Bachelor of Business – Full-time

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2019 INTAKE NOW OPEN

Next Term Start Date: 2 September 2019

When you study a Bachelor of Business you will establish a firm understanding of the contemporary business environment and undertake studies in a range of disciplines. You will have the opportunity to select from four majors.

  • Entrepreneurship and Innovation
  • International Business
  • Leadership and Management
  • Marketing

In your first year of the business degree you will complete subjects from a broad range of disciplines. This initial year of business studies gives you a strong grounding in business principles and equips you with a set of core business development skills before you choose your major. You will develop skills in the following areas:

  • accounting
  • management
  • law
  • marketing
  • microeconomics
  • finance
  • business decision making

In the second year of your Business degree, you will undertake courses relevant to your chosen specialty. Each of our majors provide specialist skills to succeed within that field.

Programme Outline

Core Modules

  • Accounting for Decision Makers
  • Introduction to Finance
  • Microeconomics for Business Decisions
  • Foundations of Law
  • Foundations of Marketing
  • Introduction to Management
  • Business Decision Making

Compulsory and Directed Modules

(A) Entrepreneurship and Innovation Major

  • Introduction to Entrepreneurship and Innovation
  • Entrepreneurial and Innovation Diversity
  • Entrepreneurial Strategy
  • Social Entrepreneurship
  • Business Venturing
  • Knowledge Management
  • Advanced Innovation Management

(B) International Business Major

  • Managing International Business Risk
  • Cross-Cultural Management and Negotiations
  • International Trade Logistics
  • International Business Strategy
  • Global Trade and Finance
  • International Human Resource Management
  • International Marketing

(C) Leadership & Management and Marketing Major

  • Leadership and Ethics
  • Leading Organisational Change
  • Strategic Business Management
  • Business Venturing
  • Knowledge Management
  • Advanced Innovation Management
  • Marketing Research
  • Consumer Behaviour
  • Strategic Marketing Management
  • Digital and Social Media Marketing
  • Services Marketing
  • International Marketing

Elective Modules

  • Elective modules offered will be subject to availability in each term as approved by the University.

Delivery of modules may not follow the sequence as shown and are subject to change.

In Singapore, the degree is delivered by academics who are:

  • Highly qualified and have industry knowledge
  • Professionally experienced, produce research outputs, and have scholarly knowledge
  • Approved by the faculty of Business and Law, University of Newcastle, Australia

The academics will impart their knowledge and a sense of global citizenship to students via internationalised and localised case studies and real life examples, taking cross-cultural elements in consideration. You will have better insight into how the external environment changes and affects the contemporary business environment in Singapore and the world.

Exciting, stimulating and lucrative career path awaits graduates of this degree.  The transferable skills gained through university study allow graduates to pursue a broader range of career pathways - some of which, may require further study or experience.

Some fields include:

  • business management/ business development
  • change management
  • market research
  • branding
  • project management
  • retail management
  • management consultancy
  • human resource
  • procurement and compliance
  • economics
  • marketing and sales
  • business analysis
  • client services
  • supply chain
  • entrepreneur
  • academia

This degree can be completed on a full-time basis in Singapore. The normal duration of the entire degree is six trimesters over two years, depending on your prior qualifications and the number of credit transfers/exemptions that you will be granted.

Accreditation

Association to Advance Collegiate Schools of Business (AACSB)

The University of Newcastle’s Business School (NBS) has received international acclaim for its programs through accreditation from USA-based Association to Advance Collegiate Schools of Business (AACSB).

Hear from some of our graduates:

  1. Ms Jesselly, Graduated in 2016
  2. Ms Low Yan Ting Hilda, Graduated in 2016 | Watch the Interview video
  3. Mr Okkar Min, Graduated in 2016
  4. Mr Yu Junkirk, Graduated in 2016
  5. Ms Liesa Desisca, Graduated in 2015
  6. Mr Chan Mingguan Jordon, Graduated in 2015
  7. Mr Adolfus Aldo Kosim, Graduated in 2014
  8. Ms Emily Khin Zaw, Graduated in 2014
  9. Mr Sughan Rao, Graduated in 2014
  10. Mr Alan Pang, Graduated in 2013
  11. Ms Wu Tingyu (Ivy), Graduated in 2013
  12. Mr Arkar Kant Kaw, Graduated in 2012
  13. Mr Aung Kaung Myat & Ms Thiri Swe, Graduated in 2012
  14. Mr Tran Anh Dung (Zung), Graduated in 2011
  15. Ms Samridhi Sundrani, Graduated in 2010
  16. Mr Felix Surya, Graduated in 2008

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