PD+Base: A Marketing approach to research commercialisation (Value Proposition)
Basic principles of IP and Commercialisation
Building on Webinar "Audience Identification", participants will learn how to bring together their invention/offering and the potential market to test market response. This webinar is about how you demonstrate that there are customers for your invention.
Presenter: Jonathan Whalley, Director at Spatial Hub Analytics
Event is free but registration is essential
Find out about upcoming PD+ webinars and catch up on recordings of previous PD+ webinars at the Research Advantage Knowledge Hub.
Event Information
- Date: Thursday 6 June 2024 from 12:00pm - 1:00pm
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.