PD+Base: Identifying Customers, Audiences and Stakeholders for your research and commercialisation
Basic principles of IP and Commercialisation
Participants will be guided through a stakeholder identification matrix which will be valuable regardless of whether they are on a commercialisation pathway.
They will understand the difference between stakeholders, audiences and customers and the messaging requirements for each. We'll finish up by introducing the concept of Value Proposition and how this aligns to various audience groups.
Presenter - Beckie Duffy - Campus Plus Aotearoa.
Event is free but registration is essential.
Find out about upcoming PD+ webinars and catch up on recordings of previous PD+ webinars at the Research Advantage Knowledge Hub.
Event Information
- Date: Thursday 23 May 2024 from 12:00pm - 1:00pm
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.