Bachelor of Communication (Double Major in Public Relations & Strategic Communications and News & Digital Media) – Full-time
Next Intake Start Date
Trimester 2 – 10 May 2021
Trimester 3 – 06 September 2021
The University of Newcastle, Australia currently offers in Singapore a Bachelor of Communication degree that students can complete full-time by choosing one of three options:
Bachelor of Communication with a Double Major in Public Relations and Strategic Communications and in News and Digital Media OR
Bachelor of Communication with a Single Major in Public Relations and Strategic Communications OR
Bachelor of Communication with a Single Major in News and Digital Media
Students will gain a solid understanding of the theory and practice of communication in a global environment which is both complex and rapidly changing. Students will learn to work creatively and analytically in the communication and cultural industries, and for further study and research in the discipline.
While enrolled in the Bachelor of Communication program, students will automatically become student members of the UON Singapore Student Chapter of the Institute of Public Relations of Singapore (IPRS) until completion of studies. Student members get to experience industry visits and IPRS-hosted events on an annual basis.
About the Public Relations and Strategic Communications Major
The Public Relations and Strategic Communications Major addresses key needs and changing demands in the industry and broader employment, including social and multi-media content creation and the ability to critically analyse (big) data, while continuing to deliver strong traditional stills including strategic planning as well as written and oral communication skills.
The Public Relations and Strategic Communications Major provides you with the skills required in the profession and practice of public relations. This industry assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Your core courses in public relations will focus your study around strategy, communication and campaign execution. You will undertake studies in a range of course areas including:
- professional writing;
- public relations practice;
- public affairs;
- public relations strategy;
- public relations campaigns.
The Public Relations and Strategic Communications Major is suitable for Communication students with:
- an interest in learning how to manage relationships between brands and external stakeholders.
- goals to pursue a career in brand communication, promotion and advertising, among other fields.
- a commitment to maintaining successful business relationships and creating a ‘personal’ brand.
What do you learn in a Public Relations and Strategic Communications Major?
- Strategic Communication
Students focus on organisational communication behaviour and strategic engagement with key publics, and the role of public relations within an organisation. Using a problem-based learning approach, it contributes to student learning by working collaboratively with local organisations to identify, analyse and address real-world communication issues.
- PR Campaigns
Students will research and plan a real-world public relations campaign. Students will critically examine and evaluate a range of past campaigns considering strategic, theoretical, ethical and legal aspects of campaigning. The course simulates an agency scenario that offers students insights into professional agency processes and practices
- Public Affairs and Communication
Students will be able to study the process of communication in government and social policy development. The course will focus on messaging, methods of communication, and how political institutions “brand” themselves with their manifesto.
- PR Campaign Practice
This capstone course provides students with the opportunity to draw on and assimilate the knowledge and skills they have developed while extending and refining these skills to provide strategic and tactical solutions for a real-world campaign.
What jobs can you get with a Major in Public Relations and Strategic Communications?
Bachelor of Communication graduates majoring in Public Relations and Strategic Communications have the opportunity to develop in-depth expertise that is often recognised by above-average salaries, and may seek employment in the field of public relations, or pursue related careers in:
- event management
- policy development
About the News and Digital Media Major
The world-wide-web has had a major impact on traditional forms of media distribution and this has affected many communication industries, including journalism. But there remains a global need for stories to be told in a variety of formats by journalists, skilled in the craft of writing, analysing and reporting. The News and Digital Media Major provides you with the opportunity to develop practical skills and knowledge that is relevant to the contemporary journalism landscape.
The News and Digital Media Major enables you to learn to plan, develop, write, record and edit stories across a variety of media platforms. This major prepares you to work in journalism whether you want to work for news organisations, new online media outlets, as freelancers, in other media businesses, or as embedded creatives in other industries. You will learn to produce media for video, audio, mobile, print and online platforms. You will undertake studies in a range of course areas including:
- professional writing;
- public affairs;
- audio journalism;
- multiplatform journalism;
- feature writing;
- visual and data journalism.
You will undertake embedded, authentic, experiential assessments and will leave the program with a specialised portfolio that showcases your journalistic skills.
The News and Digital Media Major is suitable for Communication students with:
- an interest in learning about the reporting process across traditional and digital media channels.
- goals to pursue a career in journalism.
- a commitment to reporting on local and international events, or interested in social journalism, niche, or specialty writing for online publications.
What do you learn in a News and Digital Media Major?
- Feature Writing
Students will study the professional practice of journalism, and learn how to write a feature article for publication on multiple platforms. The focus will be upon developing skills in research, interviewing and writing. At the end of the degree, students will be able to write features targeted at specific audiences.
- Audio Journalism
Students will focus on reporting for audio broadcast and learn about the techniques and strategies used to research and produce content for audio storytelling, as well as ethical and legal obligations.
- Multiplatform Video Journalism
Students will learn to use visual media to report on a variety of topics, to develop different forms of factual entertainment and to do video reportage for multiple platforms. The focus will be on news, documentary, and special features.
- Industry Portfolio
This capstone course will bring together all skills acquired to produce an industry portfolio. Students will develop and use advanced research, interviewing and writing skills to prepare work targeted at specific audiences across a range of media platforms.
What jobs can you get with a Major in News and Digital Media?
Bachelor of Communication graduates majoring in News and Digital Media have the opportunity work in radio, television, as well as online and print media. They can work as news and specialist reporters, columnists, commentators, copywriters, producers, sub-editors, editors, newsreaders and presenters.
The skills learnt through the News and Digital Media Major are highly valued in public relations, publishing, law, commerce and business wherein experienced journalists can have successful careers as:
- media officers
- speechwriters for government officials
- corporate communicators
The Bachelor of Communication degree and its courses were developed and designed by academic staff in Australia with considerable professional experience in Public Relations, Journalism, Digital Media, Television, and Broadcasting.
In Singapore, the degree is delivered by local award-winning teaching staff with professional media expertise and industrial experience and has a 90% completion rate – meaning 9 out of 10 students who start, complete the degree and graduate.
This degree can be completed entirely in Singapore on a full-time basis in six trimesters over two years.
Public Relations Institute of Australia
The Bachelor of Communication degree is accredited by the Public Relations Institute of Australia (PRIA). As a result of this accreditation, all students actively enrolled full-time in this degree have access to PRelationship which is an e-membership that gives Bachelor of Communication students access to all PRIA's online resources, including Golden Target Award case studies, the Asia Pacific PR Journal, industry news, blogs, and free entry to webinars.
PRelationship members have to abide by the PRIA Code of Ethics, but there are no CPD requirements and therefore no post-nominals. Students studying the UON Bachelor of Communication degree in Singapore and Australia will have access to these valuable resources, free of charge and eligibility and terms and conditions for this e-membership with PRIA are the same for both group of students. The PRelationship e-membership is valid for 12 months.Read the Program Handbook here Program plan Trimester 3 2020
Hear from some of our graduates:
- Ms Pek Yi Tsing, Class of 2019
- Ms Tay Li Shi Alyson, Graduated in 2016
- Mr Duncan Elias, Graduated in 2011
- Ms Eva Berlin Fransiskus, Graduated in 2011
- Mr Farid Arrisyad, Graduated in 2010