Dr Cassandra Gauld
Postdoctoral Research Associate
School of Psychology
Dr Cassandra Gauld is currently employed as a Postdoctoral Research Associate in the applied psychology field of road safety. Prior to her appointment at the University of Newcastle she worked at the Centre for Accident Research and Road Safety – Queensland (CARRS-Q) on various young driver projects focusing on smartphone use and drink driving.
In 2017 she completed her PhD at the Centre for Accident Research and Road Safety – Queensland (CARRS-Q). Her thesis was entitled ‘A theory-based approach to the development and evaluation of public education messages aimed at social interactive technology use among young drivers’ for which she was nominated for an Outstanding Doctoral Thesis Award. Cassandra’s PhD addressed the prevalence of driver distraction resulting from the use of social interactive technology accessed on smartphones while driving (e.g., Facebook, text messages). Her research focused on young drivers aged 17 – 25 years given their high crash risk, relative to other road user groups, and their increased likelihood to use smartphones and the additional social interactive technologies.
In 2014, she won the ‘John Kirby Award for the Best Paper by a New Researcher’ at the Road Safety, Research, and Policing, and Education conference for her paper entitled ‘Effect of mobile phone use and aggression on speed selection by young drivers: A driving simulator study’. Her Honours thesis entitled ‘Concealed texting while driving: Applying an extended theory of planned behaviour’ won the 2012 RACQ Best 4th Year Psychology Thesis in Road Safety.
Cassandra is the first author on several journal articles and conference presentations. She has been invited to present at numerous community and stakeholder seminars and regularly engages with the media regarding drivers’ smartphone use. In 2016, she was invited to act as a judge for the QLD Department of Transport and Main Roads’ Co-Lab initiative where young people designed advertising messages against mobile phone use while driving.
- Doctor of Philosophy, Queensland University of Technology
- applied social psychology
- atttitude behaviour relationship
- automated vehicles
- driver distraction
- mixed methods (qualitative and quantitative)
- public education messages
- road safety
- young drivers
Fields of Research
|170113||Social and Community Psychology||50|
|179999||Psychology and Cognitive Sciences not elsewhere classified||50|
|Title||Organisation / Department|
|Postdoctoral Research Associate||University of Newcastle
School of Psychology
|Dates||Title||Organisation / Department|
|6/02/2017 - 21/12/2018||Research Associate||Queensland University of Technology
Centre for Accident Research and Road Safety; School of Psychology and Counselling
For publications that are currently unpublished or in-press, details are shown in italics.
Journal article (9 outputs)
Gauld CS, Lewis IM, White KM, Fleiter JJ, Watson B, 'Public education messages aimed at smartphone use among young drivers: A mixed methods exploration of their effectiveness', Transportation Research Part F: Traffic Psychology and Behaviour, 60 311-326 (2019)
© 2018 Elsevier Ltd The main aim of this study was to concept test nine public education messages; with three different messages targeting each of three salient underlying beliefs... [more]
© 2018 Elsevier Ltd The main aim of this study was to concept test nine public education messages; with three different messages targeting each of three salient underlying beliefs in accordance with the Step Approach to Message Design and Testing (SatMDT) framework. The underlying beliefs were: (1) believing you are a good driver would encourage a young driver to monitor/read and respond to social interactive technology while driving; (2) slow-moving traffic would encourage a young driver to monitor/read and respond to social interactive technology while driving; and, (3) friends and peers would approve of a young driver monitoring/reading and responding to communications on their smartphone. Consistent with the SatMDT, the testing aimed to establish which three messages (each targeting a different underlying belief) young drivers reported as being the most effective. A mixed methods approach was utilised to provide an in-depth examination of individuals¿ thoughts and feelings about the messages, with such responses assessed via an individual self-report survey and focus group discussions/interviews. Participants (N = 33; 19F, 14 M) were aged 17¿25 years, had a current driver's licence, owned a smartphone, and resided in the Australian state of Queensland. Means for each of the survey items were compared across message concepts to determine which ones were rated highest. Focus group discussion/interview responses underwent a data-led thematic analysis. The results of the quantitative and qualitative analyses were integrated to identify three messages that were deemed the most effective, one for each of the three underlying beliefs. Each of these three messages elicited positive emotion and modelled positive behaviour. This research highlights the importance of concept testing message content with the target audience. The results support current research that suggests road safety messages modelling positive behaviour and eliciting positive emotions may be especially persuasive for young drivers.
Manton KJ, Gauld CS, White KM, Griffin PM, Elliott SL, 'Qualitative study investigating the underlying motivations of healthy participants in phase I clinical trials', BMJ Open, 9 (2019)
© Author(s) (or their employer(s)) 2019. Objectives: If patients are to reap the benefits of continued drug development, an understanding of why healthy participants take part in ... [more]
© Author(s) (or their employer(s)) 2019. Objectives: If patients are to reap the benefits of continued drug development, an understanding of why healthy participants take part in phase I clinical trials is imperative. The current study aimed to explore the nature of these underlying motivations which may, in turn, improve the overall participant experience and assist in the development of more effective recruitment and retention strategies. Design: This study used a qualitative design based on the theory of planned behaviour. Specifically, it explored healthy participants' underlying behavioural, control and normative beliefs which influence their participation in phase I clinical trials. Setting: This study took place at a company that specialises in conducting phase I and phase II clinical trials in the Australian state of Queensland. Participants: Participants (n=31) were either currently undergoing a phase I clinical trial or had previously taken part in a phase I clinical trial. Results: Results showed that the motivations were varied and not solely centred on financial gains. Reported advantages of participation included altruism, while inconvenience was most often reported as a disadvantage. Friends were reported as those most likely to approve, while one's mother was reported as most likely to disapprove. Having a suitable time frame/flexible scheduling and feeling comfortable taking part in the trial were both the most commonly reported facilitators, while inflexible scheduling/time commitment was the most commonly reported barrier. Conclusions: Practical implications included the need for organisations involved in clinical trials to be mindful of inflexible scheduling and exploring the possibility of making educational materials available to family members who may be concerned about the risks associated with participation. Overall, it is anticipated that the results of this study will improve the understanding of factors that influence phase I clinical trial participation which may, ultimately, help develop new therapeutics to improve patient health.
Gauld CS, Lewis I, White KM, Fleiter JJ, Watson B, 'Evaluating public education messages aimed at monitoring and responding to social interactive technology on smartphones among young drivers', ACCIDENT ANALYSIS AND PREVENTION, 104 24-35 (2017)
Gauld CS, Lewis I, White KM, Fleiter JJ, Watson B, 'Smartphone use while driving: What factors predict young drivers' intentions to initiate, read, and respond to social interactive technology?', COMPUTERS IN HUMAN BEHAVIOR, 76 174-183 (2017)
Gauld CS, Lewis IM, Whitey KM, Watson B, 'Young drivers' engagement with social interactive technology on their smartphone: Critical beliefs to target in public education messages', ACCIDENT ANALYSIS AND PREVENTION, 96 208-218 (2016)
Gauld CS, Lewis IM, White KM, Watson B, 'Key beliefs influencing young drivers' engagement with social interactive technology on their smartphones: A qualitative study', TRAFFIC INJURY PREVENTION, 17 128-133 (2016)
Gauld C, Lewis I, Haque MM, Washington S, 'Effect of mobile phone use and aggression on speed selection by young drivers: a driving simulator study', JOURNAL OF THE AUSTRALASIAN COLLEGE OF ROAD SAFETY, 26 40-46 (2015)
Gauld CS, Lewis I, White KM, 'Concealing their communication: Exploring psychosocial predictors of young drivers' intentions and engagement in concealed texting', ACCIDENT ANALYSIS AND PREVENTION, 62 285-293 (2014)
Gauld CS, Lewis I, White KM, 'Concealed texting while driving: What are young people's beliefs about this risky behaviour?', SAFETY SCIENCE, 65 63-69 (2014)
|Show 6 more journal articles|
Conference (1 outputs)
|2013||Gauld C, Lewis I, White K, 'Identifying the determinants of concealed and obvious texting while driving : are they distinct behaviours?', Identifying the determinants of concealed and obvious texting while driving : are they distinct behaviours?, Adelaide (2013)|
Thesis / Dissertation (1 outputs)
|2017||Gauld C, A theory-based approach to the development and evaluation of public education messages aimed at social interactive technology use on smartphones among young drivers., Queensland University of Technology (2017)|
Grants and Funding
|Number of grants||1|
Click on a grant title below to expand the full details for that specific grant.
20181 grants / $15,000
Funding body: Institute for Health and Biomedical Innovation, QUT
|Funding body||Institute for Health and Biomedical Innovation, QUT|
Gauld, C., Lewis, I., White, K.M., Watson, B., & Fleiter, J.
|Scheme||2018 IHBI ECR Development Scheme|
|Type Of Funding||Internal|