Startup Stories - downsizing.com.au

Thursday, 2 November 2017, 01:00 pm — Thursday, 2 November 2017, 02:00 pm


Location Three76 Hub, 376 Hunter St, Newcastle
Contact three76@newcastle.edu.au

Catherine Graham

Seniors Housing Online was born in 2003 when Catherine Graham and her sister in law Amanda were searching for accommodation for an elderly relative. As frustrated consumers trying to navigate the market they saw a gap for a one stop (and independent) shop to assess available accommodation and homecare options, and took the leap into startup land.

Since then they have developed the company into an established enterprise in Australia and NZ and have Asia in their sights. Strong growth has been driven by an ageing population and the move of consumers and advertisers to online. The site has been through a number of redesigns and rebuilds to add new features and services and is now known as www.downsizing.com.au to reflect that this housing trend crosses demographics. The company is also embracing the sharing economy and housing affordability crisis with its Senior Flatmates offering, a free listings service designed to address the shortage of affordable rental housing for seniors.

Named in the Top 50 Women in Tech 2016 for Australia and New Zealand by online publisher StartUp Daily, come along and hear from this local entrepreneur about how she retains a strong consumer centred focus and a growing reputation as a consumer advocate.

About Startup Stories

Startup Stories takes place every Thursday from 1pm at University of Newcastle's coworking space Three76 Hub on Hunter Street. Over BYO lunch, a startup founder talks candidly about their experience as an entrepreneur and business owner – the highs, the lows, the wins, the mistakes, the whole enchilada. Startup Stories provides real-life examples of the different stages of the startup journey, creating a forum for startups to share and learn but also for the community to see tangible evidence of entrepreneurship making a difference in our region.

Program Partners

UON is proud to be able to bring this event to you via the NSW State Government's Boosting Business Innovation Program funding.