The University of Newcastle, Australia

Engage Newcastle wins award

Monday, 16 September 2013

The University of Newcastle's Community Engagement team has won a prestigious national tertiary education award for the 2012 campaign that launched the online portal Engage Newcastle.

Engage Newcastle Award

The Association for Tertiary Education Management (ATEM) tonight presented the team with the 'Knowledge Partnership Award for Excellence in Marketing, Communication and Public Relations Management', at its conference in Tasmania.

The ATEM Awards for Best Practice in Tertiary Education Management recognise and acknowledge excellence in professional management and administration by staff of tertiary institutions in the Australian and New Zealand tertiary education sector.

Engage Newcastle celebrates and promotes the University's engagement activities, and provides a point of contact with the University for the external community.

The launch campaign integrated digital technologies, social media, advertising and a photographic commission and exhibition by photojournalist and alumnus Conor Ashleigh, capturing the diversity of Newcastle. The campaign was framed around the tagline 'Our University, Your Community' and a new Engage identity created using the 'E' tile from Scrabble as a symbol of interconnection. 

"The campaign was incredibly successful in raising awareness of the University's engagement activities and reputation," University of Newcastle Vice-Chancellor, Professor Caroline McMillen, said.

"The Engage platform is now a critical tool in the University's engagement with its communities and its tagline has been extended further into our marketing."

In announcing the award tonight, the judges praised the Engage Newcastle campaign for its external focus and taking into account 'the diversity and uniqueness of the region in which the University operates, identifying the education experience as an integral element of an overall mix'.

Since its launch, Engage Newcastle has featured more than 300 community engagement stories and traffic to the platform and its associated social media channels has grown between 15 and 20 per cent each month.

"Engagement is at the heart of everything we do and is integral to achieving the goals of our NeW Directions Strategic Plan," Mrs Winnie Eley, Pro Vice-Chancellor (International and Advancement), said.

"The Engage platform captures the stories of our work with the community and this award is testament to the value we place on these relationships."Sharon Douglas and Jayne Kearney from Community Engagement accepted the award.

  • Katie Porritt, Communications and Marketing, External Relations
  • Phone: +61 2 4921 5972

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