The University of Newcastle, Australia

Communication and Media Major

Study a major in Communication and Media for Creative Industries

The Bachelor of Creative Industries Communication and Media major prepares you to work creatively and analytically in these industries. You will learn to communicate about issues and ideas by creatively producing a variety of media forms.

You can choose from a range of hands-on media and communication courses that will develop in-demand creative production skills. This major will give you the opportunity to engage in creative production across multiple channels in the communication and media industries, including:

  • Text
  • Audio
  • Video
  • Web

Graduates also gain a solid understanding of academic analytical skills and professional practices that can open doors to wider career opportunities.

What jobs can you get with a major in communication and media?

The Communication and Media major develops your competency in the hands-on, vocational and entrepreneurial objectives of the Bachelor of Creative Industries. The in-demand practical skills and knowledge gained from this major will prepare you to work in traditional and new media environments.

In today's culture of increasing media consumption, graduates will enjoy diverse job opportunities and career growth across the creative industries. The Communication and Media major also presents the perfect entry into further study and research in your chosen field.

Suitable for arts and communications students with:

  • An interest in learning more about communicating and representing through different forms of media.
  • Goals to work in media, communication or related industries.
  • A commitment to developing their creative skills for work in media and communication organisations, or to pursue freelance work in their chosen specialty.

What do you learn in a media and communication major?

When you study a major in media and communication, as part of a Bachelor of Creative Industries, you will study courses in a variety of media production specialties. You can learn about:

  • Communication and Audiences: Courses in communication and audiences consider how media consumers are positioned and researched. Students will study the nature of “audience” and question traditional conceptions of the passive consumer. You’ll learn about how media is consumed by contemporary audiences, as well as where digital conversations about media are taking place.
  • Media Production: The core component of your major will be to study the production process in your specialty. Whether you’ve chosen to focus on feature writing, public relations or film, you’ll learn about the stages of production in your field. Practical based learning will see you develop your own projects from the initial pitch to final product. Your experience will prepare you for practical elements of a career in the media.
  • Media Specialties: From first year you will study courses in the theory and practice of your chosen specialty. You will learn about key concepts, perspectives, approaches and developments in your field. As part of your major you will also experience a significant creative and practical component, so that you learn how ideas are communicated in your specialty.

Which degrees include this major?

The Bachelor of Creative Industries and any associated degree program allow you to study a major in media and communication:

Bachelor of Creative Industries
Bachelor of Creative Industries/Bachelor of Innovation and Entrepreneurship