Dr Suzanne Hartsuyker

Casual Academic

Newcastle Business School

Career Summary

Biography

Suzanne is a Lecturer within Newcastle Business School and teaches across the disciplines of innovation and entrepreneurship, management and marketing. These include a focus on areas of Business Venturing, Innovation Management within an organisational context, as well as Managing Innovation across the broader Global Ecosystem. Suzanne has also taught in areas of Leadership and Ethics, Strategic Management, Integrated Marketing Communications and Marketing Principles.

Suzanne holds a PhD in Management, with her research focusing on consumer behaviour, omnichannels, touchpoints, company control and retailing, as well as areas of innovation adoption and entrepreneurship.

Prior to joining the University of Newcastle, Suzanne held various executive and management positions within the media, sales and banking sectors.


Qualifications

  • Doctor of Philosophy, University of Newcastle
  • Bachelor of Business, University of Newcastle

Keywords

  • Company Control
  • Consumer behaviour
  • Entrepreneurship
  • Innovation
  • Omnichannel
  • Retailling
  • Touchpoint

Fields of Research

Code Description Percentage
350704 Entrepreneurship 20
350601 Consumer behaviour 60
350705 Innovation management 20

Professional Experience

UON Appointment

Title Organisation / Department
Casual Academic University of Newcastle
Newcastle Business School
Australia
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Publications

For publications that are currently unpublished or in-press, details are shown in italics.


Journal article (1 outputs)

Year Citation Altmetrics Link
2002 Polonsky MJ, Hanson B, Hartsuyker S, Novacesvski V, 'An Examination of Audio and Visual CurFraming Within Australian In-Cinema Advertisments', Asia Pacific Journal of Marketing and Logistics, 14,1 3-18 (2002) [C1]
Citations Scopus - 1
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Dr Suzanne Hartsuyker

Positions

Casual Academic
Newcastle Business School
College of Human and Social Futures

Casual Academic
Newcastle Business School
College of Human and Social Futures

Casual Academic
Newcastle Business School
College of Human and Social Futures

Contact Details

Email suzanne.hartsuyker@newcastle.edu.au

Office

Room NuSpace - Level 7, NW corner - collaborative workspace
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