More about WWOMB

The WWOMB program is guided by principles that promote a holistic approach to research and health. Cultural diversity is recognised as a potential asset for effective primary health service delivery and improving health outcomes. Cultural sensitivity is enacted through reciprocal partnerships where cultural, research, policy and practice expertise are equally weighted.

The vision of WWOMB is to eliminate preventable maternal and infant mortality and morbidity. Attention is focused on the preconception, pregnancy, intrapartum and postpartum periods across four critical service areas for maternal and infant wellbeing identified by the United Nations. Family formationincludes access to contraception and fertility treatment. Antenatal care includes a minimum number of consultations with skilled workers, family and social support. Birthing careencompasses skilled delivery attendance in a safe environment and access to emergency care. Postnatal carefor women and infants includes consultations by skilled workers.

The WWOMB theme utilises three research platforms. At the global level, geospatial mapping analyses are used to assess the impact of geographical and topographical factors on service access, and their relationship with maternal and infant mortality and morbidity. Basic needs and gender equality markers and socioeconomic indices will be added to assess their relative impact on service access, and maternal and infant mortality and morbidity. This work will generate understanding of effective health service access at the global level. Community level understanding will involve analyses conducted in selected countries and communities. Using a combination of quantitative and qualitative methods, and existing and newly collected information, data on drivers that facilitate and impede service access will be collected and analysed.  The development, implementation and evaluation of health action plans will build on global and community knowledge gained by the research platforms. Community consultation is a critical component of this phase of the research, following a participatory action approach. Plans may include use of technology, such as mobile phone apps; or use of existing cultural events to promote the value of services. All health action plan implementations are evaluated.