Business student improves Central Coast health services

New starts with big ideas and bold people just like Melissa Tysoe, a third-year student studying business at the University of Newcastle (UON).

Just months out from finishing her degree, Melissa was recently announced as Central Coast’s Young Business Executive of the Year for the role she has played in growing Reliance Health medical services across the region.

The 27-year old has spent the better part of her degree forging a successful career in marketing and developing new initiatives to improve health services for patients living on the Central Coast.

UON caught up with this budding young professional to find out what has driven her passion and achievements to date in the business world.

What sparked your interest in business/marketing?

I started out studying business for my sheer love of maths and numbers, but first year quickly became a taste test of all the different avenues a business degree had to offer. I have dabbled in project management, financial management and now marketing.

Marketing for me is not so much about driving sales, but about creating awareness and educating consumers about their choices, so they can get the most out of their goods and services.

What does your role at Reliance Health involve?

Reliance Health is a multidisciplinary health clinic servicing patient needs in the central coast region. My responsibilities are quite varied, but patient education is at the heart of everything I do as relevant communication is vital in helping people manage their illness.

In my business development role, I identify opportunities and develop strategies to enter new markets, which has helped us to expand from one site to four locations over the past two years.

In my marketing role, I focus on designing user experience, developing marketing materials and capitalising on opportunities for media or public relations. Some days I’m also organising events or analysing data to get a report on deadline.

How has studying at UON given you a competitive edge in the field?

All the assignments I did at university have helped me to identify new opportunities in the local marketplace and expand the business, from financial reporting and presentation pitches to change management plans and business development plans.

The skills I have gained from UON can be applied directly in the boardroom. The confidence I have gained from participating in academic debates in the classroom have given me an edge when pitching to investors. UON provides a number of avenues for work experience and other opportunities that help build confidence and skills in the industry.

What advice do you have for others looking to study business or marketing?

UON offers a range of extracurricular activities that help you gain knowledge and build confidence in your professional life. I would strongly advise any students to join the iLEAD program, or attend the community lectures with guest speakers. On top of the information in each topic, it gives you an introduction to networking.

Juggling work and study can also be hard, but I would encourage all students to just go for every opportunity that comes up – even volunteering for university organisations can open so many doors.

What are your plans/goals for the future?

I hope to progress within the company as it continues to grow and flourish. Once I’ve gained enough knowledge and expertise in the industry, I’d like to begin postgraduate studies in tertiary teaching so I can share that experience with other prospective students like myself.

Melissa will also represent the Central Coast at the New South Wales Business Chamber Awards being held in November.

Where will NEW take you?

Image of Melissa Tysoe in boardroom

Melissa Tysoe

Third-year business student, Melissa Tysoe, has recently been announced as Central Coast’s Young Business Executive of the Year.

Marketing for me is not so much about driving sales, but about creating awareness and educating consumers about their choices, so they can get the most out of their goods and services.