Indicative annual fees are based on a full year full time load (80 units). Find out more about feesAUD 35,500 (indicative annual fee, 2021)
Indicative annual fees are based on a full year full time load (80 units). Find out more about feesFurther information is available from UON Singapore.
Admission to our undergraduate degree programs usually requires successful completion of a senior secondary school qualification similar to the Higher School Certificate (HSC), the highest educational award in New South Wales schools.
Public Relations Major
Our Public Relations major provides students with the skills required in the profession and practice of public relations. This industry assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Your core courses in public relations will focus your study around strategy, communication and campaign execution.
The Public Relations major addresses the key needs to meet changing demands in the industry and broader employment, including social and multi-media content creation and the ability to critically analyse (big) data, while continuing to deliver strong traditional stills including strategic planning as well as written and oral communication skills
Students will undertake studies in a range of course areas including:
- professional writing
- public relations practice
- public affairs
- public relations strategy
- public relations campaigns
What jobs can you get with a major in Public Relations?
Bachelor of Communication graduates majoring in Public Relations may seek employment in the field of public relations, or pursue related careers in:
- event management
- policy development
Public Relations graduates have the opportunity to develop in-depth expertise that is often recognised by above-average salaries.
Suitable for communication students with:
- An interest in learning how to manage relationships between brands and external stakeholders.
- Goals to pursue a career in brand communication, promotion and advertising, among other fields.
- A commitment to maintaining successful business relationships, and creating a ‘personal’ brand.
What do you learn in a Public Relations major?
- Strategic Communication: Students focus on organisational communication behaviour and strategic engagement with key publics, and the role of public relations within an organisation. Using a problem-based learning approach, it contributes to student learning by working collaboratively with local organisations to identify, analyse and address real-world communication issues.
- PR Campaigns: Students will research and plan a real-world public relations campaign. Students will critically examine and evaluate a range of past campaigns considering strategic, theoretical, ethical and legal aspects of campaigning. The course simulates an agency scenario that offers students insights into professional agency processes and practices
- Public Affairs and Communication: In third year you will be able to study the process of communication in government and social policy development. Your course will focus on messaging, methods of communication, and how political institutions “brand” themselves with their manifesto.
- Creative Industries Professional Project: This capstone course provides students with the opportunity to draw on and assimilate the knowledge and skills they have developed throughout their course, while extending and refining these skills to provide strategic and tactical solutions for a real-world campaign.
Which degrees include a Public Relations major?
You can study this major if you are undertaking one of the following degrees at the University of Newcastle: