The web site is the University's primary communication tool for internal and external audiences.
Across the organisation we engage with a wide range of external audiences, in different ways and for various reasons.
There are numerous communications and marketing services available across the University to help get your message out, to promote our great work and to grow our reputation on the world stage.
A full suite of resources (including our logo, images and templates) is available online at the Marketing and Communications Resource Hub.
In an effort to make sure the relevant stories and important messages get through to the right people, we focus on the needs of our key audiences first and foremost.
Communicating outside the organisation is a shared responsibility at University of Newcastle, driven by the area (see below) with the best understanding of the audience - its specific needs and interests. Marketing and Communications works closely with all areas to create a quality result that is consistent with the University's brand identity and strategic direction.
If your story or University of Newcastle message is for a general or multiple audiences, the Marketing and Communications team will help you determine whether they or another area is best placed to promote your story.
We work hard to attract students from across Australia and around the globe to study at the University of Newcastle. Our commitment to equity in education means we go out of our way to make sure everyone knows about the opportunities for a world-class education at the University of Newcastle, no matter where they are.
The higher education sector is extremely competitive. We target our efforts to attract students based on their specific needs.
Marketing and Communications engages with future domestic undergraduate students (school and non-school leavers), secondary schools and the wider community. The team is responsible for:
Faculties also do some of their own more targeted marketing and communications activities, including:
The International Office actively engages in marketing and recruitment activities to promote the University of Newcastle as a great place to study to students overseas. They do this through:
Postgraduate Study promotes the University of Newcastle postgraduate degrees through a range of marketing and communications activities. These include:
The Office of Graduate Studies works with faculties and divisions, including Marketing and Public Relations, to promote research higher degrees (PhD or Masters) at the University of Newcastle in a number of ways, including:
Ensuring that our outstanding achievements in research and innovation are known internationally, nationally and locally is critical to building our reputation on the world stage. Research Services, working closely with Marketing and Communications, delivers a range of activities including:
Our relationships with industry are critical to our ability to drive innovation through research and to deliver a world-class education.
Industry engagement is shared across the University and supported by many areas including the Colleges, Research and Innovation Division, Academic Division, Global Engagement and Partnerships Division, the Research Institutes and PRCs and Newcastle Innovation.
At the University of Newcastle, we value our strong connections with our communities and alumni around the globe. They are some of our greatest ambassadors.
The Alumni team leads, supports and advises on:
The Development team leads, supports and advises on: