The University of Newcastle, Australia
Selection Rank
60.15
81.45 (Median SR)
N/A
N/A (Median SR)
About Selection Ranks
International entry requirement

Start dates
  • Semester 1 - 26 Feb 2018
  • Semester 2 - 30 Jul 2018
Mode of delivery

Face to Face

Duration

3 years full-time or part-time equivalent up to 8 years maximum.

Start dates
  • Semester 1 - 26 Feb 2018
  • Trimester 2 - 7 May 2018
  • Trimester 3 - 3 Sep 2018
English language proficiency
  • IELTS overall minimum - 6.5
  • IELTS section minimum - 6.0

Find out more about IELTS.

Duration

3 years full-time.

Mode of delivery

Face to Face

UON program code: 11496
CRICOS code: 000326M

Public Relations Major

Our Public Relations major provides students with the skills required in the profession and practice of public relations. This industry assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Your core courses in public relations will focus your study around strategy, communication and campaign execution.

Students will undertake studies in a range of course areas including:

  • professional writing
  • public relations
  • practice
  • developing multimedia publications
  • public affairs
  • public relations writing
  • public relations strategy
  • public relations campaigns

What jobs can you get with a major in Public Relations?

Bachelor of Communication graduates majoring in Public Relations may seek employment in the field of public relations, or pursue related careers in:

  • event management
  • promotion
  • advertising
  • marketing
  • policy development

Public Relations graduates have the opportunity to develop in-depth expertise that is often recognised by above-average salaries.

Students who complete the Bachelor of Communication with the Public Relations major from 2012 will graduate with a degree accredited by Public Relations Institute of Australia (PRIA).

Suitable for communication students with:

  • An interest in learning how to manage relationships between brands and external stakeholders.
  • Goals to pursue a career in brand communication, promotion and advertising, among other fields.
  • A commitment to maintaining successful business relationships, and creating a ‘personal’ brand.

What do you learn in a Public Relations major?

You may be interested in taking a Media Studies major if you want to learn more about the factors influencing the media industries. This will also inform courses you may be studying in media production:

  • Writing for Public Relations: Students have the option to study how to write for public relations. Your course will cover the range of genres in the industry, including press releases, newsletters, speeches and copy. Practical assessments will be informed by your understanding of the principles and skills related to professional writing.
  • Multimedia Production: You will learn how to produce multimedia publications for print and online applications. In this course you will study applicable writing techniques, and develop the necessary competencies to produce documents at a professional standard.
  • Public Affairs and Communication: In third year you will be able to study the process of communication in government and social policy development. Your course will focus on messaging, methods of communication, and how political institutions “brand” themselves with their manifesto.

Which degrees include a Public Relations major?

You can study this major if you are undertaking one of the following degrees at UON: