BUSA3001
10 units
3000 level
Course handbook
Description
Businesses and governments have massive data available to them with which to make systematic strategic decisions. Artificial Intelligence (AI) and machine learning can process and provide fast turnover of these very large amounts of information. This course is designed to provide students with knowledge related to established and emerging developments of AI in organisations using real-world examples. Applications of AI in various areas including finance, fraud detection, customer relationship management, and human resources management will be discussed.
Availability2024 Course Timetables
Newcastle City Precinct
- Semester 1 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Demonstrate an understanding of the main concepts of Artificial Intelligence and machine learning
2. Demonstrate understanding of how to operationalise Artificial Intelligence and machine learning
3. Identify key areas to apply Artificial Intelligence and machine learning techniques within a business organisation
4. Discuss advantages and the risk of using Artificial Intelligence and machine learning techniques for strategic decision making
Content
The topics in this course include:
- Introduction to artificial intelligence (AI)
- Business applications of machine learing and personalisation
- AI-driven business and government transformation
- AI in the organisational structure
- Benefits and risks of using AI for decision making
Assumed knowledge
BUSA1001 Introduction to Business Information SystemsBUSA2001 Big Data Analytics
Assessment items
Quiz: Mid Term Quiz
Case Study / Problem Based Learning: Case Study and Report on Artificial Intelligence (AI) in business
Formal Examination: Final Exam
Contact hours
Semester 1 - 2024 - Newcastle City Precinct
Integrated Learning Session-1
- Face to Face On Campus 2 hour(s) per week(s) for 13 week(s) starting in week 1
Course outline
- BUSA3001 - Semester 1, 2024 (Ncle) (PDF, 232.8 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.