The University of Newcastle, Australia
Start dates
  • Trimester 1 - 28 Jan 2020
  • Trimester 2 - 11 May 2020
  • Trimester 3 - 24 Aug 2020
  • Trimester 1 - 28 Jan 2020
  • Trimester 2 - 11 May 2020
  • Trimester 3 - 24 Aug 2020
  • Trimester 1 - 28 Jan 2020
  • Trimester 2 - 11 May 2020
  • Trimester 3 - 24 Aug 2020
Mode of delivery

Face to Face, Online

Duration

1.5 years full-time or part-time equivalent up to 5 years maximum.

Start dates
  • Trimester 1 - 28 Jan 2020
  • Trimester 2 - 11 May 2020
  • Trimester 3 - 24 Aug 2020
  • Trimester 1 - 28 Jan 2020
  • Trimester 2 - 11 May 2020
  • Trimester 3 - 24 Aug 2020
  • Trimester 1 - 28 Jan 2020
  • Trimester 2 - 11 May 2020
  • Trimester 3 - 24 Aug 2020
Fees

AUD38,420 (indicative annual fee, 2020)
Indicative annual fees are based on a full year full time load (80 units) Find out more about fees

Duration

1.5 years full-time.

Mode of delivery

Face to Face, Online

English language proficiency
  • IELTS overall minimum - 6.5
  • IELTS section minimum - 6.0

Find out more about IELTS.

Program code: 40135
CRICOS code: 083522J
CRICOS code: 102241A

Program handbook

Description

A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. It is designed to provide students with an opportunity to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or for those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs.


Program learning outcomes

On successful completion of the program students will have:

  • Effective oral and written skills to communicate complex marketing information to a variety of audiences
  • Effective independent or collaborative work skills to apply specialised knowledge and expert judgement to marketing tasks
  • Critical thinking and analytical problem solving skills to be able to justify sound marketing solutions
  • Specialised knowledge of theories, models and concepts relevant to marketing management and be proficient in their application
  • Professional proficiency in the utilisation of information and technology in marketing contexts.
  • Decision making skills that incorporate ethical, social and global issues
  • Skills to apply relevant theories, principles and methodologies to research in marketing resource management.

Details

Information correct as at29 Oct 2020 4:50 pm
Program code40135
AQF level

Level 9 Masters Degree (Coursework)

Locations and UAC codes
Mode of delivery
  • Face to Face
  • Online
Duration
  • Australian students - 1.5 years full-time or part-time equivalent.
  • International students - 1.5 years full-time.
Term typeTrimesters
Fees
Managing faculty
  1. Faculty of Business and Law
Contributing schools
  1. Newcastle Business School
  2. School of Creative Industries
  3. School of Electrical Engineering and Computing
  4. School of Environmental and Life Sciences
Relevant University rules and policies
CRICOS Code083522J, 102241A

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Admission information

Admission requirements

Entry into the Master of Marketing will be available for applicants who have:

  • Bachelor (Honours) Degree, or an equivalent or higher qualification; or
  • Bachelor Degree, or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
  • Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
  • At least 7 years' relevant organisational experience, including 2 years in a management position; or
  • Successful completion of 75% (30 units) of one of the following UoN Faculty of Business and Law programs:
    • Graduate Certificate in Business Administration
    • Graduate Certificate in Applied Finance
    • Graduate Certificate in Human Resource Management
    • Graduate Certificate in Marketing
    • Graduate Certificate in Professional Accounting

Students seeking Recognition of Prior Learning (RPL) must apply to the Program Convenor. RPL applications will be considered on a case-by-case basis.

Minimum English language proficiency requirements

All Applicants must demonstrate that they meet the University’s English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy here.


Credit transfer

If you wish to apply for credit for studies completed at another institution, or if you are changing programs within the University and wish to transfer your credit to the new program, visit the University's credit website for more information on applying for credit.


Professional recognition

Australian Marketing Institute

The Master of Marketing is accredited by the Australian Marketing Institute (AMI).


Academic requirements for program completion

Total units required

120 units

Program duration

1.5 years full-time or part-time equivalent up to 5 years maximum.

International students studying this program on campus are required to enrol full time to comply with their student visa requirements and complete their study in the standard minimum program duration. International students requiring enrolment advice should review the program plan corresponding to the semester and year of commencement and can contact their Program Advisor at ProgramAdvice@newcastle.edu.au

Program requirements

The Master of Marketing requires the completion of twelve courses (120 units). Students are required to complete eight core courses (80 units), at least two courses (20 units) from the Directed Courses and two courses (20 units) of electives.

Grading of Degree

A Master degree shall be conferred as an Ordinary Degree, except that, in cases where a candidate has achieved a Grade Point Average of 6.0 or above, the degree will be conferred ‘With Distinction’.

 

 


Program plans

Download a program plan for further details on what you will study. Please refer to the program plan for the year that you commenced or transitioned into this program.


Transition arrangements

This program replaces program 12385. Any students who wish to transfer to the new program should seek advice from the Progam Advisor at programadvice@newcastle.edu.au. Students wishing to complete the existing program (12385) will be able to complete the program as all of the courses will still be offered.


Program structure

Students are advised to read their program handbook information in conjunction with the program plans for course sequence/enrolment advice. Please refer to the Program Plan for the year that you commenced, or transitioned into, this program - Program Plans are available above.

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Courses

Core Courses

Students must complete all core courses

CodeTitleTerm / Location Units
GSBS6005Marketing Management and Planning
  • Trimester 1 - 2020 (Newcastle City Precinct)
  • Trimester 1 - 2020 (ONLINE)
  • Trimester 1 - 2020 (Sydney CBD)
  • Trimester 2 - 2020 (Singapore)
  • Trimester 2 - 2020 (Newcastle City Precinct)
  • Trimester 2 - 2020 (ONLINE)
  • Trimester 3 - 2020 (GOSFORD)
  • Trimester 3 - 2020 (Newcastle City Precinct)
  • Trimester 3 - 2020 (ONLINE)
  • Trimester 3 - 2020 (Sydney CBD)
10 units
GSBS6013Customer Decision Making and Behaviour
  • Trimester 2 - 2020 (Newcastle City Precinct)
  • Trimester 3 - 2020 (ONLINE)
10 units
GSBS6014Digital Marketing
  • Trimester 1 - 2020 (Newcastle City Precinct)
  • Trimester 2 - 2020 (ONLINE)
  • Trimester 3 - 2020 (Newcastle City Precinct)
10 units
GSBS6015Services and Relationship Marketing Management
  • Trimester 1 - 2020 (ONLINE)
  • Trimester 2 - 2020 (Newcastle City Precinct)
  • Trimester 3 - 2020 (ONLINE)
10 units
GSBS6041Global Marketing Strategy and Planning
  • Trimester 1 - 2020 (Newcastle City Precinct)
  • Trimester 1 - 2020 (Sydney CBD)
  • Trimester 2 - 2020 (ONLINE)
  • Trimester 3 - 2020 (Newcastle City Precinct)
10 units
GSBS6300Integrated Marketing Communications
  • Trimester 1 - 2020 (Newcastle City Precinct)
  • Trimester 2 - 2020 (ONLINE)
10 units
GSBS6301Brand Development and Marketing
  • Trimester 1 - 2020 (ONLINE)
  • Trimester 2 - 2020 (Newcastle City Precinct)
10 units
GSBS6505Marketing Research in Practice
  • Trimester 1 - 2020 (ONLINE)
  • Trimester 2 - 2020 (Newcastle City Precinct)
10 units

Courses

Directed Courses

Students must complete at least 20 units of directed courses

CodeTitleTerm / Location Units
GSBS6001Managing Under Uncertainty
  • Trimester 1 - 2020 (Singapore)
  • Trimester 1 - 2020 (Newcastle City Precinct)
  • Trimester 1 - 2020 (Sydney CBD)
  • Trimester 2 - 2020 (Singapore)
  • Trimester 2 - 2020 (ONLINE)
  • Trimester 3 - 2020 (Singapore)
  • Trimester 3 - 2020 (Newcastle City Precinct)
  • Trimester 3 - 2020 (Sydney CBD)
10 units
GSBS6003Globalisation
  • Trimester 1 - 2020 (Newcastle City Precinct)
  • Trimester 2 - 2020 (ONLINE)
  • Trimester 3 - 2020 (Singapore)
  • Trimester 3 - 2020 (Newcastle City Precinct)
10 units
GSBS6004Organisational Behaviour and Design
  • Trimester 1 - 2020 (Singapore)
  • Trimester 1 - 2020 (GOSFORD)
  • Trimester 1 - 2020 (Newcastle City Precinct)
  • Trimester 1 - 2020 (ONLINE)
  • Trimester 1 - 2020 (Sydney CBD)
  • Trimester 2 - 2020 (Singapore)
  • Trimester 2 - 2020 (Newcastle City Precinct)
  • Trimester 2 - 2020 (ONLINE)
  • Trimester 3 - 2020 (Singapore)
  • Trimester 3 - 2020 (Newcastle City Precinct)
  • Trimester 3 - 2020 (ONLINE)
  • Trimester 3 - 2020 (Sydney CBD)
10 units
GSBS6008Global Business Management
  • Trimester 2 - 2020 (Newcastle City Precinct)
  • Trimester 2 - 2020 (Sydney CBD)
10 units
GSBS6009Cross-Cultural Management
  • Trimester 1 - 2020 (Newcastle City Precinct)
  • Trimester 1 - 2020 (Sydney CBD)
  • Trimester 3 - 2020 (Newcastle City Precinct)
  • Trimester 3 - 2020 (Sydney CBD)
10 units
GSBS6012Entrepreneurship and Innovation
  • Trimester 1 - 2020 (ONLINE)
  • Trimester 1 - 2020 (Sydney CBD)
  • Trimester 2 - 2020 (Newcastle City Precinct)
  • Trimester 3 - 2020 (ONLINE)
10 units
GSBS6040Human Resource Management
  • Trimester 1 - 2020 (Singapore)
  • Trimester 1 - 2020 (ONLINE)
  • Trimester 2 - 2020 (Newcastle City Precinct)
  • Trimester 2 - 2020 (Sydney CBD)
  • Trimester 3 - 2020 (Singapore)
  • Trimester 3 - 2020 (Newcastle City Precinct)
  • Trimester 3 - 2020 (ONLINE)
10 units
GSBS6514Leadership in Contemporary Organisations
  • Trimester 1 - 2020 (Singapore)
  • Trimester 1 - 2020 (GOSFORD)
  • Trimester 1 - 2020 (ONLINE)
  • Trimester 2 - 2020 (Singapore)
  • Trimester 2 - 2020 (Newcastle City Precinct)
  • Trimester 2 - 2020 (Sydney CBD)
  • Trimester 3 - 2020 (Singapore)
  • Trimester 3 - 2020 (ONLINE)
10 units
Electives

Students may choose up to 20 units of elective courses. These can be any GSBS coded course or from those listed below.

CodeTitleTerm / Location Units
CMNS6070Narrative and Interactive Design
  • Trimester 3 - 2020 (ONLINE)
10 units
DESN6410Usability and Interaction Design
  • Trimester 1 - 2020 (ONLINE)
10 units
INFT6009Cloud Computing and Mobile Applications for the Enterprise
  • Trimester 2 - 2020 (Callaghan)
  • Trimester 2 - 2020 (ONLINE)
10 units
INFT6060The Digital Economy
  • Trimester 1 - 2020 (Callaghan)
  • Trimester 1 - 2020 (ONLINE)
10 units
INFT6201Big Data
  • Trimester 3 - 2020 (Callaghan)
  • Trimester 3 - 2020 (ONLINE)
10 units
INFT6304Project Planning and Management
  • Trimester 2 - 2020 (Callaghan)
  • Trimester 2 - 2020 (ONLINE)
  • Trimester 2 - 2020 (Sydney CBD)
10 units
PGTD6003Creative Thinking
  • Trimester 2 - 2020 (ONLINE)
10 units
PGTD6004Unravelling Complexity
  • Trimester 3 - 2020 (ONLINE)
10 units

Additional information

All students can access free academic skills and support provided by Academic Learning Support through the Pathways and Academic Learning Support Centre.

Aboriginal and Torres Strait Islander students can draw on the assistance and support provided by the Indigenous Student Support and Development service through The Wollotuka Institute.


International students

All International Students enrolled in the program will be provided with an orientation to familiarise them with the rules, expectations, facilities and services offered by the University. Please visit our International Students website to find out more about the support services available to international students.


Additional support

AccessAbility provides advice and reasonable adjustments to Students with a medical or health condition or disability. If you require adjustments to undertake your program, contact the Student Support Advisors - AccessAbility before semester or early in the semester. They will work with the Faculty or School to ensure that this happens in a timely manner.

Please note: All students must fulfil the inherent requirements of the programs and courses they are undertaking. While reasonable adjustments can be made, these adjustments cannot compromise academic integrity. It is the student's responsibility to check all the requirements of courses, and consider the effects of any medical condition or disability on their ability to complete course requirements. More information is available online.