Available in 2022
Course code

MUSI3442

Units

10 units

Level

3000 level

Course handbook

Description

This course engages students in the music industry through authentic experiences and projects that prepare them for prospective careers in music. Current digital platforms are discussed with a particular focus on new digital business models, international markets, music streaming and social media. Exploring project pitches and the production process, students will adopt the roles of manager, agent and promoter.

Student projects may include, but are not limited to: theoretical explorations and reviews; speculative design practices; professionally oriented projects; work-integrated learning and research-integrated learning opportunities; group / collaborative projects; external stakeholder based projects.


Availability

Newcastle City Precinct

  • Semester 2 - 2022

Replacing course(s)

This course replaces the following course(s): MUSI1442. Students who have successfully completed MUSI1442 are not eligible to enrol in MUSI3442.


Learning outcomes

On successful completion of the course students will be able to:

1. Evaluate strategies for marketing and developing audiences

2. Develop a music industry project proposal from creation to completion

3. Proficiently navigate the digital platforms relevant to the music industry to promote their area of creative practice


Content

  • Disruptive innovation techniques
  • Fan behaviour
  • Music management
  • Pitching and project development
  • Budgeting and marketing

Requisite

This course replaces MUSI1442. If you have successfully completed MUSI1442 you cannot enrol in this course


Assessment items

Proposal / Plan: Project Proposal 20%

Case Study / Problem Based Learning: Music Industry Analysis 40%

Professional Task: Project Marketing Strategy 40%


Contact hours

Newcastle City Precinct

Lecture

Face to Face On Campus 1 hour(s) per Week for 8 Weeks starting in week 1

Seminar

Face to Face On Campus 2 hour(s) per Week for 5 Weeks starting in week 9

Tutorial

Face to Face On Campus 1 hour(s) per Week for 8 Weeks starting in week 1

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.