Mr Samuel Hammond

Mr Samuel Hammond

Research student

Career Summary


I obtained my Bachelor's degree in June 2016. Upon completion, I undertook a mandatory National Service from September 2016 to August 2017, as a Research/Teaching Assistant at the Department of Building Technology, Kwame Nkrumah University of Science and Technology, Kumasi-Ghana. In this capacity, I assisted with the teaching of Elementary Theory of Structures, Reinforced Concrete Design, and Civil Engineering Construction courses.

My Research...

My research focuses on applying insights from Behavioural Economics to illustrate observed behaviours in the construction industry. This is to enable the design of effective policies that can assist in behaviour change.

"There are a lot of actions that we are aware of their benefits, have the ability and strong desire to do. Yet, we do not do them. Isn't such situations puzzling and interesting? Because, if people know the right things to do, why don't they do them?"

"It is not because people are 'irrational and inefficient', rather, it is because they are smart decision-makers."

At The Moment...

I am a PhD student in the School of Architecture and Built Environment, Faculty of Engineering and Built Environment. I am trying to explain why there is slow adoption and implementation of green construction.


A significant achievement is securing a PhD Scholarship at The University of Newcastle, Australia.


  • Behavioural Economics
  • Decision-making
  • Game Theory
  • Green Building
  • Prospect Theory
  • Sustainable Construction


  • English (Fluent)

Fields of Research

Code Description Percentage
120201 Building Construction Management and Project Planning 30
129999 Built Environment and Design not elsewhere classified 40
170202 Decision Making 30

Professional Experience

Academic appointment

Dates Title Organisation / Department
4/12/2017 -  Doctoral Researcher The University of Newcastle
School of Architecture and the Built Environment

Professional appointment

Dates Title Organisation / Department
1/1/2018 - 31/12/2018 Casual Academic School of Architecture and Built Environment, University of Newcastle

Teaching appointment

Dates Title Organisation / Department
1/9/2016 - 31/8/2017 Teaching Assistant Kwame Nkrumah University of Science and Technology
Department of Building Technology


Research Award

Year Award
2019 CIOB Best Paper Award
The 8th World Construction Symposium



Year Title / Rationale
2020 T. A. Pai Management Institute - Max Planck Institute for Human Development - Chinese Academy of Sciences Winter School on Bounded Rationality


For publications that are currently unpublished or in-press, details are shown in italics.

Journal article (1 outputs)

Year Citation Altmetrics Link
2020 Hammond SF, Gajendran T, Savage DA, Maund K, 'Unpacking the problems behind the limited green construction adoption: towards a theoretical model', Engineering, Construction and Architectural Management, (2020)

© 2020, Emerald Publishing Limited. Purpose: Given the importance of green construction for reducing the negative environmental impact of the construction industry, and the numero... [more]

© 2020, Emerald Publishing Limited. Purpose: Given the importance of green construction for reducing the negative environmental impact of the construction industry, and the numerous policies instituted by governments around the world to motivate building construction stakeholders, why is there still a limited level of adoption? Design/methodology/approach: Building on studies that have questioned the dominant framing of the limited adoption of green construction as an inefficient behaviour, this study proposes a theoretical model characterising the two problems in the decision-making process that boost the reluctance of building construction stakeholders to embrace green construction. A traditional literature review, combining deductive and inductive approaches was employed. Findings: The theoretical model consists of six conceptual variables as follows: social norms, personal dilemma, trust, loss aversion, self-interest and green construction adoption. The expected relationships between them are also provided. Research limitations/implications: The theoretical model has not been empirically tested; however, it can be replicated or adapted for empirical investigation in any context. Practical implications: This study may help in identifying which factors must be given attention in policy-making in order to promote the adoption of green technologies and practices. Specifically, subjecting the theoretical model to empirical test will reveal the strongest paths that can be used to curtail the reluctance of the industry to embrace green construction. Originality/value: Contributes towards the current research agenda on the reasons for the low level of voluntary adoption of green construction. It also provides theoretical answers to the questions regarding the limited impact of the plentiful policy mechanisms instituted by governments around the world to promote green construction adoption.

DOI 10.1108/ECAM-06-2020-0410
Co-authors Kim Maund, Thayaparan Gajendran, David Savage

Conference (3 outputs)

Year Citation Altmetrics Link
2019 Hammond SF, Savage DA, Gajendran T, Maund K, 'Stakeholders embrace green construction as the right direction: but as individual they make self-interested decisions', CIB World Building Congress 2019, Hong Kong, China (2019) [E1]
Co-authors David Savage, Kim Maund, Thayaparan Gajendran
2019 Hammond S, Gajendran T, Maund K, Savage D, 'Rethinking the challenges to attaining sustainable cities and communities: lessons from social norms and status quo bias', WABER 2019 Conference Proceedings, Accra, Ghana (2019) [E1]
DOI 10.33796/waberconference2019.64
Co-authors Thayaparan Gajendran, David Savage, Kim Maund
2019 Hammond SF, Gajendran T, Maund K, Savage DA, 'Beyond barriers: exploring the considerations hindering the adoption of green construction from a behavioural economics perspective', Proceedings of the 8th World Construction Symposium, Colombo, Sri Lanka (2019) [E1]
DOI 10.31705/wcs.2019.13
Co-authors David Savage, Thayaparan Gajendran, Kim Maund

Mr Samuel Hammond

Contact Details

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