Available in 2021
Course code



10 units


3000 level

Course handbook


Innovation and Entrepreneurial Strategy is the capstone course in the Innovation and Entrepreneurship program. You will be involved with the identification and framing of a real innovation project and problem. A mix of design thinking and project management will also be incorporated. The course importantly examines the 'why' and values behind a venture; these are known key tenets of great enterprises and their success. The capstone applies all your knowledge from the suite of previous courses but with the addition of a major industry based challenge and project that utilises theory and hones your practical understanding.

Availability2021 Course Timetables

Newcastle City Precinct

  • Semester 2 - 2021

Replacing course(s)

This course replaces the following course(s): MNGT3006. Students who have successfully completed MNGT3006 are not eligible to enrol in MNGT3016.

Learning outcomes

On successful completion of the course students will be able to:

1. Demonstrate and critically evaluate key theories, concepts and models underpinning innovation and entrepreneurial strategy.

2. Evaluate major emerging trends that impact the innovation and entrepreneurial process.

3. Demonstrate an advanced ability to evaluate and implement innovation and entrepreneurial strategies as applied to complex, real-world situtations.

4. Evaluate a range of leadership skills and ethical practices critical for sustainable, responsible entrepreneurial strategic success.

5. Access, analyse, evaluate and synthesise information appropriate for innovation and entrepreneurial activities.

6. Work collaboratively to challenge and develop ideas, and to communicate outcomes in written and oral contexts.


The course will cover the following content:

  1. Nature, theories and practice of enterprise strategy for times of accelerated change
  2. Problem identification, framing and design thinking for improving outcomes
  3. Project managing and evaluating effectiveness of strategies to achieve objectives
  4. Strategic choices, direction and objectives of great enterprises internationally
  5. Planning, processes and critical role and development of project innovations
  6. Role of luck and chance in sustained strategy
  7. Enterprise leadership, managing and applying project innovations
  8. Ethical behaviour and social responsibility


Students must have successfully completed MNGT1002 and MNGT2002 to enrol in this course.

Assessment items

Written Assignment: Problem Identification Brief (25%)

Report: Group Project Report (35%)

Presentation: Group Presentation (15%)

Journal: Individual Reflection (25%)

Contact hours

Newcastle City Precinct

Integrated Learning Session

Face to Face On Campus 3 hour(s) per Week for Full Term starting in week 1

The University of Newcastle acknowledges the traditional custodians of the lands within our footprint areas: Awabakal, Darkinjung, Biripai, Worimi, Wonnarua, and Eora Nations. We also pay respect to the wisdom of our Elders past and present.