Mr Zi Siang See

Mr Zi Siang See

Interaction Designer

School of Creative Industries

Career Summary

Biography

Zi Siang See's focus has been both in academic research and industrial work. This allows him to disseminate knowledge and to make contributions in the field of the creative industries. Zi has developed numerous creative operations which focused on corporate communications and interactive multimedia specialization. These include collaborations with multinational corporations such as McDonald’s, Lafarge Cement, Servier, Leo Burnett, DDB and Saatchi & Saatchi Arachnid. His research includes innovation management related to virtual reality (VR) and augmented reality (AR). He specialized in conventional creative advertising and front-end interaction design. In fact, producing compelling user experience in creative technology is his main interest. 

He has been part of various MOOC projects and been actively involved in scholarly research and international collaborations. Zi's doctoral dissertation focuses on the contribution in human-computer interaction of virtual reality, and has developed a method and apparatus solution for high fidelity VR360.

On-going Research Projects and Collaborations:

  • AR VR Interactive Wall: Technical and UX Design
  • Sodeisha VR: Please Touch (in collaboration with Newcastle Art Gallery)
  • This Land AR: A Transmedia Multi-Users Audible Experience (Indigenous Context)
  • Inclusive Virtual Reality Museum Gallery (collaboration with the Center for Inclusive Design)
  • Tomb of a Sultan: A VR Museum Experience (Singapore Johore)
  • Park Bench Sojourn VR
  • Aerial VR360
  • Virtual Reality 360 Content Preservation for Disaster Relief
  • Smart Pole collaboration (with City Council of Newcastle, Australia)
  • Electronic Cultural Atlas Initiative (ECAI): AR VR
  • Medical learning AR VR: Visualization and Simulation 

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Qualifications

  • Master of Science, Multimedia University, Malaysia
  • Bachelor of Multimedia, Multimedia University, Malaysia

Keywords

  • Augmented Reality
  • Computational Photography
  • Creative Advertising
  • Human Computer Interaction
  • Inclusive Design
  • Interaction Design
  • Multimedia
  • User Experience
  • Virtual Reality

Languages

  • English (Working)
  • Mandarin (Working)

Fields of Research

Code Description Percentage
190205 Interactive Media 30
080602 Computer-Human Interaction 20
080111 Virtual Reality and Related Simulation 50
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Journal article (5 outputs)

Year Citation Altmetrics Link
2019 Harold T, Delas S, Human E, See ZS, 'A Malaysian Cultural Heritage Digital Compendium', Digital Applications in Archaeology and Cultural Heritage, 15 1-8 (2019) [C1]
DOI 10.1016/j.daach.2019.e00116
2018 See ZS, Sunar MS, Kusnayat A, Aziz KA, 'Interactive panorama VR360 for corporate communications: An industrial scenario case study', International Journal of Integrated Engineering, 10 169-177 (2018)
Citations Web of Science - 1
2018 Santano D, See ZS, Fong CH, Thwaites H, 'Up in the air with vr360', Virtual Creativity, 8 59-73 (2018) [C1]

© 2018 Intellect Ltd Article. Both drones and 360-degree video (VR 360) have been attractive topics for the past decade. 360-degree videos hit Internet fame as soon as YouTube and... [more]

© 2018 Intellect Ltd Article. Both drones and 360-degree video (VR 360) have been attractive topics for the past decade. 360-degree videos hit Internet fame as soon as YouTube and Facebook started to adopt them into their ecosystem, which made users familiar with and intrigued by these techniques. This definitely made the camera industry race to democratize 360-degree cameras, and now we are graced with affordable, out-of-the-box 360 cameras from Samsung, Ricoh, and Garmin, to Nikon. The company DJI has been the leading drone manufacturer since their first quadcopter captivated our imagination and love of playing with remote control toys in our young age. With this same adventurous and imaginative mindset, we embarked on combining the two technologies: 360-degree cameras and aerial drones. In this article we present the development of an approach to an aerial virtual reality 360 video capture technique. We retrofitted a drone with a 360 spherical panorama camera for acquiring source aerial visual content. Our case study, as described in this article, reproduces an experiment using a 360-fly-by video for the intended use of an event launching in which user perception was being observed in terms of practicality and suitability A user study was conducted to gauge the usability of comparing aerial VR360 being experienced on hand-held multimedia tablets and head-mount-devices (HMD). We also describe the proposed configuration and workflow of aerial 360-video and identify its potential capabilities and limitations, a user evaluation study and directions for future work. In the discussion section, we share how this setup can affect the decisions of the producer, director or the director photography in achieving the creative shot that they aim to produce.

DOI 10.1386/vcr.8.1.59_1
2015 See ZS, Cheok AD, 'Virtual reality 360 interactive panorama reproduction obstacles and issues', Virtual Reality, 19 71-81 (2015)
DOI 10.1007/s10055-014-0258-9
Citations Scopus - 3Web of Science - 2
2012 See ZS, Khairul H, Harold T, Xia Sheng L, Wooi Har O, 'Retrieving Extended High Dynamic Range From Digital Negative Image - An Experiment On Architectural Photo Imaging', World Academy of Science, Engineering and Technology, 6 (2012)
Show 2 more journal articles

Conference (18 outputs)

Year Citation Altmetrics Link
2019 See Z, Santano D, Fong CH, Thwaites H, 'Tomb of a Sultan: A VR Digital Heritage Approach', 2018 3rd Digital Heritage International Congress (DigitalHERITAGE) held jointly with 2018 24th International Conference on Virtual Systems & Multimedia (VSMM 2018), San Francisco (2019) [E1]
Citations Scopus - 1
2019 Lizbeth G, Tara M, See ZS, Wooi Har O, Craig H, 'Mapping Identity in Real and Virtual Format: AR Map of Me', Sydney (2019)
2019 Lizbeth G, See ZS, Wooi Har O, Craig H, Mark B, 'Co-designed VR and AR solutions for empowerment of SMARTageing communities', Sydney (2019)
2018 Santano D, See ZS, Fong CH, Thwaites H, 'Aerial virtual reality 360 research-creation', Proceedings of the 2017 23rd International Conference on Virtual Systems and Multimedia, VSMM 2017 (2018)

© 2017 IEEE. This paper presents a development of an aerial virtual reality 360 video capture approach. A drone was converted and retrofitted with a 360 spherical panorama camera ... [more]

© 2017 IEEE. This paper presents a development of an aerial virtual reality 360 video capture approach. A drone was converted and retrofitted with a 360 spherical panorama camera for acquiring source aerial visual content. In this case study, an experiment of a 360-fly-by video was reproduced for the intended use of an event launching where user perception was being observed in terms of practicality and suitability. Utilizing a consumer 360 camera the Samsung Gear 360 and the DJI Inspire 1, it allowed the researcher to capture aerial 360-degree video. The paper documented the process of retrofitting the 360-camera onto the drone. Research findings on why certain drones are suitable for the 360-degree camera will be presented. A user study was conducted to gauge the usability for comparing aerial VR360 being experienced on hand-held multimedia tablets and head-mount-devices (HMD). In this paper we describe the proposed configuration and workflow of aerial 360-video and identifying its potential capabilities and limitation, a user evaluation study and directions for future work.

DOI 10.1109/VSMM.2017.8346262
2018 See ZS, Xia Sheng L, Brimo A, Thwaites H, Goodman L, 'MOOC for AR VR Training', 2018 IEEE Games, Entertainment, Media Conference (GEM), Ireland (2018) [E1]
DOI 10.1109/GEM.2018.8516514
2017 See ZS, Sunar MS, Billinghurst M, Dey A, Santano D, Esmaeili H, Thwaites H, 'Demo: Exhibition approach using an AR and VR pillar', SIGGRAPH Asia 2017 Mobile Graphics and Interactive Applications, SA 2017, Thailand (2017)
DOI 10.1145/3132787.3132810
Citations Scopus - 1Web of Science - 1
2017 See ZS, Blundell D, Thwaites H, 'Virtual Reality 360 Content Preservation for Disaster Relief', Proceedings of the 2017 Pacific Neighborhood Consortium Annual Conference and Joint Meetings: Data Informed Society, PNC 2017, Taiwan (2017)
DOI 10.23919/PNC.2017.8203540
2017 See Z, Billinghurst M, Dey A, Santano D, Esmaeili H, Thwaites H, 'An Augmented Reality and Virtual Reality Pillar for Exhibitions: A Subjective Exploration', https://diglib.eg.org/handle/10.2312/2631902, Adelaide (2017)
DOI 10.2312/egve.20171342
2016 See ZS, Rengganaten V, Billinghurst M, Soo S, 'Demo: Mobile audible AR experience for medical learning murmurs simulation', SA 2016 - SIGGRAPH ASIA 2016 Mobile Graphics and Interactive Applications, Kobe, Japan (2016)
DOI 10.1145/2999508.2999513
Citations Scopus - 3
2016 See ZS, Rengganaten V, Billinghurst M, Soo S, 'Medical learning murmurs simulation with mobile audible augmented reality', SA 2016 - SIGGRAPH ASIA 2016 Mobile Graphics and Interactive Applications, Macao (2016)
DOI 10.1145/2999508.2999527
Citations Scopus - 2
2016 Lee XS, Khamidi MF, See ZS, Lees TJ, Chai C, 'Augmented reality for ndimensional building information modelling: Contextualization, Customization and Curation', Proceedings of the 2016 International Conference on Virtual Systems and Multimedia, VSMM 2016, Kuala Lumpur (2016)
DOI 10.1109/VSMM.2016.7863152
Citations Scopus - 1
2016 Fong CH, Billinghurst M, See ZS, Esmaeili H, 'PepperGram with interactive control', Proceedings of the 2016 International Conference on Virtual Systems and Multimedia, VSMM 2016, Kuala Lumpur (2016)
DOI 10.1109/VSMM.2016.7863172
Citations Scopus - 1
2016 Lee XS, Yan CP, See ZS, 'Irregular Shaped Building Design Optimization with Building Information Modelling', MATEC Web of Conferences, Malaysia (2016)
DOI 10.1051/matecconf/20166600027
Citations Scopus - 2Web of Science - 2
2015 See ZS, Billinghurst M, Cheok AD, 'Augmented reality using high fidelity spherical panorama with HDRI', SIGGRAPH Asia 2015 Mobile Graphics and Interactive Applications, SA 2015, Kobe, Japan (2015)
DOI 10.1145/2818427.2818445
Citations Scopus - 1
2015 See ZS, Billinghurst M, Cheok AD, 'Augmented reality using high fidelity spherical panorama with HDRI-demonstration', SIGGRAPH Asia 2015 Mobile Graphics and Interactive Applications, SA 2015, Japan (2015)
DOI 10.1145/2818427.2819696
Citations Scopus - 2
2014 Xia Sheng L, Ching Hua L, Shyn Yi C, Zi Siang S, See Z, 'Architectural Transformation of a Night Market Stall', https://www.researchgate.net/profile/Lee_Sheng2/publication/282570841_Architectural_Transformation_of_a_Night_Market_Stall/links/56123b4308ae4833751bda18.pdf, Universiti Teknologi Mara (2014)
2011 See ZS, Sheng LX, 'Non-bias architectural image archive using High Dynamic Range approach', 2011 International Conference on Research and Innovation in Information Systems, ICRIIS'11, Kuala Lumpur (2011)
DOI 10.1109/ICRIIS.2011.6125720
2011 See Z, 'Non-bias Scientific Imaging Archive for Urban Morphology Research', Universiti Teknologi Malaysia (2011)
Show 15 more conferences

Creative Work (12 outputs)

Year Citation Altmetrics Link
2019 Rey U, See ZS, Neilson F, Cuneo M, Barnes-Keoghan A, O'Donnell L, et al., Please Touch: a virtual engagement with Sodeisha sculptural ceramics, Newcastle Art Gallery, Australia (2019)
Co-authors Donovan Jones, Una Rey, Faye Neilson
2018 See Z, Thwaites H, Sultan Hussin Shah Tomb: A VR Museum Experience, Digital Heritage 2018 3rd International Congress & Expo, San Francisco (2018)
2017 Matthew S, See Z, Park Bench Sojourn VR, Sunway University (2017)
2017 See Z, Delas S, Aerial 360, iLabs, Kuala Lumpur (2017)
2017 Harold T, See Z, Makam Sultan Hussin Shah (2017)
2017 See Z, Delas S, Human E, Harold T, Virtual Reality Museum, Sunway University, Kuala Lumpur (2017)
2016 See Z, Delas S, Human E, Harold T, AR and VR Pillar: Pangkorboat Builders, International Conference on Visual Systems & Multimedia (VSMM2016) (2016)
2014 See Z, The Beauty of Horizon, Exhibition, Kuala Lumpur (2014)
2013 See Z, Lay Geng L, Zi Ping S, Sri KDU Virtual Reality 360 Digital Tour (2013)
2013 See Z, Lay Geng L, Zi Ping S, Puei Keng O, INTI Virtual Reality 360 (2013)
2003 See Z, Japan International Photo Panel Exhibition, Kuala Lumpur (2003)
2003 See Z, Motion of the Sun - Bon Odori, Japan Foundation, Kuala Lumpur (2003)
Show 9 more creative works
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Grants and Funding

Summary

Number of grants 3
Total funding $22,000

Click on a grant title below to expand the full details for that specific grant.


20191 grants / $10,000

RAPID$10,000

‘This Land AR’ is a transmedia initiative, comprising an Augmented Reality (AR) Indigenous music, visual and sound installation. It also involves the use of an extended reality (XR) interactive approach to augment audible elements in a public exhibition at the Newcastle Art Gallery. 

Funding body: School of Creative Industries

Funding body School of Creative Industries
Project Team

Philip Matthias, Zi Siang See, Helena Bezzina, Akur Meta, Lauretta Morton, Toby Whaleboat

Scheme RAPID
Role Investigator
Funding Start 2019
Funding Finish 2020
GNo
Type Of Funding Internal
Category INTE
UON N

20182 grants / $12,000

RAPID$10,000

Please Touch: a virtual engagement with Sodeisha sculptural ceramics

An industrial-academic collaboration with School of Creative Industries and Newcastle Art Gallery.

Funding body: School of Creative Industries

Funding body School of Creative Industries
Project Team

Sarah Johnson, Una Rey, Faye Neilson, Zi Siang See, Donovan Jones, Michael Cuneo, Luke O'Donnell, Alexander Barnes-Keoghan

Scheme RAPID
Role Investigator
Funding Start 2018
Funding Finish 2019
GNo
Type Of Funding Internal
Category INTE
UON N

IEEE Games Entertainment and Media Conference, Ireland, 15 - 17 August 2018$2,000

Funding body: Faculty of Education and Arts, University of Newcastle

Funding body Faculty of Education and Arts, University of Newcastle
Scheme FEDUA Conference Travel Grant
Role Lead
Funding Start 2018
Funding Finish 2018
GNo
Type Of Funding Internal
Category INTE
UON N
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Mr Zi Siang See

Position

Interaction Designer
School of Creative Industries
Faculty of Education and Arts

Contact Details

Email zisiang.see@newcastle.edu.au
Mobile 0406940386
Links Personal webpage
Facebook

Office

Location Level 4, NeW Space

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