardized stimuli sets, such as international affective picture systems and international affective d... [more]

© 2013 IEEE.Emotion elicitation and classification have been performed on standardized stimuli sets, such as international affective picture systems and international affective digital sound. However, the literature which elicits and classifies emotions in a financial decision making context is scarce. In this paper, we present an evaluation to detect emotions of private investors through a controlled trading experiment. Subjects reported their level of "rejoice" and "regret" based on trading outcomes, and physiological measurements of skin conductance response and heart rate were obtained. To detect emotions, three labeling methods, namely binary, tri-, and tetrastate "blended" models were compared by means of C4.5, CART, and random forest algorithms, across different window lengths for heart rate. Taking moving window lengths of 2.5 s prior to and 0.3 s postevent (parasympathetic phase) led to the highest accuracies. Comparing labeling methods, accuracies were 67% for binary rejoice, 44% for a tristate, and 45% for a tetrastate blended emotion models. The CART yielded the highest accuracies.

DOI 10.1109/THMS.2015.2418231
Citations Web of Science - 1
2015 Teubner T, Adam MTP, Riordan R, 'The impact of computerized agents on immediate emotions, overall arousal and bidding behavior in electronic auctions', Journal of the Association for Information Systems, 16 838-879 (2015) [C1]
Citations Scopus - 1
2014 Adam MTP, Kroll EB, Teubner T, 'A note on coupled lotteries', Economics Letters, 124 96-99 (2014)
DOI 10.1016/j.econlet.2014.04.024
Citations Scopus - 1Web of Science - 1
2013 Astor PJ, Adam MTP, Jercic P, Schaaff K, Weinhardt C, 'Integrating biosignals into information systems: A NeuroIS tool for improving emotion regulation', Journal of Management Information Systems, 30 247-278 (2013)
DOI 10.2753/MIS0742-1222300309
Citations Scopus - 20Web of Science - 7
2013 Astor PJ, Adam MTP, Jaehnig C, Seifert S, 'The Joy of Winning and the Frustration of Losing: A Psychophysiological Analysis of Emotions in First-Price Sealed-Bid Auctions', JOURNAL OF NEUROSCIENCE PSYCHOLOGY AND ECONOMICS, 6 14-30 (2013)
DOI 10.1037/a0031406
Citations Web of Science - 4
2012 Schaaff K, Degen R, Adler N, Adam MTP, 'Measuring affect using a standard mouse device', Biomedical Engineering / Biomedizinische Technik, 57 761-764 (2012)
DOI 10.1515/bmt-2012-4013
Citations Scopus - 2
2012 Adam MTP, Kraemer J, Weinhardt C, 'Excitement Up! Price Down! Measuring Emotions in Dutch Auctions', International Journal of Electronic Commerce, 17 7-40 (2012)
DOI 10.2753/JEC1086-4415170201
Citations Scopus - 11Web of Science - 8
2012 Adam MTP, Kroll EB, 'Physiological Evidence of Attraction to Chance', JOURNAL OF NEUROSCIENCE PSYCHOLOGY AND ECONOMICS, 5 152-165 (2012)
DOI 10.1037/a0029513
Citations Scopus - 4Web of Science - 4
2011 Adam MTP, Kraemer J, Jaehnig C, Seifert S, Weinhardt C, 'Understanding auction fever: A framework for emotional bidding', Electronic Markets, 21 197-207 (2011)
DOI 10.1007/s12525-011-0068-9
Citations Scopus - 16Web of Science - 11
Show 14 more journal articles

Conference (26 outputs)

Year Citation Altmetrics Link
2016 Muller MB, Adam MTP, Cornforth DJ, Chiong R, Kramer J, Weinhardt C, 'Selecting physiological features for predicting bidding behavior in electronic auctions', Proceedings of the Annual Hawaii International Conference on System Sciences (2016)

© 2016 IEEE.Affective processes play an important role in determining human behavior in auctions. While previous research has shown that physiological measurements provide insigh... [more]

© 2016 IEEE.Affective processes play an important role in determining human behavior in auctions. While previous research has shown that physiological measurements provide insights into these processes, it remains unclear which of the many features that can be computed from physiological data are particularly useful in predicting human behavior. Identifying these features is important for gaining a better understanding of affective processes in electronic auctions and for building biofeedback systems. In this study, we propose a new approach to identify physiological features for predicting auction behavior. We apply an Evolutionary Algorithm in combination with either the Multiple Linear Regression or Artificial Neural Network models to select physiological features and assess their predictive power. To test the approach, we use a unique dataset of participants' auction decisions and their synchronously recorded electrocardiography data. Our results show that the approach is able to identify subsets of physiological features that consistently outperform other physiological features.

DOI 10.1109/HICSS.2016.55
Co-authors Raymond Chiong, David Cornforth
2016 Rouast PV, Adam MTP, Dorner E, Lux E, 'Remote photoplethysmography: Evaluation of contactless heart rate measurement in an information systems setting', Applied Informatics and Technology Innovation (2016)
2016 Rouast PV, Adam MTP, Cornforth DJ, Lux E, Weinhardt C, 'Using contactless heart rate measurements for real-time assessment of affective states', Information Systems and Neuroscience (2016)
Co-authors David Cornforth
2016 Hariharan A, Dorner V, Adam MTP, 'Impact of cognitive workload and emotional arousal on performance in cooperative and competitive interactions', Information Systems and Neuroscience (2016)
2015 Fenton-O'Creevy M, Adam MTP, Clough G, Conole G, Gaved M, Linds JT, et al., 'A game based approach to improve traders¿ decision-making' (2015) [E1]
DOI 10.13140/RG.2.1.4685.4488
2015 Hawlitschek F, Teubner T, Lux E, Adam MTP, 'Foreign live biofeedback: Using others¿ neurophysiological data', Information Systems and Neuroscience (2015) [E1]
DOI 10.1007/978-3-319-18702-0_8
2015 Lux E, Hawlitschek F, Teubner T, Niemeyer C, Adam MTP, 'A hot topic: Group affect live biofeedback for participation platforms', Information Systems and Neuroscience (2015) [E1]
DOI 10.1007/978-3-319-18702-0_5
2015 Lux E, Hawlitschek F, Adam MTP, Pfeiffer J, 'Using live biofeedback for decision support: Investigating influences of emotion regulation in financial decision making', ECIS 2015 Proceedings (2015) [E1]
2015 Hariharan A, Kunze J, Adam MTP, 'Leveraging the potential of NeuroIS for business analytics', Proceedings of the 15th International Conference on Group Decision & Negotiation (2015) [E1]
2015 Lux E, Hawlitschek F, Hariharan A, Adam MTP, 'Happy birthday! Emotions and cues to trust on consumer-to-consumer market platforms', Proceedings of the 15th International Conference on Group Decision & Negotiation (2015) [E1]
2014 Teubner T, Adam MTP, Camacho S, Hassanein K, 'Understanding Resource Sharing in C2C Platforms: The Role of Picture Humanization', ACIS 2014 Proceedings (2014) [E1]
DOI 10.13140/2.1.3578.0167
2014 Feldmann N, Adam MTP, Bauer M, 'Using Serious Games for Idea Assessment in Service Innovation', ECIS 2014 Proceedings (2014)
Citations Scopus - 1
2014 Hariharan A, Adam MTP, Fuong K, 'Towards Understanding the Interplay of Cognitive Demand and Arousal in Auction Bidding', ECIS 2014 Proceedings (2014)
2014 Adam MTP, Gimpel H, Maedche A, Riedl R, 'Stress-sensitive adaptive enterprise systems: Theoretical foundations and design blueprint', Gmunden Retreat on NeuroIS 2014 Proceedings (2014)
2014 Hariharan A, Müller MB, Adam MTP, 'A NeuroIS platform for lab experiments', Gmunden Retreat on NeuroIS 2014 Proceedings (2014)
2013 Adam MTP, Gimpel H, Teubner T, 'Emotions in dynamic bargaining with humans and computer agents', Gmunden Retreat on NeuroIS 2013 Proceedings (2013)
2013 Henner G, Philipp AMT, Timm T, 'Emotion regulation in management: Harnessing the potential of neurois tools', ECIS 2013 - Proceedings of the 21st European Conference on Information Systems (2013)

Management decisions are taken by human beings, not by robots. Consequently, management decisions, and of course also the respective managers, are affected by emotions. Thus, they... [more]

Management decisions are taken by human beings, not by robots. Consequently, management decisions, and of course also the respective managers, are affected by emotions. Thus, they rely on accurate emotional processing. Research on decision making has shown that individuals with high emotion regulation capabilities perform better in taking effective decisions. Managers perpetually have to take rapid decisions in fast-paced environments, between the poles of diverse interests and motives of colleagues, customers, partners, and rivals. Sophisticated management is the key to any business. Therefore, we argue that IS research should build on the advances in cognitive neuroscience and harness the potential of NeuroIS tools in the field of management support. In this paper, we propose a conceptual framework and taxonomy for how NeuroIS tools may support managers in taking effective decisions by firstly improving their emotion regulation capabilities and, secondly, providing them with real-time feedback and decision support based on physiological measurements. Based on the framework, we outline a specific application for how emotions can affect decision making in the dynamic process of negotiations and for how NeuroIS research can contribute to a better understanding of the underlying visceral processes.

2013 Teubner T, Hawlitschek F, Adam MTP, Weinhardt C, 'Social Identity and Reciprocity in Online Gift Giving Networks', Proceedings of the Forty-Sixth Annual Hawaii International Conference on System Sciences (HICSS) (2013)
DOI 10.1109/HICSS.2013.489
Citations Scopus - 2
2013 Schaaff K, Adam MTP, 'Measuring Emotional Arousal for Online Applications: Evaluation of Ultra-Short Term Heart Rate Variability', ACII 2013 Proceedings (2013)
DOI 10.1109/ACII.2013.66
Citations Scopus - 1
2012 Adam MTP, Teubner T, Riordan R, 'Bidding against the machine: Emotions in electronic markets', Gmunden Retreat on NeuroIS 2012 Proceedings (2012)
2012 Jercic P, Astor PJ, Adam MTP, Hilborn O, Schaaff K, Lindley C, et al., 'A serious game using physiological interfaces for emotion regulation training in the context of financial decision-making', ECIS 2012 - Proceedings of the 20th European Conference on Information Systems (2012)

Research on financial decision-making shows that traders and investors with high emotion regulation capabilities perform better in trading. But how can the others learn to regulat... [more]

Research on financial decision-making shows that traders and investors with high emotion regulation capabilities perform better in trading. But how can the others learn to regulate their emotions? 'Learning by doing' sounds like a straightforward approach. But how can one perform 'learning by doing' when there is no feedback? This problem particularly applies to learning emotion regulation, because learners can get practically no feedback on their level of emotion regulation. Our research aims at providing a learning environment that can help decision-makers to improve their emotion regulation. The approach is based on a serious game with real-time biofeedback. The game is settled in a financial context and the decision scenario is directly linked to the individual biofeedback of the learner's heart rate data. More specifically, depending on the learner's ability to regulate emotions, the decision scenario of the game continuously adjusts and thereby becomes more (or less) difficult. The learner wears an electrocardiogram sensor that transfers the data via Bluetooth to the game. The game itself is evaluated at several levels.

2012 Zhang SS, Weinhardt C, Adam MTP, 'Humans versus agents: Competition in financial markets of the 21st Century', International Conference on Information Systems, ICIS 2012 (2012)

Information systems have revolutionized the nature of markets. Traditionally, markets inherently comprised the strategic interaction of human traders only. Nowadays, however, auto... [more]

Information systems have revolutionized the nature of markets. Traditionally, markets inherently comprised the strategic interaction of human traders only. Nowadays, however, automated trading agents are responsible for at least 60% of the US trading volume on financial stock markets. In this respect, financial markets of the 21st century are different to markets of previous centuries. Fuelled by discussions on their possible risks, there is a need for research on the effects of automated trading agents on market efficiency and on human traders. In order to systematically investigate these issues, we introduce a market framework for human-computer interaction. This framework is then applied in a case study on a financial market scenario. In particular, we plan to conduct a NeuroIS experiment in which we analyze overall market efficiency as well as the trading behavior and emotional responses of human traders when they interact with computerized trading agents.

2011 Adam MTP, Gamer M, Krämer J, Weinhardt C, 'Measuring emotions in electronic markets', International Conference on Information Systems 2011, ICIS 2011 (2011)

Although the importance of emotions in economic decision-making is being widely accepted, it is still unclear how and to what extent emotional processing affects economic behavior... [more]

Although the importance of emotions in economic decision-making is being widely accepted, it is still unclear how and to what extent emotional processing affects economic behavior. In this paper, we propose a new methodological framework for behavioral IS studies that we call physioeconomics, by which it is possible to measure psychophysiological correlates of human emotions during controlled laboratory experiments. In contrast to brain imaging technologies as in NeuroIS, the analysis of autonomic physiological parameters can be achieved with a comparatively low amount of measurement overhead and, thus, allows collecting empirical data for much larger sample sizes. Therefore, this approach is particularly qualified for the study of emotions in electronic markets. In order to show that physioeconomics is able to provide insightful results we apply this method in an exemplary auction experiment in which we compare bidders' arousal throughout the bidding process and in response to winning or losing.

2011 Astor PJ, Adam MTP, Jähnig C, Seifert S, 'Measuring Regret: Emotional Aspects of Auction Design', ECIS 2011 Proceedings (2011)
2009 Adam MTP, Gamer M, Hey S, Ketter W, Weinhardt C, 'Measuring the impact of emotions on decision making in electronic markets: A physio-economic approach', GDN 2009 Proceedings (2009)
2008 Adam MTP, Hagenau M, Neumann D, Weinhardt C, 'Emotions in Electronic Auctions: A Physioeconomic Approach on Information Systems', ECIS 2008 Proceedings (2008)
Show 23 more conferences

Report (1 outputs)

Year Citation Altmetrics Link
2012 Peffer G, Fenton-O'Creevy M, Adam MTP, Astor PJ, Cederholm H, Clough G, et al., 'xDelia final report: Emotion-centred financial decision making and learning', European Commission Seventh Framework Programme (2012)
Edit

Grants and Funding

Summary

Number of grants 4
Total funding $880,200

Click on a grant title below to expand the full details for that specific grant.


20151 grants / $10,000

Creating holograms for the contemporary Australian music industry: An applied study into the production of 3D public space events$10,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Professor Mark Balnaves, Mr John Sommerlad, Doctor Phillip McIntyre, Doctor Marc Adam, Professor Gary Madden
Scheme Linkage Pilot Research Grant
Role Investigator
Funding Start 2015
Funding Finish 2015
GNo G1501202
Type Of Funding Internal
Category INTE
UON Y

20141 grants / $400,000

Live-Biofeedback and Emotion Regulation in Electronic Auctions$400,000

Funding body: DFG - German Research Foundation

Funding body DFG - German Research Foundation
Project Team

Marc Adam

Scheme Individual Research Grant
Role Lead
Funding Start 2014
Funding Finish 2017
GNo
Type Of Funding Not Known
Category UNKN
UON N

20111 grants / $460,000

YIG Emotions in Markets$460,000

Funding body: Karlsruhe Institute of Technology

Funding body Karlsruhe Institute of Technology
Project Team

Marc Adam

Scheme Young Investigator Group (YIG)
Role Lead
Funding Start 2011
Funding Finish 2015
GNo
Type Of Funding Not Known
Category UNKN
UON N

20091 grants / $10,200

Emotions in Electronic Auctions$10,200

Funding body: MFG Foundation

Funding body MFG Foundation
Project Team

Marc Adam

Scheme Karl Steinbuch Scholarship
Role Lead
Funding Start 2009
Funding Finish 2010
GNo
Type Of Funding Not Known
Category UNKN
UON N
Edit

Research Supervision

Number of supervisions

Completed2
Current3

Total current UON EFTSL

PhD0.9

Current Supervision

Commenced Level of Study Research Title / Program / Supervisor Type
2016 PhD Human-Centred Information Systems: A Saudi Arabia Perspective
PhD (Information Systems), Faculty of Science and Information Technology, The University of Newcastle
Co-Supervisor
2016 PhD An Empirical Comparison of the Cultural Factors Affecting the Adoption of E-Government Between Australia and Saudi Arabia
PhD (Information Systems), Faculty of Science and Information Technology, The University of Newcastle
Co-Supervisor
2016 Honours Using Mobile Heart Rate Measurements for Health Promotion: The Role of Avatars and Serious Games in mHealth
Information Technology, UON
Sole Supervisor

Past Supervision

Year Level of Study Research Title / Program / Supervisor Type
2016 PhD Emotions and Cognitive Workload in Economic Decision Processes: A NeuroIS Approach
Information Systems, Karlsruhe Institute of Technology
Co-Supervisor
2016 PhD Understanding and Supporting Decision-Making in Electronic Auctions: A NeuroIS Approach
Information Systems, Karlsruhe Institute of Technology
Co-Supervisor
Edit

Dr Marc Adam

Position

Senior Lecturer
School of Design Communication and IT
Faculty of Science and Information Technology

Contact Details

Email marc.adam@newcastle.edu.au
Phone (02) 4921 5197
Link Research Networks

Office

Room ICT3.62
Building ICT Building
Location Callaghan
University Drive
Callaghan, NSW 2308
Australia
Edit