Dr Fred Chao

Dr Fred Chao

Lecturer

Newcastle Business School

Career Summary

Biography

Fred is a Lecturer in Marketing at the Newcastle Business School. Prior to joining the University of Newcastle, Fred was an assistant lecturer at the Department of Marketing at Monash University, Melbourne. Fred’s research interests focus on the areas of consumer behaviour, new product development, product innovation management and marketing research. Fred’s publications appear in the Australasian Marketing Journal. He has been a reviewer for Asia Pacific Journal of Marketing and Logistics and European Journal of Marketing.

Research Expertise
Fred’s research interest is primarily focused on understanding the influence of consumer innovativeness on new product adoption across various product categories, services and cultures. The importance of such research enables companies addressing innovative consumers and knowing how to deal with this key segment, thus minimizes the failure rate of product innovations. He is currently engaged in a cross cultural study about drivers of consumer acceptance of novel new services.

Teaching Expertise
Before Fred came to Australia, Fred was a lecturer in Northern Taiwan Institute of Science and Technology for 2 years. He taught “Practice of International Trade”. During the last one and half year of his PhD candidature, he worked as a sessional tutor in marketing department at Monash University. He taught “Principle of Marketing”. In 2011, he had the opportunity to be offered a position as an assistant lecturer in the department of marketing at Monash University. He taught four units: marketing research method, international marketing, consumer behaviour, and integrated marketing communication. He received two teaching excellence awards for achieving high levels of overall student satisfaction in the unit evaluation for MKW 2460 (Integrated Marketing Communication) and MKW 2420 (Marketing Research Methods). His teaching values are to promote self-directed learning, create a supportive environment for knowledge acquisition, encourage problem solving, and to foster an enquiring and creative mind.

Administrative Expertise
Fred possesses good educational administration skills. Administration duties include student consultation, marking assignments and exams, answering course-related queries, and work with course coordinator on finalizing students’ grades. He is a team player, an effective communicator, possess leadership qualities, creative and innovative abilities, and is a responsible worker that strives for excellence in everything that I do. He has well-developed written and oral communication skills in both English and Mandarin which will enable him to be closely related to students (local and international) and staffs. He prides himself on being well-organized and a responsible person. Certainly, he is willing to contribute his knowledge, skills and personal experiences to provide his assistance to both local and international students and the community. Education is the basis of the enrichment of life. He believes that the more people learn, the better spirit they will have. He has had worked in industries for over 6 years in Taiwan and 3 years in Australia. He remains a great relationship with his colleagues.

Collaborations
1. RMIT University - Associate Prof Mike Reid: Developing a scale for vicarious adoption 2. Monash University - Dr. Vaughan Reimers: Retail Study: Investigate the influence of shopping convenience and permission email marketing 3. De Lin Institute of Technology (Taiwan) - Dr. Alice Chuang: Drivers of consumer acceptance of novel new services in Australia, China and Taiwan.

Qualifications

  • Doctor of Philosophy, Monash University

Keywords

  • Consumer Behaviour
  • Integrated Marketing Communication
  • International Marketing
  • Marketing Research Method
  • New Product Adoption
  • Principle of Marketing
  • Product Innovation Management

Languages

  • Min Nan (Fluent)
  • Mandarin (Mother)

Fields of Research

Code Description Percentage
150599 Marketing not elsewhere classified 30
150506 Marketing Theory 35
150504 Marketing Measurement 35

Professional Experience

UON Appointment

Title Organisation / Department
Lecturer University of Newcastle
Newcastle Business School
Australia

Academic appointment

Dates Title Organisation / Department
1/01/2011 - 1/12/2011 Assistent Lecturer Monash University
Business and Law
Australia

Awards

Recognition

Year Award
2017 Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence
Emerald Publishing
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Journal article (9 outputs)

Year Citation Altmetrics Link
2017 Rayner J, Reimers V, Chao CWF, 'Testing an International Measure of Public Service Motivation: Is There Really a Bright or Dark Side?', Australian Journal of Public Administration, (2017)

© 2017 Institute of Public Administration Australia. 'Public service motivation' (PSM) is usually reported as a bright force although recent debate alludes to a dark side. Variab... [more]

© 2017 Institute of Public Administration Australia. 'Public service motivation' (PSM) is usually reported as a bright force although recent debate alludes to a dark side. Variables representing each side are, respectively, job satisfaction and burnout. This study tests for both the bright and potential dark direct effects of PSM and responds to calls to further validate the international PSM instrument developed by Kim et al. (2013). Using a sample of 455 local council workers in Australia, analysis confirmed that while the measure was robust and generalizable in its structure, none of the dimensions of PSM were found to influence either job satisfaction or burnout. Plausible explanations include contextual factors, nomological concerns with the measurement instrument, and the notion that PSM has a non-significant influence on either. The implications of these findings are discussed and future research proposed. Australian Journal of Public Administration

DOI 10.1111/1467-8500.12247
2017 Reimers V, Magnuson B, Chao F, 'Happiness, altruism and the Prius effect: How do they influence consumer attitudes towards environmentally responsible clothing?', Journal of Fashion Marketing and Management, 21 115-132 (2017)

© 2017, © Emerald Publishing Limited. Purpose: Academic research and consumer polls often report strong consumer support for environmentally responsible products (ERPs), and yet... [more]

© 2017, © Emerald Publishing Limited. Purpose: Academic research and consumer polls often report strong consumer support for environmentally responsible products (ERPs), and yet the proportion of sales they account for is often comparatively small. The purpose of this paper is to address one of the p urported reasons behind this ¿attitude-behaviour gap¿ by measuring the influence of six relatively untested factors on consumer attitudes towards environmentally responsible clothing (ERC). Design/methodology/approach: This study employed a consumer household sample. It also used a quantitative survey approach to collect its data and structural equation modelling to analyse it. Findings: Of the six factors, four were found to have a significant influence on consumer attitudes: altruism, status enhancement, perceived consumer effectiveness (PCE) and happiness. Originality/value: Altruism, environmental concern, PCE and self-identity have consistently featured in other environmental contexts, but less so in the specific context of ERC. Happiness and status enhancement have yet to appear in any study relating to the purchase of ERPs.

DOI 10.1108/JFMM-07-2016-0053
2017 Hung Yu-Chen, Song Liang, Chao C, Guan Chong, 'Love at first sight: the effect of presentation order on evaluation of experiential options in luxury tour package', JOURNAL OF BUSINESS RESEARCH, (2017)
2016 Reimers V, Chao CW, Gorman S, 'Permission email marketing and its influence on online shopping', Asia Pacific Journal of Marketing and Logistics, 28 308-322 (2016) [C1]

© 2016, © Emerald Group Publishing Limited. Purpose ¿ While the internet has emerged as a retail force to be reckoned with, its¿ success is dependent, at least in part, on oth... [more]

© 2016, © Emerald Group Publishing Limited. Purpose ¿ While the internet has emerged as a retail force to be reckoned with, its¿ success is dependent, at least in part, on other promotional tools. One such tool is permission e-mail marketing (PEM). Operating within the framework of the Technology Acceptance Model (TAM), the purpose of this paper is to explore the influence of PEM on the perceived value derived from internet shopping. Design/methodology/approach ¿ Data were collected through an online survey in Melbourne, Australia. Utilising a sample of 338 consumers, the resulting data were analysed using structural equation modelling. Findings ¿ The results of the study indicate that PEM positively influences the perceived usefulness, ease of use and enjoyment derived from shopping online. Furthermore, it also serves to reduce the perceived risk. PEM serves as an important extension of the TAM, with the findings from this study highlighting not only what the sources of online shopping value are, but also how they can be influenced. Research limitations/implications ¿ The limitation applies to the research context in which the study was carried out ¿ fashion shopping. Practical implications ¿ The study confirms the importance of PEM and highlights to retailers that they have another important tool at their disposal. Originality/value ¿ This study highlights the importance of PEM and support the proposition that its key source of value lies in providing information that the consumer wants. Such relevance is the key of distinction between PEM and SPAM. Despite the rapid growth of internet shopping in Australia, very few online shopping studies have been conducted in an Australian context. This study helps to address such an oversight.

DOI 10.1108/APJML-03-2015-0037
2016 Chao CW, Reid M, Hung YC, 'Vicarious innovativeness or vicarious learning: The role of existing vicarious innovativeness in new product purchase intentions', Australasian Marketing Journal, 24 87-92 (2016) [C1]

© 2016 Australian and New Zealand Marketing Academy. This paper draws on the consumer innovativeness literature to examine the relationship between existing vicarious innovativen... [more]

© 2016 Australian and New Zealand Marketing Academy. This paper draws on the consumer innovativeness literature to examine the relationship between existing vicarious innovativeness scale and other forms of consumer innovativeness scales and its role on predicting new product purchase intentions in Australia and China. This study found that existing vicarious innovativeness scale is negatively associated with other forms of consumer innovativeness. Contrary to a significant body of academic research, this study demonstrates the ability of the existing vicarious innovativeness scale in predicting new product purchase intentions rather than new product adoption behaviour. The results have important implications by validating the existing vicarious innovativeness scale in a cross-cultural context. The results of this study question the existing vicarious innovativeness scale that it should only be considered as a measurement for vicarious learning. Instead, further research should seek additional sources of both innovators' and imitators' new product information acquisition in order to develop a proper scale to better measure vicarious innovativeness.

DOI 10.1016/j.ausmj.2016.01.006
2016 Reimers V, Magnuson B, Chao CW, 'The academic conceptualisation of ethical clothing: could it account for the attitude behaviour gap', Journal of Fashion Marketing and Management, 20 383-399 (2016) [C1]
DOI 10.1108/JFMM-12-2015-0097
Citations Scopus - 1
2014 Reimers V, Chao C, 'The role of convenience in a recreational shopping trip', European Journal of Marketing, 48 2213-2236 (2014) [C1]
DOI 10.1108/EJM-12-2012-0734
Citations Scopus - 5
2013 Chao C, Reid Mike, Mavondo Felix, 'Global consumer innovativeness and consumer electronic product adoption', Asia Pacific Journal of Marketing and Logistics, 25 614-630 (2013) [C1]
DOI 10.1108/APJML-02-2013-0025
Citations Scopus - 5
2012 Chao CW, Reid M, Mavondo F, 'Consumer Innovativeness Influence on Really New Product Adoption', Australasian Marketing Journal, 20 211-217 (2012) [C1]
Citations Scopus - 14
Show 6 more journal articles

Conference (6 outputs)

Year Citation Altmetrics Link
2017 Chao C, 'Prediction power of existing scales on new product adoption in the Chinese market' (2017)
2016 Hung YC, Song L, Chao CW, 'The Effect of Presentation Order on Evaluation of Experiential' (2016)
2015 Chao CW, Reid M, 'Investigating the impact of new product information acquiring behaviour on innovative customers ¿ the development of vicarious innovativeness scale.' (2015)
2013 Chao CW, Reid M, 'Does consumer innovativeness influence western and eastern customers¿ really new products adoption behaviour differently?' (2013)
2010 Chao CW, Reid M, 'Consumer Innovativeness and Chinese¿s Really New Product Adoption Behaviour' (2010)
2009 Chao CW, Reid M, Movando F, 'The influence of consumer innovativeness on really new product adoption' (2009)
Show 3 more conferences
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Grants and Funding

Summary

Number of grants 8
Total funding $50,048

Click on a grant title below to expand the full details for that specific grant.


20171 grants / $3,740

21st EBES Conference$3,740

Funding body: Faculty of Business and Law, The University of Newcastle

Funding body Faculty of Business and Law, The University of Newcastle
Project Team

Dr. Fred Chao

Scheme Conference funding
Role Lead
Funding Start 2017
Funding Finish 2017
GNo
Type Of Funding Internal
Category INTE
UON N

20162 grants / $28,818

Research Incentive Fund - Zayed University, UAE - Consumer innovativeness and new product adoption behaviour: A cross-cultural study$26,000

Funding body: Zayed University

Funding body Zayed University
Project Team

Dr. Li Sun, Dr. Fred Chao, Dr. Yu-Chen Hung, Dr. Abdelrahman Baqrain

Scheme Research Incentive Fund
Role Investigator
Funding Start 2016
Funding Finish 2017
GNo
Type Of Funding External
Category EXTE
UON N

The Mystique of Luxury Brands Conference$2,818

Funding body: Faculty of Business and Law, The University of Newcastle

Funding body Faculty of Business and Law, The University of Newcastle
Project Team

Dr. Fred Chao

Scheme Conference funding
Role Lead
Funding Start 2016
Funding Finish 2016
GNo
Type Of Funding Internal
Category INTE
UON N

20151 grants / $5,925

2015 Winter global Business Conference$5,925

Funding body: Faculty of Business and Law, The University of Newcastle

Funding body Faculty of Business and Law, The University of Newcastle
Project Team

Dr. Fred Chao

Scheme Conference funding
Role Lead
Funding Start 2015
Funding Finish 2015
GNo
Type Of Funding Internal
Category INTE
UON N

20132 grants / $6,737

Investigating the impact of new product information learning and behaviour on innovative customers - Developing a scale for vicarious innovativeness$5,000

Funding body: University of Newcastle

Funding body University of Newcastle
Project Team Doctor Fred Chao
Scheme New Staff Grant
Role Lead
Funding Start 2013
Funding Finish 2013
GNo G1300815
Type Of Funding Internal
Category INTE
UON Y

2013 World Marketing Congress$1,737

Funding body: Faculty of Business and Law, The University of Newcastle

Funding body Faculty of Business and Law, The University of Newcastle
Project Team

Dr. Fred Chao

Scheme Conference funding
Role Lead
Funding Start 2013
Funding Finish 2013
GNo
Type Of Funding Internal
Category INTE
UON N

20122 grants / $4,828

EFM Research Grant - RMIT University: Investigating the impact of CCI on critical customer and brand consequences -(Developing a scale for Vicarious adoption)$4,448

Funding body: RMIT University

Funding body RMIT University
Project Team

Dr. Mike Reid, Dr. Fred Chao

Scheme EFM Research Grant
Role Investigator
Funding Start 2012
Funding Finish 2013
GNo
Type Of Funding External
Category EXTE
UON N

Incidental Research Assistance Support Scheme$380

Funding body: University of Newcastle

Funding body University of Newcastle
Scheme Special Purpose Grant from Research Overheads
Role Lead
Funding Start 2012
Funding Finish 2012
GNo
Type Of Funding Internal
Category INTE
UON N
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Research Supervision

Number of supervisions

Completed1
Current2

Total current UON EFTSL

PhD0.5

Current Supervision

Commenced Level of Study Research Title Program Supervisor Type
2016 Professional Doctorate Customer-Based Brand Equity in Higher Education Institutions: A Brand Verdict Model. Marketing, Faculty of Business and Law, The University of Newcastle Principal Supervisor
2015 PhD Political PR techniques in Leadership speeches: Five case studies and comparative analysis PhD (Politics), Faculty of Business and Law, The University of Newcastle Co-Supervisor

Past Supervision

Year Level of Study Research Title Program Supervisor Type
2016 Professional Doctorate The role of personality in the relationship between behavioural intention of online group buying and its determinants in Hong Kong Marketing, Faculty of Business and Law, The University of Newcastle Principal Supervisor
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Research Projects

Consumer innovativeness and new product adoption behaviour: a cross-cultural study 2016 -


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Dr Fred Chao

Position

Lecturer
Newcastle Business School
Faculty of Business and Law

Contact Details

Email fred.chao@newcastle.edu.au
Phone (02) 4921 6389
Mobile 0437630465

Office

Room X-738
Building NeW Space
Location City Campus

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