Proactive Engagement

Proactive Engagement

Based on customer relationship management (CRM) and social media, Proactive Engagement encompasses initiatives that promote student and researcher uptake and increase client satisfaction.

Proactive Engagement

Key Initiatives

  1. 360-degree Client View
    We will establish a single view of client interactions, from prospective students to alumni, through digital and traditional channels that create client  insights and enable personalised digital marketing locally, nationally and globally.
  2. Digital Connections
    To improve client experience and drive innovation, collaboration and connectedness, we will provide an environment that fosters local and global community engagement, supports communities of practice and captures social conversations.
  3. Mobile Ecosystem
    A “mobile first” channel will be introduced where apps are tailored to distribute content, marketing and notifications to the different user communities who use UON services with opt-in capability to personalise use, information and content.

Key measures of success

  1. Student interactions will be personalised and automated.
  2. Increase in the levels of local, national and global marketing interactions through automated digital channels.
  3. Students, staff and visitors will have access to mobile apps providing personalised information

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.