Dr Deborah Wise
School of Creative Industries
Deborah Wise (PhD) is an academic and practitioner in communication. Her academic research work is internationally recognised, and she regularly presents her research internationally. Deborah is the author of several journal articles and a book chapter on strategic public relations.
Currently Deborah is the course coordinator for several public relations courses taught as part of the PR major at the University of Newcastle's Callaghan and Singapore campuses. She has previously taught into communication and public relations courses at the University of New South Wales, and she has course coordinated courses for Newcastle International College.
Prior to commencing in her current role, Deborah was the National Public Relations Officer for Australia’s largest community service organisation, and she has an impressive track record in delivering high level public relations outcomes in Australia and internationally. Her career move to a full-time position in academia in early 2016 was driven by her passion to pursue research which contributes to understanding complex social issues.
A key focus of Deborah’s research has been in the area of examining how social actors seek to legitimate their own positions while deligitimising the positions of their opponents. Her PhD used a positioning analysis methodology to examine the positioning of former Australian Labor Prime Minister Julia Gillard, and former Leader of the Liberal National Party Opposition, Tony Abbott, in relation to the introduction of climate change mitigation policies. Positioning analysis is a social psychological approach that uses storytelling as a key form of analysis, but to date has not been largely applied to social media platforms. Deborah’s current research is into the phenomenon of ‘Jacindamania’ and specifically how New Zealand Prime Minister, Jacinda Adern, is using social media to construct a political persona.
In July 2018 Deborah was awarded $60,000 in New Colombo Plan Mobility funding for the project‘Advancing Australian public relations student’s understanding of professional practice in Indonesia’. The funding, which is provided by the Australian Government’s Department of Foreign Affairs and Trade (DFAT), will allow 18 public relations students from the University of Newcastle to undertake a 2-week educational and professional development program in Indonesia. Students will work on a real-world project for an Indonesia-based client, and they will attend public relations classes at the University of Brawijaya to learn how public relations is taught and practiced in this country. The program will also further develop and strengthen a pre-existing partnership between both universities.
Deborah’s professional background is also in design and she has worked in the fashion industry. Her work experience, together with her research interests, mean she is committed to research that is focused on how social perspectives can benefit industry, the community and government.
- Doctor of Philosophy, University of Newcastle
- Bachelor of Communication, University of Newcastle
- Bachelor of Communication (Honours), University of Newcastle
- Critical analysis
- Digital Media
- Health Communication
- Health communication
- Political Public Relations
- Positioning Theory
- Public Relations
- Risk communication
- Social Media
- Strategic communication
Fields of Research
|200105||Organisational, Interpersonal and Intercultural Communication||50|
|Title||Organisation / Department|
|Lecturer||University of Newcastle
School of Creative Industries
For publications that are currently unpublished or in-press, details are shown in italics.
Chapter (1 outputs)
|2014||Wise DJ, 'The HPV School Vaccination Factsheet: Communicating Risks and Benefits', Issue and Crisis Management: Exploring Issues, Crises, Risk and Reputation, Oxford University Press, Melbourne, Australia (2014)|
Journal article (3 outputs)
|2015||Wise DJ, 'Positioning PR: An analysis of the representation of public relations in Australian political speeches', Asia Pacific Public Relations Journal, 16 90-106 (2015) [C1]|
Wise D, James M, 'Positioning a price on carbon: Applying a proposed hybrid method of positioning discourse analysis for public relations', Public Relations Inquiry, 2 327-353 (2013) [C1]
|2012||Wise DJ, James MB, 'The HPV school vaccination program: A discourse analysis of information provided to parents', PCR: Public Communication Review, 2 3-15 (2012) [C1]|
Conference (1 outputs)
|2013||Wise DJ, 'PR, positioning & a carbon tax: applying a new conceptual framework to the analysis of polarised political positions', Crises, ¿Creative Destruction¿ and the Global Power and Communication Orders: Papers presented at the 2013 conference of the International Association for Media and Communication Research, Dublin (2013) [E2]|
Grants and Funding
|Number of grants||2|
Click on a grant title below to expand the full details for that specific grant.
20182 grants / $62,900
Advancing Australian Public Relations Student’s Understanding of Professional Practice in Indonesia.$59,400
The New Colombo Plan Scholarship is a signature initiative of the Australian Government which aims to lift knowledge of the Indo Pacific in Australia by supporting undergraduate students to study and undertake internships in the region.
The funding I have received will be used to send 18 public relations students from the University of Newcastle, to Indonesia for a 2-week educational professional development program. While they are there, students will visit leading public relations firms and they will work ion a real-world public relations campaign for an Indonesia-based client. In addition, students will learn introductory Bahasa, and they will attend public relations classes and lectures at the University of Brawijaya to learn how public relations is taught and practiced in this country.
For students, the visit will result in a heightened understanding of Indonesia and how PR is practiced. Students will also derive heightened educational outcomes and professional skills, as well as the development of professional and collegial relationships with Indonesian public relations students and academics, Indonesian PR firms, and Indonesian PR practitioners. The program will also further develop and strengthen the existing partnership between the University of Newcastle and the University of Brawijaya in Malang, Indonesia.
Funding body: Department Foreign Affairs & Trade
|Funding body||Department Foreign Affairs & Trade|
Dr Deborah Wise
|Scheme||New Colombo Plan|
|Type Of Funding||Aust Competitive - Commonwealth|
Funding body: University of Brawijaya
|Funding body||University of Brawijaya|
Dr Deborah Wise, Dr Maulina Wulandari
|Scheme||UB 3-in-1 program|
|Type Of Funding||C3232 - International Govt - Other|
The map is a representation of a researchers co-authorship with collaborators across the globe. The map displays the number of publications against a country, where there is at least one co-author based in that country. Data is sourced from the University of Newcastle research publication management system (NURO) and may not fully represent the authors complete body of work.
|Country||Count of Publications|