Dr Nienke De Vlieger
Lecturer, Food and Nutrition Sciences
School of Environmental and Life Sciences
Career Summary
Biography
Dr Nienke de Vlieger started her academic career with a Bachelor in Social Sciences, aiming to continue in the field of psychology. However, her career path shifted when she became drawn to the field of nutrition and completed a Master degree in Nutrition & Health at the University of Wageningen in the Netherlands. After a successful internship at the University of Newcastle, it was not long until she came back Down Under to commence a PhD in Nutrition. However, she never lost her interest in behavioural psychology throughout her career. In her work now, she aims to combine these two different fields as she believes they complement each other well:
“Healthy eating and human psychology cannot be considered separately; they complement each other, and one cannot be without the other”
Especially concerning health interventions, Dr de Vlieger believes that there is much to gain with integrating some behavioural psychology and particularly subconscious processes.
Dr de Vlieger on her current project: “The subconscious mind has much more power over our behaviour than some people think. Something you don’t even realise you saw, smelled or heard, can potentially affect whether you chose the healthy food option over the unhealthy one. Or, as many marketing companies know, visa versa.”
The new UON course called ‘Food Marketing and Consumer Behaviour’, partly developed and taught by Dr de Vlieger, highlights again how psychology and consumption are interlinked, and in this case how advertising is used to apply all we know about this on our conscious, and subconscious, minds.
“It would be great if we can use similar marketing strategies that are often used for promoting unhealthy foods, to rather promote healthy foods.”
“Unfortunately,” Dr Nienke says, “we are not at that stage yet. And that’s why I think educating people about healthy foods and the clever advertising that is often used, is probably equally important.”
Dr de Vlieger’s PhD project aimed to explore the status of nutrition education in primary schools, how teachers and students feel about it and what we can do to improve it. She collaborated in a multidisciplinary team to develop a novel educational game that can be used to teach children about nutrition.
She says: “We know teachers already have a heavy workload, so this game could be used in primary school classrooms as an easy and accessible tool for teachers. But education about nutrition should start at a young age, when they are forming eating habits that will stick with them into adulthood. They need to be able to recognise nutritious choices over other unhealthier options, and how to decide this based on information, rather than smart advertising.”
“With these skills, we can hopefully do our bit for creating a healthier generation.”
Qualifications
- Doctor of Philosophy, University of Newcastle
- Master of Science, University of Wageningen
Keywords
- Food marketing
- childhood obesity
- consumer behaviour
- cross-curricular education
- digital eating environment
- digital nudging
- nudging
- nutrition
- nutrition education
- portion size estimation
- prevention
- primary school
- serious games
Languages
- Dutch (Mother)
- English (Fluent)
Fields of Research
Code | Description | Percentage |
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321005 | Public health nutrition | 100 |
Professional Experience
UON Appointment
Title | Organisation / Department |
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Lecturer, Food and Nutrition Sciences | University of Newcastle School of Environmental and Life Sciences Australia |
Professional appointment
Dates | Title | Organisation / Department |
---|---|---|
1/6/2016 - 26/2/2021 | Research Assistant | School of Health Sciences, Faculty of Health and Medicine, University of Newcastle Australia |
Awards
Award
Year | Award |
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2020 |
Higher Education Best Abstract Award Society of Nutrition Education and Behaviour |
2018 |
PRC Physical Activity and Nutrition 2018 Innovation Award category Interdisciplinary Team PRCPAN |
Teaching
Code | Course | Role | Duration |
---|---|---|---|
FSHN3070 |
Functional Foods and Health Claims School of Environmental and Life Sciences, Faculty of Science, The university of Newcastle, Australia |
Lecturer, tutor and marker | 1/2/2020 - 12/6/2020 |
FSHN2060 |
Food Marketing and Consumer Behaviour School of Environmental and Life Sciences, Faculty of Science, The university of Newcastle, Australia |
Lecturer, tutor and marker | 20/7/2020 - 27/11/2020 |
FSHN3070 |
Functional Foods and Health Claims School of Environmental and Life Sciences, Faculty of Science, The university of Newcastle, Australia |
Lecturer, tutor and marker | 1/2/2019 - 21/6/2019 |
FSHN2060 |
Food Marketing and Consumer Behaviour The University of Newcastle Food Marketing and Consumer Behaviour |
Lecturer | 19/7/2021 - 22/11/2021 |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (14 outputs)
Year | Citation | Altmetrics | Link | ||||||||
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2022 |
de Vlieger N, Riley N, Miller A, Collins C, Bucher T, 'Development and Reliability Testing of a Nutrition Knowledge Questionnaire for Australian Children (the CNK-AU)', JOURNAL OF NUTRITION EDUCATION AND BEHAVIOR, 54 335-345 (2022) [C1]
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Nova | |||||||||
2022 |
Blumfield M, Mayr H, De Vlieger N, Abbott K, Starck C, Fayet-Moore F, Marshall S, 'Should We 'Eat a Rainbow'? An Umbrella Review of the Health Effects of Colorful Bioactive Pigments in Fruits and Vegetables.', Molecules (Basel, Switzerland), 27 4061 (2022) [C1]
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Nova | |||||||||
2022 |
de Vlieger NM, Sainsbury L, Smith SP, Riley N, Miller A, Collins CE, Bucher T, 'Feasibility and Acceptability of 'VitaVillage': A Serious Game for Nutrition Education', NUTRIENTS, 14 (2022) [C1]
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Nova | |||||||||
2021 |
Rees M, Collins CE, De Vlieger N, McDonald VM, 'Non-Surgical Interventions for Hospitalized Adults with Class II or Class III Obesity: A Scoping Review', DIABETES METABOLIC SYNDROME AND OBESITY, 14 417-429 (2021) [C1]
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Nova | |||||||||
2020 |
de Vlieger N, van Rossum J, Riley N, Miller A, Collins C, Bucher T, 'Nutrition Education in the Australian New South Wales Primary School Curriculum: Knowledge and Attitudes of Students and Parents.', Children, 7 (2020) [C1]
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Nova | |||||||||
2020 |
de Vlieger NM, Weltert M, Molenaar A, McCaffrey TA, Rollo ME, Truby H, et al., 'A systematic review of recall errors associated with portion size estimation aids in children', Appetite, 147 (2020) [C1]
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Nova | |||||||||
2019 |
de Vlieger N, Riley N, Miller A, Collins CE, Bucher T, 'Nutrition education in the Australian New South Wales primary school curriculum: An exploration of time allocation, translation and attitudes in a sample of teachers', Health Promotion Journal of Australia, 30 94-101 (2019) [C1] Issue addressed: The dietary intakes of Australian children are not optimal, with few meeting recommended vegetable and fruit intake targets. Nutrition education in childhood is i... [more] Issue addressed: The dietary intakes of Australian children are not optimal, with few meeting recommended vegetable and fruit intake targets. Nutrition education in childhood is important for developing healthy eating patterns, with schools an ideal setting for a wide reach. The aims of this study were to examine nutrition education within the NSW primary school syllabus, explore how much time teachers spend teaching nutrition, what is taught, what materials are used, and to identify attitudes towards nutrition education. Method: An online survey consisting of 29 closed questions (with options for comments) was specifically developed for the purpose of this study. Teachers currently teaching at a NSW primary school were eligible to participate. Results: A total of 33 NSW primary school teachers completed the survey. Results indicate that limited time is spent on teaching nutrition with some important nutrition education components currently missed, resources perceived to be inadequate and lack of time reported as the largest barrier to teaching nutrition. Conclusion: In order to improve the quality of nutrition education in NSW primary schools, several important topics need to be integrated into the curriculum, and time constraints of teachers should be taken into account. So what?: Findings from the current survey will inform the development of future nutrition education programs and resources with the aim of integrating nutrition education within the primary school curriculum.
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Nova | |||||||||
2018 |
Williams A, de Vlieger N, Young M, Jensen ME, Burrows TL, Morgan PJ, Collins CE, 'Dietary outcomes of overweight fathers and their children in the Healthy Dads, Healthy Kids community randomised controlled trial', Journal of Human Nutrition and Dietetics, 31 523-532 (2018) [C1]
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Nova | |||||||||
2018 |
Brown HM, Rollo ME, de Vlieger NM, Collins CE, Bucher T, 'Influence of the nutrition and health information presented on food labels on portion size consumed: a systematic review.', Nutrition reviews, 76 655-677 (2018) [C1]
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Nova | |||||||||
2017 |
Brown HM, De Vlieger N, Collins C, Bucher T, 'The influence of front-of-pack nutrition information on consumers' portion size perceptions', Health Promotion Journal of Australia, 28 144-147 (2017) [C1] Issue addressed Portion size guidance strategies have been suggested as an important component of weight management; therefore, the Health Star Rating (HSR) front-of-pack labels c... [more] Issue addressed Portion size guidance strategies have been suggested as an important component of weight management; therefore, the Health Star Rating (HSR) front-of-pack labels could influence consumers' portion-size decisions. However, this has not been investigated to date. This study aims to evaluate whether presenting energy content information and HSRs influences portion size self-selection of specific foods and meals. Methods Adults were randomly assigned to one of three experimental groups in this randomised controlled experiment. Each participant was given either a kJ/100g food label or a HSR label, or was given no information on nutrient composition. They were then asked to serve themselves an adequate portion of breakfast cereal (Kellogg's Nutri-Grain), fruit salad and chocolate, plus a three-component meal (chicken, fries and mixed vegetables). Portion serves and meal weights were compared between each experimental group using ANOVA and the discretionary foods were also compared with the Australian Guide to Healthy Eating (AGHE). Results Neither the kilojoule nor HSR information influenced the self-served portion size of foods or meal components. Mean self-served portion size of the discretionary foods were significantly greater than the standard serving sizes as specified in the AGHE. Conclusion Although food labels have the potential to assist consumers in making product choices, this study indicates that presenting nutrition information does not affect portion size decisions in young adults. So what? Strategies that assist consumers to choose appropriate portion sizes should be developed as a weight management tool.
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Nova | |||||||||
2017 |
De Vlieger NM, Collins C, Bucher T, 'What is a nutritious snack? Level of processing and macronutrient content influences young adults' perceptions', Appetite, 114 55-63 (2017) [C1]
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Nova | |||||||||
2017 |
van der Bend D, Bucher T, Schumacher TL, Collins K, de Vlieger N, Rollo M, et al., 'Trends in Food and Beverage Portion Sizes in Australian Children; a Time-Series Analysis Comparing 2007 and 2011-2012 National Data', Children, 4 1-9 (2017) [C1]
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Nova | |||||||||
2016 |
Bucher T, Collins C, Rollo ME, McCaffrey TA, De Vlieger N, Van Der Bend D, et al., 'Nudging consumers towards healthier choices: A systematic review of positional influences on food choice', British Journal of Nutrition, 115 2252-2263 (2016) [C1] Nudging or 'choice architecture' refers to strategic changes in the environment that are anticipated to alter people's behaviour in a predictable way, without forbi... [more] Nudging or 'choice architecture' refers to strategic changes in the environment that are anticipated to alter people's behaviour in a predictable way, without forbidding any options or significantly changing their economic incentives. Nudging strategies may be used to promote healthy eating behaviour. However, to date, the scientific evidence has not been systematically reviewed to enable practitioners and policymakers to implement, or argue for the implementation of, specific measures to support nudging strategies. This systematic review investigated the effect of positional changes of food placement on food choice. In total, seven scientific databases were searched using relevant keywords to identify interventions that manipulated food position (proximity or order) to generate a change in food selection, sales or consumption, among normal-weight or overweight individuals across any age group. From 2576 identified articles, fifteen articles comprising eighteen studies met our inclusion criteria. This review has identified that manipulation of food product order or proximity can influence food choice. Such approaches offer promise in terms of impacting on consumer behaviour. However, there is a need for high-quality studies that quantify the magnitude of positional effects on food choice in conjunction with measuring the impact on food intake, particularly in the longer term. Future studies should use outcome measures such as change in grams of food consumed or energy intake to quantify the impact on dietary intake and potential impacts on nutrition-related health. Research is also needed to evaluate potential compensatory behaviours secondary to such interventions.
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Nova | |||||||||
2015 |
Bucher T, de Vlieger N, Brown H, Collins C, 'Do energy labels influence served portion sizes and meal composition?', ANNALS OF NUTRITION AND METABOLISM, 67 147-147 (2015)
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Show 11 more journal articles |
Conference (9 outputs)
Year | Citation | Altmetrics | Link | |||||
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2022 |
De Vlieger N, Adam M, Piper J, Nicolas P, Collins C, Bucher T, 'A content analysis of nature imagery use on Australian food company websites', Phoenix (2022)
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2021 |
Piper J, Adam M, De Vlieger N, Collins C, Bucher T, 'A Bibliometric Review of Digital Nudging within Digital Food Choice Environments', Sydney, Australia (2021)
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2020 |
De Vlieger N, Sainsbury L, Smith S, Riley N, Miller A, Collins C, Bucher T, 'Development and Preliminary Testing of VitaVillage: A Serious Game Used for Nutrition Education', O30 Development and Preliminary Testing of VitaVillage: A Serious Game Used for Nutrition Education, SNEB.org (2020)
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Show 6 more conferences |
Creative Work (1 outputs)
Year | Citation | Altmetrics | Link | ||
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2021 |
Bucher T, Beckett E, Taiwo A, Vuong Q, Soumi Paul M, Kirkman T, et al., Sustainable Food Future Conference 2021, The University of Newcastle, Ourimbah Campus, Online (2021)
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Presentation (1 outputs)
Year | Citation | Altmetrics | Link | ||
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2017 |
de Vlieger N, Bucher T, Collins C, 'ARE YOUNG ADULTS' PERCEPTIONS OF HOW NUTRITIOUS SNACKS ARE INFLUENCED BY THE NUTRIENT CONTENT OR PORTION SIZE?', (2017)
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Research Supervision
Number of supervisions
Current Supervision
Commenced | Level of Study | Research Title | Program | Supervisor Type |
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2021 | PhD | Understanding the Impact of Nature Imagery within Digital Food Choice Environments | PhD (Food Science), College of Engineering, Science and Environment, The University of Newcastle | Co-Supervisor |
News
News • 29 Mar 2018
Kids’ input needed for nutrition lesson plans
Healthy eating is already embedded in many schools: from healthy canteens to the Crunch & Sip program. However, can kids learn more about the importance of good food for their health in the classroom?
Dr Nienke De Vlieger
Positions
Lecturer, Food and Nutrition Sciences
School of Environmental and Life Sciences
College of Engineering, Science and Environment
Casual Research Assistant
School of Health Sciences
College of Health, Medicine and Wellbeing
Casual Academic
School of Environmental and Life Sciences
College of Engineering, Science and Environment
Casual Academic
School of Environmental and Life Sciences
College of Engineering, Science and Environment
Contact Details
nienke.devlieger@newcastle.edu.au |