Enhancing User Experience for Mobility Services: Business Analytics Insights from Big Data
Efficient and user-centric mobility systems is not only crucial for ensuring seamless operations and catering to the diverse mobility demands of the population, but also can advance the Sustainable Development Goals (SDGs), particularly SDG 11: Sustainable Cities and Communities.

Using millions of smart card data including buses, ferries, trams, and trains, my research aims to 1) unveil valuable insights into user travel behaviour and preferences; 2) transform raw dataset into actionable business intelligence by employing robust business analytics techniques including data mining, predictive modelling, statistical analysis, and machine learning. The obtained insights will equip transport authorities with the crucial information necessary for making Intelligent decisions towards enhancing mobility service delivery and ameliorating the overall user experience.
Predictive Analysis
Utilising advanced Artificial Intelligence (AI) and Machine Learning (ML) algorithms, my research aims to forecast peak travel times, potential bottlenecks, and service disruptions. This predictive capability enables the implementation of proactive measures to ensure uninterrupted mobility services. Further, this predictive analysis can not only contribute to enhancing user satisfaction and mobility experience but also facilitate the strategic allocation of resources, optimising operational efficiency, and fostering a more resilient mobility system during disasters such as extreme weather events and the COVID-19 outbreak.
Intelligent Decision Making
The insights obtained from data analytics will inform actionable transport scheduling, route optimisation, and infrastructure investments. Further, leveraging advanced ML and AI algorithms, mobility systems could dynamically adjust service schedules and resource allocations based on real-time data and prevailing conditions, ensuring an optimal balance between service availability and operational efficiency.
Customised User Services (Mobility-as-a-Service)
By understanding individual travel habits and preferences through data mining, my research aims to revolutionise traditional mobility services by offering personalised weekly and monthly subscription bundles. These customised bundles encompass a diverse range of mobility services including, but not limited to, bus, ferry, tram, and train services, seamlessly integrated with an array of non-mobility options such as restaurant coupons, delivery service discounts, cinema tickets, and fitness memberships. By integrating these offerings into a comprehensive subscription, we aim to redefine the ecosystem, making mobility services more customised, accessible, rewarding, and pleasant.
Data-driven optimisation
Data-driven optimisation refers to the strategic process of using data analytics to inform and enhance decision-making for the purpose of improving operational performance, user experiences, and business outcomes. This method relies heavily on the collection, analysis, and application of data to identify the most efficient and effective ways to achieve objectives within transport systems. The continuous cycle of data analysis and application of insights ensures that the optimisation process is dynamic and evolves with changing data and operators’ goals.
The significance my research aligns with the Newcastle Business School's research theme of digital transformation, showcasing the potential to redefine mobility systems that dynamically adapt and evolve in response to user behaviour. The managerial insights, derived through a lens of digital innovation, are the catalysts for transformative solutions that promise not only enhanced user experiences but also a significant stride towards a greener, more inclusive, and sustainable future.
Enhancing User Experience for Mobility Services: Business Analytics Insights from Big Data
As a Lecturer in Business Analytics at the Newcastle Business School, University of Newcastle, Dr. Haoning (Alice) channels her passion for education and innovation into nurturing the next generation of thinkers and leaders.
Career Summary
Biography
Experience
Dr Haoning (Alice) Xi is a Lecturer (Senior Lecturer, effective in Jan 2026) at the Newcastle Business School, The University of Newcastle (UON), Australia. Prior to this continuing position, she served as a Research Fellow at the Institute of Transport and Logistics Studies (ITLS), The University of Sydney Business School. Haoning received her Ph.D. degree in Transportation & Operations Research from the School of Civil and Environmental Engineering, University of New South Wales (UNSW) Sydney. During her Ph.D. study, Haoning was also a co-cultured Ph.D. student in the Optimization and Financial Risk Analysis research group, Data 61, at the Commonwealth Scientific and Industrial Research Organisation (CSIRO). She was selected as "Rising Stars Women in Engineering" at the 2024 Asian Dean's Forum, awarded several "Best research awards" at the prestigious international conferences, the competitive “University Postgraduate Award” and “CSIRO Data 61 Top-up Ph.D. Scholarship” and was also granted the Australian “Global Talent Independent" Scheme. Before her doctoral studies, Haoning received her Master's degree from Tsinghua University, China, and Bachalor degree from Central South University, China. She was a Research Assistant at the University of California, Berkeley, USA, and a Visiting Researcher at the Hong Kong University of Science and Technology, China.
Research
Dr Xi has published over 24 SCI/SSCI indexed research paper in flagship journals in the field, including 10 ABDC A* journals (9 as the First/ Corresponding author), such as European Journal of Operational Research (EJOR) (A*), Transportation Research Part A & B & C & E (A*), and 22 JCR Q1/A journals such as Computer-Aided Civil and Infrastructure Engineering (JCR Top 1%, Impact Factor: 10.066), Transport Policy (A), Transport Reviews (A), Annuals of Operational Research (A), etc. Haoning has been leading and participating in several research projects in Australia, and her research was supported by government agencies such as Transport for NSW (TFNSW) and the Department of Transport and Main Roads (TMR), QLD.
Service
Dr Xi serves as a CHSF College Research Committee Member and NBS Equity Diversity and Inclusion (EDI) Committee Member at The University of Newcastle. She serves as a Co-chair of the "Multimodal Urban Transportation Systems Analysis Committee" in the World Transport Congress (WTC) 2024-2026 and serves as Youth Editorial Board of the "International Journal of Transportation Science & Technology (IJTST)" and "Transportation Safety and Environment". She also serves as a Guest Editor for the journal "Transport Economics and Management." She serves as a peer reviewer for the top journals in the field, such as Transportation Science, Transportation Research Part A/B/C/D/E, and EJOR.
Opening
Students with a background in Business Analytics, Machine Learning, Operations Research, Econometrics, Transportation Management, or other relevant areas are welcome to apply for our PhD or MPhil program at UON or exchange programs. Please send me your CV, including your education qualifications, GPA, list of publications (if any), etc.
Qualifications
- Doctor of Philosophy, University of New South Wales
 - Master of Engineering, Tsinghua University - PR China
 
Keywords
- Artificial intelligence
 - Business Analytics
 - Data Mining
 - Data-driven Optimization
 - Machine Learning
 - Mobility as a Service
 - Operations Research
 - Optimization
 - Transport Management
 - Transportation
 
Fields of Research
| Code | Description | Percentage | 
|---|---|---|
| 490108 | Operations research | 30 | 
| 460502 | Data mining and knowledge discovery | 20 | 
| 350301 | Business analytics | 50 | 
Professional Experience
UON Appointment
| Title | Organisation / Department | 
|---|---|
| Lecturer | University of Newcastle Newcastle Business School Australia  | 
Academic appointment
| Dates | Title | Organisation / Department | 
|---|---|---|
| 5/4/2022 - 15/9/2023 | Research Fellow | The University of Sydney The University of Sydney Business School Australia  | 
Awards
Award
| Year | Award | 
|---|---|
| 2022 | 
Multidisciplinary Research Award - Business and Engineering The university of Sydney  | 
Distinction
| Year | Award | 
|---|---|
| 2021 | 
Global Talent Independent Department of Home Affairs  | 
Honours
| Year | Award | 
|---|---|
| 2024 | 
The Rising Stars Women in Engineering, The Asian Deans’ Forum, Singapore The Asian Dean's Forum  | 
| 2023 | 
Early Career Alumni Award, UNSW Women in Engeering UNSW  | 
Prize
| Year | Award | 
|---|---|
| 2024 | 
Best Research Silver Award, 17th International Symposium on the Sustainable Development of Urban Transport Systems The 15 International Workshop on Computational Transportation Science  | 
| 2024 | 
Best Paper Award, the 15 International Workshop on Computational Transportation Science The 15 International Workshop on Computational Transportation Science  | 
| 2016 | 
“Meritorious winner” in International Interdisciplinary Mathematical Contest in Modeling in USA. The Consortium for Mathematics and Its Applications  | 
Scholarship
| Year | Award | 
|---|---|
| 2021 | 
University Postgraduate Award The University of New South Wales  | 
| 2020 | 
CSIRO Data 61 Top-up Ph.D. Scholarship CSIRO (Commonwealth Scientific and Industrial Research Organisation)  | 
| 2019 | 
University International Postgraduate Award (UIPA) The University of New South Wales  | 
| 2018 | 
China National Scholarship Tsinghua University  | 
Teaching
| Code | Course | Role | Duration | 
|---|---|---|---|
| BUSN3004 | 
Career-Ready Industry Led Project Lab Newcastle Business School | University of Newcastle | Australia Career-Ready Industry Led Project Lab  | 
Career-Ready Industry Led Project Lab | 20/2/2025 - 3/6/2025 | 
| BUSA1001 | 
Introduction to Business Information Systems Newcastle Business School | University of Newcastle | Australia  | 
Course Leader & Lecturer | 20/7/2024 - 1/11/2024 | 
| BUSA1001 | 
Introduction to Business Information Systems Newcastle Business School  | 
Course Coordinator | 28/2/2024 - 1/6/2024 | 
| BUSA3002 | 
Business Intelligence and Data Management Newcastle Business School | University of Newcastle | Australia  | 
Course Coordinator | 24/2/2024 - 7/6/2024 | 
Publications
For publications that are currently unpublished or in-press, details are shown in italics.
Chapter (1 outputs)
| Year | Citation | Altmetrics | Link | |||||
|---|---|---|---|---|---|---|---|---|
| 2022 | 
          Xi H, 'Data-driven optimization technologies for MaaS', 143-176 (2022) [B1]
        
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Conference (8 outputs)
| Year | Citation | Altmetrics | Link | |||||
|---|---|---|---|---|---|---|---|---|
| 2025 | Xi H, 'Transforming university education with Generative AI: Strategies, Challenges, and Impacts', Education and New Developments 2025 (2025) | |||||||
| 2024 | Ding X, Xi H, Fang H, Jian S, 'Data-driven optimization of pricing and vehicle relocation for ridesourcing platforms considering reservation', 12th INFORMS Transportation Science and Logistics Society Conference. (2024) | |||||||
| 2023 | Xi H, 'Quantifying the impact of COVID-19 on travel behavior in different socio-economic segments' (2023) | |||||||
| 2022 | 
          Liu Y, Wang Y, Xi H, Lin J, Ma J, 'Community Energy Cooperation with Shared Energy Storage for Economic-Environment Benefits', Proceedings of the 11th International Conference on Innovative Smart Grid Technologies Asia Isgt Asia 2022, 230-234 (2022) [E1]
         Community energy management is critical for facilitating the transition towards sustainable and clean smart grids. Energy cooperation techniques with community shared e... [more] Community energy management is critical for facilitating the transition towards sustainable and clean smart grids. Energy cooperation techniques with community shared energy storage should be developed to reduce the challenges of distributed energy resources' uncertain and variable nature to a reliable power system. The proposed coordinator-users model involves the coordinator for techno-economic-environment optimization to minimize the community energy cost and carbon dioxide emissions. The end-users, including consumers and prosumers, also can make self-driven decisions to reduce their energy costs and contribute to a low-carbon society. By complementing the model with demand response dissatisfaction cost to evaluate the willingness of the user to participate in the energy cooperation, the techno-economic-environment-satisfaction benefit can be optimized at the community and user level. The effectiveness and superior performance of the proposed model are evaluated with the real-world dataset. The improvements in economic and environmental benefits are significant. 
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| 2019 | 
          He L, Xi H, Qiu J, 'Managing the Congestion and Emissions with Road Pricing Scheme Based on Practical Case Study', CICTP 2019: TRANSPORTATION IN CHINA-CONNECTING THE WORLD, 3112-3122 (2019)
         Increasing traffic congestion and vehicular emissions have become a major public concern, which naturally leads to a bi-objective optimization problem, i.e., to minimiz... [more] Increasing traffic congestion and vehicular emissions have become a major public concern, which naturally leads to a bi-objective optimization problem, i.e., to minimize system total travel time and system total emissions. In this study, a road pricing scheme is proposed to manage the system's total travel time and total emissions simultaneously. Finally, the practical case study based on Chengdu in China is carried out to simulate a situation with the proposed road pricing. Simulation results evaluate the effectiveness of the road pricing scheme to manage the congestion and emissions. 
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| 2018 | 
          Xi H, Zhang Y, 'Analysis of the Keep-Right Rule in Traditional System and Evaluation on Alternative Rules in Intelligent Vehicle-Infrastructure Cooperation Systems', Cictp 2018 Intelligence Connectivity and Mobility Proceedings of the 18th Cota International Conference of Transportation Professionals, 2743-2754 (2018)
         The keep-right rule is widely implemented in traditional traffic systems, but it might not be the optimal one in intelligent vehicle-infrastructure cooperation systems ... [more] The keep-right rule is widely implemented in traditional traffic systems, but it might not be the optimal one in intelligent vehicle-infrastructure cooperation systems (i-VICS). According to literature reviews, the free rule is more effective in i-VICS, due to its superior mutual information communication. This paper firstly analyzes the reason why keep-right rule is more popular in traditional traffic systems, and then compares the overtaking procedure under the keep-right rule in traditional traffic systems and free rule in i-VICS. Comparison results show that overtaking in i-VICS is more efficient. Furthermore, five improved alternatives considering speed constraints and vehicle types are proposed and simulated through VISSIM. After this, the simulation results are used to evaluate alternative rules in i-VICS through the TOPSIS method. Additional sensitivity analysis shows that rule 5 is more effective in i-VICS. 
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| 2018 | 
          Xi H, Zhang Y, 'Detection of Safety Features of Drivers Based on Image Processing', Cictp 2018 Intelligence Connectivity and Mobility Proceedings of the 18th Cota International Conference of Transportation Professionals, 2098-2109 (2018)
         Governments all over the world have attached great importance to the management of long-distance transport drivers. According to the statistics, the most dangerous thre... [more] Governments all over the world have attached great importance to the management of long-distance transport drivers. According to the statistics, the most dangerous three behaviors of long-distance drivers are: fatigued driving, distracted driving, and unrestricted driving. In this paper, these three behaviors are defined as safety features of drivers, which are detected based on machine learning and image processing technology. For identity recognition of drivers, Eigenface, Fisherface, and LBPH algorithms are combined to achieve a recognition rate of 100%. Driving time of each driver is recorded automatically. For mobile phone detection of drivers, the HOG algorithm and SVM algorithm are combined to achieve the recognition rate of 80%. For unrestricted driving detection, Gray-level integral projection method is improved to raise the detection rate to 85%. Finally, the safety feature detection system for drivers is developed to ensure the safety of long-distance transport. 
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| Show 5 more conferences | ||||||||
Journal article (26 outputs)
| Year | Citation | Altmetrics | Link | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 | 
          Zhang X, Zhang L, Xi H, Shao Z, Bell MGH, 'Shore power adoption strategies of shipping companies and pricing decisions of the port under subsidies and carbon taxes: A game theoretical analysis', Transportation Research Part E: Logistics and Transportation Review, 205, 104490-104490 (2026)
        
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| 2025 | 
          He Q, Liu W, Xi H, 'Dynamic electric vehicle fleets management problem for multi-service platforms with integrated ride-hailing, on-time delivery, and vehicle-to-grid services', Transportation Research Part B: Methodological, 199 (2025) [C1]
        
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| 2025 | 
          Xi H, 'A spatial-temporal dynamic attention-based Mamba model for multi-type passenger demand prediction in multimodal public transit systems', Transportation Research Part E: Logistics and Transportation Review (2025) [C1]
        
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| 2025 | 
          Zheng Y, Pu Z, Li S, Han Y, Xi H, Ran B, 'Measuring platooning performances of connected and automated vehicles in energy consumption, emission, and efficiency', Energy, 326 (2025) [C1]
        
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| 2025 | 
          Shao Z, Xi H, Lu H, Wang Z, Bell MGH, Gao J, 'A spatial–Temporal Large Language Model with Denoising Diffusion Implicit for predictions in centralized multimodal transport systems', Transportation Research Part C Emerging Technologies, 179 (2025) [C1]
        
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| 2025 | 
          Xi H, Nelson JD, Mulley C, Hensher DA, Ho CQ, Balbontin C, 'Barriers towards enhancing mobility through integrated mobility services in a Regional and Rural context: insights from suppliers and organisers', Transport Policy, 171, 282-295 (2025) [C1]
        
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| 2025 | 
          Li M, Xi H, Xie C, Shen ZJM, Hu Y, 'Real-time vehicle relocation, personnel dispatch and trip pricing for carsharing systems under supply and demand uncertainties', Transportation Research Part B Methodological, 193 (2025) [C1]
         In one-way carsharing systems, striking a balance between vehicle supply and user demand across stations poses considerable operational challenges. While existing resea... [more] In one-way carsharing systems, striking a balance between vehicle supply and user demand across stations poses considerable operational challenges. While existing research on vehicle relocation, personnel dispatch, and trip pricing have shown effectiveness, they often struggle with the complexities of fluctuating and unpredictable demand and supply patterns in uncertain environments. This paper introduces a real-time relocation-dispatch-pricing (RDP) problem, within an evolving time-state-extended transportation network, to optimize vehicle relocation, personnel dispatch, and trip pricing in carsharing systems considering both demand and supply uncertainties. Furthermore, recognizing the critical role of future insights in real-time decision making and strategic adaptability, we propose a novel two-stage anticipatory-decision rolling horizon (ADRH) optimization framework where the first stage solves a real-time RDP problem to make actionable decisions with future supply and demand distributions, while also incorporating anticipatory guidance from the second stage. The proposed RDP problem under the ADRH framework is then formulated as a stochastic nonlinear programming (SNP) model. However, the state-of-the-art commercial solvers are inadequate for solving the proposed SNP model due to its solution complexity. Thus, we customize a hybrid parallel Lagrangian decomposition (HPLD) algorithm, which decomposes the RDP problem into manageable subproblems. Extensive numerical experiments using a real-world dataset demonstrate the computational efficiency of the HPLD algorithm and its ability to converge to a near-globally optimal solution. Sensitivity analyses are conducted focusing on parameters such as horizon length, fleet size, number of dispatchers, and demand elasticity. Numerical results show that the profits under the stochastic scenario are 18% higher than those under the deterministic scenario, indicating the significance of incorporating uncertain and future information into the operational decisions of carsharing systems. 
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| 2025 | 
          Xi H, Shao Z, Hensher DA, Nelson JD, Chen H, Wijayaratna K, 'A multi-task Transformer with mixture-of-experts for personalized periodic predictions of individual travel behavior in multimodal public transport', Transportation Research Part C Emerging Technologies, 179 (2025) [C1]
        
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| 2025 | 
          Liu P, Shao F, Shao H, Tang C, Xi H, Xu S, 'Randomized partially-symmetric ADMM-based algorithm and its momentum-accelerated variant for traffic assignment problem', Transportation (2025) [C1]
        
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| 2024 | 
          Xi H, Li M, Hensher DA, Xie C, Gu Z, Zheng Y, 'Strategizing Sustainability and Profitability in Electric Mobility-as-A-Service (e-Maas) Ecosystems with Carbon Incentives: A Multi-Leader Multi-Follower Game Model', Transportation Research Part C: Emerging Technologies, 166 (2024) [C1]
        
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| 2024 | 
          Xi H, Aussel D, Liu W, Waller ST, Rey D, 'Single-leader multi-follower games for the regulation of two-sided mobility-as-a-service markets', EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 317, 718-736 (2024) [C1]
        
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| 2024 | 
          Xi H, Wang Y, Shao Z, Zhang X, Waller T, 'Optimizing mobility resource allocation in multiple MaaS subscription frameworks: A group method of data handling-driven self-adaptive harmony search algorithm', Annals of Operations Research (2024) [C1]
        
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| 2024 | 
          Zhang X, Hong Z, Xi H, Li J, 'Optimizing multiple equipment scheduling for U-shaped automated container terminals considering loading and unloading operations', COMPUTER-AIDED CIVIL AND INFRASTRUCTURE ENGINEERING, 39, 3103-3124 (2024) [C1]
        
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Open Research Newcastle | |||||||||
| 2024 | 
          Xi H, Nelson JD, Hensher DA, Hu S, Shao X, Xie C, 'Evaluating travel behavior resilience across urban and Rural areas during the COVID-19 Pandemic: Contributions of vaccination and epidemiological indicators', TRANSPORTATION RESEARCH PART A-POLICY AND PRACTICE, 180 (2024) [C1]
         The COVID-19 pandemic has severely disrupted travel behavior across diverse socio-economic areas, with a significant impact on transportation systems, public health, an... [more] The COVID-19 pandemic has severely disrupted travel behavior across diverse socio-economic areas, with a significant impact on transportation systems, public health, and the economy. As countries both recover and plan for future virus-driven stresses, it is crucial to identify the drivers of building travel behavior resilience, such as vaccination. Using an integrated dataset with over 150 million US county-level mobile device data from 01/01/2020 to 20/04/2021, we employ Bayesian structural time series (BSTS) models to infer the relative impact of the vaccination intervention on five types of travel behavior across Metropolitan, Micropolitan and Rural areas. Further, we develop partial least squares regression (PLSR) models to accurately estimate how COVID-19 vaccination rates, epidemiological indicators (i.e., COVID-19 incidence rates, death rates, and testing rates) and weather conditions (i.e., temperature, rain, and snow) would impact various travel behaviors across the diverse areas during the recovery period of the pandemic. The model results shed light on the positive role of vaccinations in fostering the recovery of travel behaviors and reveal the disparities in travel behavior resilience in response to vaccination rates, epidemiological indicators, and weather conditions across diverse areas. Our findings can offer evidential insights for policymakers, transport planners, and public health officials, guiding the development of equitable, sustainable, and resilient transportation systems prepared to adapt to future pandemics. 
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Open Research Newcastle | |||||||||
| 2024 | 
          Yang Y, Zhang Y, Gu Z, Liu Z, Xi H, Liu S, Feng S, Liu Q, 'Fusing Physics-Based and Data-Driven Models for Car-Following Modeling: A Particle Filter Approach', Journal of Transportation Engineering, Part A: Systems, 150, 04024080-1-04024080-12 (2024) [C1]
        
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| 2023 | 
          Xi H, Liu W, Waller ST, Hensher DA, Kilby P, Rey D, 'Incentive-compatible mechanisms for online resource allocation in Mobility-as-a-Service systems', TRANSPORTATION RESEARCH PART B-METHODOLOGICAL, 170, 119-147 (2023) [C1]
        
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| 2023 | 
          Xi H, Tang Y, Waller ST, Shalaby A, 'Modeling, equilibrium, and demand management for mobility and delivery services in Mobility-as-a-Service ecosystems', COMPUTER-AIDED CIVIL AND INFRASTRUCTURE ENGINEERING, 38, 1403-1423 (2023) [C1]
        
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| 2023 | 
          Xi H, Qin L, Hensher D, Nelson J, Ho C, 'Quantifying the impact of COVID-19 on travel behavior in different socio-economic segments', Transport Policy, 136, 98-112 (2023) [C1]
         The COVID-19 pandemic has resulted in substantial negative impacts on social equity. To investigate transport inequities in communities with varying medical resources a... [more] The COVID-19 pandemic has resulted in substantial negative impacts on social equity. To investigate transport inequities in communities with varying medical resources and COVID controlling measures during the COVID pandemic and to develop transport-related policies for the post-COVID-19 world, it is necessary to evaluate how the pandemic has affected travel behavior patterns in different socio-economic segments (SES). We first analyze the travel behavior change percentage due to COVID, e.g., increased working from home (WFH), decreased in-person shopping trips, decreased public transit trips, and canceled overnight trips of individuals with varying age, gender, education levels, and household income, based on the most recent US Household Pulse Survey census data during Aug 2020 ~ Dec 2021. We then quantify the impact of COVID-19 on travel behavior of different socio-economic segments, using integrated mobile device location data in the USA over the period 1 Jan 2020¿20 Apr 2021. Fixed-effect panel regression models are proposed to statistically estimate the impact of COVID monitoring measures and medical resources on travel behavior such as nonwork/work trips, travel miles, out-of-state trips, and the incidence of WFH for low SES and high SES. We find that as exposure to COVID increases, the number of trips, traveling miles, and overnight trips started to bounce back to pre-COVID levels, while the incidence of WFH remained relatively stable and did not tend to return to pre-COVID level. We find that the increase in new COVID cases has a significant impact on the number of work trips in the low SES but has little impact on the number of work trips in the high SES. We find that the fewer medical resources there are, the fewer mobility behavior changes that individuals in the low SES will undertake. The findings have implications for understanding the heterogeneous mobility response of individuals in different SES to various COVID waves and thus provide insights into the equitable transport governance and resiliency of the transport system in the "post-COVID" era. 
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| 2022 | 
          Xi H, He L, Zhang Y, Wang Z, 'Differentiable road pricing for environment-oriented electric vehicle and gasoline vehicle users in the bi-objective transportation network', TRANSPORTATION LETTERS-THE INTERNATIONAL JOURNAL OF TRANSPORTATION RESEARCH, 14, 660-674 (2022) [C1]
        
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| 2020 | 
          He L, Xi H, Guo T, Tang K, 'A Generalized Dynamic Potential Energy Model for Multiagent Path Planning', JOURNAL OF ADVANCED TRANSPORTATION, 2020 (2020)
        
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| 2020 | 
          Xi H, He L, Zhang Y, Wang Z, 'Bounding the efficiency gain of differentiable road pricing for EVs and GVs to manage congestion and emissions', PLOS ONE, 15 (2020) [C1]
        
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| 2019 | 
          Hu T, Guo Q, Shen X, Sun H, Wu R, Xi H, 'Utilizing Unlabeled Data to Detect Electricity Fraud in AMI: A Semisupervised Deep Learning Approach', IEEE TRANSACTIONS ON NEURAL NETWORKS AND LEARNING SYSTEMS, 30, 3287-3299 (2019) [C1]
        
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| 2018 | 
          Xi HN, Zhang Y, He L, 'Road Pricing of Traffic Congestion and Emission for Multi-class Users', Jiaotong Yunshu Xitong Gongcheng Yu Xinxi Journal of Transportation Systems Engineering and Information Technology, 18, 140-147 (2018) [C1]
         Researches showed that it was difficult to achieve objectives of reducing congestion and emission simultaneously. Road congestion pricing can manage the traffic demand ... [more] Researches showed that it was difficult to achieve objectives of reducing congestion and emission simultaneously. Road congestion pricing can manage the traffic demand efficiently, and thus reduce congestion, but it may not decrease vehicular emissions. The objectives of this study are multi-class users: users with different value of time (multi-VOT users) and users with different vehicle types (multi-vehicle users). By establishing the biobjective optimization model considering congestion and emissions simultaneously, it is proved that the Paretoefficient link flow can be decentralized as multi-class user equilibrium flow pattern by an effective road pricing scheme, whatever time cost criterion or monetary cost is used to choose the route, and thus the congestion and emissions can be reduced simultaneously. 
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Preprint (5 outputs)
| Year | Citation | Altmetrics | Link | ||
|---|---|---|---|---|---|
| 2024 | 
          Zhiiqi S, Xi H, Lu H, Wang Z, Bell M, Gao J, 'A Spatial-Temporal Large Language Model with Denoising Diffusion Implicit for Enhancing Centralized Multi-Mode Traffic System' (2024)
        
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| 2024 | 
          Xi H, Zhiiqi S, Hensher D, Nelson J, Chen H, Wijayaratna KP, 'Maasformer-Mmoe: Multi-Task Transformer Under Mixture-of-Experts Framework for Maas Bundle Customization' (2024)
        
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| 2024 | 
          Zhiiqi S, Bell M, Wang Z, Geers DG, Xi H, Gao J, 'Spatial-Temporal Selective State Space (St-Mamba) Model for Traffic Flow Prediction' (2024)
        
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Report (1 outputs)
| Year | Citation | Altmetrics | Link | 
|---|---|---|---|
| 2023 | Xi H, 'Design of a Regional Town and Rural Hinterland (RTRH) MaaS Blueprint' (2023) | 
Grants and Funding
Summary
| Number of grants | 10 | 
|---|---|
| Total funding | $463,500 | 
Click on a grant title below to expand the full details for that specific grant.
20248 grants / $143,500
Hybrid Autonomous Network Parking Management Model and Intelligent Optimization Methods$80,000
Funding body: National Natural Science Foundation of China
| Funding body | National Natural Science Foundation of China | 
|---|---|
| Scheme | General Project Grant | 
| Role | Investigator | 
| Funding Start | 2024 | 
| Funding Finish | 2025 | 
| GNo | |
| Type Of Funding | International - Competitive | 
| Category | 3IFA | 
| UON | N | 
TextileTech Innovate: Revolutionizing Textile Manufacturing through Digital Transformation$20,000
Funding body: Zhongheng Dayao Textile Technology Co., Ltd
| Funding body | Zhongheng Dayao Textile Technology Co., Ltd | 
|---|---|
| Project Team | Associate Professor David Shao, Associate Professor Marcus Rodrigs, Doctor Haoning Xi | 
| Scheme | Research Project | 
| Role | Investigator | 
| Funding Start | 2024 | 
| Funding Finish | 2025 | 
| GNo | G2400534 | 
| Type Of Funding | C3400 – International For Profit | 
| Category | 3400 | 
| UON | Y | 
Developing an Artificial Intelligence (AI)-Driven Model for Optimizing Cost-Effective Bus Network Services$10,000
Funding body: Anonymous
| Funding body | Anonymous | 
|---|---|
| Project Team | Doctor Haoning Xi, Professor Shah Miah, Doctor Yu Wu | 
| Scheme | Research and Discovery Fund | 
| Role | Lead | 
| Funding Start | 2024 | 
| Funding Finish | 2024 | 
| GNo | G2400027 | 
| Type Of Funding | Scheme excluded from IGS | 
| Category | EXCL | 
| UON | Y | 
How do different types of service technologies change customer services? The impact of different types of service technologies on service employees' outcomes and customers' outcomes$10,000
Funding body: Newcastle Business School | University of Newcastle | Australia
| Funding body | Newcastle Business School | University of Newcastle | Australia | 
|---|---|
| Project Team | Dr John Wu; Prof Jamie Carlson; Dr Alice Xi; PI - Prof Markus Groth  | 
| Scheme | NBS Research Funds | 
| Role | Investigator | 
| Funding Start | 2024 | 
| Funding Finish | 2024 | 
| GNo | |
| Type Of Funding | Internal | 
| Category | INTE | 
| UON | N | 
Developing an Artificial Intelligence (AI)-Driven Model for Optimizing Cost-Effective Bus Network Service$10,000
Funding body: Newcastle Business School | University of Newcastle | Australia
| Funding body | Newcastle Business School | University of Newcastle | Australia | 
|---|---|
| Project Team | Dr Haoning Xi; Prof Shah Miah; Dr John Wu; PI - Paul Scott  | 
| Scheme | NBS Research Funds | 
| Role | Lead | 
| Funding Start | 2024 | 
| Funding Finish | 2024 | 
| GNo | |
| Type Of Funding | Internal | 
| Category | INTE | 
| UON | N | 
Strategic Agility in the Digital Era for Travel Agencies: Technological Integration, Market Disruption, and Sustainable Competitive Advantage$5,000
Funding body: Eplus Austlink Pty Ltd
| Funding body | Eplus Austlink Pty Ltd | 
|---|---|
| Project Team | Associate Professor David Shao, Doctor Haoning Xi | 
| Scheme | Research Grant | 
| Role | Investigator | 
| Funding Start | 2024 | 
| Funding Finish | 2024 | 
| GNo | G2400145 | 
| Type Of Funding | C3100 – Aust For Profit | 
| Category | 3100 | 
| UON | Y | 
Enhancing User Mobility Experience: Business Analytics Insights from Smart Card Data$5,000
Funding body: CHSF
| Funding body | CHSF | 
|---|---|
| Project Team | Haoning Xi  | 
| Scheme | New Start | 
| Role | Lead | 
| Funding Start | 2024 | 
| Funding Finish | 2025 | 
| GNo | |
| Type Of Funding | Internal | 
| Category | INTE | 
| UON | N | 
CHSF 2024 Conference Travel Scheme$3,500
Funding body: College of Human and Social Futures | University of Newcastle
| Funding body | College of Human and Social Futures | University of Newcastle | 
|---|---|
| Project Team | Dr Haoning Xi  | 
| Scheme | CHSF - Conference Travel Scheme | 
| Role | Lead | 
| Funding Start | 2024 | 
| Funding Finish | 2024 | 
| GNo | |
| Type Of Funding | Internal | 
| Category | INTE | 
| UON | N | 
20231 grants / $20,000
Predicting Multimodal Transportation System Travel Demand Based on a Multi-Task Long Short-Term Memory (LSTM) Network Model$20,000
Funding body: The university of Sydney
| Funding body | The university of Sydney | 
|---|---|
| Scheme | USyd-Utrecht Partnership Collaboration Awards | 
| Role | Lead | 
| Funding Start | 2023 | 
| Funding Finish | 2024 | 
| GNo | |
| Type Of Funding | Grant - Aust Non Government | 
| Category | 3AFG | 
| UON | N | 
20221 grants / $300,000
Design of a Regional Town and Rural Hinterland (RTRH) MaaS Blueprint$300,000
Funding body: iMOVE Australia Limited
| Funding body | iMOVE Australia Limited | 
|---|---|
| Project Team | Nelson J, Hensher D, C Mulley, HX, Ho C, Balbontin C  | 
| Scheme | Design of a Regional Town and Rural Hinterland MaaS Blueprint | 
| Role | Investigator | 
| Funding Start | 2022 | 
| Funding Finish | 2023 | 
| GNo | |
| Type Of Funding | CRC - Cooperative Research Centre | 
| Category | 4CRC | 
| UON | N | 
Research Supervision
Number of supervisions
Current Supervision
| Commenced | Level of Study | Research Title | Program | Supervisor Type | 
|---|---|---|---|---|
| 2024 | PhD | A Study on the Impact of Digital Transformation on Enterprise ESG | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor | 
| 2024 | PhD | A Framework For Measuring The Performance Of Digital Sustainability At The Organisational Level | PhD (Business Systems & Analy), College of Human and Social Futures, The University of Newcastle | Co-Supervisor | 
| 2023 | PhD | Designing a New Data Analytics Solution for Hospitality Management | PhD (Business Systems & Analy), College of Human and Social Futures, The University of Newcastle | Co-Supervisor | 
| 2022 | PhD | Social Media Sentiment And Stock Return: A Signaling Theory Explanation And An Application Of Natural Language Processing | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor | 
| 2022 | PhD | Firm Survival in a Regulated Environment: The Moderating Role of Organizational Capabilities in China’s Manufacturing Industries | PhD (Management), College of Human and Social Futures, The University of Newcastle | Co-Supervisor | 
Past Supervision
| Year | Level of Study | Research Title | Program | Supervisor Type | 
|---|---|---|---|---|
| 2023 | Masters | Complexity Assessment Tools for Sustainability Projects at The University of Sydney | Project Management, The university of Sydney | Sole Supervisor | 
Research Collaborations
The map is a representation of a researchers co-authorship with collaborators across the globe. The map displays the number of publications against a country, where there is at least one co-author based in that country. Data is sourced from the University of Newcastle research publication management system (NURO) and may not fully represent the authors complete body of work.
| Country | Count of Publications | |
|---|---|---|
| Australia | 16 | |
| China | 16 | |
| Germany | 4 | |
| Hong Kong | 3 | |
| France | 2 | |
| More... | ||
Dr Haoning Xi
Position
Lecturer
Newcastle Business School
College of Human and Social Futures
Contact Details
| alice.xi@newcastle.edu.au | 




