This course is no longer offered. It has been replaced by LEIS3000 Managing Events.
Festivals and events assume special places in societies and cultures because they unite people in ways that range from creative celebration to political debate. Within the contemporary tourism industry, festivals and events (including conferences and conventions) exist due to historical, social, political, cultural and environmental significance. This course will facilitate your understanding of the contextual environment within which special events and festivals are located; their relationships with the broader tourism industry both at a national and international scale; and their associated economic, social and cultural impacts.
Through the analysis and critique of selected events and festivals, you will gain valuable skills relating to their planning, management and evaluation. Designed to ensure the specialised skills and knowledge required of a tourism professional, you will experience the preparation of an event feasibility document, the development of an event program, the development of budgets and marketing strategies, and ways to identify and develop strategies for resolving potential management issues.
Not currently offered.
This Course was last offered in Trimester 2 - 2015 (Singapore).
On successful completion of the course students will be able to:
1. Demonstrate an integrative understanding of the historical, social, political, cultural, and environmental contexts of festivals and events
2. Identify and apply the design, planning, marketing, leadership and evaluation principles associated with events and festivals management
3. Critique and analyse the effectiveness of selected national and international festival and event cases
4. Effectively communicate ideas, knowledge and outcomes in both written and oral formats reactive to specific Festivals & Event Planning contexts
5. Work independently and as a team member to collect and analyse information to guide your problem solving and decision making
6. Demonstrate the initial strategies required to plan, lead and manage an event project
Topics include but are not restricted to the following:
- Definitions and classifications systems.
- Community and destination identity through public celebration.
- Social and cultural impacts of events and festivals.
- Design and planning approaches and models.
- Marketing and promotion strategies.
- Project Management.
- Evaluation and Monitoring strategies.
Students who enroll in this course will be expected to have undertaken at least 20 units of TOUR or LEIS courses.
Presentation: Group Presentation
Report: Feasibility Report
Written Assignment: Tutorial Assessment