Emily Keating

Emily Keating

Marketing Officer - Marketing and Communications

Emily will attend the CASE Annual Conference on Marketing and Branding which will explore market trends and innovative ways of developing and delivering engaging content in the higher education sector.

“You gain valuable international knowledge and experiences that are unique to your role and something you are able to customise around the projects you are working on. I met some incredible people, learnt many valuable lessons and was able to visit some amazing places!”

Emily travelled to America and Canada, forging international connections and learning about other institutions’ marketing practices.

She started her trip in Philadelphia, attending the CASE Marketing and Branding Conference where she was able to network with branding professionals, learn about current trends and hear from marketing experts in higher education.

She then went on to Temple University, Columbia University and Massachusetts Institute of Technology, meeting with key contacts from various divisions to learn how they developed their brand architecture and communicate to their students and young alumni. At the University of Calgary, a university which markets itself in a similar way to the University of Newcastle, she gained insight into how they tell their research stories and how they promote their partnerships and sponsorships.

Back in Newcastle, the Ma & Morley Scholarship Program is just one of the projects Emily works on where she has been able to apply her learnings.

“The key theme throughout the CASE conference and a pivotal part of all of the projects I learnt about at the various universities was the importance of stakeholder engagement. It is vital to keep stakeholders engaged with regular input and communication to ensure a positive outcome that has the backing of the entire campus community,” Emily said.