Dr Philip Rosenberger III
Lecturer
Newcastle Business School (Marketing)
- Email:philip.rosenbergeriii@newcastle.edu.au
- Phone:(02) 4921 8996
Career Summary
Biography
I am a mid-career researcher based at the Ourimbah (Central Coast) campus. In terms of research areas, I have published in a number of new or emerging areas, such as group travel to major events and co-authored one of the earlier articles discussing the use of VR (virtual reality) for NPD. As I move into the mid-career phase, I am actively pursuing opportunities for grants and international research collaborations. I often work in multidisciplinary research teams, as problems typically benefit from bringing knowledge from more than one area to bear.
I am also on the lookout for opportunities to engage with industry (both for-profit and not-for-profit). I do this by way of guest speakers for the classroom and looking for ways to engage in research projects that have benefits both for industry and scholarly outputs. This has so far led to some Faculty Industry Matched-funds Grant projects, and we are eager to work with more organisations.
I have also sought to publish in areas of social or public-policy significance (such as social and environmental marketing), particularly through the use of end-of-chapter case studies in textbooks to reach future marketing students.
I have also encouraged undergraduate students to publish research (and been part of that) as a way to involve them further in the research process and encourage them in considering honours and other higher degrees.
Research Expertise
I have experience in conducting quantitative research (e.g. survey design, multivariate and univariate analysis techniques, such as multiple regression, SmartPLS [PLS-SEM], MANOVA and ANOVA, along with non-parametric techniques) and qualitative research (e.g. interviews, content analysis). I have successfully supervised Honours, DBA and PhD students and am currently involved in supervising several PhD students.
My focal research areas include: Sports marketing (e.g. fan loyalty) - Retail - New product development (NPD) - Innovation - Teleworking (includes telecommuting) - Retail innovation - Tourism (including periodic hallmark/major events and group travel) and some management/HRM areas (e.g. talent management). My broader research interests also include: - Green (eco) marketing - Social/Non-profit marketing - Brand management - SMEs.
In 2018, working with colleagues here and at TU Dortmund University in Germany, we received a Faculty Industry Matched Funding grant for a football fan engagement study that featured industry partners of the Newcastle Jets and Borussia Dortmund (BVB). The project included an industry-academia symposium kindly hosted by BVB at Signal Iduna Park in Dortmund.
The success of this project led to a 2019 extension with the Newcastle Jets focused on understanding drivers of W-League (professional women's football/soccer league) engagement. Our TU Dortmund University colleagues are continuing the women's football focus looking at the Frauen-Bundesliga in 2020-2021.
Teaching Expertise
My teaching expertise/experience includes the following areas: - Principles of Marketing - Market research (including survey design, analysis techniques and using SPSS for quantitative analysis) - Retail marketing - New product development (NPD) and Product & brand management - Advertising & Promotions Management (Integrated Marketing Communications) - Strategic Marketing - Digital & Social Media Marketing - Consumer Behaviour.
Administrative Expertise
I have served as course co-ordinator in each teaching area listed, as well as serving on Faculty Ethics and School Assessment committees in the past. I was a long-standing member of the Faculty of Business & Law's Health & Safety Committee. I have been serving as the Chair of Peer Review, Faculty of Business & Law, which is the first stage of the University's Ethics Approval process.
Collaborations
My current research-collaboration projects include the following areas: Fan loyalty (sports marketing) - Presenteeism - Telework (i.e. telecommuting). Other research-collaboration efforts have included the following areas: - Product and Retail Innovation - Retailing - Sales Management - Product Development - Green Marketing/Product Development - Brand management.
Qualifications
- PhD (Management), University of Newcastle
- Bachelor of Science, Florida State University
- Master of Business Administration, Erasmus University - Rotterdam
- Master of Science (Marketing), Georgia State University
- Associate in Arts, University of North Florida
Keywords
- Advertising & Promotions Management (IMC)
- Brand management
- Fan loyalty
- Green (eco) marketing
- Group travel
- Innovation
- Market research
- Marketing
- New product development (NPD)
- Product & brand management
- Retail
- Retail innovation
- SMEs
- SmartPLS
- Sports marketing
- Structural equation modelling
- Telecommuting
- Telework
- Tourism
Languages
- English (Fluent)
- German (Working)
- Dutch (Working)
Fields of Research
Code | Description | Percentage |
---|---|---|
350705 | Innovation management | 30 |
350804 | Tourism marketing | 20 |
350605 | Marketing management (incl. strategy and customer relations) | 50 |
Professional Experience
UON Appointment
Title | Organisation / Department |
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Lecturer | University of Newcastle Newcastle Business School Australia |
Awards
Research Award
Year | Award |
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2021 |
Outstanding Paper in the 2021 Emerald Literati Awards Emerald Publishing |
2014 |
Best Paper in Track: Not for Profit & Social Marketing Unknown |
2014 |
Best Paper in Track: Sports Marketing Unknown |
Teaching
Code | Course | Role | Duration |
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mktg3004 |
Advertising and Marketing Communications Strategy Faculty of Business & Law, The University of Newcastle Business and marketing objectives define effective communications strategy. The nature and design of communication strategies in terms of customer-marketer interaction is examined with the traditional theories and the future implications of emerging technologies considered. Wherever appropriate, the content is international in its perspective. Students engage in independent and collaborative work processes to design and communicate strategies reflective of authentic practice in advertising and promotion. |
Lecturer | 24/2/2020 - 24/7/2020 |
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Highlighted Publications
Year | Citation | Altmetrics | Link | ||||||||
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2020 |
Cheung ML, Pires G, Rosenberger III PJ, 'The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge', Asia Pacific Journal of Marketing and Logistics, 32 695-720 (2020) [C1]
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Nova | |||||||||
2020 |
Lee YLA, Malik A, Rosenberger PJ, Sharma P, 'Demystifying the differences in the impact of training and incentives on employee performance: Mediating roles of trust and knowledge sharing', Journal of Knowledge Management, 24 1987-2006 (2020) [C1]
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Nova | |||||||||
2021 |
Yun JH, Rosenberger III PJ, Sweeney K, 'Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement', Asia Pacific Journal of Marketing and Logistics, 33 755-782 (2021) [C1]
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Nova | |||||||||
2022 |
Keogh C, Kriz A, Barnes L, Rosenberger III P, 'Exploring destination engagement of sharing economy accommodation: Case of Australian second-homes', Current Issues in Tourism, 25 3425-3442 (2022) [C1]
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Nova | |||||||||
2022 |
Kelly A-L, Malik A, Rosenberger III PJ, Performance Drivers in the Australian Banking and Financial Industry, Routledge, Abingdon, Oxford, 196 (2022) [A1]
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Nova |
Book (1 outputs)
Year | Citation | Altmetrics | Link | ||
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2022 |
Kelly A-L, Malik A, Rosenberger III PJ, Performance Drivers in the Australian Banking and Financial Industry, Routledge, Abingdon, Oxford, 196 (2022) [A1]
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Nova |
Chapter (3 outputs)
Year | Citation | Altmetrics | Link | |||||
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2024 |
Cheung ML, Pires GD, Rosenberger III P, Leung WKS, Lee KY, 'Driving destination-based brand equity: The role of tourists interaction in social-media destination brand communities', Brand Co-creation Tourism Research: Contemporary Issues and Challenge, Apple Academic Press, Palm Bay, FL, USA 79-96 (2024) [C1]
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Nova | ||||||
2019 |
Cheung ML, Pires G, Rosenberger III P, de Oliveira MJ, 'Issues in consumer-based brand equity and agenda for future research', The Driving Trends of International Business in the 21st Century, Cambridge Scholars Publishing, Newcastle upon Tyne, UK 67-110 (2019) [B1]
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2003 |
Carlson JL, Rosenberger III PJ, Paynter J, 'Super 12 rugby union: Comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website', Cross-Cultural Marketing, Thomson Nelson, South Melbourne 354-361 (2003) [B1]
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Nova |
Journal article (47 outputs)
Year | Citation | Altmetrics | Link | ||||||||
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2023 |
Sepehr S, Holzmüller H, Rosenberger PJ, 'City, Consumption and Interculturalism: How Cities Can Facilitate Consumer Acculturation', Australasian Marketing Journal, 31 303-313 (2023) [C1] With the rise of interculturalism as an alternative paradigm to the dominant multicultural integration policies in immigration countries, the importance of cities, as landscapes o... [more] With the rise of interculturalism as an alternative paradigm to the dominant multicultural integration policies in immigration countries, the importance of cities, as landscapes of intercultural interactions and consumption has become more and more important. This study aims to investigate how cities and city-related consumption practices play a role in consumer acculturation, an area that is largely overlooked in previous research. A hermeneutic approach is used to analyse and interpret the data collected through semi-structured and unstructured go-along interviews with 18 Iranian immigrants who live in Dortmund, Germany. Beyond the dichotomy of the home and host countries, the findings of this study show how city-related activities and interactions can lead to the construction of a sense of belonging to the hosting society. We show how such a sense of belonging can be constructed through immigrant consumers¿ involvement in city-related rituals, private appropriation of public space and reterritorialisation.
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2023 |
Rahman MM, Rosenberger III PJ, Yun JH, de Oliveira MJ, Köcher S, 'Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty', Asia Pacific Journal of Marketing and Logistics, (2023) [C1]
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2023 |
Olivier L, Carlson J, Rahman SM, Rosenberger PJ, 'Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model', JOURNAL OF TRAVEL RESEARCH, 62 1530-1549 (2023) [C1]
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2023 |
Sepehr S, Carlson J, Rosenberger P, Pandit A, 'Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia', Journal of Consumer Marketing, 40 136-149 (2023) [C1] Purpose: Social media has transformed communication possibilities for immigrant consumers with their home country in their acculturation efforts. However, the acculturative outcom... [more] Purpose: Social media has transformed communication possibilities for immigrant consumers with their home country in their acculturation efforts. However, the acculturative outcomes of consumer interactions with the home country through social media are largely overlooked in previous research. This study aims to investigate the acculturative processes and outcomes resulting from interacting with the home country through social media. Design/methodology/approach: A netnographic approach is used to collect data from a social media platform that provides an interactive social context in which Iranian immigrants in Australia share their experiences of immigration with non-immigrants who are considering and planning to migrate to Australia. Findings: Findings show how both immigrants and non-immigrant users via social media reflexively contribute to the formation of two competing collective narratives, namely, the dominant, romanticizing narrative and counter, pragmatic narratives. Findings highlight how notions of the home and host countries, and the idea of migrating from home to host, are constructed as the result of the circulation of the dominant and counter narratives. Further findings include how these two collective narratives come into play in the formation of three acculturative outcomes, namely, self-validating, ordinary experts and wellbeing. These insights extend consumer acculturation theory through highlighting the acculturative processes and outcomes of interactions with the home country via a social media platform. This includes, for example, how interacting with the home culture can take on assimilationist properties through the construction of a romanticized representation of the hosting society (i.e. Australia) in the dominant collective narrative. Practical implications: Implications for ethnic marketing practice, policymakers and non-governmental organisations are advanced, especially regarding using social media as a channel to communicate with current and potential immigrant consumers. Notably, policymakers can use social media to engage with immigrants before and after migration to reduce the potential for cognitive dissonance in recent arrivals. Managerially, brands can advertise on Web-based forums, independent websites and social media platforms to target potential immigrants to sell relevant products immigrants needs after migrating to the host country. Social implications: Findings broaden the understanding of the potential acculturative outcomes on social media by moving away from the traditional outcomes, which are restricted to the dichotomy between the home and host cultures. Originality/value: Scholarly attention is deficient on the role of direct interaction with the home country in immigrant consumer acculturation, especially through social media, which is the focus of this study.
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2022 |
Keogh C, Kriz A, Barnes L, Rosenberger III P, 'Exploring destination engagement of sharing economy accommodation: Case of Australian second-homes', Current Issues in Tourism, 25 3425-3442 (2022) [C1]
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Nova | |||||||||
2021 |
Yun JH, Rosenberger III PJ, Sweeney K, 'Drivers of soccer fan loyalty: Australian evidence on the influence of team brand image, fan engagement, satisfaction and enduring involvement', Asia Pacific Journal of Marketing and Logistics, 33 755-782 (2021) [C1]
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2021 |
Cheung ML, Pires GD, Rosenberger III PJ, 'Exploring consumer brand engagement: a holistic framework', European Business Review, 33 80-103 (2021) [C1]
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2021 |
Cheung ML, Pires G, Rosenberger III PJ, Leung WKS, Chang MK, 'The role of social media elements in driving co-creation and engagement', ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 33 1994-2018 (2021) [C1]
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2021 |
Cheung ML, Pires GD, Rosenberger PJ, Leung WKS, Ting H, 'Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong', Australasian Marketing Journal, 29 118-131 (2021) [C1] Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marketing (S... [more] Despite promising conceptual developments in value co-creation and consumer-brand engagement (CBE), the scholarly attention afforded to the importance of social media marketing (SMM) activities in strengthening consumers¿ intention for value co-creation and CBE is limited. SMM is conceptualised as a hierarchical construct with five dimensions: entertainment, customisation, interaction, electronic-word-of-mouth (EWOM) and trendiness. This study examines the role of SMM in building value co-creation and CBE, as well as repurchase intention and on-going search behaviour as behavioural responses. Based on primary data from a survey of 392 smartphone users in China and Hong Kong, we use partial least squares - structural equation modelling (PLS-SEM) to test the hypotheses. The findings show that effective SMM strategies lead to the strengthening of value co-creation, CBE, repurchase intention and ongoing search behaviour. It is also found that there is a significant difference in the impact of CBE on repurchase intention between China and Hong Kong consumers. These findings contribute to the marketing literature by empirically validating the five elements in the SMM construct, providing intelligence on how SMM can drive value co-creation and CBE. The findings also enrich the marketing literature by showing that value co-creation acts as an antecedent of CBE, driving consumers¿ behavioural intention, reflected by on-going search behaviour and repurchase intention.
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2021 |
Cheung ML, Pires GD, Rosenberger PJ, Leung WKS, Salehhuddin Sharipudin MN, 'The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions', Journal of Retailing and Consumer Services, 61 (2021) [C1] Grounded on service-dominant logic (S-D logic), a vital issue for marketers is to understand how the multiple approaches encouraging consumer participation (CP), as manifested by ... [more] Grounded on service-dominant logic (S-D logic), a vital issue for marketers is to understand how the multiple approaches encouraging consumer participation (CP), as manifested by consumer-consumer interaction (CCI) and consumer-brand interaction (CBI), reflect on the extent of consumer-brand engagement (CBE). This study examines the role of CCI and CBI in driving the CBE's cognitive, emotional and behavioral dimensions, and their effect on consumers' behavioral intentions based on repurchase intention and ongoing search behavior. Data collected from 316 Malaysian consumers using a self-administrated online survey was analyzed using Partial Least Square ¿ Structural Equation Modelling (PLS-SEM). The findings demonstrate the importance of the two forms of CP in strengthening the CBE dimensions, revealing that the cognitive engagement is an influential driver of consumers' ongoing search behavior, while emotional engagement and behavioral engagement are significant predictors of consumers' repurchase intention. We provide meaningful implications for marketers to manage CP on social-media platforms.
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2021 |
Cheung ML, Pires GD, Rosenberger III PJ, De Oliveira MJ, 'Driving COBRAs: the power of social media marketing', Marketing Intelligence & Planning, 39 361-376 (2021) [C1]
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2020 |
Cheung ML, Pires G, Rosenberger III PJ, 'The influence of perceived social media marketing elements on consumer-brand engagement and brand knowledge', Asia Pacific Journal of Marketing and Logistics, 32 695-720 (2020) [C1]
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Nova | |||||||||
2020 |
Cheung ML, Pires GD, Rosenberger III PJ, Jose de Oliveira M, 'Driving consumer-brand engagement and co-creation by brand interactivity', Marketing Intelligence & Planning, 38 523-541 (2020) [C1]
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2020 |
Cheung ML, Pires GD, Rosenberger PJ, 'Exploring synergetic effects of social-media communication and distribution strategy on consumerbased brand equity', Asian Journal of Business Research, 10 126-149 (2020) [C1] This study examines the effectiveness of social-media brand communication and intensive-distribution strategy on the consumer-based brand equity dimensions, also accounting for th... [more] This study examines the effectiveness of social-media brand communication and intensive-distribution strategy on the consumer-based brand equity dimensions, also accounting for the moderating effect of product involvement. The theoretical framework is tested using data collected from 210 consumers who shopped in electronic-appliance stores (high involvement) or sports-apparel stores (low involvement) in a shopping mall in Hong Kong. Data analysis used partial least squares ¿ structural equation modelling (PLS-SEM). The results show that firmcreated social-media brand communication and distribution intensity are key factors influencing consumer-based brand equity, with the moderating effect of product involvement also confirmed. However, inconsistent with previous studies, there is only partial support for the impact of user-generated social-media brand communication on consumer-based brand equity dimensions for both high-and lowinvolvement products. This study enables managers and academics to better understand the combined effectiveness of social media marketing and distribution intensity, as well as the moderating effect of product-involvement level for better resource allocation.
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2020 |
Lee YLA, Malik A, Rosenberger PJ, Sharma P, 'Demystifying the differences in the impact of training and incentives on employee performance: Mediating roles of trust and knowledge sharing', Journal of Knowledge Management, 24 1987-2006 (2020) [C1]
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2019 |
Cheung ML, Pires G, Rosenberger III PJ, 'Developing A Conceptual Model for Examining Social Media Marketing Effects on Brand Awareness', International Journal of Economics and Business Research, 17 243-261 (2019) [C1]
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2019 |
Rosenberger III PJ, Yun JH, Rahman MM, Köcher S, de Oliveira M, 'GOOOOL: motivation drivers of attitudinal and behavioral fan loyalty In Brazil', Brazilian Journal of Marketing (BJM), 18 116-136 (2019) [C1]
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2019 |
Jeffrey R, Pires G, Rosenberger III P, 'Examining the consumption of financial products by Muslim consumers in Australia', Global Business & Economics Anthology, 2 100-112 (2019) [C1]
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2018 |
Cheung ML, Pires G, Rosenberger III PJ, 'Exploring the effect of social media marketing on consumer-brand engagement', Global Business & Economics Anthology, I 1-15 (2018) [C1]
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2016 |
Malik A, Rosenberger PJ, Fitzgerald M, Houlcroft L, 'Factors affecting smart working: evidence from Australia', International Journal of Manpower, 37 1042-1066 (2016) [C1] Purpose: The purpose of this paper is to analyse data from the New South Wales Government¿s Pilot Programme of establishing Smart Work Hubs (SWHs) for enabling teleworking in two ... [more] Purpose: The purpose of this paper is to analyse data from the New South Wales Government¿s Pilot Programme of establishing Smart Work Hubs (SWHs) for enabling teleworking in two busy commuter corridors. The paper analyses the relationships between various firm, job and personal factors and the perceived value, attitudes and expected usage by users of the SWHs. Design/methodology/approach: Employing a cross-sectional survey design, the characteristics, values and attitudes of 117 SWH users were analysed using partial least squares (PLS) method of structural equation modelling (SEM). SEM-PLS approach is considered appropriate especially in prediction-based studies and to estimate an endogenous target construct. Findings: Results revealed that perceived SWH value significantly influenced attitude towards the SWH, which then had a significant influence on SWH usage intentions, with personal, job and firm factors also playing a role. Further analysis revealed four variables that significantly influenced the perception of family-value benefits (age, income, hub commute distance, work commute distance), however, there were none that significantly influenced the perception of work benefits. Research limitations/implications: The small sample size limits statistical inferences and generalisations to be drawn. Further, this paper also discusses how the low and uneven uptake of teleworking at a SWH raises several managerial and policy implications needing attention. Originality/value: To the best of the authors¿ knowledge, this is the first empirical study analysing the expected values, attitudes and usage intentions of teleworkers in a SWH context. This study adds to the emerging body of human resource management studies on an outward-looking approach. The novel context will provide a useful base for subsequent studies.
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2016 |
Carlson JL, Rahman M, Rosenberger III P, Holzmüller HH, 'Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective', Journal of Marketing Management, 32 900-925 (2016) [C1]
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2016 |
Carlson J, Rosenberger PJ, Rahman MM, 'A Hierarchical Model of Perceived Value of Group-Oriented Travel Experiences to Major Events and its Influences on Satisfaction and Future Group-Travel Intentions', Journal of Travel and Tourism Marketing, 33 1251-1267 (2016) [C1] This study seeks a deeper understanding of the forms of value that travel consumers derive from a group-travel experience to a major event. We focus on specific group-travel value... [more] This study seeks a deeper understanding of the forms of value that travel consumers derive from a group-travel experience to a major event. We focus on specific group-travel value dimensions of social, hedonic, monetary, functional ¿ major event, functional ¿ event-destination tourism infrastructure, epistemic, and convenience. A sample of 389 consumers is used to substantiate our framework. We also empirically examine this model with satisfaction and future group-travel intentions ¿ with satisfaction found to fully mediate the relationship between the perceived value of the group-travel experience and future group-travel intentions. This framework can serve to advance further theory development in this domain.
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2015 |
Wyllie J, Carlson J, Rosenberger PJ, 'Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective', Australasian Marketing Journal, 23 188-195 (2015) [C1]
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2015 |
Chow CLJ, Pires GD, Rosenberger III PJ, 'Towards a rigorous conceptual framework for examining international medical travel', International Journal of Behavioural and Healthcare Research, 5 88-103 (2015) [C1]
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2015 |
Carlson J, Rosenberger PJ, Rahman MM, 'Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination', Journal of Marketing Management, 31 1065-1089 (2015) [C1]
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2014 |
Wyllie J, Carlson J, Rosenberger PJ, 'Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness', Journal of Marketing Management, 30 697-718 (2014) [C1]
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2013 |
Leung SYF, Pires G, Rosenberger III PJ, 'Ethical Business Practices and Consumers' Purchase Intentions for a Fast Moving Consumer Good in Hong Kong', Global Business & Economics Anthology 2013, 2 220-228 (2013) [C1]
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2012 |
Regan N, Carlson JL, Rosenberger III PJ, 'Factors affecting group-oriented travel intention to major events', Journal of Travel and Tourism Marketing, 29 185-204 (2012) [C1]
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2012 |
Stevens SD, Rosenberger III PJ, 'The influence of involvement, following sport and fan identification on fan loyalty: An Australian perspective', International Journal of Sports Marketing & Sponsorship, 13 220-234 (2012) [C1]
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2012 |
Stevens S, Rosenberger PJ, 'The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective', INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP, 13 220-234 (2012)
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2012 |
Tong TM, Rosenberger III PJ, Pires G, 'Managerial perceptions of relationship marketing effectiveness on perceived business performance in the Hong Kong information and communication technology industry', Global Business & Economics Anthology, 1 72-85 (2012) [C1]
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2008 | Rosenberger III PJ, Donahay B, 'Brand personality differentiation in Formula One motor racing: An Australian view', Marketing Bulletin, 19 1-14 (2008) [C1] | Nova | |||||||||
2007 | Donahay B, Rosenberger III PJ, 'Using brand personality to measure the effectiveness of image transfer in Formula One Racing', Marketing Bulletin, 18 1-15 (2007) [C1] | ||||||||||
2006 |
Lysaght T, Rosenberger III PJ, Kerridge I, 'Australian undergraduate biotechnology student attitudes towards the teaching of ethics', International Journal of Science Education, 28 1225-1239 (2006) [C1]
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2006 | Buresti F, Rosenberger III PJ, 'Brand Personality Differentiation in the Australian Action-Sports Clothing Market', Marketing Bulletin, 17 (2006) [C1] | ||||||||||
2004 |
Baxter SM, Rosenberger III PJ, Hementera V, 'Product Placements in Movies: An Australian Consumer Perspective on their Ethicality and Acceptability', Marketing Bulletin, 15 1-16 (2004) [C1]
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2004 |
Hart AE, Rosenberger III PJ, 'The Effect of Corporate Image in the Formation of Customer Loyalty: An Australian Replication', Australasian Marketing Journal, 12 88-96 (2004) [C1]
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2003 |
Carlson JL, Rosenberger III PJ, Muthaly S, 'Nothing but Net! A Study of the Information Content in Australian Professional Basketball Websites', Sport Marketing Quarterly, 12 184-189 (2003) [C1]
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2001 |
Rosenberger III PJ, Polonsky MJ, 'Reevaluating Green Marketing: A Strategic Approach', Business Horizons, 44 21-30 (2001) [C1]
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2001 | Rosenberger III PJ, Merrilees WJ, Miller D, 'A New Retail Concept Taxonomy', International Journal of New Product Development & Innovation Management, 1 79-91 (2001) [C1] | Nova | |||||||||
1998 |
Polonsky MJ, Rosenberger PJ, Ottman J, 'Developing green products: Learning from stakeholders', Asia Pacific Journal of Marketing and Logistics, 10 22-43 (1998) The complexities of environmental issues require that when developing new green products marketers have to seek-out, involve and learn from stakeholders with environmental experti... [more] The complexities of environmental issues require that when developing new green products marketers have to seek-out, involve and learn from stakeholders with environmental expertise. These stakeholders have information that lies outside the organisation's main area of expertise and can assist the firm in developing less environmentally harmful products. This article examines US and Australian markets¿ perceptions of stake-holders¿ potential to influence the green new product development (NPD) process and what strategies can be used to involve stakeholders in this process. The findings suggest that marketers believe some stakeholders with ¿high¿ influencing abilities should be involved in the green NPD process, although it appears that in practice, firms use very basic methods to include these stakeholders. It also appears that there is limited formal interaction between the firm and its stakeholders and that respondents are not engaging and learning from others with green product expertise. © 1998, MCB UP Limited
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1998 |
Polonsky MJ, Rosenberger PJ, Ottman J, Ottman J, 'Developing green products: Learning from stakeholders', Qualitative Research in Organizations and Management, 10 22-43 (1998) © 1998, Emerald Group Publishing Ltd. All Rights Reserved. The complexities of environmental issues require that when developing new green products mar keters have to seek-out, in... [more] © 1998, Emerald Group Publishing Ltd. All Rights Reserved. The complexities of environmental issues require that when developing new green products mar keters have to seek-out, involve and learn from stakeholders with environmental expertise. These stakeholders have in -formation that lies outside the organisation¿s main area of expertise and can assist the firm in developing less environmentally harmful products. This article ex amines US and Australian markets¿ per ceptions of stake -holders¿ potential to in fluence the green new product de vel op ment (NPD) process and what strategies can be used to involve stake hold ers in this pro cess. The findings suggest that marketers believe some stakeholders with ¿high¿ influencing abilities should be in volved in the green NPD pro cess, al though it ap pears that in practice, firms use very basic meth ods to include these stakeholders. It also ap pears that there is limited formal in ter ac tion between the firm and its stake hold ers and that respondents are not en gag ing and learning from others with green prod uct expertise.
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1998 | Polonsky MJ, Rosenberger III PJ, Ottman JA, 'Developing green products: learning from stakeholders', Journal of Sustainable Product Design, 5 7-21 (1998) [C1] | ||||||||||
Show 44 more journal articles |
Conference (96 outputs)
Year | Citation | Altmetrics | Link | ||||
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2023 | Behmanesh I, Rosenberger III P, Malik A, Cunneen DJ, 'Contextual Ambidexterity and Innovation in the Australian Public Healthcare Services Sector: The Role of Leadership and HRM', Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, Birmingham, UK (2023) | ||||||
2023 |
Tavakoli A, Thorsten A, Rosenberger III P, Keogh C, Pandit A, Holzmüller HH, Oliveira MD, 'Understanding Women s Football Motivations and COBRAs: Preliminary German Findings', Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham, Birmingham, UK (2023)
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2022 |
Al Mursalin J, Pandit A, Zaveri M, McLeay F, Rosenberger III P, 'Sensory brand experience and continual engagement: The context of social media influencer', ANZMAC 2022 Conference Proceedings: RECONNECT & REIMAGINE, Perth, Western Australia (2022)
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2018 | Keogh C, Kriz A, Barnes L, Rosenberger III PJ, 'Sharing economy impact on regional tourism systems: Case study of micro accommodation operators in regional Australia', Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events Education and Research, Newcastle (2018) [E1] | Nova | |||||
2016 | Malik A, Rosenberger III P, Fitzgerald M, 'Transformative co-creation of value: the case of smart work hubs', Proceedings of the 6th ISPIM Innovation Symposium: Innovation in the Asian Century, Porto, Portugal (2016) [E1] | Nova | |||||
2016 | Dotterweich C, Rosenberger III PJ, Holzmüller HH, 'Evaluation of Big Social Innovation Projects: The Case of a Citywide German Start-up Initiative', Proceedings of the 11th International Forum on Knowledge Asset Dynamics: Towards a New Architecture of Knowledge: Big Data, Culture and Creativity, Dresden, Germany (2016) [E1] | Nova | |||||
2015 |
Carlson J, Rosenberger III PJ, Rahman MM, 'Modelling value drivers of group oriented travel experiences to major events and its influences on satisfaction and future travel intentions', Proceedings of 2015 Academy of Marketing Conference: The Magic in Marketing, Limerick, Ireland (2015) [E1]
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Nova | |||||
2015 | Malik A, Fitzgerald M, Rosenberger III PJ, Houlcroft L, 'The NSW Smart Work Hub Pilot: Preliminary findings on anticipated and actual well- being benefits', 2015 Sustainable HRM and Employee Well-Being: An International Research Symposium Book of Abstracts, North Sydney (2015) [O1] | ||||||
2015 | Cullen A, Rosenberger III PJ, Malik A, Fitzgerald M, Kriz A, 'Understanding the Influence of Workplace Values on Generation Y s Attitude Towards Teleworking', 2015 ANZMAC Conference Proceedings, Sydney, Australia (2015) [E3] | ||||||
2015 | Rosenberger III PJ, Yun JH, Rahman MM, Köcher S, de Oliveira M, 'Off the Pitch: A Cross-Country Investigation of the Determinants of Engagement Behaviour and its Effect on Football Fan Loyalty in Germany and China', ANZMAC 2015 Conference Proceedings, Sydney, Australia (2015) [E3] | ||||||
2015 |
Rosenberger III PJ, Rahman MM, Carlson J, 'An Examination of the Moderating Effects in the Group Travel Satisfaction Loyalty Relationship', Proceedings of 2015 Academy of Marketing Conference: The Magic in Marketing, Limerick, Ireland (2015) [E2]
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Nova | |||||
2015 | Rosenberger III PJ, Yun JH, Rahman MM, Köcher S, de Oliveira M, 'Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China', Proceedings of 2015 Academy of Marketing Conference: The Magic in Marketing, Limerick, Ireland (2015) [E1] | Nova | |||||
2014 |
Wyllie J, Rosenberger III PJ, Carlson J, 'To seek help or not? Young consumers willingness to undertake formal help-seeking behaviours', Proceedings of the AASM 2014 Biennial International Social Marketing Conference, Frankston, Victoria, Australia (2014) [E3]
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2014 | Yun JH, Rosenberger III PJ, 'Investigating the Antecedents to Australian Football Fan Loyalty: The Influence of Motivation, Fan Identification and Satisfaction', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3] | ||||||
2014 |
Carlson J, Rosenberger III PJ, Rahman M, 'Cultivating group oriented travel behaviour to major events: Assessing the importance of customer perceived value, enduring event involvement and destination image', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
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2014 |
Wyllie J, Carlson JL, Rosenberger III PJ, 'Should I or Shouldn t I...Help-Seeking for my Mental Wellbeing', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3]
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2014 | Cullen A, Rosenberger III PJ, Malik A, Fitzgerald M, Kriz A, 'Advancing a conceptual model for understanding the influence of personal characteristics and values on Generation Y s attitude towards teleworking', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014) [E1] | Nova | |||||
2014 |
Hook M, Rosenberger III PJ, Baxter S, 'Examining the Automaticity of Product Placement Effects', ANZAM 2014 - Reshaping Management for Impact, Sydney, Australia (2014) [E1]
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Nova | |||||
2014 | Ngie KL-M, Rosenberger III PJ, George A, 'A New Service-Quality Model to Enhance Customer Retention in the Hong Kong Fast-Food Restaurant Industry', AM2014 - Marketing Dimensions: People, places and spaces, Bournemouth, UK (2014) [E3] | ||||||
2013 |
Carlson J, Rosenberger III PJ, Rahman M, 'Advancing a conceptual model for understanding the drivers of group-oriented travel behaviour to large-scale events', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
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Nova | |||||
2013 |
Hernandez J, Carlson J, Rosenberger III PJ, 'Towards a Framework for Understanding Enduring Transformational Consumption Choices: A Mental Health Perspective', Marketing Relevance - Academy of Marketing Conference, 8-11 July 2013, Cardiff, Wales, UK (2013) [E1]
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Nova | |||||
2012 | Rosenberger III PJ, Pond A, Andrews N, Hetherington K, 'Drills and whisks: Product placement within Australian lifestyle-reality television', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E3] | ||||||
2012 |
Regan N, Rosenberger III PJ, Carlson JL, 'Modelling the effects of group-travel motivations and destination image for major social-oriented events', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
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Nova | |||||
2012 |
Rosenberger III PJ, Pires G, Merrilees B, 'Driving the SME shopfront retail innovation development process', Academy of Marketing Conference 2012. Marketing: Catching the Technology Wave. Conference Proceedings, Southampton, UK (2012) [E1]
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Nova | |||||
2011 |
Hernandez JK, Carlson JL, Rosenberger III PJ, 'Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of female consumers: A conceptual framework', ANZMAC2011 Proceedings. Marketing in the Age of Consumerism: Jekyll or Hyde?, Perth (2011) [E1]
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Nova | |||||
2010 |
Regan N, Rosenberger III PJ, Carlson JL, 'An analysis of group-travel motivations for major social-orientated events', Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia (2010) [E2]
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Nova | |||||
2009 | Rosenberger III PJ, 'Brand trust: An Australian replication of a two-factor structure', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1] | Nova | |||||
2009 |
Regan N, Carlson JL, Rosenberger III PJ, 'Examining the antecedents of group-oriented travel behaviour to large-scale events: A conceptual model and propositions', ANZMAC 2009 Papers, Melbourne, VIC (2009) [E1]
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Nova | |||||
2009 | Rosenberger III PJ, 'Increasing interaction in marketing courses: A hands-on experiment', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3] | ||||||
2009 | Rosenberger III PJ, Buresti F, 'Exploring Aaker's (1997) brand personality structure in the Australian action-sports clothing market', Australian and New Zealand Marketing Academy Conference: Book of Abstracts, Melbourne, VIC (2009) [E3] | ||||||
2003 | Perdedjian T, Micevski L, Cother EM, Poole RJ, Vojdanoski I, Rosenberger III PJ, 'The Communication Habits of Generation Y: An Exploratory Study', Celebration of Ehrenberg and Bass: Marketing Discoveries, Knowledge and Contribution, Adelaide (2003) [E1] | ||||||
2003 |
Baxter SM, Rosenberger III PJ, 'The Development of Children's Brand Knowledge and Brand Preferences: A Conceptual Exploration and Research Agenda', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
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2003 |
Baxter SM, Rosenberger III PJ, 'An Exploratory Investigation into Consumer Characterisitics and their Impact on Online Shopping Behaviour in the Hunter Valley', Pathways to Profit, Central Coast School of Business, Ourimbah (2003) [E1]
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2003 | Rosenberger III PJ, Stevens SD, 'The Influence of Sports Involvement and Fan Identification on Sports Loyalty: An Exploratory Investigation', Pathways to Profit, Ourimbah Central Coast (2003) [E1] | ||||||
2003 |
McPhee BJ, White JA, Rosenberger III PJ, Baxter SM, Wales JR, Scott SR, Booth EJ, 'An Exploratory Investigation into Parental Concerns of Advertising to Children', Pathways to Profit, Ourimbah Central Coast (2003) [E1]
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2002 |
Carlson JL, Voola R, Rosenberger III PJ, Paynter JS, 'A Descriptive Framework for Website Assessment:Opportunities and Considerations for Sport Marketers', International Conference, Indian Institute of Management, Bangalore (2002) [E1]
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2002 | Byrne M, Rosenberger III PJ, Nicolson J, Romcke-Jones JT, Brockman SL, Hargen I, McMaugh SK, 'An Exploratory Investigation into Consumer Adoption of Water-Efficient Showerheads', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1] | ||||||
2002 | Rosenberger III PJ, Merrilees B, Miller D, 'Exploring the Retail Makeover Typology', Proceedings of the Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria (2002) [E1] | ||||||
2002 | Rosenberger III PJ, Eggins A, Byrne M, Brashear T, 'Modelling Factors Influencing the Likelihood of Adoption of a New Energy Audit', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E1] | ||||||
2002 | Walsh R, Franco EN, Harrison L, Highfield NL, Keevers A, Rosenberger III PJ, Rugimbana RO, 'Trends in Eating Out:Cafe'-Society Mentality in Newcastle', Proceedings of Fourth Australasian Services Research Workshop, Monash University (2002) [E3] | ||||||
2002 | Rosenberger III PJ, Merriless B, Miller D, 'Factors Influencing the Development of a New Retail Concept:The Case of a Fashion+Cafe' Combination', Proceedings of Fourth Australiasian Services Research Workshop, Monash University, Victoria, Australia (2002) [E1] | ||||||
2002 | Lysaght T, Rosenberger III PJ, 'Student Perceptions on the Teaching of Bioethics in Undergraduate Biology Degrees:An Australian Perspective', The Proceedings of the 27th Annual Macromarketing Conference, The University of New South Wales, Sydney, Australia (2002) [E1] | ||||||
2002 |
Baxter SM, Hementera V, Herbert D, Harvey M, Rosenberger III PJ, 'Australian Consumers' Attitudes to product Placement in Film', The Proceedings of the 27th Annual Macromarketing Conference, University of New South Wales, Sydney, Australia (2002) [E3]
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2002 | Rosenberger III PJ, Brashear T, 'Promotion and the Innovator:The Case of Argos Louspeakers', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3] | ||||||
2002 | Ram R, Rosenberger III PJ, 'Novacastrian Retail Electiricity Consumers:A Preliminary look at their Supplier Switching Intentions', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3] | ||||||
2002 | Yikong M, Rosenberger III PJ, Truong T, Gardener F, Hardy K, Mooy AC, 'Novacastrian Women's Attitudes Towards Sex Appeal Advertisments:Preliminary Findings', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3] | ||||||
2002 | McPhee BJ, Wales J, White J, Scott S, Booth E, Rosenberger III PJ, 'An Investigation into Parental responses and concerns of Commercial Advertising to Children:Preliminary Finding', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3] | ||||||
2002 | Beiger RG, Cosstick JY, Lea D, Leighton EL, Rosenberger III PJ, 'Animal Welfare and Advertising Appeals', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3] | ||||||
2002 | Cother EM, Micevski L, Perdedijan T, Poole R, Vojdanoski I, Rosenberger III PJ, 'Attitudes and Perceptions of Generation Y towards Viral Marketing', Proceedings of the Doing Business Across Borders Conference, Newcastle, Australia (2002) [E3] | ||||||
2002 |
Carlson JL, Rosenberger III PJ, Voola R, ''GAME ON! Battle of the Footy Codes:A Study of the Information Content of Australian Rules Football and Rugby League Professional Sport Websites'', Proceedings of the Doing Business Across Borders Conference 2002, Newcastle, Australia (2002) [E1]
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2001 | Rosenberger III PJ, Brashear TG, 'An Exploratory Humanistic Inquiry into Factors Influencing Organisational Purchases of Recycled-Content Paper', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1] | ||||||
2001 |
Rosenberger III PJ, Carlson JL, Muthaly S, 'Goal!: An Exploratory study of the information content in the Australian national soccer league websites', Bridging Marketing Theory and Practice, Auckland, New Zealand (2001) [E1]
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2000 | Brashear TG, Rosenberger III PJ, Brooks CM, Acevedo CR, 'A Test of the Group-Values Justice Model in a Salesforce Setting', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1] | ||||||
2000 | Brashear TG, Rosenberger III PJ, Brooks CM, Acevedo CR, 'A Test of Retail Salesforce Turnover in Romania', Proceedings of ANZMAC 2000, Gold Coast, Queensland (2000) [E1] | ||||||
2000 | Polonsky MJ, Rosenberger III PJ, 'Re-Evaluating Green Marekting - A Sophisticated Strategic Marketing Approach', Proceedings of 2000 AMA Summer Educators Conference, Chicago, Illinois, USA (2000) [E1] | ||||||
1999 | Merrilees WJ, Rosenberger III PJ, Miller D, 'Toward Developing a new retail concept taxonomy', Proceedings of The Australian and New Zealand Marketing Academy Conference, UNSW Sydney (1999) [E1] | ||||||
Show 93 more conferences |
Other (10 outputs)
Year | Citation | Altmetrics | Link | ||
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2020 | Owen C, Manning L, Malik A, Rosenberger III PJ, Cunneen D, Holzmüller H, 'Cyferlinx for coders: Hiring and performance assessment using an artificial intelligence tool.', Human resource management: Strategic and international perspectives. UK: Sage Publications Ltd (2020) | ||||
2018 |
Rosenberger III P, Holzmüller PH, 'Research Consultancy - Football Fan and Stakeholder (Community) Engagement An Australian-German Exchange', (2018)
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2016 | Autmaring T, Köcher S, Holzmüller HH, Rosenberger III PJ, 'The Numerosity-Effect in Unit-Pricing', (2016) | ||||
2014 | Haworth GW, Rosenberger III PJ, Merrilees B, Kriz A, 'Advancing a model of adaptive strategic behaviour', ( pp.1-6). Sydney: UTS Business School (2014) [O1] | ||||
2014 |
Hook M, Rosenberger III PJ, 'Lovedale Long Lunch', Marketing, 3rd Edition ( pp.553-555). Brisbane, QLD: John Wiley & Sons (2014) [O1]
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Show 7 more others |
Presentation (10 outputs)
Year | Citation | Altmetrics | Link | ||
---|---|---|---|---|---|
2023 | Rosenberger III P, 'International Collaborations Joining The Avengers', (2023) | ||||
2019 |
Keogh C, Pandit A, Rosenberger III P, 'UoN Industry Matched Funding Research Project Football Fan Engagement: The Newcastle Jets Borussia Dortmund'', (2019)
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2019 | Rosenberger III P, 'I ll Rate That: A Multidimensional Model of Football Fan Satisfaction', (2019) | ||||
Show 7 more presentations |
Report (7 outputs)
Year | Citation | Altmetrics | Link | ||
---|---|---|---|---|---|
2020 |
Rosenberger III P, Keogh C, Pandit A, 'Exploring Football Fan Engagement: The Newcastle Jets Women s W-League Team', The Newcastle Jets, 75 (2020)
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2019 |
Rosenberger III P, Keogh C, Pandit A, 'Exploring Football Fan Engagement: The Newcastle Jets Case Study', The Newcastle Jets, 55 (2019)
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2017 | Fitzgerald M, Malik A, Rosenberger III PJ, 'Smart Work Hubs: The benefits, potential demand and possible models: NSW Smart Work Hub Pilot Program: Final Report prepared by the UON Central Coast Smart Work Research Team, The University of Newcastle, New South Wales, for the NSW Department of Industry.', NSW Department of Industry, 33 (2017) | ||||
2015 | Fitzgerald MG, Malik A, Rosenberger III P, 'NSW Smart Work Hub Program: Interim Report', NSW Trade & Investment, 27 (2015) [O1] | ||||
Show 4 more reports |
Grants and Funding
Summary
Number of grants | 11 |
---|---|
Total funding | $286,223 |
Click on a grant title below to expand the full details for that specific grant.
20231 grants / $9,964
Work intensification in healthcare – Exploring drivers and outcomes of frontline healthcare workers$9,964
Funding body: College of Human and Social Futures | University of Newcastle
Funding body | College of Human and Social Futures | University of Newcastle |
---|---|
Project Team | Ashish Malik (lead) Philip J. Rosenberger III (Co-Investigator) Ami-Lee Kelly (Co-Investigator) |
Scheme | CHSF - Pilot Research Scheme: Projects, Pivots, Partnerships |
Role | Investigator |
Funding Start | 2023 |
Funding Finish | 2023 |
GNo | |
Type Of Funding | Internal |
Category | INTE |
UON | N |
20221 grants / $10,000
Investigating retention in elite-player pathways amongst women footballers$10,000
Funding body: College of Human and Social Futures | University of Newcastle
Funding body | College of Human and Social Futures | University of Newcastle |
---|---|
Project Team | Dr Philip J. Rosenberger III (lead), Mr Bradley Jones, A/Prof Ashish Malik, Dr Ameet Pandit, Dr Clare Keogh, Mr Peter Haynes (Northern NSW Football), Prof Hartmut H. Holzmüller (Dortmund Uni), A/Prof Mohammad Rahman (Shippensburg Uni) |
Scheme | CHSF - Pilot Research Scheme: Projects, Pivots, Partnerships |
Role | Lead |
Funding Start | 2022 |
Funding Finish | 2022 |
GNo | |
Type Of Funding | Internal |
Category | INTE |
UON | N |
20211 grants / $1,500
CHSF Working Parents Research Relief Scheme$1,500
Funding body: College of Human and Social Futures | University of Newcastle
Funding body | College of Human and Social Futures | University of Newcastle |
---|---|
Scheme | CHSF - Working Parents Research Relief Scheme |
Role | Lead |
Funding Start | 2021 |
Funding Finish | 2021 |
GNo | |
Type Of Funding | Internal |
Category | INTE |
UON | N |
20201 grants / $43,766
The Influence of Social Media Content on Chinese Tourists' Trip Planning: the Role of Customer Inspiration and Confucian Values$43,766
Funding body: M&S Global Pty Ltd
Funding body | M&S Global Pty Ltd |
---|---|
Project Team | Doctor Sonia Vilches-Montero, Doctor Ameet Pandit, Doctor Philip Rosenberger III, Mr Wei Yao |
Scheme | Research Grant |
Role | Investigator |
Funding Start | 2020 |
Funding Finish | 2021 |
GNo | G2100384 |
Type Of Funding | C3100 – Aust For Profit |
Category | 3100 |
UON | Y |
20181 grants / $10,559
Football Fan and Stakeholder (Community) Engagement – An Australian-German Exchange$10,559
Funding body: Newcastle Jets Club Pty Ltd
Funding body | Newcastle Jets Club Pty Ltd |
---|---|
Project Team | Doctor Philip Rosenberger III, Doctor Philip Rosenberger III, Doctor Ameet Pandit, Professor Hartmut H Holzmuller, Professor Hartmut H Holzmuller |
Scheme | Research Grant |
Role | Lead |
Funding Start | 2018 |
Funding Finish | 2019 |
GNo | G1801091 |
Type Of Funding | C3100 – Aust For Profit |
Category | 3100 |
UON | Y |
20152 grants / $10,917
2015 International Visitor from TU Dortmund University Germany$9,917
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Doctor Philip Rosenberger III, Professor Hartmut H Holzmuller |
Scheme | International Research Visiting Fellowship |
Role | Lead |
Funding Start | 2015 |
Funding Finish | 2016 |
GNo | G1401322 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
2014 Vice Chancellors Award for Supervision Excellence - Faculty of Business and Law$1,000
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Doctor Philip Rosenberger III |
Scheme | Award for Supervision Excellence |
Role | Lead |
Funding Start | 2015 |
Funding Finish | 2015 |
GNo | G1401493 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20141 grants / $190,092
Smart Work Hub Pilot Program – Research services$190,092
Funding body: NSW Trade & Investment
Funding body | NSW Trade & Investment |
---|---|
Project Team | Associate Professor Martin Fitzgerald, Doctor Philip Rosenberger III, Associate Professor Ashish Malik |
Scheme | Research Project |
Role | Investigator |
Funding Start | 2014 |
Funding Finish | 2016 |
GNo | G1400931 |
Type Of Funding | C2300 – Aust StateTerritoryLocal – Own Purpose |
Category | 2300 |
UON | Y |
20041 grants / $7,500
Investigating Retail Innovations: Identifying the Steps, People and Key Success Factors Involved in Bringing a Retail Innovation to life$7,500
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Doctor Philip Rosenberger III |
Scheme | Early Career Researcher Grant |
Role | Lead |
Funding Start | 2004 |
Funding Finish | 2004 |
GNo | G0184145 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20031 grants / $940
2003 Australian and New Zealand Marketing Academy Conference 1 to 4 December 2003$940
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Doctor Philip Rosenberger III |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2003 |
Funding Finish | 2003 |
GNo | G0183785 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
20021 grants / $985
2002 ANZMAC Conference, Melbourne 2-4 December 2002$985
Funding body: University of Newcastle
Funding body | University of Newcastle |
---|---|
Project Team | Doctor Philip Rosenberger III |
Scheme | Travel Grant |
Role | Lead |
Funding Start | 2002 |
Funding Finish | 2002 |
GNo | G0182669 |
Type Of Funding | Internal |
Category | INTE |
UON | Y |
Research Supervision
Number of supervisions
Current Supervision
Commenced | Level of Study | Research Title | Program | Supervisor Type |
---|---|---|---|---|
2023 | PhD | Triplet Paths Model For Examining The Impact Of Environmental Servant Leadership On Green Performance: A Case Study Of KSA | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2023 | PhD | Exploring Public Value Creation Through Big Data Analytics in Local Government | PhD (Business Systems & Analy), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2020 | PhD | Managing People and Business Model Innovation in Social Enterprise: A Case Study of Ghana Healthcare Sector. | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2019 | PhD | The influence of organizational culture on performance outcomes: The case of international rugby union | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2019 | PhD | Mediating and moderating effects of social and relational factors on employee's attitudinal and behavioral loyalty | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2018 | PhD | The Influence of Religion on Consumers Purchase Decision | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2018 | PhD | The Influence of Social Media Content on Chinese Tourists' Trip Planning: the Role of Customer Inspiration and Confucian Values | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2018 | PhD | Examining the Application of Relational Marketing Strategies to Businesses' Internal Environment in Hong Kong, PRC. | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2017 | PhD | Understanding Consumer Behaviour in Islamic Life Insurance (Family Takaful) | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
Past Supervision
Year | Level of Study | Research Title | Program | Supervisor Type |
---|---|---|---|---|
2023 | PhD | Elucidating the Influence of Talent Management Practices on Talent Outcomes through Talent Management Attributions and Job-related Affective Responses: A Psychological Perspective | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2022 | PhD | Examining the Relationship between High-Involvement Work Systems, Contextual Organisational Ambidexterity and Employee Innovative Behaviour: A Case of the Australian Public Healthcare Services Sector | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2021 | PhD | Customer Perceived Value in Periodic Hallmark Events: Conceptualisation and Impacts on Customer Outcomes | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2021 | Honours | Understanding Small-Medium Enterprise Cluster Participation: The Influence of the Quadruple Helix Model in the Food and Beverage Industry of the Central Coast Region, Australia | Marketing, Newcastle Business School - The University of Newcaslte | Co-Supervisor |
2020 | PhD | Exploring Regional Complex Adaptive Ecosystems (CAE): Case of Tourism Micro-Enterprise Engagement | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2019 | PhD | Developing a Lean Internationalisation Strategy Through Open Innovation, Entrepreneurship and Cross-Cultural Intelligence | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2019 | PhD | Motivational Factors for Social Entrepreneurship: The Case of Romania | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2017 | PhD | Understanding the Mechanisms Influencing the Adoption of Transformative Health Services: A Case in Mental Health | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2017 | PhD | Relationship between New Product Development Activities, Product Advantage, Product Newness and New Product Performance in Independent New Firms | PhD (Management), College of Human and Social Futures, The University of Newcastle | Principal Supervisor |
2017 | PhD | Iranian Immigrant Consumer Acculturation in Australia: A Foucauldian Perspective | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2014 | PhD | Branding Processes and Brand / Marketing Strategy Alignment - The Case of Two B2B Industries in Australia | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2011 | Honours | An Examination of the Influence of Sexual Content and Sexual Self-Schema on Advertising Effectiveness of Australian Female Consumers | Marketing, University of Newcastle | Co-Supervisor |
2006 | Masters | How does the Consulting Intervention Process Adapt to the Client Context? | M Commerce (Management) [R], College of Human and Social Futures, The University of Newcastle | Co-Supervisor |
2004 | Honours | Fan Loyalty: The Influence of Sports Involvement and Fan Identification in Australian Sport | Marketing, University of Newcastle | Sole Supervisor |
2003 | Honours | Measuring domestic/ retail consumers behavioural intentions in a deregulated electricity market | Marketing, University of Newcastle | Co-Supervisor |
2002 | Honours | To ascertain the degree of congruence Between the Grace Bros Brand and its store operations | Marketing, University of Newcastle | Principal Supervisor |
2002 | Honours | Using Brand Personality to Measure the Effectiveness of Image Transfer in Formula One Racing | Marketing, University of Newcastle | Principal Supervisor |
2001 | Honours | Brand Personality Differentiation in the Australian Action-Sports Branded Clothing Market | Marketing, University of Newcastle | Principal Supervisor |
Research Projects
Fan Engagement and Loyalty in Professional Football (Soccer) - A Joint Australian and German Project 2018 - 2019
Project Overview:
In an environment where there is increasing competition for consumers’ leisure time, there is a recognised need for football (soccer) clubs to engage with their fans to promote extrarole behaviours in nontransactional exchanges to benefit his or her favourite sport team, the team’s management and other fans (Yoshida et al., 2014).
To investigate this situation, an industry partnership with the Newcastle Jets of the Hyundai A-League has been developed, resulting in a Faculty of Business and Law Matched Industry Project Grant. The project team includes: Dr. Philip J. Rosenberger III, Dr. Ameet Pandit and Clare Keogh from the University of Newcastle, along with Prof. Hartmut H. Holzmüller (Chair of the Department of Marketing at TU Dortmund University and Conjoint Professor of Marketing at the University of Newcastle).
Drawing on the network of connections of the research team in Newcastle and Dortmund, Germany, a mixed-methods case-study approach is being used to investigate fan engagement and loyalty perceptions for fans of the Newcastle Jets and compare them with fans of Borussia Dortmund (BVB). Both Newcastle and Dortmund have a similar history of cities that have shifted away from a heavy-industry past and feature a primary sporting team with other codes fighting for the second spot. In Newcastle, the Knights (rugby league) dominate, whilst BVB (football) dominates in Dortmund.
Achievements to Date:
The project has commenced data collection in both Australia and Germany.
The project also featured a 'BVB learning exchange' and an industry-academic symposium on fan engagement in professional soccer in Dortmund, Germany, on 5 October 2018, 'Joint Australian-German Symposium on Fan Engagement in Professional Soccer'.
The symposium was held at Signal-Iduna Park, home of Borussia Dortmund. Drawing upon the differences in where professional soccer currently sits in the national psyche and entertainment landscape in Australia and Germany, the symposium was designed to share industry perspectives on fan engagement between two leading professional clubs in Australia (Newcastle Jets) and Germany (Borussia Dortmund). Recent developments in scholarly research were covered, with academic speakers featuring from the University of Newcastle (Australia), TU Dortmund University and TU Braunschweig University (Germany).
Of special note, industry speakers at the symposium included Dennis C. Thom (Director Marketing, Borussia Dortmund GmbH & Co KGaA) and Lawrie McKinna (CEO, Newcastle Jets Inc.) on the challenges German and Australian professional soccer teams face and the practices they are using, along with very interesting insights about branding at Borussia Dortmund. Academic speakers included Prof. Hartmut H. Holzmüller (TU Dortmund University & Conjoint Professor of Marketing, University of Newcastle), Clare Keogh, Dr. Philip J. Rosenberger III and Dr. Ameet Pandit (Faculty of Business and Law, University of Newcastle) speaking on the joint University of Newcastle/TU Dortmund University study into fan engagement. Other academic speakers include Prof. David Woisetschläger and Dr. Jan Dreisbach (Carl-Friedrich-Gauß Faculty, TU Braunschweig University), who spoke about the drivers of club brand equity in the Bundesliga, along with the role of fan benefits in shaping responses to sponsorship activation.
Appreciation for our Industry Support:
The project team is excited about the opportunity to be working with the Newcastle Jets on this project. Their support for the project has been exceptional and we greatly appreciate the contribution of the Newcastle Jets in making the project a reality.
The project team would also like to acknowledge the generous support of Borussia Dortmund for hosting the symposium at Signal-Iduna Park and providing the opportunity for the learning exchange to place to gain an appreciation for the branding approach Borussia Dortmund takes and how the BVB fan experiences it. We also would like to acknowledge their support of the research of the BVB fans Professor Holzmüller's team in Dortmund is conducting.
Keywords:
Football, Fußball, soccer, branding, fan engagement, fan loyalty, sports marketing
Publications
Rosenberger III PJ, Keogh C, Pandit A, Holzmüller HH, 'Joint University of Newcastle/ TU Dortmund University Research on Fan Engagement Goals, Agenda, Preliminary Findings, and Outlook', Signal-Iduna Park, Dortmund, Germany (2018)
Central Coast Telework Research Team: NSW Smart Work Hub Pilot Program 2014 - 2016
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Dr Philip Rosenberger III
Position
Lecturer
Marketing Group, Newcastle Business School
Newcastle Business School
College of Human and Social Futures
Focus area
Marketing
Contact Details
philip.rosenbergeriii@newcastle.edu.au | |
Phone | (02) 4921 8996 |
Fax | (02) 4348 4101 |
Office
Room | BO 1.08 |
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Building | Business Offices (BO) |
Location | Ourimbah 10 Chittaway Road Ourimbah, NSW 2258 Australia |