Dr Karen Tian

Live stream marketing through social media has attracted the attention of digital retailing marketers in recent years. However, there is a lack of evidence in understanding the influence of in-store live stream on offline purchase intentions. This study aimed to investigate the influence patterns of environmental stimuli on consumers' intention to purchase offline/in-store after watching an in-store live stream session. The Stimuli-Organism-Response (SOR) model was employed as the theoretical framework, and a structured questionnaire was used to collect data from individuals who had previous experience with in-store live stream marketing. Structural equation modelling was then applied for data analysis, with a total of 234 valid responses. The findings revealed that environmental stimuli have a significant positive effect on consumers' intentions to make in-store purchases, and the attitudes towards influencers and products substantially mediate the relationship between stimuli and purchase intention. More specifically, consumer attitude towards products has a pronounced effect on whether they will make an in-store purchase. The novelty of this research lies in its investigation of the impact that live stream marketing has on offline or in-store shopping experiences. This contrasts with the majority of existing live stream studies, which focus on consumers¿ online shopping experiences. In addition, this study broadens the scope of the application of the SOR model to contribute to the growing body of literature on live stream marketing.

Purpose: Based on the resource conservation theory, this research paper aims to evaluate the positive impact of customer orientation on frontline employees' emotional exhaustion and the moderating effects of customer incivility and supervisor monitoring. Design/methodology/approach: Two-wave data from 484 frontline employees in power supply business halls were analyzed. This study used AMOS 23.0, SPSS22.0 and PROCESS macro for data statistics and analysis. Findings: Our empirical research demonstrates that customer orientation has a significant positive impact on frontline employees' emotional exhaustion. At the same time, supervisor monitoring moderates the relationship between customer orientation and emotional exhaustion. The higher the interactional or observational monitoring, the stronger customer orientation's effect on frontline employees' emotional exhaustion. Moreover, a three-way interaction model exists between customer orientation, customer incivility and supervisor monitoring. Practical implications: This study yields practical implications for helping the frontline employees of service-oriented organizations alleviate multiple interpersonal workplace pressures. Originality/value: Based on resource conservation theory, this paper used a novel approach to focus on customer orientation, customer incivility and supervisor monitoring as interpersonal stressors.

Purpose: The purpose of this paper is to explore the psychological mechanism linking green human resource management (GHRM) to the in-role and extra-role green behavior of new employees. Design/methodology/approach: Based on the AMO framework, the authors used three-wave survey data from 399 newcomers and 103 superiors in China. This study uses the bootstrapping approach with Mplus 7.0. Findings: The analysis shows the direct effect of GHRM on the in-role and extra-role green behavior of new employees as well as the mediating effects between perceived insider status and perceived external prestige. Originality/value: This study expands research on GHRM to the in-role and extra-role green behavior of new employees. This paper also enhances the understanding of green behaviors inside and outside the roles of new employees and provides scientific implications for the green development of organizations.

Purpose: The concept of entrepreneurship in platform enterprises has evolved and developed. The purpose of this paper is to explore how entrepreneurship in platform enterprises can be transformed into the sustainable innovation capability of enterprises based on knowledge integration. Design/methodology/approach: This study adopts a questionnaire survey. The research samples are mainly from well-known domestic platform enterprises, EMBA students and professional online websites, 389 valid questionnaires were collected. Findings: The results show that entrepreneurship has a positive impact on the sustainable innovation capability of platform enterprises, knowledge integration plays a partial mediating role between entrepreneurship and sustainable innovation capability of platform enterprises. Shared leadership plays a moderating role between entrepreneurship and knowledge integration and knowledge-sharing atmosphere plays a moderating role between knowledge integration and sustainable innovation capability of platform enterprises. Originality/value: This paper emphasizes the key role of entrepreneurship in platform enterprises on the sustainable innovation capability and discusses the realization path of the sustainable innovation capability of platform enterprises from the perspective of knowledge integration, which is of great significance for developing the research system of entrepreneurship and promoting the construction of sustainable innovation capability of platform enterprises.

The concept of entrepreneurship in the digital era has been developed rapidly in recent years, and it has a more significant impact on a company¿s sustainable innovation capabilities. In the digital era, entrepreneurship has gradually become a spiritual trait of organization members and appears on all levels of an organization. This research examines the impact of entrepreneurship on a company¿s sustainable innovation capability in the digital era from the perspective of organizational commitment. Through a questionnaire survey, 378 valid questionnaires were collected. The results show that: entrepreneurship has a positive impact on sustainable innovation capability of enterprises; affective commitment plays a positive mediating role between entrepreneurship and enterprises¿ sustainable innovation capability, while continuance commitment plays a negative mediating role between entrepreneurship and enterprises¿ sustainable innovation capability; and perceived organizational support and person¿organization value fit play a moderating role between entrepreneurship and organizational commitment. This article emphasizes the key role of entrepreneurship on en-terprises¿ sustainable innovation capability and discusses the realization path of the enterprises¿ sustainable innovation capability from the perspective of organizational commitment.

Purpose: Based on the social information processing theory, the purpose of this study is to propose a conceptualized moderated mediation model for testing the linkage between leader narcissism and employees¿ innovative behavior through the mediating effect of employees¿ cognitive dependency and the moderating effect of environmental uncertainty between employees¿ cognitive dependency and their innovative behavior. Design/methodology/approach: In this study, multisource data from 266 employees and their supervisors in 11 large high-tech Chinese companies were collected through a field study and an online survey. The hypotheses were tested using structural equation modeling and bootstrapping. Findings: The results of this study show that leader narcissism has a negative impact on employees¿ innovative behavior and that employees¿ cognitive dependency plays a mediating role between leader narcissism and employees¿ innovative behavior. Cognitive dependency and environmental uncertainty play moderated mediation roles between leader narcissism and employees¿ innovative behavior. Research limitations/implications: In the future, longitudinal research and experimental methods can be used to avoid common method bias. Further studies could allow leaders to evaluate environmental uncertainty and explore the emotional path by which leader narcissism has negative effects on followers¿ innovation from social information processing theory. In addition, future studies can explore cognitive dependency more deeply from the perspectives of forced obedience and active worship. Practical implications: Organizations should warn leaders to control the dark side of narcissism and minimize environmental uncertainty to reduce barriers to innovation. Originality/value: This study constructs the path of the effect of leader narcissism on employees¿ innovation through employees¿ cognitive dependency in a specific context, which enriches theoretical research on the link between leaders¿ traits and employees¿ innovative behavior. Along with the finding of leader narcissism¿s negative effect on employees¿ innovative behavior, this study explores the dark side of leader narcissism in the context of China¿s high-tech firms and environmental uncertainty.

Purpose: The purpose of this paper is to investigate the mediating effect of information search effort on the relationship between leader narcissism and team creativity in China based on attention theory. The paper also explores participative decision making as a moderator in the relationship between team leader narcissism and information search effort. Design/methodology/approach: Through a survey of 667 team members and their team leaders from 96 research and development teams at 23 high-tech enterprises in China with paired samples, cross-time data were collected. Confirmatory factor analysis, hierarchical regression and path analysis were adopted to analyze the data. Findings: This paper found that leader narcissism had a positive impact on team information search effort, thereby promoting team creativity, and the effect of leader narcissism on team information search effort is more positive in the context of high participation in decision making. Practical implications: Narcissism should be a noteworthy trait in manager selection and promotion especially for the departments and teams which focus on innovation and creation. And companies should pay attention to the team work processes to ensure that team members have the opportunity to participate in decision making for promoting the team leader¿s narcissistic ¿bright¿ side in the institutional environment and avoiding the ¿dark¿ side. Originality/value: This paper discusses how and when leader narcissism influences team creativity in Chinese high-technology enterprises based on attention theory. This research expands the application of attention theory at the team level.