MUSI3442
10 units
3000 level
Course handbook
Description
This course engages students in the music industry through authentic experiences and projects that prepare them for prospective careers in music. Current digital platforms are discussed with a particular focus on new digital business models, international markets, music streaming and social media. Exploring project pitches and the production process, students will adopt the roles of manager, agent and promoter. Student projects may include, but are not limited to: theoretical explorations and reviews; speculative design practices; professionally oriented projects; work-integrated learning and research-integrated learning opportunities; group / collaborative projects; external stakeholder based projects.
Availability2024 Course Timetables
Newcastle City Precinct
- Semester 1 - 2024
Learning outcomes
On successful completion of the course students will be able to:
1. Evaluate strategies for marketing and developing audiences
2. Develop a music industry project proposal from creation to completion
3. Proficiently navigate the digital platforms relevant to the music industry to promote their area of creative practice
Content
- Disruptive innovation techniques
- Fan behaviour
- Music management
- Pitching and project development
- Budgeting and marketing
Requisite
This course replaces MUSI1442. If you have successfully completed MUSI1442 you cannot enrol in this course
Assessment items
Proposal / Plan: Project Proposal
Case Study / Problem Based Learning: Music Industry Analysis
Professional Task: Project Marketing Strategy
Contact hours
Semester 1 - 2024 - Newcastle City Precinct
Lecture-1
- Face to Face On Campus 1 hour(s) per week(s) for 8 week(s) starting in week 1
Seminar-1
- Face to Face On Campus 2 hour(s) per week(s) for 5 week(s) starting in week 9
Tutorial-1
- Face to Face On Campus 1 hour(s) per week(s) for 8 week(s) starting in week 1
Course outline
- MUSI3442 - Semester 2, 2023 (Newcastle) (PDF, 207.2 KB)
- MUSI3442 - Semester 1, 2024 (Newcastle) (PDF, 210.1 KB)
The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.