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Dr Ralf Wilden

Senior Lecturer

Newcastle Business School

Career Summary


Ralf is passionate about helping organizations deal with change. Using the dynamic capability and resource-based views of the firm, Ralf leads projects on service-oriented business models and organizational change to help organizations sense, shape and seize market opportunities and improve their strategic performance. He has an established track record in designing and managing both qualitative and quantitative research projects, including the selection of appropriate research methods (e.g., surveys, interviews); optimization of survey instruments; data analysis (using SPSS, SEM-PLS and text mining applying Leximancer); and presenting results to technical and non-technical audiences.

Ralf worked for multinational organizations in the automotive (BMW Group), telecommunications (o2 Telefónica) and consulting industries and provided consulting services to organisations such as Oxfam, ABC Commercial and Ernst & Young. He communicates his research through teaching strategic management, marketing strategy and service marketing to postgraduate and undergraduate students. Ralf's work has been recognized by several international and national associations, invitations to speak at industry conferences, and he authored journal publications in outlets such as Journal of the Academy of Marketing Science, Long Range Planning, Journal of Marketing Management and International Journal of Project Management.

Research Expertise
My research interests focus predominantly on the question of how organisations can improve performance. In order to derive and solve interesting and relevant research questions, I use core strategy literature, and the resource-based and dynamic capability views of firm strategy, in particular. I have used these lenses to investigate managerially relevant problems, such as service-dominant business models, and the impact of market sensing and reconfiguring activities on operational capabilities. I strive to advance theoretical thinking, but to also put proposed frameworks to empirical testing. In my empirical research I have integrated various data sources (surveys, interviews, and secondary data) with various techniques of quantitative analyses (e.g., partial least squares structural equation modelling and finite mixture modelling) and qualitative analyses (e.g., content analysis and text mining through Leximancer). More, recently I have also completed detailed and systematic reviews of the open innovation and service-dominant logic of marketing fields.

Teaching Expertise
Strategic Management Marketing Strategy International Strategy Market Research Marketing Foundations


  • PhD (Marketing), University of Technology Sydney


  • Dynamic capability view
  • Innovation
  • Leximancer
  • Marketing strategy
  • Organisational change
  • Resource-based theory
  • Service strategy
  • Smart PLS
  • Strategic management
  • Strategic service orientation
  • Strategy


  • German (Fluent)

Fields of Research

Code Description Percentage
150599 Marketing not elsewhere classified 50
150399 Business and Management not elsewhere classified 50

Professional Experience

UON Appointment

Title Organisation / Department
Senior Lecturer University of Newcastle
Newcastle Business School

Academic appointment

Dates Title Organisation / Department
1/01/2011 -  Membership - Australian Marketing Institute Australian Marketing Institute
1/01/2011 -  Membership - American Marketing Association American Marketing Association
United States
1/01/2011 -  Membership - Strategic Management Society Strategic Management Society
1/01/2008 -  Membership - Academy of Management Academy of Management
1/01/2006 -  Membership - Australian and New Zealand Marketing Academy Australian and New Zealand Marketing Academy



Year Award
2015 Excellence in Teaching Award for Online Postgraduate Coursework Teaching
Newcastle Business School
2015 Excellence in Teaching Award for Online Postgraduate Coursework Teaching
Newcastle Business School

Research Award

Year Award
2009 ASU CSL/Liam Glynn Research Scholarship Award for Paper
American Marketing Association



Year Title / Rationale
2014 TUM Business School
Organisation: Technical University of Munich
2012 International Marketing
Organisation: University of Hamburg Description: International guest lecture


For publications that are currently unpublished or in-press, details are shown in italics.

Chapter (2 outputs)

Year Citation Altmetrics Link
2015 Wilden RMB, Devinney T, 'A Semi-Formalization of the Dynamic Capability View', The [Oxford] Handbook of Dynamic Capabilities, Oxford University Press, New York 1-20 (2015)
2013 Wilden RMB, 'Why did HP¿s Touchpad fail in the Consumer Market, and Amazon¿s Kindle Fire Succeed?', Marketing Strategy: a Lifecycle Approach, Cambridge University Press, Melbourne - (2013)

Journal article (4 outputs)

Year Citation Altmetrics Link
2015 Wilden R, Gudergan SP, 'The impact of dynamic capabilities on operational marketing and technological capabilities: investigating the role of environmental turbulence', Journal of the Academy of Marketing Science, 43 181-199 (2015) [C1]
DOI 10.1007/s11747-014-0380-y
Citations Scopus - 2Web of Science - 2
Co-authors Siggi Gudergan
2014 Biesenthal C, Wilden RMB, 'Multi-level Project Governance: Trends and Opportunities', International Journal of Project Management, 32 1291-1308 (2014) [C1]
DOI 10.1016/j.ijproman.2014.06.005
2013 Wilden R, Gudergan SP, Nielsen BB, Lings I, 'Dynamic Capabilities and Performance: Strategy, Structure and Environment', LONG RANGE PLANNING, 46 72-96 (2013) [C1]
DOI 10.1016/j.lrp.2012.12.001
Citations Scopus - 21Web of Science - 6
Co-authors Siggi Gudergan
2010 Wilden R, Gudergan SP, Lings I, 'Employer branding: Strategic implications for staff recruitment', Journal of Marketing Management, 26 56-73 (2010) [C1]
DOI 10.1080/02672570903577091
Citations Scopus - 20
Co-authors Siggi Gudergan
Show 1 more journal article

Conference (10 outputs)

Year Citation Altmetrics Link
2015 Maghzi A, Gudergan S, Wilden RMB, Lin N, 'Dynamic Capabilities and Top Management Cognitions', Academy of Management Best Paper Proceedings (2015) [O1]
Co-authors Siggi Gudergan, Nidthida Lin
2014 Randhawa K, Wilden RMB, Hohberger J, 'Open Innovation: Content, Impact and Future Research Directions', Academy of Management Proceedings (2014) [E3]
DOI 10.5465/AMBPP.2014.13088abstract
2013 Wilden RMB, Devinney T, Dowling G, 'The Evolving DNA of Dynamic Capabilities: A Scientometric Investigation', European Academy of Management (2013)
2013 Biesenthal C, Wilden RMB, 'Analyzing 15 Years of Project Management Research: A Systematic Review of Three Project Management Journals', European Academy of Management (2013)
2011 Wilden RMB, Gudergan S, Lings I, 'Performance-Relevant Attributes of Dynamic Capabilities', European Academy of Management (2011)
2011 Wilden RMB, Gudergan S, Lings I, 'The Impact of Opportunity Identification and Reconfiguring on Capabilities', AMA Summer Educators Conference 2011: Delivering Value in Turbulent Times (2011)
2010 Wilden RMB, Gudergan S, Lings I, 'Strategic Alignment: An Investigation of the Relationship between Strategic Orientation And Dynamic Capability Deployment', European Academy of Management (2010)
2009 Wilden RMB, Gudergan S, Lings I, 'The Effects of Sensing and Seizing of Market Opportunities and Reconfiguring Activities on the Organisational Resource Base', Australian and New Zealand Marketing Academy (2009)
2007 Wilden RMB, Gudergan S, Lings I, 'Dynamic Capabilities and Organisational Performance', Australian and New Zealand Marketing Academy (2007)
2006 Wilden RMB, Gudergan S, Lings I, 'Employee-Based Brand Equity', Australian and New Zealand Marketing Academy (2006)
Show 7 more conferences

Research Supervision

Number of supervisions


Total current UON EFTSL


Current Supervision

Commenced Level of Study Research Title / Program / Supervisor Type
2013 PhD Dynamic Capabilities and Top Management Team Cognitions
PhD (Management), Faculty of Business and Law, The University of Newcastle

Past Supervision

Year Level of Study Research Title / Program / Supervisor Type
2014 PhD Projects as arenas for pragmatic management practices: Improvisation, capabilities and change
Management & Commerce, University of Technology Sydney
2012 PhD Erfolgreiches Management von Marketingagenturen im Wandel: Differenzierende Kompetenzen als strategischer Wettbewerbsvorteil
Marketing, University of Hamburg

Dr Ralf Wilden


Senior Lecturer
Newcastle Business School
Faculty of Business and Law

Casual Academic
Newcastle Business School
Faculty of Business and Law

Contact Details

Phone (02) 8262 6416


Room Syd11-17A
Location Sydney