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Career Summary

Biography

Before joining Newcastle in 2012, Sonia worked at Bond University and at the Catholic University of Concepcion, Chile. Sonia is currently a Lecturer (Assistant Professor) in Marketing at the Newcastle Business School, where she has developed and taught several courses in the areas of Consumer Behaviour, Brand Management and Marketing Principles. She has taught undergraduate and post-graduate students in Australia and Chile. She was awarded the 2013- Excellence in Teaching Award by the Faculty of Business and Law, The University of Newcastle.

Sonia’s research interests range from consumer behaviour, consumer cognition and decision making. Her research assists marketers in influencing consumers’ shopping behaviour, satisfaction judgements and  brand choices, among others. Sonia has presented her work at various international conferences such as the Association for Consumer Research (ACR), Australian and New Zealand Marketing Academy (ANZMAC),  and Latinamerican and European Council of Business Schools (CLADEA) and the International Conference on Business, Administration and Information (BAI) where she has received several best paper awards in consumer behaviour and marketing tracks. Sonia’s publications appear in the International Journal of Retail and Distribution Management, International Journal of Business and Information and Contemporary Management Research.

Qualifications

  • PhD, Bond University, 08/10/2011

Research

Research keywords

  • Consumer Behaviour
  • Consumer Cognition
  • Consumer Decision-Making

Research expertise

Sonia’s research interests range from consumer behaviour, consumer cognition and decision making. Her research assists marketers in influencing consumers’ shopping behaviour, brand choices and satisfaction judgments, among others. Preferred research methods include field studies, experiment designs, mediation analysis, multivariate statistics and econometrics.

Languages

  • English
  • Spanish

Fields of Research

CodeDescriptionPercentage
150500Marketing75
150300Business And Management25

Awards

Distinction.

2014Best Overall Poster Award in the Faculty of Business and Law’s Research Showcase.
Faculty of Business and Law. University of Newcastle. (Australia)
Best Overall Poster Award in the Faculty of Business and Law’s Research Showcase. August, 2014.
2013Faculty Excellence in Teaching Award. University of Newcastle.
University of Newcastle (Australia)
The award was presented by the Faculty of Business and Law at the University of Newcastle, for excellence in postgraduate coursework teaching. Australia.
2009Dean’s list of Academic Excellence Award in PhD Coursework Component.
Bond University (Australia)
Dean’s list of Academic Excellence Award, Bond University. The award was granted for academic excellence in the coursework component of the PhD program.

Research Award.

2014Best Paper Award, 49th CLADEA Annual Conference. Barcelona, Spain.
ESADE Business School (Spain)
Paper title: "“Effect of partonomic reconstruction of experiences on consumers’ evaluation judgement”.
2011Best Paper Award. Australian and New Zealand Marketing Academy (ANZMAC) Annual Conference.
ANZAC (Australia)
Paper title: “Switching channels? How enjoyment, dual-tasking and memory affect viewers’ time perceptions and confidence in judgements”.
2005 Best Paper Award. International Conference on Business, Administration and Information, BAI.
BAI (Hong Kong)
Paper title: "The influence of service recovery evaluation on customer post-complaint behavior". Best Paper Award.

Teaching

Teaching keywords

  • Brand and Product Category Management
  • Consumer Behaviour
  • Marketing Management and Planning

Teaching expertise

Sonia has taught a range of subjects to both undergraduate and postgraduate students in face-to-face and online delivery modes. She was granted the 2013 Faculty Excellence in Teaching Award by the Faculty of Business and Law, University of Newcastle. The award was granted for outstanding teaching and learning contributions in post-graduate coursework teaching. At the University of Newcastle, Sonia lectures the following subjects:

  • Customer Decision Making and Behaviour (GSBS6013)
  • Marketing Management and Planning (GSBS6005)
  • Brand Development and Management (GSBS6301)
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.

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Journal article (1 outputs)

YearCitationAltmetricsLink
2010Jones MY, Vilches-Montero S, Spence MT, Eroglu SA, Machleit KA, 'Do Australian and American consumers differ in their perceived shopping experiences?: A bi-cultural analysis', International Journal of Retail and Distribution Management, 38 578-596 (2010) [C1]

Conference (1 outputs)

YearCitationAltmetricsLink
2013Vilches-Montero S, Spence M, 'Reconstructing time: Do the parts add up to the whole?', Advances in Consumer Research, New Zealand (2013) [E3]
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Grants and Funding

Summary

Number of grants2
Total funding$10,000

- Indicates that the researcher may be seeking students for this project.

Click on a grant title below to expand the full details for that specific grant.

2014 (1 grants)

Underlying mechanisms of time perceptions in Consumer behaviour settings$5,000
Funding Body: University of Newcastle

Project Team
Doctor Sonia Vilches-Montero, Mr Pandit Ameet Pramod
SchemeRole
New Staff GrantChief Investigator
Total AmountFunding StartFunding Finish
$5,00020142014
GNo:G1301055

2013 (1 grants)

Socio-culturally determined “Technological Appropriation” as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000
Funding Body: University of Newcastle

Project Team
Mr Pandit Ameet Pramod, Dr Bidit Dey, Doctor Sonia Vilches-Montero
SchemeRole
New Staff GrantInvestigator
Total AmountFunding StartFunding Finish
$5,00020132013
GNo:G1300976
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Research Supervision

Number of current supervisions0

No Supervisions.

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Dr Sonia Vilches-Montero

Work Phone (02) 4921 8985
Cell / Mobile Phone0451460347
Email
PositionsLecturer
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Casual Academic
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Focus AreaMarketing
Office
S141,
Social Sciences Building,
Callaghan Campus
University Drive
Callaghan NSW 2308
Australia
URL:www.newcastle.edu.au/profile/sonia-vilches-montero