Keeping businesses moving, from dream to done

Wednesday, 3 May 2023

Keiran James is a cofounder of BusinessSales, a one-stop online platform for buying and selling businesses, with a pricing model that’s disrupting the traditional sales industry business model.

Through their 30+ years of experience, BusinessSales have streamlined the selling process through their end-to-end platform, successfully selling businesses in just weeks instead of months, with sale prices far exceeding the industry average.

At I2N’s Startup Stories at I2N Hub Honeysuckle on Wednesday 3 May, Keiran, alumnus of the University of Newcastle and participant in I2N's 2022 Accelerator, shared how his team is helping small business to thrive through facilitating smooth and successful transitions, empowering business owners with opportunities to evolve and grow.

98% of all businesses in Australia are small businesses, many of which are at the heart of local communities. Ensuing great business transitions from one owner to the next keeps businesses thriving and supports local economies. BusinessSales are helping owners and brokers to see sell their businesses in record time, leaving behind a legacy of happy customers and economic growth.

Catch up on Startup Stories with Keiran James

Top Takeaways

  • Even though you may have years of experience, you will still need to put a lot of time into customer discovery. Talking to customers is one of the best investments you can make in your business.
  • Listen and implement customer feedback as it can help you to question your assumptions.
  • Being clear on the problem that you are solving for customers gives you a much better frame of reference for what you are building.
  • Make it fast, easy and streamline for your customers to contact and respond to you, especially concerning user feedback. Always look at ways you can improve this.

The University of Newcastle's I2N works with individuals and organisations from across the Hunter region and beyond to turn ideas and challenges into opportunity. As a leading driver of economic and business growth, the I2N cultivates an entrepreneurial mindset that is behind many of the region's most innovative businesses and leaders.

Keep up to date with future I2N events, programs and opportunities by subscribing to I2N's monthly newsletter or visit www.newcastle.edu.au/i2n


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