The University of Newcastle, Australia


I2N Immersives dive deeper into startup fundamentals with industry experts.

Sign up to Entrepreneurship101 to receive complimentary access to all Immersives, including the option to join in via livestream or catch-up with access to recordings.

Customer Discovery Workshop with Richard Berry (BlockSmart)

Wednesday 14 August, 3:00PM - 5:00PM

Understand the critical role customer discovery plays in validating assumptions you have about how your business will operate. Gain a starting point for the process by creating an interview guide and test the riskiest assumptions and customer pains to produce a product that has the best chance of success in the market. Register here.

Business Model Canvas Workshop with David Jamieson (PKF)

Wednesday 21 August, 3:00PM - 5:00PM

The Business Model Canvas (BMC) allows you to visualise the key components of your business on a single page. It’s a powerful tool required to validate your business idea before you spend a cent on building out your product. PKF Australia is a group of like-minded, independent firms focused on providing quality service to decision makers in business. Core services include audit and assurance, business advisory, taxation, recovery and insolvency, corporate finance, and wealth creation.

In this Immersive PKF Advisor, David Jamieson will share his insights to understand the fundamentals of the BMC and the effective approaches to validate your business model. Register here.

Startup Financials with Steph Hinds (Growthwise)

Wednesday 28 August, 3:00PM - 4:30PM

Steph Hinds, founder of Growthwise, has spent the past 9 years working with founders in setting business strategies, implementing technology and becoming the best leaders and managers they can be. She enables entrepreneurs to take control of their businesses through testing, measuring and refining their financial models so they can focus on building their team and scaling their solutions.

From bootstrapping to scale-up to capitalisation tables, Steph has a rich experience tracking her clients growth with key metrics and then modelling through each stage of business growth. Learn from Steph how to financially model your startup and gain an understanding of the metrics investors want to see. Register here.

Customer and Market with Kara Sullivan (Guts Creative)

Wednesday 4 September, 3:00PM - 4:30PM

Marketing for a startup is not set-and-forget. There's testing, testing and then testing again until your acquisition strategy begins to yield results. Kara Sullivan is an award-winning brand strategy specialist with over fifteen years experience. She runs Guts Creative where she and her team use real human insights and smart strategic thinking to help clients create brands that change the world. A few of her clients include CSIRO, Hunter Medical Research Institute, University of Newcastle and Hunter Water.

Learn from Kara how to best identify and target the right customers and markets while turning your brand strategies into creative campaigns of substance. Register here.

IP & Commercialisation with Andrew Windybank (SWS Lawyers)

Wednesday 11 September, 3:00PM - 4:30PM

Andrew is one of the leading corporate lawyers and ‘dealmakers’ in regional New South Wales. With more than 20 years’ experience, Andrew's specialist skills include advising clients on intellectual property commercialisation, new business ventures and capital raising. Andrew regularly presents on directors' duties, legal aspects of business establishment and growth strategies for start-ups.

Andrew works closely with small companies and entrepreneurs to not only help protect their IP but to advise on the commercialisation of their unique ideas. Learn how to identify, protect and position your IP for future investors and capital raising. Andrew will discuss ways in which start-up businesses can position IP as an asset class, while protecting and leveraging its value as the business progresses through early stage development. Register here.


What is the I2N?

The University of Newcastle's Integrated Innovation Network (I2N) fuels the success of innovators and entrepreneurs by connecting them with other founders, mentors, experts, customers and investors, turning their ideas into global impact.

Program Partner

UON is proud to be able to bring this event to you via the NSW State Government's Boosting Business Innovation Program.