This course engages students in the music industry through authentic experiences and projects that prepare them for prospective careers in music. Current digital platforms are discussed with a particular focus on new digital business models, international markets, music streaming and social media. Exploring project pitches and the production process, students will adopt the roles of manager, agent and promoter. There are opportunities to involve work integrated or research integrated learning; projects that involve external stakeholders, collaboration, speculative or more theoretically oriented projects, as well as professional projects and those based on competition or award briefs
Not currently offered.
This course replaces the following course(s): MUSI1442. Students who have successfully completed MUSI1442 are not eligible to enrol in MUSI3442.
On successful completion of the course students will be able to:
1. Evaluate strategies for marketing and developing audiences
2. Develop a music industry project proposal from creation to completion
3. Proficiently navigate the digital platforms relevant to the music industry to promote their area of creative practice
- Disruptive innovation techniques
- Fan behaviour
- Music management
- Pitching and project development
- Budgeting and marketing
This course replaces MUSI1442. If you have successfully completed MUSI1442 you cannot enrol in this course
Proposal / Plan: Project Proposal 20%
Case Study / Problem Based Learning: Music Industry Analysis 40%
Professional Task: Project Marketing Strategy 40%