The University of Newcastle, Australia

Design Major

Study a major in Design for Creative Industries at UON

Underlying all courses in the Bachelor of Creative Industries Design major is concerned with the role that visual processing, concept sketching, concept diagramming, and visual story-telling play in taking abstract ideas and manifesting them in a visual, communicable, material form.

Communication that is primarily visual permeates most professions and practices associated with the creative industries. The Design major will introduce students to the basic principles and practices of visual communication design including, but not limited to the psychology of perception for:

  • Graphic design
  • Graphic and visual languages
  • Print publication design
  • Web design
  • Motion graphic design
  • User-centred design
  • Design thinking
  • Branding
  • Experimental design.

What jobs can you get with a major in design?

DesignIncreasingly, visual communication is gaining currency in industry sectors not conventionally thought of as creative, such as the financial services sector, business, health services, and taxation design.

The visual communication design major helps develop the visual, technical and imaginative capacity of students wanting to work across more obvious fields such as:

  • Web and print design
  • Animation
  • Illustration
  • User experience
  • Service and strategy design.

Suitable for arts and communications students with:

  • An interest in learning more about design theory and practice.
  • Goals to work in a career where design and visual storytelling skills are essential to the role.
  • A commitment to communicating ideas and messages through visual media and design.

What do you learn in a design major?

The Design major will provide a sound complement to the core courses in the Bachelor of Creative Industries. You can study courses in:

  • Year 1: In your first year, the Design major will provide a general foundation in visual literacy through the practical exploration of gestalt theory, theories of perception and theories of representation using a variety of print media.
  • Year 2: In your second year you will study exciting applications of static and moving graphics and images into 3D, screen based and user environments.
  • Year 3: Third year students orient their major towards their preferred visual practices through a combination of self-directed projects, competitions, work integrated learning opportunities, industry placements, community organisation and/or client based projects.

For details on program structure, please refer to the Bachelor of Creative Industries handbook.

Which degrees include this major?

The Bachelor of Creative Industries and any associated degree program allow you to study a major in design:

Bachelor of Creative Industries
Bachelor of Creative Industries/Bachelor of Innovation and Entrepreneurship