The University of Newcastle, Australia


I2N Immersives dive deeper into startup fundamentals with industry experts. Each session is free to attend, but registration is essential. Join us each week at I2N Hub Hunter Street.

Customer Discovery Workshop Richard Berry (BlockSmart & I2N)

Wednesday 15 May, 5:30PM-7:00PM

Understand the critical role customer discovery plays in validating assumptions you have about how your business will operate. Gain a starting point for the process by creating an interview guide and test the riskiest assumptions and customer pains to produce a product that has the best chance of success in the market. Register here.

Business Model Canvas Workshop with Siobhan Curran (I2N)

Wednesday 22 May, 5:30PM-7:00PM

The Business Model Canvas (BMC) allows you to visualize the key components of your startup on a single page. It’s a powerful tool to help you track the iterations of your startup as you search for a repeatable and scalable business model. In this Immersive Siobhan will share her insights in this iterative approach and help you understand the fundamentals of the BMC and effective approaches to using the tool. Register here.

Customer and Market with Daniel Hersee (Black Lion Digital)

Wednesday 29 May, 5:30PM-7:00PM

Marketing for a startup is not set-and-forget. There's testing, testing and then testing again until your acquisition strategy begins to yield results. Daniel has been helping small business owners and startup founders across the country identify and target the right customers and markets to grow their company fast. Register here.

More Immersives to be announced!


What is the I2N?

The University of Newcastle's Integrated Innovation Network (I2N) fuels the success of innovators and entrepreneurs by connecting them with other founders, mentors, experts, customers and investors, turning their ideas into global impact.

Program Partner

UON is proud to be able to bring this event to you via the NSW State Government's Boosting Business Innovation Program.