Dr Annika Westrenius


Learning and Teaching

Career Summary


I came to academia from a background in small and medium businesses located in Sweden and Australia but with global operations. As is often the case in small business, I had many roles as the situation demanded, including as local marketing manager responsible for a relatively large budget.

I have started and managed several businesses and have first hand experience of the unique challenges of small business. A common trend is a focus on innovation and the commercial exploitation of technological advancements with a view to solve problems in industry or provide better services to customers. This provides for a dynamic experience where new and old problems have to be solved quickly and decisions made, typically with limited information at hand.

My Honours and PhD focused on stakeholder relationships in small business where such relationships and the management of them are vital for value creation, financial survival and long-term success.

I currently work in the Business School and in the English Language and Foundations Studies Centre. I teach management and decision making.


  • Doctor of Philosophy, University of Newcastle
  • Certificate IV in Property (Real Estate), TAFE (NSW)
  • Bachelor of Management, University of Newcastle
  • Certificate IV in Workplace Assessment & Training, Benchmark College
  • Bachelor of Business (Honours), University of Newcastle


  • Decision making
  • Small business management
  • Stakeholder management


  • English (Fluent)
  • Swedish (Mother)

Fields of Research

Code Description Percentage
350704 Entrepreneurship 30
350710 Organisational behaviour 30
350716 Small business organisation and management 40

Professional Experience

UON Appointment

Title Organisation / Department
Lecturer University of Newcastle
Learning and Teaching
Casual Academic University of Newcastle
Newcastle Business School


For publications that are currently unpublished or in-press, details are shown in italics.

Journal article (2 outputs)

Year Citation Altmetrics Link
2017 Bunn R, Westrenius A, 'Enabling and changing lives: Stakeholders who affect and are affected by the enabling initiative', International Studies in Widening Participation, 4 55-73 (2017)
2015 Westrenius A, Barnes L, 'Managing complex business relationships: Small business and stakeholder salience', The Journal of Developing Areas, 49 481-488 (2015) [C1]
DOI 10.1353/jda.2015.0104

Conference (7 outputs)

Year Citation Altmetrics Link
2019 Westrenius A, Barnes L, 'Big decisions in small business: Stakeholder priority', Proceedings of Sydney International Business Research Conference 2019, Sydney, Australia (2019)
2017 Westrenius A, 'Flipping and blending: Transitioning students from dependent to independent learners', Southern Cross University, Gold Coast Campus (2017)
2015 Westrenius A, Bunn R, 'Stakeholders in enabling education: Perspectives', University of Western Sydney, Parramatta Campus (2015)
2015 Westrenius A, Barnes L, Clarke F, 'Stakeholder salience: The good, the bad and the ill-defined', Sydney Australia (2015)
2015 Westrenius A, 'The Balancing Act of Stakeholder Relationships: Challenges of Duality for Owner-Managers in Australian Small Business', Sydney, Australia (2015)
2015 Westrenius A, Barnes L, barnes L, ' Managing the Changing Environment of Complex Business Relationships: Small Business and Stakeholder Salience ', Proceedings of the Australasian Conference on Business and Social Sciences 2015, Sydney, Sydney Australia (2015)
2013 Westrenius A, 'Integrating management theory and academic skills to empower enabling students a practical approach', In Proceedings of the National Association of Enabl ing Educators of Australia Conference; Flexibility: Pathways to participation, Melbourne, Australia, 27-29 November, 2013. Accessed from http://enablingeducators.org/conference/2013.html, Australian Catholic University, Melbourne Australia (2013) [E1]
Show 4 more conferences

Dr Annika Westrenius


Learning and Teaching
Academic Division

Casual Academic
Newcastle Business School
College of Human and Social Futures

Contact Details

Email annika.westrenius@newcastle.edu.au
Phone (02) 4348 4610


Room HO1.70 and BO1.04
Building Humanities Building and Central Coast Business School offices
Location Ourimbah
10 Chittaway Road
Ourimbah, NSW 2258