The University of Newcastle, Australia
Available in 2020
Course code



10 units


2000 level

Course handbook


The very foundation for developing quality visitor services, including leisure, recreation and tourism development strategies, is their alignment to visitor motivation, behaviour, and satisfaction. This course examines theoretical material from social psychology, consumer behaviour, recreation planning, visitor management, and policy and planning. These theories inform the topic areas covered in this course and provide the foundation for understanding visitors and visitor management in leisure and tourism contexts. Key operational issues associated with global concerns of risk assessment and risk management are applied to the study of leisure, sport and tourism experiences. A key focus of this course is developing an understanding of group dynamics and leadership skills relevant to managing individual visitors and groups. Designed to enhance graduate attributes, you will develop skills in engaging theory with fieldwork through experiential exercises and communication formats reflective of professional practice.

Availability2020 Course Timetables

Newcastle City Precinct

  • Semester 2 - 2020

Learning outcomes

On successful completion of the course students will be able to:

1. Articulate major theoretical understandings of visitor behaviour, including key social psychological theories associated with motivation and identity development;

2. Analyse and apply group planning, leadership and management strategies that lead to quality visitor experiences;

3. Identify key principles of risk assessment and risk management as it applies to visitor products and services;

4. Exhibit an integrative understanding of the legal and ethical issues associated with visitor management;

5. Assess and critique leadership and visitor management techniques through participation in field trips;

6. Identify and locate global tourism information sources, apply inquiry processes to evaluate these sources, and communicate outcomes of research in professional context.


The course includes the following topics:

  1. Visitor motivations and behaviour.
  2. Visitor management principles and trends.
  3. Managing quality visitor experiences.
  4. Managing visitor behaviours through operation and program design.
  5. Managing visitor behaviours through facility and space design.
  6. Planning for effective and efficient visitor management.
  7. Ethical issues in visitor management.
  8. Leadership and risk management principles and practices.

Assumed knowledge

TOUR1000 or LEIS1000

Assessment items

Report: Applied Project

In Term Test: In term test

Written Assignment: Briefing Paper

Contact hours

Newcastle City Precinct

Field Study

Face to Face Off Campus 12 hour(s) per Term Full Term

Integrated Learning Session

Face to Face On Campus 2 hour(s) per Week for Full Term

Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.