The University of Newcastle, Australia

Social Marketing

Social marketing is a form of advertising with the primary goal of achieving "social good". Traditional commercial marketing aims are primarily financial, whilst social marketing promotes health, raises awareness, and induces changes in behaviour.

You’ll learn how to use a variety of tools and mediums to help to educate the public about health risks and disease prevention via media, communications and public relations.


Social marketers typically work as part of a wider marketing team in non-profit organisations, government agencies, councils, community or charity organisations. Typical roles include:

  • Community Outreach Officer
  • Project/Program Coordinator
  • Public Health Digital Analysist
  • Public Health Media Advisor
  • Public Health Promotion Officer