The University of Newcastle, Australia
Available in 2020
Course code



10 units


2000 level

Course handbook


The very foundation for developing quality leisure services, including sport, tourism and hospitality management strategies, is their alignment to leisure consumer motivation, behaviour and satisfaction. This course examines theoretical material from social psychology, consumer behaviour, recreation planning, visitor management, and policy and planning. These theories inform the topic areas covered in this course and provide the foundation for understanding leisure consumers, leisure facilities, leisure servicescapes, and consumer management in sport and tourism contexts. Key operational issues associated with legislation and regulation in leisure services are applied to the study of sport and tourism experiences. Designed to enhance graduate attributes, you will develop skills in applying theory to identify, explain, and analyse activities related to managing leisure experiences, including current trends regarding digitisation of leisure consumer experiences and the impacts of technology in managing leisure services.

Availability2020 Course Timetables

Newcastle City Precinct

  • Semester 2 - 2020

Learning outcomes

On successful completion of the course students will be able to:

1. Apply major theoretical understandings of consumer behavior in leisure.

2. Describe and profile specific characteristics of leisure consumers.

3. Identify and apply a servicescape model to analyse leisure service encounters.

4. Evaluate operational issues related to relevant legislation and regulations in leisure services.

5. Analyse the role of technology in leisure consumer management.


The course includes the following topics:

  1. Leisure consumer motivations.
  2. Leisure consumer behaviour.
  3. Characteristics of leisure consumers.
  4. Servicescapes and service encounters in leisure contexts.
  5. Managing leisure consumer behavior through facility design.
  6. Planning for effective and efficient leisure consumer management.
  7. Operational issues in leisure consumer management, including legislation and regulations.
  8. The role of technology in leisure consumer management.

Assumed knowledge

TOUR1000 or LEIS1000

Assessment items

Report: Research Report: Leisure Consumer Personas

Report: Research Report: Leisure Facility and Space Design

Proposal / Plan: Research Scenario: Technology Proposal

Contact hours

Newcastle City Precinct

Field Study

Face to Face Off Campus 12 hour(s) per Term Full Term

Integrated Learning Session

Face to Face On Campus 2 hour(s) per Week for Full Term

Students are expected to complete 4 hours of guided learning via online preparation, lectures, interactive workshops, tutorials, discussion groups or self-directed learning and an additional 6 hours of independent study per week.