The University of Newcastle, Australia
Selection Rank
64.50
76.65 (Median SR)
N/A
About Selection Ranks
International entry requirement

Start dates
  • Semester 1 - 24 Feb 2020
  • Semester 2 - 20 Jul 2020
Mode of delivery

Face to Face

Duration

3 years full-time or part-time equivalent up to 8 years maximum.

Start dates
  • Semester 1 - 24 Feb 2020
  • Semester 2 - 20 Jul 2020
  • Trimester 2 - 4 May 2020
  • Trimester 3 - 31 Aug 2020
Fees

$31,505 (indicative annual fee, 2019)
Indicative annual fees are based on a full year full time load (80 units) Find out more about fees

English language proficiency
  • IELTS overall minimum - 6.5
  • IELTS section minimum - 6.0

Find out more about IELTS.

Duration

3 years full-time.

Mode of delivery

Face to Face

UON program code: 11496
CRICOS code: 000326M

Public Relations & Strategic Communications Major

Please note this major is available from 2020 onwards.

Our Public Relations and Strategic Communication major provides students with the skills required in the profession and practice of public relations. This industry assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Your core courses in public relations will focus your study around strategy, communication and campaign execution.

The Public Relations and Strategic Communication major addresses the key needs to meet changing demands in the industry and broader employment, including social and multi-media content creation and the ability to critically analyse (big) data, while continuing to deliver strong traditional stills including strategic planning as well as written and oral communication skills

Students will undertake studies in a range of course areas including:

  • professional writing
  • public relations practice
  • public affairs
  • public relations strategy
  • public relations campaigns

    What jobs can you get with a major in Public Relations & Strategic Communications?

    Bachelor of Communication graduates majoring in Public Relations and Strategic Communication may seek employment in the field of public relations, or pursue related careers in:

    • event management
    • promotion
    • advertising
    • marketing
    • policy development

    Public Relations and Strategic Communication graduates have the opportunity to develop in-depth expertise that is often recognised by above-average salaries.

    Suitable for communication students with:

    • An interest in learning how to manage relationships between brands and external stakeholders.
    • Goals to pursue a career in brand communication, promotion and advertising, among other fields.
    • A commitment to maintaining successful business relationships, and creating a ‘personal’ brand.

    What do you learn in a Public Relations & Strategic Communications major?

    • Strategic Communication: Students focus on organisational communication behaviour and strategic engagement with key publics, and the role of public relations within an organisation. Using a problem-based learning approach, it contributes to student learning by working collaboratively with local organisations to identify, analyse and address real-world communication issues.
    • PR Campaigns: Students will research and plan a real-world public relations campaign. Students will critically examine and evaluate a range of past campaigns considering strategic, theoretical, ethical and legal aspects of campaigning. The course simulates an agency scenario that offers students insights into professional agency processes and practices
    • Public Affairs and Communication: In third year you will be able to study the process of communication in government and social policy development. Your course will focus on messaging, methods of communication, and how political institutions “brand” themselves with their manifesto.
    • PR Campaign Practice: This capstone course provides students with the opportunity to draw on and assimilate the knowledge and skills they have developed throughout their course, while extending and refining these skills to provide strategic and tactical solutions for a real-world campaign.

    Which degrees include a Public Relations & Strategic Communications major?

    You can study this major if you are undertaking one of the following degrees at the University of Newcastle: