Award-winning Paper: How Memory Affects Marketing

Thursday, 23 October 2014

Dr Sonia Vilches-Montero has won a Best Paper Award for her study focusing on memory malleability

Newcastle Business School academic Dr Sonia Vilches-Montero has won an award for her paper on the ways memory can affect marketing. Sonia presented this paper at the 49th CLADEA annual conference, which was hosted by the ESADE Business School from September 3 to 5 in Barcelona, Spain.

The paper, titled "Effect of partonomic reconstruction of experiences in consumers' evaluation judgements", examines the effect of various retrieval cues on consumers' memory for past experiences and shows how distorting memory impacts future consumption preferences.

You can learn more about Dr Vilches-Montero at her Researcher Profile.

  • Dr Sonia Vilches-Montero
  • Phone: (02) 4921 8985

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