Profile Image

Professor Rosalind Gill


School of Humanities and Social Science

Career Summary


Rosalind Gill is an internationally renowned scholar whose work traverses Sociology, Media and Cultural Studies, Gender and Sexuality Studies and Psychosocial Studies. Her first degree (Exeter) was in Sociology and Psychology, and her PhD was informed and inspired by the work of Stuart Hall and Michael Billig, as well as the Loughborough Discourse and Rhetoric Group (DARG) of which she was a founding member. Rosalind has held posts throughout the University of London, including Goldsmiths, King’s and the LSE – at the latter she spent 10 years establishing and building the Gender Institute. She is currently Professor of Social and Cultural Analysis at City, University of London, and Distinguished Visiting Professor at Murdoch University, WA (until end 2016). She previously held a Distinguished Visitor position at the University of Auckland.

Rosalind’s research interests span several areas: work and labour, new technologies, practices of inequality, media and gender,  intimacy and sexuality, identity and subjectivity. Her work has made leading contributions to knowledge including: challenging the myths of egalitarianism within the cultural and creative industries and examining how inequalities become ‘unspeakable’; developing the notion of ‘mediated intimacy’ for thinking about the role of media of various kinds in shaping people’s ‘common sense’ about sex and relationships; developing a widely accepted understanding of postfeminism as a cultural sensibility; centering notions of affect and psychic life in discussions of neoliberalism; critically examining the way that psychological notions of ‘character’ or ‘qualities’ (e.g. confidence or resilience) are becoming central to policy and public life.



  • Doctor of Philosophy, Loughborough University - UK

Professional Experience

UON Appointment

Title Organisation / Department
Professor University of Newcastle
School of Humanities and Social Science


For publications that are currently unpublished or in-press, details are shown in italics.

Book (3 outputs)

Year Citation Altmetrics Link
2017 Aesthetic labour: rethinking beauty politics in Neoliberalism, Palgrave Macmillan, London (2017)
DOI 10.1057/978-1-137-47765-1
2013 Theorizing cultural work: labour, continuity and change in the cultural and creative industries, Routledge, Abingdon, UK (2013)
2011 New Femininities: Postfeminism, Neoliberalism and Subjectivity, Palgrave Macmillan, Basingstoke, UK (2011)
DOI 10.1057/9780230294523

Chapter (12 outputs)

Year Citation Altmetrics Link
2017 Elias A, Gill R, Scharff C, 'Aesthetic labour: beauty politics in Neoliberalism', Aesthetic labour: beauty politics in Neoliberalism, Palgrave Macmillan, Basingstoke, UK 3-49 (2017)
DOI 10.1057/978-1-137-47765-1_1
2017 Gill R, 'Afterword: Girls: Notes on authenticity, ambivalence and imperfection', 225-242 (2017)
DOI 10.1007/978-3-319-52971-4_16
Citations Scopus - 2
2014 Gill R, 'An ideological dilemma: The resurgence of sexism and the disappearance of 'sexism'', Rhetoric Ideology and Social Psychology: Essays in Honour of Michael Billig 109-121 (2014) [B1]
DOI 10.4324/9780203386088
Citations Scopus - 5
2014 Koffman O, Gill R, ''I matter and so does she': girl power, (post)feminism and the girl effect', Youth Cultures in the Age of Global Media, Palgrave Macmillan, Basingstoke, UK 242-257 (2014) [B1]
DOI 10.1057/9781137008152_15
2014 Gill R, 'Postfeminist sexual culture', The Routledge Companion to Media and Gender, Routledge, Abingdon, UK 589-599 (2014) [B1]
2013 Gill R, Donaghue N, 'As if postfeminism had come true: the turn to agency in cultural studies of 'sexualisation'', Gender, Agency and Coercion, Palgrave Macmillan, Basingstoke, UK 240-258 (2013) [B1]
DOI 10.1057/9781137295613_14
2013 Gill R, 'Gender', The Media: An Introduction, Third Edition 410-426 (2013)
DOI 10.4324/9781315834559
Citations Scopus - 1
2013 Gill R, 'Inequalities in media work', Behind the Screen: Inside European Production Cultures, Palgrave Macmillan, New York 189-205 (2013) [B1]
2011 Gill R, 'Bend it like Beckham?: the challenges of reading gender in visual culture', Visual Methods in Psychology : Using and Interpreting Images in Qualitative Research, Taylor & Francis, Hoboken, NJ 29-42 (2011) [B1]
2011 Hansen-Miller D, Gill R, 'Lad flicks: discursive reconstructions of masculinity in popular film', Feminism at the Movies: Understanding Gender in Contemporary Popular Cinema, Routledge, Abingdon, UK 36-50 (2011) [B1]
DOI 10.4324/9780203152416
2011 Gill R, 'Introduction', New Femininities: Postfeminism, Neoliberalism and Subjectivity, Palgrave Macmillan, Basingstoke, UK 1-17 (2011) [B1]
DOI 10.1057/9780230294523_1
2011 Gill R, 'Spicing it up: sexual entrepreneurs and The Sex Inspectors', New Femininities: Postfeminism, Neoliberalism and Subjectivity, Palgrave Macmillan, Basingstoke, UK 52-67 (2011) [B1]
DOI 10.1057/9780230294523_4
Show 9 more chapters

Journal article (51 outputs)

Year Citation Altmetrics Link
2019 Alacovska A, Gill R, 'De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective', INTERNATIONAL JOURNAL OF CULTURAL STUDIES, 22 195-212 (2019)
DOI 10.1177/1367877918821231
Citations Web of Science - 1
2019 Litosseliti L, Gill R, Favaro LG, 'Postfeminism as a critical tool for gender and language study', GENDER AND LANGUAGE, 13 1-22 (2019)
DOI 10.1558/genl.34599
2018 Gill R, 'What Would Les Back Do? If Generosity Could Save Us', INTERNATIONAL JOURNAL OF POLITICS CULTURE AND SOCIETY, 31 95-109 (2018)
DOI 10.1007/s10767-017-9263-9
Citations Scopus - 1Web of Science - 1
2018 Gill R, Orgad S, 'The Amazing Bounce-Backable Woman: Resilience and the Psychological Turn in Neoliberalism', SOCIOLOGICAL RESEARCH ONLINE, 23 477-495 (2018)
DOI 10.1177/1360780418769673
Citations Scopus - 20Web of Science - 15
2018 Gill R, Orgad S, 'The shifting terrain of sex and power: From the 'sexualization of culture' to #MeToo', SEXUALITIES, 21 1313-1324 (2018)
DOI 10.1177/1363460718794647
Citations Scopus - 16Web of Science - 8
2018 Barker M-J, Gill R, Harvey L, 'Mediated intimacy: Sex advice in media culture', SEXUALITIES, 21 1337-1345 (2018)
DOI 10.1177/1363460718781342
Citations Web of Science - 1
2018 Elias AS, Gill R, 'Beauty surveillance: The digital self-monitoring cultures of neoliberalism', EUROPEAN JOURNAL OF CULTURAL STUDIES, 21 59-77 (2018)
DOI 10.1177/1367549417705604
Citations Web of Science - 9
2018 Gill R, Kanai A, 'Mediating Neoliberal Capitalism: Affect, Subjectivity and Inequality', JOURNAL OF COMMUNICATION, 68 318-326 (2018)
DOI 10.1093/joc/jqy002
Citations Scopus - 10Web of Science - 11
2017 Gill R, 'The affective, cultural and psychic life of postfeminism: A postfeminist sensibility 10 years on', European Journal of Cultural Studies, 20 606-626 (2017) [C1]

© 2017, © The Author(s) 2017. This article revisits the notion of ¿postfeminism¿ 10 years after its formulation in critical terms as a sensibility characterizing cultural life. Th... [more]

© 2017, © The Author(s) 2017. This article revisits the notion of ¿postfeminism¿ 10 years after its formulation in critical terms as a sensibility characterizing cultural life. The article has two broad aims: first to reflect upon postfeminism as a critical term ¿ as part of the lexicon of feminist scholarship ¿ and second to discuss the current features of postfeminism as a sensibility. The first part of the article discusses the extraordinary uptake of the term and considers its continuing relevance in a changed context marked by deeply contradictory trends, including the resurgence of interest in feminism, alongside the spectacular visibility of misogyny, racism, homophobia and nationalism. I document a growing attention to the specificities of postfeminism, including attempts to map its temporal phases, its relevance to place, and intersectional developments of the term. The second part of the article examines the contours of the contemporary postfeminist sensibility. I argue that postfeminism has tightened its hold upon contemporary life and become hegemonic. Compared with a decade ago, it is much more difficult to recognize as a novel and distinctive sensibility, as it instantiates a common sense that operates as a kind of gendered neoliberalism. It has both spread out and intensified across contemporary culture and is becoming increasingly dependent upon a psychological register built around cultivating the ¿right¿ kinds of dispositions for surviving in neoliberal society: confidence, resilience and positive mental attitude. Together these affective, cultural and psychic features of postfeminism exert a powerful regulatory force. This article forms part of ¿On the Move¿, a special issue marking the twentieth anniversary of the journal. It also heads up a special online dossier on ¿Postfeminism in the European Journal of Cultural Studies¿.

DOI 10.1177/1367549417733003
Citations Scopus - 42Web of Science - 37
2017 Gill R, Kelan EK, Scharff CM, 'A Postfeminist Sensibility at Work', GENDER WORK AND ORGANIZATION, 24 226-244 (2017)
DOI 10.1111/gwao.12132
Citations Web of Science - 36
2016 Gill R, Hamad H, Kauser M, Negra D, Roshini N, 'Intergenerational feminism and media: a roundtable', FEMINIST MEDIA STUDIES, 16 726-736 (2016)
DOI 10.1080/14680777.2016.1193300
Citations Scopus - 2Web of Science - 2
2016 Gill R, 'Breaking the silence: The hidden injuries of neo-liberal academia', Feministische Studien, 34 39-55 (2016) [C1]
DOI 10.1515/fs-2016-0105
Citations Web of Science - 7
2016 García-Favaro L, Gill R, '"Emasculation nation has arrived": sexism rearticulated in online responses to Lose the Lads' Mags campaign', Feminist Media Studies, 16 379-397 (2016) [C1]
DOI 10.1080/14680777.2015.1105840
Citations Scopus - 25Web of Science - 21
2016 Gill R, 'Post-postfeminism?: new feminist visibilities in postfeminist times', Feminist Media Studies, 16 610-630 (2016) [C1]
DOI 10.1080/14680777.2016.1193293
Citations Scopus - 136Web of Science - 114
2016 Monson O, Donaghue N, Gill R, 'Working hard on the outside: a multimodal critical discourse analysis of The Biggest Loser Australia', Social Semiotics, 26 524-540 (2016) [C1]
DOI 10.1080/10350330.2015.1134821
Citations Scopus - 6Web of Science - 4
2016 Gill R, Donaghue N, 'Resilience, apps and reluctant individualism: Technologies of self in the neoliberal academy', Women's Studies International Forum, 54 91-99 (2016) [C1]
DOI 10.1016/j.wsif.2015.06.016
Citations Scopus - 46Web of Science - 39
2016 Gill R, 'Postfeminism and the new cultural life of feminism', Diffractions: Graduate Journal for the Study of Culture, (2016)
2015 Conor B, Gill R, Taylor S, 'Gender and creative labour', SOCIOLOGICAL REVIEW, 63 1-22 (2015)
DOI 10.1111/1467-954X.12237
Citations Web of Science - 51
2015 Wing-Fai L, Gill R, Randle K, 'Getting in, getting on, getting out? Women as career scramblers in the UK film and television industries', SOCIOLOGICAL REVIEW, 63 50-65 (2015) [C1]
DOI 10.1111/1467-954X.12240
Citations Web of Science - 17
2015 Gill R, Orgad S, 'THE CONFIDENCE CULT(URE)', AUSTRALIAN FEMINIST STUDIES, 30 324-344 (2015) [C1]
DOI 10.1080/08164649.2016.1148001
Citations Scopus - 60Web of Science - 49
2015 Koffman O, Orgad S, Gill R, 'Girl power and 'selfie humanitarianism'', CONTINUUM-JOURNAL OF MEDIA & CULTURAL STUDIES, 29 157-168 (2015) [C1]
DOI 10.1080/10304312.2015.1022948
Citations Scopus - 20Web of Science - 25
2014 Gill R, 'Unspeakable Inequalities: Post Feminism, Entrepreneurial Subjectivity, and the Repudiation of Sexism among Cultural Workers', SOCIAL POLITICS, 21 509-528 (2014) [C1]
DOI 10.1093/sp/jxu016
Citations Scopus - 66Web of Science - 61
2014 Gill R, Elias AS, ' Awaken your incredible : Love your body discourses and postfeminist contradictions', International Journal of Media and Cultural Politics, 10 179-188 (2014)

© 2014 Intellect Ltd Article. In this article we focus on a new yet under-examined cultural phenomenon: the turn to ¿Love your body¿ (LYB) discourses. Taking a feminist critical s... [more]

© 2014 Intellect Ltd Article. In this article we focus on a new yet under-examined cultural phenomenon: the turn to ¿Love your body¿ (LYB) discourses. Taking a feminist critical standpoint, we move away from an affirmative reading of LYB discourses and instead understand them as a postfeminist articulation of sexism. Our analysis identifies the key motifs of LYB discourses and contextualizes their dramatic proliferation over the last decade. Situated at the historical convergence of neoliberal governmentality, emotional capitalism, the growth of social media and commodity feminism, we trace how LYB discourses have emerged within the advertising genre to quickly saturate media more broadly. The article concludes with a critical assessment of LYB discourses that seeks to flesh out its distinctive contradictions and its ideological workings. In so doing, we will argue that far from representing a liberation from harmful beauty standards, LYB discourses are implicated in a deeper and more pernicious regulation of women that has shifted from bodily to psychic regulation.

DOI 10.1386/macp.10.2.179_1
Citations Scopus - 49Web of Science - 9
2014 Gill R, 'Powerful women, vulnerable men and post-feminist masculinity in men's popular fiction', GENDER AND LANGUAGE, 8 185-204 (2014) [C1]
DOI 10.1558/genl.v8i2.185
Citations Scopus - 12Web of Science - 10
DOI 10.1080/17530350.2013.861763
Citations Scopus - 73Web of Science - 66
2013 Tyler I, Gill R, 'POSTCOLONIAL GIRL Mediated Intimacy and Migrant Audibility', INTERVENTIONS-INTERNATIONAL JOURNAL OF POSTCOLONIAL STUDIES, 15 78-94 (2013) [C1]
DOI 10.1080/1369801X.2013.771008
Citations Scopus - 6Web of Science - 7
2013 Ringrose J, Harvey L, Gill R, Livingstone S, 'Teen girls, sexual double standards and 'sexting': Gendered value in digital image exchange', FEMINIST THEORY, 14 305-+ (2013) [C1]
DOI 10.1177/1464700113499853
Citations Scopus - 185Web of Science - 167
2013 Koffman O, Gill R, ''the revolution will be led by a 12-year-old girl': girl power and global biopolitics', FEMINIST REVIEW, 83-102 (2013) [C1]
DOI 10.1057/fr.2013.16
Citations Scopus - 63Web of Science - 58
2013 Jackson S, Vares T, Gill R, ''The whole playboy mansion image': Girls' fashioning and fashioned selves within a postfeminist culture', FEMINISM & PSYCHOLOGY, 23 143-162 (2013) [C1]
DOI 10.1177/0959353511433790
Citations Web of Science - 30
2013 Harvey L, Ringrose J, Gill R, 'Swagger, Ratings and Masculinity: Theorising the Circulation of Social and Cultural Value in Teenage Boys' Digital Peer Networks', SOCIOLOGICAL RESEARCH ONLINE, 18 (2013)
DOI 10.5153/sro.3153
Citations Scopus - 27Web of Science - 24
2012 Gill R, 'Media, Empowerment and the 'Sexualization of Culture' Debates', SEX ROLES, 66 736-745 (2012) [C1]
DOI 10.1007/s11199-011-0107-1
Citations Scopus - 98Web of Science - 89
2012 Barker M, Gill R, 'Sexual subjectification and Bitchy Jones's Diary', Psychology and Sexuality, 3 26-40 (2012)

This article presents the reflections of two academics on the blog Bitchy Jones's Diary (2006-2010), particularly its considerations of dominant femininity within the UK kink... [more]

This article presents the reflections of two academics on the blog Bitchy Jones's Diary (2006-2010), particularly its considerations of dominant femininity within the UK kink communities. Weaving together excerpts from the blog with our own dialogues, we consider the potentials of such a voice from within the communities in relation to more academic explorations. Specifically, we focus on the relationship between Bitchy Jones's arguments and our own understandings of limited sexualised femininities available within wider culture, the place of agency within these and the potentials for mutual recognition within both kinky and non-kinky relationships. © 2012 Copyright Taylor and Francis Group, LLC.

DOI 10.1080/19419899.2011.627693
Citations Scopus - 12Web of Science - 5
2012 Gill R, 'The sexualisation of culture?', Social and Personality Psychology Compass, 6 483-498 (2012)

This article examines contemporary debates about the 'sexualisation of culture'. It sets out the context for claims that Western societies are becoming more sexualised a... [more]

This article examines contemporary debates about the 'sexualisation of culture'. It sets out the context for claims that Western societies are becoming more sexualised and it explores a number of competing perspectives about sexualisation. It then looks in more detail at the nature of claims about sexualisation as they emerge from the different disciplinary perspectives of Psychology and Media and Cultural Studies, contrasting the strengths and weaknesses of each, and raising criticisms of both. In a final discussion section, the article considers the usefulness or otherwise of the notion of 'sexualisation' as analytic category and points to the need to go beyond polarised positions. It advocates a psychosocial approach that takes seriously differences and power in considering the contemporary proliferation of 'sexualised' images, practices and media. © 2012 Blackwell Publishing Ltd.

DOI 10.1111/j.1751-9004.2012.00433.x
Citations Scopus - 23Web of Science - 8
DOI 10.1080/14680777.2011.537029
Citations Web of Science - 65
2009 Gill R, 'Beyond the 'Sexualization of Culture' Thesis: An Intersectional Analysis of 'Sixpacks', 'Midriffs' and 'Hot Lesbians' in Advertising', SEXUALITIES, 12 137-160 (2009)
DOI 10.1177/1363460708100916
Citations Web of Science - 116
2009 Gill R, 'Mediated intimacy and postfeminism: a discourse analytic examination of sex and relationships advice in a women's magazine', DISCOURSE & COMMUNICATION, 3 345-369 (2009)
DOI 10.1177/1750481309343870
Citations Web of Science - 91
2008 Gill R, Pratt A, 'Precarity and Cultural Work In the Social Factory? Immaterial Labour, Precariousness and Cultural Work', THEORY CULTURE & SOCIETY, 25 1-30 (2008)
DOI 10.1177/0263276408097794
Citations Scopus - 576Web of Science - 521
2008 Gill R, 'Gender Talk: Feminism, Discourse and Conversation Analysis', DISCOURSE & SOCIETY, 19 694-697 (2008)
DOI 10.1177/09579265080190050603
2008 Gill R, 'Empowerment/Sexism: Figuring female sexual agency in contemporary advertising', FEMINISM & PSYCHOLOGY, 18 35-60 (2008)
DOI 10.1177/0959353507084950
Citations Web of Science - 310
2008 Gill R, 'Made in India: Decolonizations, queer sexualities, trans/national projects', FEMINISM & PSYCHOLOGY, 18 141-143 (2008)
DOI 10.1177/09593535080180010802
2008 Gill R, Flood RR, 'Secrecy and silence in research', FEMINISM & PSYCHOLOGY, 18 381-383 (2008)
DOI 10.1177/0959353508092091
Citations Web of Science - 2
2007 Gill RC, 'Critical respect: The difficulties and dilemmas of agency and 'Choice' for feminism - A reply to Duits and van Zoonen', EUROPEAN JOURNAL OF WOMENS STUDIES, 14 69-80 (2007)
DOI 10.1177/1350506807072318
Citations Web of Science - 138
2007 Gill R, 'Postfeminist media culture: Elements of a sensibility', European Journal of Cultural Studies, 10 147-166 (2007)

The notion of postfeminism has become one of the most important in the lexicon of feminist cultural an alysis. Yet there is little agreement about what postfeminism is. This artic... [more]

The notion of postfeminism has become one of the most important in the lexicon of feminist cultural an alysis. Yet there is little agreement about what postfeminism is. This article argues that postfeminism is best understood as a distinctive sensibility, made up of a number of interrelated themes. These include the notion that femininity is a bodily property; the shift from objectification to subjectification; an emphasis upon self-surveillance, monitoring and self-discipline; a focus on individualism, choice and empowerment; the dominance of a makeover paradigm; and a resurgence of ideas about natural sexual difference. Each of these is explored in some detail, with examples from contemporary Anglo-American media. It is precisely the patterned articulation of these ideas that constitutes a postfeminist sensibility. The article concludes with a discussion of the connection between this sensibility and contemporary neoliberalism. Copyright © 2007 SAGE Publications.

DOI 10.1177/1367549407075898
Citations Scopus - 703
2007 Pratt AC, Gill R, Spelthann V, 'Work and the city in the e-society a critical investigation of the sociospatially situated character of economic production in the digital content industries in the UK', Information Communication and Society, 10 922-942 (2007)

The aim of this paper is to ground debates about the 'new economy' or 'e-society' in the practice of individuals and companies producing 'new media'.... [more]

The aim of this paper is to ground debates about the 'new economy' or 'e-society' in the practice of individuals and companies producing 'new media'. The uncontroversial starting point is to question the generalization in much theorizing, and the tendency to technological reductive accounts of social and economic change. The focus here is to point to the intellectual sources of much policy in this field. The authors present case study material of three very specific parts of the new media/digital content industries (film special effects, computer games and web design). The paper concludes that both technological reductive and agentic accounts have underplayed the continuing importance of the social and economic embeddedness of production, and of the situated co-constitution of technologies, people and places. The differences between industries associated with labour processes, labour markets, users and markets for goods are highlighted. These particularities begin to offer more robust accounts of location and organization.

DOI 10.1080/13691180701751155
Citations Scopus - 24
2004 Gill R, 'Feminist campaigns for birth control and abortion rights in Britain', FEMINISM & PSYCHOLOGY, 14 459-460 (2004)
2003 Gill R, 'Power and the production of subjects: A genealogy of the new man and the new lad', Sociological Review, 51 34-56 (2003)
DOI 10.1111/j.1467-954X.2003.tb03602.x
Citations Scopus - 46
2003 Gill R, Henwood K, McLean C, 'A genealogical approach to idealized male body imagery', PARAGRAPH, 26 187-197 (2003)
DOI 10.3366/para.2003.26.1-2.187
Citations Scopus - 12Web of Science - 10
2002 Henwood K, Gill R, Mclean C, 'The changing man', PSYCHOLOGIST, 15 182-186 (2002)
Citations Web of Science - 13
1998 Bola M, Drew C, Gill R, Harding S, King E, Seu B, 'I. Representing Ourselves and Representing Others: A Response', Feminism and Psychology, 8 105-110 (1998)
DOI 10.1177/0959353598081011
Citations Scopus - 9
1996 Gill R, 'Cultural rights: Technology, legality and personality - Lury,C', BRITISH JOURNAL OF SOCIOLOGY, 47 568-569 (1996)
DOI 10.2307/591381
DOI 10.1177/0959353592023023
Citations Scopus - 1Web of Science - 1
Show 48 more journal articles

Grants and Funding


Number of grants 1
Total funding $199,696

Click on a grant title below to expand the full details for that specific grant.

20191 grants / $199,696

Young Hospitality Workers and Value Creation in the Service Economy$199,696

Funding body: ARC (Australian Research Council)

Funding body ARC (Australian Research Council)
Project Team Doctor David Farrugia, Doctor Steven Threadgold, Doctor Julia Coffey, Professor Lisa Adkins, Professor Rosalind Gill
Scheme Discovery Projects
Role Investigator
Funding Start 2019
Funding Finish 2021
GNo G1800136
Type Of Funding Aust Competitive - Commonwealth
Category 1CS


From the UN to UON – renowned multidisciplinary scholar visits

July 16, 2018

internationally renowned scholar Professor Rosalind Gill will join the School of Humanities and Social Science as a strategic research professor.

Professor Rosalind Gill


School of Humanities and Social Science
Faculty of Education and Arts

Contact Details