Bachelor of Business – Full-time

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Next Intake Start Date

Trimester 1 – 10 January 2022
Trimester 2 – 09 May 2022
Trimester 3 – 05 September 2022

When you study a Bachelor of Business you will establish a firm understanding of the contemporary business environment and undertake studies in a range of disciplines and majors as follows:

(A) International Business
(B) Leadership and Management & Marketing

This initial year of business studies gives you a strong grounding in business principles and equips you with a set of core business development skills. You will develop skills in the following areas:

  • accounting
  • management
  • law
  • marketing
  • microeconomics
  • finance
  • business decision making

In the second year of your Business degree, you will undertake courses relevant to your chosen specialty. Each of our majors provide specialist skills to succeed within that field.

Programme Outline

Core Modules

  • Accounting for Decision Makers
  • Introduction to Finance
  • Microeconomics for Business Decisions
  • Foundations of Law
  • Foundations of Marketing
  • Introduction to Management
  • Business Decision Making

Compulsory and Directed Modules

(A) International Business Major

  • Managing International Business Risk
  • Cross-Cultural Management and Negotiations
  • International Trade Logistics
  • International Business Strategy
  • Global Trade and Finance
  • International Human Resource Management
  • International Marketing

(B) Leadership & Management and Marketing Major

  • Leadership and Ethics
  • Leading Organisational Change
  • Strategic Business Management
  • Business Venturing
  • Knowledge Management
  • Advanced Innovation Management
  • Marketing Research
  • Consumer Behaviour
  • Strategic Marketing Management
  • Digital and Social Media Marketing
  • Services Marketing
  • International Marketing

Elective Modules

  • Elective modules offered will be subject to availability in each term as approved by the University.

Delivery of modules may not follow the sequence as shown and are subject to change.

In Singapore, the degree is delivered by academics who are:

  • Highly qualified and have industry knowledge
  • Professionally experienced, produce research outputs, and have scholarly knowledge
  • Approved by the faculty of Business and Law, University of Newcastle, Australia

The academics will impart their knowledge and a sense of global citizenship to students via internationalised and localised case studies and real life examples, taking cross-cultural elements in consideration. You will have better insight into how the external environment changes and affects the contemporary business environment in Singapore and the world.

Exciting, stimulating and lucrative career path awaits graduates of this degree.  The transferable skills gained through university study allow graduates to pursue a broader range of career pathways - some of which, may require further study or experience.

Some fields include:

  • business management/ business development
  • change management
  • market research
  • branding
  • project management
  • retail management
  • management consultancy
  • human resource
  • procurement and compliance
  • economics
  • marketing and sales
  • business analysis
  • client services
  • supply chain
  • entrepreneur
  • academia

This degree can be completed on a full-time basis in Singapore. The normal duration of the entire degree is six trimesters over two years, depending on your prior qualifications and the number of credit transfers/exemptions that you will be granted.


Association to Advance Collegiate Schools of Business (AACSB)

The University of Newcastle’s Business School (NBS) has received international acclaim for its programs through accreditation from USA-based Association to Advance Collegiate Schools of Business (AACSB).

Read the Program Handbook here Program plan 2021

Hear from some of our graduates:

  1. Pooja Sharma d/o Ashok Kumar, Class of 2021
  2. Pamela Perfecto, Class of 2021
  3. Nursariza Binte Abdul Samad, Class of 2019
  4. Low Yan Ting Hilda, Class of 2016
  5. Adolfus Aldo Kosim, Class of 2014
  6. Arkar Kant Kaw, Class of 2012
  7. Htet Arkar Soe, Class of 2011
  8. Tran Anh Dung (Zung), Class of 2011
  9. Aung Kaung Myat & Ms Thiri Swe, Class of 2010
  10. Felix Surya, Class of 2008

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