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Dr Philip Rosenberger III

Lecturer

Newcastle Business School (Marketing)

Career Summary

Biography

I am an early-career researcher who was awarded my PhD in 2010 on the retail innovation process in shopfront SME retailers. In terms of research areas, I have published in a number of new or emerging areas, such as group travel to major events. I am actively pursuing opportunities for international research collaborations.

I have also sought to publish in areas of social or public-policy significance (such as social and environmental marketing), particularly through the use of end-of-chapter case studies in textbooks to reach future marketing students.

I have also encouraged undergraduate students to publish research (and been part of that) as a way to involve them further in the research process and encourage them in considering honours and other higher degrees.

Research Expertise

I have experience in conducting quantitative (survey design, multivariate and univariate analysis techniques, such as multiple regression, PLS, MANOVA and ANOVA, and non-parametric techniques) and qualitative (interviews, content analysis) research.

I have successfully supervised numerous Honours students and am currently involved in supervising Honours, DBA and PhD students.

My focal research areas include:

  • Retail
  • New product development (NPD)
  • Innovation
  • Teleworking (includes telecommuting)
  • Retail innovation
  • Sports marketing (e.g. fan loyalty)
  • Tourism (including group travel)

My broader research interests also include:

  • Green (eco) marketing
  • Social/Non-profit marketing
  • Brand management
  • SMEs



Teaching Expertise

My teaching expertise/experience includes the following areas:

  • Principles of Marketing
  • Market research (including survey design, analysis techniques and using SPSS for quantitative analysis)
  • Retail marketing
  • New product development (NPD) and Product & brand management
  • Advertising & Promotions Management (Integrated Marketing Communications)



Administrative Expertise

I have served as course co-ordinator in each teaching area listed, as well as serving on Faculty Ethics and School Assessment committees in the past.

I am a long-standing member of the Faculty of Business & Law's Health & Safety Committee.

I am currently serving as the Chair of Peer Review, Faculty of Business & Law, which is the first stage of the University's Ethics Approval process.



Collaborations

My current research-collaboration projects include the following areas:

  • Group travel to major events
  • Telework (i.e. telecommuting)
  • Fan loyalty (sports marketing).

Other research-collaboration efforts include the following areas:

  • Product and Retail Innovation
  • Retailing
  • Sales Management
  • Product Development
  • Green Marketing/Product Development
  • Brand management.

Qualifications

  • PhD (Management), University of Newcastle
  • Bachelor of Science, Florida State University
  • Associate in Arts, University of North Florida
  • Master of Science (Marketing), Georgia State University
  • Master of Business Administration, Erasmus University - Rotterdam

Keywords

  • Advertising & Promotions Management (IMC)
  • Brand management
  • Fan loyalty
  • Green (eco) marketing
  • Group travel
  • Innovation
  • Market research
  • Marketing
  • New product development (NPD)
  • Product & brand management
  • Retail
  • Retail innovation
  • SMEs
  • Sports marketing
  • Telecommuting
  • Telework
  • Tourism

Languages

  • English (Fluent)

Fields of Research

Code Description Percentage
150307 Innovation and Technology Management 20
150599 Marketing not elsewhere classified 70
150699 Tourism not elsewhere classified 10

Professional Experience

UON Appointment

Title Organisation / Department
DBA Supervisor University of Newcastle
Newcastle Business School
Australia
Lecturer University of Newcastle
Newcastle Business School
Australia

Awards

Research Award

Year Award
2014 Best Paper in Track: Not for Profit & Social Marketing
Unknown
2014 Best Paper in Track: Sports Marketing
Unknown
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Chapter (2 outputs)

Year Citation Altmetrics Link
2014 Hook M, Rosenberger III PJ, 'Lovedale Long Lunch', Marketing, 3rd Edition, John Wiley & Sons, Brisbane, QLD 553-555 (2014) [O1]
2003 Carlson JL, Rosenberger III PJ, Paynter J, 'Super 12 rugby union: Comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website', Cross-Cultural Marketing, Thomson Nelson, South Melbourne 354-361 (2003) [B1]
Co-authors Jamie Carlson

Journal article (16 outputs)

Year Citation Altmetrics Link
2015 Carlson J, Rosenberger PJ, Rahman MM, 'Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination', Journal of Marketing Management, 31 1065-1089 (2015)
DOI 10.1080/0267257X.2015.1035309
Co-authors Jamie Carlson
2014 Wyllie J, Carlson J, Rosenberger PJ, 'Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness', Journal of Marketing Management, 30 697-718 (2014) [C1]
DOI 10.1080/0267257X.2013.838988
Co-authors Jamie Carlson
2013 Leung SYF, Pires G, Rosenberger III PJ, 'Ethical Business Practices and Consumers' Purchase Intentions for a Fast Moving Consumer Good in Hong Kong', Global Business & Economics Anthology 2013, 2 220-228 (2013) [C1]
Co-authors Guilherme Pires
2012 Regan N, Carlson JL, Rosenberger III PJ, 'Factors affecting group-oriented travel intention to major events', Journal of Travel and Tourism Marketing, 29 185-204 (2012) [C1]
Citations Scopus - 5Web of Science - 3
Co-authors Jamie Carlson
2012 Stevens SD, Rosenberger III PJ, 'The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective', International Journal of Sports Marketing & Sponsorship, 13 220-234 (2012) [C1]
Citations Scopus - 2
2012 Tong TM, Rosenberger III PJ, Pires G, 'Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry', Global Business & Economics Anthology, 1 72-85 (2012) [C1]
Co-authors Guilherme Pires
2008 Rosenberger III PJ, Donahay B, 'Brand personality differentiation in Formula One motor racing: An Australian view', Marketing Bulletin, 19 1-14 (2008) [C1]
2007 Donahay B, Rosenberger III PJ, 'Using brand personality to measure the effectiveness of image transfer in Formula One Racing', Marketing Bulletin, 18 1-15 (2007) [C1]
2006 Lysaght T, Rosenberger III PJ, Kerridge I, 'Australian undergraduate biotechnology student attitudes towards the teaching of ethics', International Journal of Science Education, 28 1225-1239 (2006) [C1]
DOI 10.1080/09500690600560803
2006 Buresti F, Rosenberger III PJ, 'Brand Personality Differentiation in the Australian Action-Sports Clothing Market', Marketing Bulletin, 17 (2006) [C1]
2004 Baxter SM, Rosenberger III PJ, Hementera V, 'Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability', Marketing Bulletin, 15 1-16 (2004) [C1]
Co-authors Stacey Baxter
2004 Hart AE, Rosenberger III PJ, 'The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication', Australasian Marketing Journal, 12 88-96 (2004) [C1]
DOI 10.1016/S1441-3582(04)70109-3
2003 Carlson JL, Rosenberger III PJ, Muthaly S, 'Nothing but Net! A Study of the Information Content in Australian Professional Basketball Websites', Sport Marketing Quarterly, 12 184-189 (2003) [C1]
Co-authors Jamie Carlson
2001 Rosenberger III PJ, Polonsky MJ, 'Reevaluating Green Marketing: A Strategic Approach', Business Horizons, 44 21-30 (2001) [C1]
2001 Rosenberger III PJ, Merrilees WJ, Miller D, 'A New Retail Concept Taxonomy', International Journal of New Product Development & Innovation Management, 1 79-91 (2001) [C1]
1998 Polonsky MJ, Rosenberger III PJ, Ottman JA, 'Developing green products: learning from stakeholders', Journal of Sustainable Product Design, 5 7-21 (1998) [C1]
Show 13 more journal articles

Conference (52 outputs)

Year Citation Altmetrics Link
2014 Wyllie J, Rosenberger III PJ, Carlson J, 'To seek help or not? Young consumers¿ willingness to undertake formal help-seeking behaviours', Proceedings of the AASM 2014 Biennial International Social Marketing Conference, Frankston, Victoria, Australia (2014) [E3]
Co-authors Jamie Carlson
2014 Yun JH, Rosenberger III PJ, 'Investigating the Antecedents to Australian Football Fan Loyalty: The Influence of Motivation, Fan Identification and Satisfaction', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
2014 Carlson J, Rosenberger III PJ, Rahman M, 'Cultivating group oriented travel behaviour to major events: Assessing the importance of customer perceived value, enduring event involvement and destination image', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
Co-authors Jamie Carlson
2014 Wyllie J, Carlson JL, Rosenberger III PJ, 'Should I or Shouldn¿t I...Help-Seeking for my Mental Wellbeing', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
Co-authors Jamie Carlson
2014 Cullen A, Rosenberger III PJ, Malik A, Fitzgerald M, Kriz A, 'Advancing a conceptual model for understanding the influence of personal characteristics and values on Generation Y¿s attitude towards teleworking', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014) [E1]
Co-authors Ashish Malik, Anton Kriz
2014 Hook M, Rosenberger III PJ, Baxter S, 'Examining the Automaticity of Product Placement Effects', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014) [E1]
Co-authors Stacey Baxter
2014 Ngie KL-M, Rosenberger III PJ, George A, 'A New Service-Quality Model to Enhance Customer Retention in the Hong Kong Fast-Food Restaurant Industry', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
2013 Carlson J, Rosenberger III PJ, Rahman M, 'Advancing a conceptual model for understanding the drivers of group-oriented travel behaviour to large-scale events', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
Co-authors Jamie Carlson
2013 Hernandez J, Carlson J, Rosenberger III PJ, 'Towards a Framework for Understanding Enduring Transformational Consumption Choices: A Mental Health Perspective', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
Co-authors Jamie Carlson
2012 Rosenberger III PJ, Pond A, Andrews N, Hetherington K, 'Drills and whisks: Product placement within Australian lifestyle-reality television', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E3]
2012 Regan N, Rosenberger III PJ, Carlson JL, 'Modelling the effects of group-travel motivations and destination image for major social-oriented events', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
Co-authors Jamie Carlson
2012 Rosenberger III PJ, Pires G, Merrilees B, 'Driving the SME shopfront retail innovation development process', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
Co-authors Guilherme Pires
2011 Hernandez JK, Carlson JL, Rosenberger III PJ, 'Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of female consumers: A conceptual framework', ANZMAC2011 Proceedings. Marketing in the Age of Consumerism: Jekyll or Hyde?, Perth (2011) [E1]
Co-authors Jamie Carlson
2010 Regan N, Rosenberger III PJ, Carlson JL, 'An analysis of group-travel motivations for major social-orientated events', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]
Co-authors Jamie Carlson
2009 Rosenberger III PJ, 'Brand trust: An Australian replication of a two-factor structure', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2009 Regan N, Carlson JL, Rosenberger III PJ, 'Examining the antecedents of group-oriented travel behaviour to large-scale events: A conceptual model and propositions', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
Co-authors Jamie Carlson
2009 Rosenberger III PJ, 'Increasing interaction in marketing courses: A hands-on experiment', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3]
2009 Rosenberger III PJ, Buresti F, 'Exploring Aaker's (1997) brand personality structure in the Australian action-sports clothing market', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3]
2003 Perdedjian T, Micevski L, Cother EM, Poole RJ, Vojdanoski I, Rosenberger III PJ, 'The Communication Habits of Generation Y: An Exploratory Study', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]
2003 Baxter SM, Rosenberger III PJ, 'The Development of Children's Brand Knowledge and Brand Preferences: A Conceptual Exploration and Research Agenda', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
Co-authors Stacey Baxter
2003 Baxter SM, Rosenberger III PJ, 'An Exploratory Investigation into Consumer Characterisitics and their Impact on Online Shopping Behaviour in the Hunter Valley', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
Co-authors Stacey Baxter
2003 Rosenberger III PJ, Stevens SD, 'The Influence of Sports Involvement and Fan Identification on Sports Loyalty: An Exploratory Investigation', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
2003 McPhee BJ, White JA, Rosenberger III PJ, Baxter SM, Wales JR, Scott SR, Booth EJ, 'An Exploratory Investigation into Parental Concerns of Advertising to Children', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
Co-authors Stacey Baxter
2002 Carlson JL, Voola R, Rosenberger III PJ, Paynter JS, 'A Descriptive Framework for Website Assessment:Opportunities and Considerations for Sport Marketers', International Conference, Indian Institute of Management, Bangalore (2002) [E1]
Co-authors Jamie Carlson
2002 Carr L, Harvey B, Hogbin L, Paskin A, Pickles T, Rosenberger Iii PJ, 'A Societal Perspective on Advertising to Children in Australia : Preliminary Results', Newcastle, Australia (2002) [E3]
2002 Bailey J-A, Chard M, Mayne A, Smith G, Wharton J, Rosenberger Iii PJ, 'A Comparison of Attitudes of Port Stephens Residents and Tourists towards the Environment', Newcastle, Australia (2002) [E3]
2002 Byrne M, Rosenberger III PJ, Nicolson J, Romcke-Jones JT, Brockman SL, Hargen I, McMaugh SK, 'An Exploratory Investigation into Consumer Adoption of Water-Efficient Showerheads', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1]
2002 Rosenberger III PJ, Merrilees B, Miller D, 'Exploring the Retail Makeover Typology', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1]
2002 Rosenberger III PJ, Eggins A, Byrne M, Brashear T, 'Modelling Factors Influencing the Likelihood of Adoption of a New Energy Audit', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E1]
2002 Walsh R, Franco EN, Harrison L, Highfield NL, Keevers A, Rosenberger III PJ, Rugimbana RO, 'Trends in Eating Out:Cafe'-Society Mentality in Newcastle', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E3]
2002 Rosenberger III PJ, Merriless B, Miller D, 'Factors Influencing the Development of a New Retail Concept:The Case of a Fashion+Cafe' Combination', Proceedings of Fourth Australiasian Services Research Workshop, Monash University, Victoria, Australia (2002) [E1]
2002 Lysaght T, Rosenberger III PJ, 'Student Perceptions on the Teaching of Bioethics in Undergraduate Biology Degrees:An Australian Perspective', The Proceedings of the 27th Annual Macromarketing Conference, The University of New South Wales, Sydney, Australia (2002) [E1]
2002 Baxter SM, Hementera V, Herbert D, Harvey M, Rosenberger III PJ, 'Australian Consumers' Attitudes to product Placement in Film', The Proceedings of the 27th Annual Macromarketing Conference, University of New South Wales, Sydney, Australia (2002) [E3]
Co-authors Stacey Baxter
2002 Rosenberger III PJ, Brashear T, 'Promotion and the Innovator:The Case of Argos Louspeakers', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Ram R, Rosenberger III PJ, 'Novacastrian Retail Electiricity Consumers:A Preliminary look at their Supplier Switching Intentions', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Yikong M, Rosenberger III PJ, Truong T, Gardener F, Hardy K, Mooy AC, 'Novacastrian Women's Attitudes Towards Sex Appeal Advertisments:Preliminary Findings', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 McPhee BJ, Wales J, White J, Scott S, Booth E, Rosenberger III PJ, 'An Investigation into Parental responses and concerns of Commercial Advertising to Children:Preliminary Finding', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Beiger RG, Cosstick JY, Lea D, Leighton EL, Rosenberger III PJ, 'Animal Welfare and Advertising Appeals', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Cother EM, Micevski L, Perdedijan T, Poole R, Vojdanoski I, Rosenberger III PJ, 'Attitudes and Perceptions of Generation Y towards Viral Marketing', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002 Carlson JL, Rosenberger III PJ, Voola R, ''GAME ON! Battle of the Footy Codes:A Study of the Information Content of Australian Rules Football and Rugby League Professional Sport Websites'', Proceedings of the Doing Business Across Borders Conference 2002, Newcastle, Australia (2002) [E1]
Co-authors Jamie Carlson
2001 Rosenberger III PJ, Brashear TG, 'An Exploratory Humanistic Inquiry into Factors Influencing Organisational Purchases of Recycled-Content Paper', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001 Rosenberger III PJ, Carlson JL, Muthaly S, 'Goal!: An Exploratory study of the information content in the Australian national soccer league websites', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
Co-authors Jamie Carlson
2001 Lonergan KC, Gosevski B, Gemma P, Loli B, Rosenberger Iii P, 'Socially Conscious Packaging and Brand Image: A Conceptual Model', Auckland, NZ (2001) [E1]
2001 Byrne M, Rosenberger Iii P, 'Perceived Consumer Effectiveness and Water Quality in Newcastle', Auckland, NZ (2001) [E1]
2001 Carlson J, Rosenberger Iii P, 'Splitting the Uprights!: An Exploratory Study of the Information Content of Australian Professional Rugby League and Australian Rules Football Websites', Washington, USA (2001) [E1]
2001 Carlson J, Rosenberger Iii PJ, Paynter J, 'Super 12s Rugby : A Comparison of Information Content and Infotainment Usage in Rugby Union Websites"', Newcastle, Australia (2001) [E3]
2001 Carlson J, Rosenberger Iii PJ, 'Branding Considerations in a Changing Environment : Issues for Formula One Official Team Websites', Newcastle, Australia (2001) [E3]
2000 Brashear TG, Rosenberger III PJ, Brooks CM, Acevedo CR, 'A Test of the Group-Values Justice Model in a Salesforce Setting', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
2000 Brashear TG, Rosenberger III PJ, Brooks CM, Acevedo CR, 'A Test of Retail Salesforce Turnover in Romania', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
2000 Polonsky MJ, Rosenberger III PJ, 'Re-Evaluating Green Marekting - A Sophisticated Strategic Marketing Approach', Proceedings of 2000 AMA Summer Educators Conference, Chicago, Illinois, USA (2000) [E1]
1999 Merrilees WJ, Rosenberger III PJ, Miller D, 'Toward Developing a new retail concept taxonomy', Proceedings of The Australian and New Zealand Marketing Academy Conference, UNSW Sydney (1999) [E1]
1997 Bardzil JR, Rosenberger III PJ, 'Atmosphere: Does it Provide Central or Peripheral Cues?', Asia Pacific Advances in Consumer Research, Perth, WA (1997)
Show 49 more conferences

Other (2 outputs)

Year Citation Altmetrics Link
2015 Rosenberger III PJ, 'T-O-O-O-R-R-R!!! Investigating the Determinants of Football Fan Loyalty in Germany, Brazil and China', (2015)
2014 Haworth GW, Rosenberger III PJ, Merrilees B, Kriz A, 'Advancing a model of adaptive strategic behaviour', ( pp.1-6). Sydney: UTS Business School (2014) [O1]
Co-authors Anton Kriz

Report (1 outputs)

Year Citation Altmetrics Link
2015 Fitzgerald MG, Malik A, Rosenberger III P, 'NSW Smart Work Hub Program: 1st Interim Report for NSW Trade & Investment, for period ending 31st December 2015', NSW Trade & Investment, 27 (2015)
Co-authors Ashish Malik
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Grants and Funding

Summary

Number of grants 6
Total funding $210,442

Click on a grant title below to expand the full details for that specific grant.


20152 grants / $10,917

2015 International Visitor from TU Dortmund University Germany$9,917

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III, Dr Hartmut Holzmuller
Scheme International Research Visiting Fellowship
Role Lead
Funding Start 2015
Funding Finish 2015
GNo G1401322
Type Of Funding Internal
Category INTE
UON Y

2014 Vice Chancellors Award for Supervision Excellence - Faculty of Business and Law$1,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III
Scheme Award for Supervision Excellence
Role Lead
Funding Start 2015
Funding Finish 2015
GNo G1401493
Type Of Funding Internal
Category INTE
UON Y

20141 grants / $190,100

Smart Work Hub Pilot Program – Research services$190,100

Funding body: NSW Trade & Investment

Funding body NSW Trade & Investment
Project Team Associate Professor Martin Fitzgerald, Doctor Philip Rosenberger III, Doctor Ashish Malik, Doctor Anton Kriz
Scheme Research Project
Role Investigator
Funding Start 2014
Funding Finish 2014
GNo G1400931
Type Of Funding Other Public Sector - State
Category 2OPS
UON Y

20041 grants / $7,500

Investigating Retail Innovations: Identifying the Steps, People and Key Success Factors Involved in Bringing a Retail Innovation to life$7,500

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III
Scheme Early Career Researcher Grant
Role Lead
Funding Start 2004
Funding Finish 2004
GNo G0184145
Type Of Funding Internal
Category INTE
UON Y

20031 grants / $940

2003 Australian and New Zealand Marketing Academy Conference 1 to 4 December 2003$940

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III
Scheme Travel Grant
Role Lead
Funding Start 2003
Funding Finish 2003
GNo G0183785
Type Of Funding Internal
Category INTE
UON Y

20021 grants / $985

2002 ANZMAC Conference, Melbourne 2-4 December 2002$985

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Philip Rosenberger III
Scheme Travel Grant
Role Lead
Funding Start 2002
Funding Finish 2002
GNo G0182669
Type Of Funding Internal
Category INTE
UON Y
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Research Supervision

Current Supervision

Commenced Research Title / Program / Supervisor Type
2014 How Do CEO's Interpret Their Environments and Enact Appropriate Strategic Responses in Their Organisations?
Business Management, Faculty of Business and Law
Co-Supervisor
2013 Consumer Acculturation: Scale Development and Validation
Business Management, Faculty of Business and Law
Co-Supervisor
2012 Examining the Factors Influencing Consumers' Adoption of Transformational Consumption Offerings: An Application in Mental Health
Business Management, Faculty of Business and Law
Co-Supervisor

Past Supervision

Year Research Title / Program / Supervisor Type
2014 Branding Processes and Brand / Marketing Strategy Alignment - The Case of Two B2B Industries in Australia
Business Management, Faculty of Business and Law
Co-Supervisor
2011 An Examination of the Influence of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Australian Female Consumers
Marketing, University of Newcastle
Co-Supervisor
2006 How does the Consulting Intervention Process Adapt to the Client Context?
Business Management, Faculty of Business and Law
Co-Supervisor
2004 Fan Loyalty: The Influence of Sports Involvement and Fan Identification in Australian Sport
Marketing, University of Newcastle
Sole Supervisor
2003 Measuring domestic/ retail consumers behavioural intentions in a deregulated electricity market
Marketing, University of Newcastle
Co-Supervisor
2002 To ascertain the degree of congruence Between the Grace Bros Brand and its store operations
Marketing, University of Newcastle
Principal Supervisor
2002 Using Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing
Marketing, University of Newcastle
Principal Supervisor
2001 Brand Personality Differentiation in the Australian Action-Sports Branded Clothing Market
Marketing, University of Newcastle
Principal Supervisor
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Dr Philip Rosenberger III

Positions

Lecturer
Marketing Group, Newcastle Business School
Newcastle Business School
Faculty of Business and Law

DBA Supervisor
Marketing Group, Newcastle Business School
Newcastle Business School
Faculty of Business and Law

Focus area

Marketing

Contact Details

Email philip.rosenbergeriii@newcastle.edu.au
Phone (02) 4921 8996
Fax (02) 4348 4101

Office

Room BO 1.08
Building Business Offices (BO)
Location Ourimbah
10 Chittaway Road
Ourimbah, NSW 2258
Australia
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