Staff Profile


Career Summary


Ralf is passionate about helping organizations deal with change. Using the dynamic capability and resource-based views of the firm, Ralf leads projects on service-oriented business models and organizational change to help organizations sense, shape and seize market opportunities and improve their strategic performance. He has an established track record in designing and managing both qualitative and quantitative research projects, including the selection of appropriate research methods (e.g., surveys, interviews); optimization of survey instruments; data analysis (using SPSS, SEM-PLS and text mining applying Leximancer); and presenting results to technical and non-technical audiences.

Ralf worked for multinational organizations in the automotive (BMW Group), telecommunications (o2 Telefónica) and consulting industries and provided consulting services to organisations such as Oxfam, ABC Commercial and Ernst & Young. He communicates his research through teaching strategic management, marketing strategy and service marketing to postgraduate and undergraduate students. Ralf's work has been recognized by several international and national associations, invitations to speak at industry conferences, and he authored journal publications in outlets such as Journal of the Academy of Marketing Science, Long Range Planning, Journal of Marketing Management and International Journal of Project Management.


  • PhD (Marketing), University of Technology Sydney, 06/01/2010


Research keywords

  • Dynamic capability view
  • Innovation
  • Leximancer
  • Organisational change
  • Resource-based theory
  • Smart PLS
  • Strategic service orientation
  • Strategy

Research expertise

My research interests focus predominantly on the question of how organisations can improve performance. In order to derive and solve interesting and relevant research questions, I use core strategy literature, and the resource-based and dynamic capability views of firm strategy, in particular. I have used these lenses to investigate managerially relevant problems, such as service-dominant business models, and the impact of market sensing and reconfiguring activities on operational capabilities.

I strive to advance theoretical thinking, but to also put proposed frameworks to empirical testing. In my empirical research I have integrated various data sources (surveys, interviews, and secondary data) with various techniques of quantitative analyses (e.g., partial least squares structural equation modelling and finite mixture modelling) and qualitative analyses (e.g., content analysis and text mining through Leximancer).

More, recently I have also completed detailed and systematic reviews of the open innovation and service-dominant logic of marketing fields.


  • English
  • German

Fields of Research

150300Business And Management50



  • Member - Academy of Management
  • Member - Strategic Management Society
  • Member - Australian and New Zealand Marketing Academy
  • Member - American Marketing Association
  • Member - Australian Marketing Institute


Research Award.

2009ASU CSL/Liam Glynn Research Scholarship Award for Paper
American Marketing Association (United States)
PhD Research


International Marketing
University of Hamburg, Australia (Invited Presenter)


Teaching keywords

  • Marketing strategy
  • Organisational change
  • Service strategy
  • Strategic management
  • Strategy

Teaching expertise

Strategic Management

Marketing Strategy

International Strategy

Market Research

Marketing Foundations



For publications that are currently unpublished or in-press, details are shown in italics.

Click on a category title below to expand the list of citations for that specific category.

Chapter (2 outputs)

2015Wilden RMB, Devinney T, 'A Semi-Formalization of the Dynamic Capability View', The [Oxford] Handbook of Dynamic Capabilities, Oxford University Press, New York 1-20 (2015)
2013Wilden RMB, 'Why did HP¿s Touchpad fail in the Consumer Market, and Amazon¿s Kindle Fire Succeed?', Marketing Strategy: a Lifecycle Approach, Cambridge University Press, Melbourne - (2013)

Journal article (4 outputs)

2015Wilden R, Gudergan SP, 'The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence', Journal of the Academy of Marketing Science, 1-19 (2015)
2014Biesenthal C, Wilden RMB, 'Multi-level Project Governance: Trends and Opportunities', International Journal of Project Management, 32 1291-1308 (2014) [C1]
2013Wilden R, Gudergan SP, Nielsen BB, Lings I, 'Dynamic Capabilities and Performance: Strategy, Structure and Environment', LONG RANGE PLANNING, 46 72-96 (2013) [C1]
2010Wilden R, Gudergan SP, Lings I, 'Employer branding: Strategic implications for staff recruitment', Journal of Marketing Management, 26 56-73 (2010) [C1]
Show 1 more

Conference (9 outputs)

2014Randhawa K, Wilden RMB, Hohberger J, 'Open Innovation: Content, Impact and Future Research Directions', Academy of Management Proceedings, Philadelphia (2014)
2013Wilden RMB, Devinney T, Dowling G, 'The Evolving DNA of Dynamic Capabilities: A Scientometric Investigation', European Academy of Management, Istanbul (2013)
2013Biesenthal C, Wilden RMB, 'Analyzing 15 Years of Project Management Research: A Systematic Review of Three Project Management Journals', European Academy of Management, Istanbul (2013)
2011Wilden RMB, Gudergan S, Lings I, 'Performance-Relevant Attributes of Dynamic Capabilities', European Academy of Management, Tallinn (2011)
2011Wilden RMB, Gudergan S, Lings I, 'The Impact of Opportunity Identification and Reconfiguring on Capabilities', AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times, San Francisco (2011)
2010Wilden RMB, Gudergan S, Lings I, 'Strategic Alignment: An Investigation of the Relationship between Strategic Orientation And Dynamic Capability Deployment', European Academy of Management, Rome (2010)
2009Wilden RMB, Gudergan S, Lings I, 'The Effects of Sensing and Seizing of Market Opportunities and Reconfiguring Activities on the Organisational Resource Base', Australian and New Zealand Marketing Academy, Melbourne (2009)
2007Wilden RMB, Gudergan S, Lings I, 'Dynamic Capabilities and Organisational Performance', Australian and New Zealand Marketing Academy, Dunedin (2007)
2006Wilden RMB, Gudergan S, Lings I, 'Employee-Based Brand Equity', Australian and New Zealand Marketing Academy, Brisbane (2006)
Show 6 more

Grants and Funding

No funding.


Research Supervision

Number of current supervisions1
Total current UoN PhD EFTSL0.25

For supervisions undertaken at an institution other that the University of Newcastle, the institution name is listed below the program name.

Current Supervision

ProgramSupervisor TypeResearch Title
20132017PhD (Management)Co-SupervisorDynamic Capabilities and Top Management Team Cognitions

Past Supervision

YearProgramSupervisor TypeResearch Title
2014PHD Management & Commerce
University of Technology Sydney
Co-SupervisorProjects as arenas for pragmatic management practices: Improvisation, capabilities and change
2013PHD Marketing
University of Hamburg
Co-SupervisorErfolgreiches Management von Marketingagenturen im Wandel: Differenzierende Kompetenzen als strategischer Wettbewerbsvorteil

Dr Ralf Wilden

Work Phone(02) 8262 6416
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia
Casual Academic
Newcastle Business School
Faculty of Business and Law
The University of Newcastle, Australia