Staff Profile

Career Summary

Biography

Qualifications

• Doctor of Philosophy, University of Melbourne, 31/03/2010
• Master of Business Administration, University of Texas, 10/05/2003
• Post Graduate Certificate in Acad & Prof Learning, University of Northumbria, Newcastle (UK), 01/07/2011
• Bachelor of Engineering, University of Pune - India, 01/05/1997

Research

Research keywords

• Co-Creation of Value
• Consumer Behavior
• Green Marketing

Research expertise

My research expertise lies in consumer behavior, specifically, the adoption of high tech product by consumers. Furthermore, I have a strong interest in green marketing and the adoption and perception of green products by consumers.

Languages

• English
• Hindi
• Marathi

Fields of Research

Collaboration

I have mainly collaborated with Assoc Prof Angela Paladino, who is based at the University of Melbourne. Furthermore, I have collaborated with Dr Nik Hazrul based in Malaysia and Dr Bidit Dey who is based in Northumbria University, UK.

Administrative

Administrative expertise

I have been a program leader for business with marketing students at Northumbria University. This student cohort consisted of 360 students. Furthermore, I have been on the PhD selection and interview panel and have been a supervisor for DBA and PhD students.

Teaching

Teaching keywords

• Brand Management
• Consumer Behavior
• Marketing Principles

Teaching expertise

I have been teaching undergraduate and postgraduate students since 2005. The subjects that I have taught are brand management, innovation management, consumer behavior, marketing principles, integrated marketing communication and marketing strategy.