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Career Summary

Biography

I am an early-career researcher who was awarded my PhD in 2010 on the retail innovation process in shopfront SME retailers. In terms of research areas, I have published in a number of new or emerging areas, such as group travel to major events. I am actively pursuing opportunities for international research collaborations.

I have also sought to publish in areas of social or public-policy significance (such as social and environmental marketing), particularly through the use of end-of-chapter case studies in textbooks to reach future marketing students.

I have also encouraged undergraduate students to publish research (and been part of that) as a way to involve them further in the research process and encourage them in considering honours and other higher degrees.

Qualifications

  • PhD (Management), University of Newcastle, 29/01/2010
  • Master of Science (Marketing), Georgia State University
  • Master of Business Administration, Erasmus University - Rotterdam
  • Associate in Arts, University of North Florida
  • Bachelor of Science, Florida State University

Research

Research keywords

  • Brand management
  • Fan loyalty
  • Green (eco) marketing
  • Group travel
  • Innovation
  • New product development (NPD)
  • Retail
  • Retail innovation
  • SMEs
  • Sports marketing
  • Telecommuting
  • Telework
  • Tourism

Research expertise

I have experience in conducting quantitative (survey design, multivariate and univariate analysis techniques, such as multiple regression, PLS, MANOVA and ANOVA, and non-parametric techniques) and qualitative (interviews, content analysis) research.

I have successfully supervised numerous Honours students and am currently involved in supervising Honours, DBA and PhD students.

My focal research areas include:

  • Retail
  • New product development (NPD)
  • Innovation
  • Teleworking (includes telecommuting)
  • Retail innovation
  • Sports marketing (e.g. fan loyalty)
  • Tourism (including group travel)

My broader research interests also include:

  • Green (eco) marketing
  • Social/Non-profit marketing
  • Brand management
  • SMEs

Languages

  • English

Fields of Research

CodeDescriptionPercentage
150500Marketing70
150307Innovation And Technology Management20
150600Tourism10

Awards

Research Award.

2014Best Paper in Track: Not for Profit & Social Marketing
Academy of Marketing 2014 Conference (United Kingdom)
Received "Best Paper in Track: Not for Profit & Social Marketing" award for the following paper: Wyllie, Jessica, Jamie Carlson and Philip Rosenberger III (2014), "Should I or Shouldn’t I...Help-Seeking for my Mental Wellbeing", in Academy of Marketing 2014 Conference Proceedings, AM2014 - Marketing Dimensions: People, places and spaces, Edited by: Julie Julie Robson, 7-10 July 2014, Bournemouth, Bournemouth University, UK, 9 pages. Published on USB stick. ISBN 9781858993010
2014Best Paper in Track: Sports Marketing
Academy of Marketing 2014 Conference (United Kingdom)
Received "Best Paper in Track: Sports Marketing" award for Yun, Jin Ho and Philip J. Rosenberger III (2014), "Investigating the Antecedents to Australian Football Fan Loyalty: The Influence of Motivation, Fan Identification and Satisfaction", in Academy of Marketing 2014 Conference Proceedings, AM2014 - Marketing Dimensions: People, places and spaces, Edited by: Julie Julie Robson, 7-10 July 2014, Bournemouth, Bournemouth University, UK, 10 pages. Published on USB stick. ISBN 9781858993010

Collaboration

My current research-collaboration projects include the following areas:

  • Group travel to major events
  • Telework (i.e. telecommuting)
  • Fan loyalty (sports marketing).

Other research-collaboration efforts include the following areas:

  • Product and Retail Innovation
  • Retailing
  • Sales Management
  • Product Development
  • Green Marketing/Product Development
  • Brand management.

Administrative

Administrative expertise

I have served as course co-ordinator in each teaching area listed, as well as serving on Faculty Ethics and School Assessment committees in the past.

I am a long-standing member of the Faculty of Business & Law's Health & Safety Committee.

I am currently serving as the Chair of Peer Review, Faculty of Business & Law, which is the first stage of the University's Ethics Approval process.

Teaching

Teaching keywords

  • Advertising & Promotions Management (IMC)
  • Market research
  • Marketing
  • New product development (NPD)
  • Product & brand management
  • Retail

Teaching expertise

My teaching expertise/experience includes the following areas:

  • Principles of Marketing
  • Market research (including survey design, analysis techniques and using SPSS for quantitative analysis)
  • Retail marketing
  • New product development (NPD) and Product & brand management
  • Advertising & Promotions Management (Integrated Marketing Communications)
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Highlighted Publications

For publications that are currently unpublished or in-press, details are shown in italics.

YearCitationAltmetricsLink
2014Wyllie J, Carlson J, Rosenberger PJ, 'Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness', Journal of Marketing Management, 30 697-718 (2014) [C1]
2012Regan N, Carlson JL, Rosenberger III PJ, 'Factors affecting group-oriented travel intention to major events', Journal of Travel and Tourism Marketing, 29 185-204 (2012) [C1]

Co-authors: Jamie Carlson

2006Lysaght T, Rosenberger III PJ, Kerridge I, 'Australian undergraduate biotechnology student attitudes towards the teaching of ethics', International Journal of Science Education, 28 1225-1239 (2006) [C1]
2004Hart AE, Rosenberger III PJ, 'The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication', Australasian Marketing Journal, 12 88-96 (2004) [C1]
2001Rosenberger III PJ, Merrilees WJ, Miller D, 'A New Retail Concept Taxonomy', International Journal of New Product Development & Innovation Management, 1 79-91 (2001) [C1]
2001Rosenberger III PJ, Polonsky MJ, 'Reevaluating Green Marketing: A Strategic Approach', Business Horizons, 44 21-30 (2001) [C1]

Publications

For publications that are currently unpublished or in-press, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Chapter (2 outputs)

YearCitationAltmetricsLink
2014Hook M, Rosenberger III PJ, 'Lovedale Long Lunch', Marketing, 3rd Edition, John Wiley & Sons, Brisbane, QLD 553-555 (2014)
2003Carlson JL, Rosenberger III PJ, Paynter J, 'Super 12 rugby union: Comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website', Cross-Cultural Marketing, Thomson Nelson, South Melbourne 354-361 (2003) [B1]

Co-authors: Jamie Carlson

Journal article (15 outputs)

YearCitationAltmetricsLink
2014Wyllie J, Carlson J, Rosenberger PJ, 'Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness', Journal of Marketing Management, 30 697-718 (2014) [C1]
2013Leung SYF, Pires G, Rosenberger III PJ, 'Ethical Business Practices and Consumers¿ Purchase Intentions for a Fast Moving Consumer Good in Hong Kong', Global Business & Economics Anthology 2013, 2 220-228 (2013) [C1]

Co-authors: Guilherme Pires

2012Tong TM, Rosenberger III PJ, Pires G, 'Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry', Global Business & Economics Anthology, 1 72-85 (2012) [C1]

Co-authors: Guilherme Pires

2012Regan N, Carlson JL, Rosenberger III PJ, 'Factors affecting group-oriented travel intention to major events', Journal of Travel and Tourism Marketing, 29 185-204 (2012) [C1]

Co-authors: Jamie Carlson

2012Stevens SD, Rosenberger III PJ, 'The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective', International Journal of Sports Marketing & Sponsorship, 13 220-234 (2012) [C1]
2008Rosenberger III PJ, Donahay B, 'Brand personality differentiation in Formula One motor racing: An Australian view', Marketing Bulletin, 19 1-14 (2008) [C1]
2007Donahay B, Rosenberger III PJ, 'Using brand personality to measure the effectiveness of image transfer in Formula One Racing', Marketing Bulletin, 18 1-15 (2007) [C1]
2006Lysaght T, Rosenberger III PJ, Kerridge I, 'Australian undergraduate biotechnology student attitudes towards the teaching of ethics', International Journal of Science Education, 28 1225-1239 (2006) [C1]
2006Buresti F, Rosenberger III PJ, 'Brand Personality Differentiation in the Australian Action-Sports Clothing Market', Marketing Bulletin, 17 (2006) [C1]
2004Baxter SM, Rosenberger III PJ, Hementera V, 'Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability', Marketing Bulletin, 15 1-16 (2004) [C1]

Co-authors: Stacey Baxter

2004Hart AE, Rosenberger III PJ, 'The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication', Australasian Marketing Journal, 12 88-96 (2004) [C1]
2003Carlson JL, Rosenberger III PJ, Muthaly S, 'Nothing but Net! A Study of the Information Content in Australian Professional Basketball Websites', Sport Marketing Quarterly, 12 184-189 (2003) [C1]

Co-authors: Jamie Carlson

2001Rosenberger III PJ, Merrilees WJ, Miller D, 'A New Retail Concept Taxonomy', International Journal of New Product Development & Innovation Management, 1 79-91 (2001) [C1]
2001Rosenberger III PJ, Polonsky MJ, 'Reevaluating Green Marketing: A Strategic Approach', Business Horizons, 44 21-30 (2001) [C1]
1998Polonsky MJ, Rosenberger III PJ, Ottman JA, 'Developing green products: learning from stakeholders', Journal of Sustainable Product Design, 5 7-21 (1998) [C1]
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Conference (48 outputs)

YearCitationAltmetricsLink
2014Wyllie J, Carlson JL, Rosenberger III PJ, 'Should I or Shouldn¿t I...Help-Seeking for my Mental Wellbeing', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014)
2014Yun JH, Rosenberger III PJ, 'Investigating the Antecedents to Australian Football Fan Loyalty: The Influence of Motivation, Fan Identification and Satisfaction', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014)
2014Carlson J, Rosenberger III PJ, Rahman M, 'Cultivating group oriented travel behaviour to major events: Assessing the importance of customer perceived value, enduring event involvement and destination image', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014)
2013Hernandez J, Carlson J, Rosenberger III PJ, 'Towards a Framework for Understanding Enduring Transformational Consumption Choices: A Mental Health Perspective', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]

Co-authors: Jamie Carlson

2013Carlson J, Rosenberger III PJ, Rahman M, 'Advancing a conceptual model for understanding the drivers of group-oriented travel behaviour to large-scale events', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]

Co-authors: Jamie Carlson

2012Rosenberger III PJ, Pires G, Merrilees B, 'Driving the SME shopfront retail innovation development process', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]

Co-authors: Guilherme Pires

2012Regan N, Rosenberger III PJ, Carlson JL, 'Modelling the effects of group-travel motivations and destination image for major social-oriented events', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]

Co-authors: Jamie Carlson

2012Rosenberger III PJ, Pond A, Andrews N, Hetherington K, 'Drills and whisks: Product placement within Australian lifestyle-reality television', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E3]
2011Hernandez JK, Carlson JL, Rosenberger III PJ, 'Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of female consumers: A conceptual framework', ANZMAC2011 Proceedings. Marketing in the Age of Consumerism: Jekyll or Hyde?, Perth (2011) [E1]

Co-authors: Jamie Carlson

2010Regan N, Rosenberger III PJ, Carlson JL, 'An analysis of group-travel motivations for major social-orientated events', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]

Co-authors: Jamie Carlson

2009Rosenberger III PJ, 'Brand trust: An Australian replication of a two-factor structure', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
2009Regan N, Carlson JL, Rosenberger III PJ, 'Examining the antecedents of group-oriented travel behaviour to large-scale events: A conceptual model and propositions', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]

Co-authors: Jamie Carlson

2009Rosenberger III PJ, Buresti F, 'Exploring Aaker's (1997) brand personality structure in the Australian action-sports clothing market', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3]
2009Rosenberger III PJ, 'Increasing interaction in marketing courses: A hands-on experiment', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3]
2003McPhee BJ, White JA, Rosenberger III PJ, Baxter SM, Wales JR, Scott SR, Booth EJ, 'An Exploratory Investigation into Parental Concerns of Advertising to Children', Pathways to Profit, Ourimbah Central Coast (2003) [E1]

Co-authors: Stacey Baxter

2003Baxter SM, Rosenberger III PJ, 'An Exploratory Investigation into Consumer Characterisitics and their Impact on Online Shopping Behaviour in the Hunter Valley', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]

Co-authors: Stacey Baxter

2003Perdedjian T, Micevski L, Cother EM, Poole RJ, Vojdanoski I, Rosenberger III PJ, 'The Communication Habits of Generation Y: An Exploratory Study', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1]
2003Rosenberger III PJ, Stevens SD, 'The Influence of Sports Involvement and Fan Identification on Sports Loyalty: An Exploratory Investigation', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
2003Baxter SM, Rosenberger III PJ, 'The Development of Children's Brand Knowledge and Brand Preferences: A Conceptual Exploration and Research Agenda', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]

Co-authors: Stacey Baxter

2002Lysaght T, Rosenberger III PJ, 'Student Perceptions on the Teaching of Bioethics in Undergraduate Biology Degrees:An Australian Perspective', The Proceedings of the 27th Annual Macromarketing Conference, The University of New South Wales, Sydney, Australia (2002) [E1]
2002Rosenberger III PJ, Eggins A, Byrne M, Brashear T, 'Modelling Factors Influencing the Likelihood of Adoption of a New Energy Audit', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E1]
2002Rosenberger III PJ, Merriless B, Miller D, 'Factors Influencing the Development of a New Retail Concept:The Case of a Fashion+Cafe' Combination', Proceedings of Fourth Australiasian Services Research Workshop, Monash University, Victoria, Australia (2002) [E1]
2002Byrne M, Rosenberger III PJ, Nicolson J, Romcke-Jones JT, Brockman SL, Hargen I, McMaugh SK, 'An Exploratory Investigation into Consumer Adoption of Water-Efficient Showerheads', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1]
2002Rosenberger III PJ, Merrilees B, Miller D, 'Exploring the Retail Makeover Typology', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1]
2002Carlson JL, Voola R, Rosenberger III PJ, Paynter JS, 'A Descriptive Framework for Website Assessment:Opportunities and Considerations for Sport Marketers', International Conference, Indian Institute of Management, Bangalore (2002) [E1]

Co-authors: Jamie Carlson

2002Carlson JL, Rosenberger III PJ, Voola R, ''GAME ON! Battle of the Footy Codes:A Study of the Information Content of Australian Rules Football and Rugby League Professional Sport Websites'', Proceedings of the Doing Business Across Borders Conference 2002, Newcastle, Australia (2002) [E1]

Co-authors: Jamie Carlson

2002Walsh R, Franco EN, Harrison L, Highfield NL, Keevers A, Rosenberger III PJ, Rugimbana RO, 'Trends in Eating Out:Cafe'-Society Mentality in Newcastle', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E3]
2002Bailey J-A, Chard M, Mayne A, Smith G, Wharton J, Rosenberger Iii PJ, 'A Comparison of Attitudes of Port Stephens Residents and Tourists towards the Environment', Newcastle, Australia (2002) [E3]
2002Carr L, Harvey B, Hogbin L, Paskin A, Pickles T, Rosenberger Iii PJ, 'A Societal Perspective on Advertising to Children in Australia : Preliminary Results', Newcastle, Australia (2002) [E3]
2002Yikong M, Rosenberger III PJ, Truong T, Gardener F, Hardy K, Mooy AC, 'Novacastrian Women's Attitudes Towards Sex Appeal Advertisments:Preliminary Findings', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002Baxter SM, Hementera V, Herbert D, Harvey M, Rosenberger III PJ, 'Australian Consumers' Attitudes to product Placement in Film', The Proceedings of the 27th Annual Macromarketing Conference, University of New South Wales, Sydney, Australia (2002) [E3]

Co-authors: Stacey Baxter

2002Ram R, Rosenberger III PJ, 'Novacastrian Retail Electiricity Consumers:A Preliminary look at their Supplier Switching Intentions', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002Rosenberger III PJ, Brashear T, 'Promotion and the Innovator:The Case of Argos Louspeakers', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002Beiger RG, Cosstick JY, Lea D, Leighton EL, Rosenberger III PJ, 'Animal Welfare and Advertising Appeals', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002Cother EM, Micevski L, Perdedijan T, Poole R, Vojdanoski I, Rosenberger III PJ, 'Attitudes and Perceptions of Generation Y towards Viral Marketing', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2002McPhee BJ, Wales J, White J, Scott S, Booth E, Rosenberger III PJ, 'An Investigation into Parental responses and concerns of Commercial Advertising to Children:Preliminary Finding', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3]
2001Rosenberger III PJ, Carlson JL, Muthaly S, 'Goal!: An Exploratory study of the information content in the Australian national soccer league websites', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]

Co-authors: Jamie Carlson

2001Lonergan KC, Gosevski B, Gemma P, Loli B, Rosenberger Iii P, 'Socially Conscious Packaging and Brand Image: A Conceptual Model', Auckland, NZ (2001) [E1]
2001Rosenberger III PJ, Brashear TG, 'An Exploratory Humanistic Inquiry into Factors Influencing Organisational Purchases of Recycled-Content Paper', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
2001Byrne M, Rosenberger Iii P, 'Perceived Consumer Effectiveness and Water Quality in Newcastle', Auckland, NZ (2001) [E1]
2001Carlson J, Rosenberger Iii P, 'Splitting the Uprights!: An Exploratory Study of the Information Content of Australian Professional Rugby League and Australian Rules Football Websites', Washington, USA (2001) [E1]
2001Carlson J, Rosenberger Iii PJ, 'Branding Considerations in a Changing Environment : Issues for Formula One Official Team Websites', Newcastle, Australia (2001) [E3]
2001Carlson J, Rosenberger Iii PJ, Paynter J, 'Super 12s Rugby : A Comparison of Information Content and Infotainment Usage in Rugby Union Websites"', Newcastle, Australia (2001) [E3]
2000Polonsky MJ, Rosenberger III PJ, 'Re-Evaluating Green Marekting - A Sophisticated Strategic Marketing Approach', Proceedings of 2000 AMA Summer Educators Conference, Chicago, Illinois, USA (2000) [E1]
2000Brashear TG, Rosenberger III PJ, Brooks CM, Acevedo CR, 'A Test of the Group-Values Justice Model in a Salesforce Setting', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
2000Brashear TG, Rosenberger III PJ, Brooks CM, Acevedo CR, 'A Test of Retail Salesforce Turnover in Romania', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1]
1999Merrilees WJ, Rosenberger III PJ, Miller D, 'Toward Developing a new retail concept taxonomy', Proceedings of The Australian and New Zealand Marketing Academy Conference, UNSW Sydney (1999) [E1]
1997Bardzil JR, Rosenberger III PJ, 'Atmosphere: Does it Provide Central or Peripheral Cues?', Asia Pacific Advances in Consumer Research, Perth, WA (1997)
Show 45 more
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Grants and Funding

Summary

Number of grants4
Total funding$199,525

- Indicates that the researcher may be seeking students for this project.

Click on a grant title below to expand the full details for that specific grant.

2014 (1 grants)

Smart Work Hub Pilot Program – Research services$190,100
Funding Body: NSW Trade & Investment

Project Team
Associate Professor Martin Fitzgerald, Doctor Philip Rosenberger III, Doctor Ashish Malik, Doctor Anton Kriz
SchemeRole
Research ProjectInvestigator
Total AmountFunding StartFunding Finish
$190,10020142016
GNo:G1400931

2004 (1 grants)

Investigating Retail Innovations: Identifying the Steps, People and Key Success Factors Involved in Bringing a Retail Innovation to life$7,500
Funding Body: University of Newcastle

Project Team
Doctor Philip Rosenberger III
SchemeRole
Early Career Researcher GrantChief Investigator
Total AmountFunding StartFunding Finish
$7,50020042004
GNo:G0184145

2003 (1 grants)

2003 Australian and New Zealand Marketing Academy Conference 1 to 4 December 2003$940
Funding Body: University of Newcastle

Project Team
Doctor Philip Rosenberger III
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$94020032003
GNo:G0183785

2002 (1 grants)

2002 ANZMAC Conference, Melbourne 2-4 December 2002$985
Funding Body: University of Newcastle

Project Team
Doctor Philip Rosenberger III
SchemeRole
Travel GrantChief Investigator
Total AmountFunding StartFunding Finish
$98520022002
GNo:G0182669
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Research Supervision

Number of current supervisions3
Total current UoN PhD EFTSL1

For supervisions undertaken at an institution other that the University of Newcastle, the institution name is listed below the program name.

Current Supervision

CommencedProposed
Completion
ProgramSupervisor TypeResearch Title
20142022PhD (Management)Co-SupervisorHow Do CEO's Interpret Their Environments and Enact Appropriate Strategic Responses in Their Organisations?
20132017PhD (Management)Co-SupervisorConsumer Acculturation: Scale Development and Validation
20122016PhD (Management)Co-SupervisorExamining the Factors Influencing Consumers' Adoption of Transformational Consumption Offerings: An Application in Mental Health

Past Supervision

YearProgramSupervisor TypeResearch Title
2014PhD (Management)Co-SupervisorBranding Processes and Brand / Marketing Strategy Alignment - The Case of Two B2B Industries in Australia
2006M Commerce (Management) [R]Co-SupervisorHow does the Consulting Intervention Process Adapt to the Client Context?
2005Honours Marketing
University of Newcastle
Sole SupervisorFan Loyalty: The Influence of Sports Involvement and Fan Identification in Australian Sport
2003Honours Marketing
University of Newcastle
Co-SupervisorMeasuring domestic/ retail consumers behavioural intentions in a deregulated electricity market
2003Honours Marketing
University of Newcastle
Principal SupervisorTo ascertain the degree of congruence Between the Grace Bros Brand and its store operations
2002Honours Marketing
University of Newcastle
Principal SupervisorUsing Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing
2002Honours Marketing
University of Newcastle
Principal SupervisorBrand Personality Differentiation in the Australian Action-Sports Branded Clothing Market
Honours Marketing
University of Newcastle
Co-SupervisorAn Examination of the Influence of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Australian Female Consumers
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Dr Philip Rosenberger III

Work Phone(02) 4921 8996
Fax(02) 4348 4101
Email
PositionsLecturer
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
DBA Supervisor
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Focus AreaMarketing
Office
BO 1.08,
Business Offices (BO),
Ourimbah
10 Chittaway Road
Ourimbah NSW 2258
Australia
URL:www.newcastle.edu.au/profile/philip-rosenbergeriii