Dr Pandit Ameet Pramod
Newcastle Business School (Marketing)
- Phone:(02) 4921 6758
I have obtained my PhD from the University of Melbourne in 2010. I have been teaching undergraduate and post graduate students since 2005. My previous job was with Northumbria University in the UK and I was a program leader for the Business with Marketing students at that university. Currently, I am lecturing at the University of Newcastle, NSW and am teaching primarily post graduate students.
My research expertise lies in consumer behavior, specifically, the adoption of high tech product by consumers. Furthermore, I have a strong interest in green marketing and the adoption and perception of green products by consumers.
I have been teaching undergraduate and postgraduate students since 2005. The subjects that I have taught are brand management, innovation management, consumer behavior, marketing principles, integrated marketing communication and marketing strategy.
I have been a program leader for business with marketing students at Northumbria University. This student cohort consisted of 360 students. Furthermore, I have been on the PhD selection and interview panel and have been a supervisor for DBA and PhD students.
I have mainly collaborated with Assoc Prof Angela Paladino, who is based at the University of Melbourne. Furthermore, I have collaborated with Dr Nik Hazrul based in Malaysia and Dr Bidit Dey who is based in Northumbria University, UK.
- Doctor of Philosophy, University of Melbourne
- Bachelor of Engineering, University of Pune - India
- Master of Business Administration, University of Texas
- Post Graduate Certificate in Acad & Prof Learning, University of Northumbria, Newcastle (UK)
- Brand Management
- Co-Creation of Value
- Consumer Behavior
- Green Marketing
- Marketing Principles
- Hindi (Fluent)
- Marathi (Fluent)
Fields of Research
|150501||Consumer-Oriented Product or Service Development||100|
|Title||Organisation / Department|
|Lecturer||University of Newcastle
Newcastle Business School
|Dates||Title||Organisation / Department|
|1/09/2009 - 1/09/2012||Project Manager||Tata Information Systems
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (5 outputs)
|2016||Dey Bidit, Pandit Ameet, Saren Mike, Bhowmick Sanjay, Woodruffe-Burton Helen, 'Co-creation of value at the bottom of thepyramid:Analysing Bangladeshi farmers' use of mobile telephony', Journal of Consumer and Retailing Services, 29 40-48 (2016)|
Hashim NMHN, Pandit A, Alam SS, Manan RA, 'Why resist? examining the impact of technological Advancement and perceived usefulness on MalaysiansÂ¿ switching intentions: The moderators', The Journal of Developing Areas, 49 65-80 (2015)
Pandit A, Yeoh K, 'Psychological Tendencies in an Emerging Capital Market: A Study of Individual Investors in India', The Journal of Developing Areas, 48 129-148 (2014) [C1]
|Show 2 more journal articles|
Conference (1 outputs)
|2009||Nagpal A, Khare A, Chowdhury T, Pandit A, 'The Role of Common Features in Decision Conflict Resolution', ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, San Francisco, CA (2009) [E3]|
Grants and Funding
|Number of grants||2|
Click on a grant title below to expand the full details for that specific grant.
20141 grants / $5,000
Funding body: University of Newcastle
20131 grants / $5,000
Socio-culturally determined âTechnological Appropriationâ as Driver in Adoption of New Technologies in a Diverse Developed Economy$5,000
Funding body: University of Newcastle
Number of supervisions
Total current UON EFTSL
|Commenced||Level of Study||Research Title / Program / Supervisor Type|
Consumer Acculturation: Scale Development and Validation
PhD (Management), Faculty of Business and Law, The University of Newcastle