Available in 2024
Course code

MUSI3442

Units

10 units

Level

3000 level

Course handbook

Description

This course engages students in the music industry through authentic experiences and projects that prepare them for prospective careers in music. Current digital platforms are discussed with a particular focus on new digital business models, international markets, music streaming and social media. Exploring project pitches and the production process, students will adopt the roles of manager, agent and promoter. Student projects may include, but are not limited to: theoretical explorations and reviews; speculative design practices; professionally oriented projects; work-integrated learning and research-integrated learning opportunities; group / collaborative projects; external stakeholder based projects.


Availability2024 Course Timetables

Newcastle City Precinct

  • Semester 1 - 2024

Learning outcomes

On successful completion of the course students will be able to:

1. Evaluate strategies for marketing and developing audiences

2. Develop a music industry project proposal from creation to completion

3. Proficiently navigate the digital platforms relevant to the music industry to promote their area of creative practice


Content

  • Disruptive innovation techniques
  • Fan behaviour
  • Music management
  • Pitching and project development
  • Budgeting and marketing

Requisite

This course replaces MUSI1442. If you have successfully completed MUSI1442 you cannot enrol in this course


Assessment items

Proposal / Plan: Project Proposal

Case Study / Problem Based Learning: Music Industry Analysis

Professional Task: Project Marketing Strategy


Contact hours

Semester 1 - 2024 - Newcastle City Precinct

Lecture-1
  • Face to Face On Campus 1 hour(s) per week(s) for 8 week(s) starting in week 1
Seminar-1
  • Face to Face On Campus 2 hour(s) per week(s) for 5 week(s) starting in week 9
Tutorial-1
  • Face to Face On Campus 1 hour(s) per week(s) for 8 week(s) starting in week 1

Course outline