Research seminars and workshops

We are privileged to have our world-class researchers from the University of Newcastle, Australia visit UON Singapore to share their most current and exciting research projects through a series of seminars and workshops. These sessions are conducted throughout the year, with invitations extended to all UON Singapore academic and sessional staff.

The sessions are an opportunity for researchers based in Singapore to discuss new developments in their fields and share thoughts and opinions with their counterparts from Australia.

If you are interested in attending any of our seminars and workshops, and would like to be included on our mailing list, please contact us at

Upcoming Seminar

Public Seminar: The Psychology of Influence and Persuasion

Date: 17 January 2018 (Wednesday)
Time: 3.00pm to 5.00pm
Venue: Lecture Theatre 1, PSB Academy at 6 Raffles Boulevard, Marina Square, #03-200, Singapore 039594
Registration: Email your name and contact information to Ms Sunita at


In this session, we will look into and unpack specific strategies of influence and persuasion and look at how we can incorporate the science of choice into the decisions that we make (or want other people to make) in our everyday professional and personal lives. We will delve into the cognitive biases that impact and affect our decision-making ability, and look at ways to take advantage of them across a range of different circumstances and situations. We aim to help participants understand how people think and how they make decisions in certain environments and contexts, and we hope to be able to provide new thinking and perspectives on how to improve decision-making skills and how to nudge people in directions that can ultimately make their (and our own) lives better (at work and at home).


  1. Specific strategies of influence (based on the latest in academic research) to help you become a master of choice and a master of persuasion.
  2. How these strategies have and can be used to:
    • Frame the context in which other people make decisions
    • Achieve more desirable outcomes
    • Better promote yourself and your products/services
    • Build better relationships with colleagues and those around you
    • Sell and close deals more effectively
    • Attract new clients and improve acceptance, retention and satisfaction

About the Facilitator:

Hassan holds an Economics degree, a Law degree and a Master of Business Administration degree, he is an alumni and graduate of Harvard Business School, and is currently undertaking further research and study at the University of Cambridge. He is also a certified Master Practitioner in Neuro-Linguistic Programming. Hassan has spent the best part of the last decade working with leaders and helping them successfully lead significant change and transformation efforts. His work has been focused on and around Leadership Development, and enabling companies to formulate and then accelerate the implementation of their most important strategies. He has completed extensive research on Personal Leadership, Leading Change and Behavioural Decision Making, and he has studied in depth the function and practice of Leadership and its ability to mobilise people, groups, organisations and cultures to achieve and produce results. His Leadership Development firm was created to help build high performance cultures within organisations by improving/developing the capabilities of high potential and senior Leadership employees within those organisations.